IU nets $21 million from Adidas deal

April 30, 2008
Back to TopCommentsE-mailPrintBookmark and Share
IUsoccerIndiana University today signed an eight-year deal with Adidas that will net the school’s athletic department $21 million in cash and products over the course of the agreement.

Portland, Ore.-based Adidas will supply footwear and apparel for all 24 of the university’s sport programs as part of the pact. The deal includes uniforms, training apparel and sideline gear and accessories for athletes and coaches.

The new agreement extends Indiana’s partnership with Adidas, which has been the official footwear and apparel supplier for the Hoosier since the 2004-05 academic year.
The new contract begins with the upcoming 2008-09 academic year and extends through the 2015-16 seasons.

Adidas supplanted Nike as IU's shoe and apparel provider after an open bidding process in the spring of 2004. A Nike deal was ushered in while Mike Davis was basketball coach in 2001, but Adidas, which had a previous relationship with IU, came back to school officials to sweeten the offer in late 2003. This time, school officials said, Adidas' offer couldn't be beat.

“We appreciate [Adidas’] willingness to provide our student-athletes and coaches with the best products to aid their development and training, as well as their financial assistance to our department,” Indiana Athletics Director Rick Greenspan said.

The Hoosiers are one of three Big 10 schools that have a similar Adidas deal. The other two are Michigan and Wisconsin. Other Adidas schools include Notre Dame, UCLA, Tennessee, Nebraska and Kansas.

In addition, Adidas has marketing agreements with the National Football League, National Basketball Association and Major League Soccer.
  • You mean Michigan State, not Michigan, right?
  • While several of Michigan State's sports teams are outfitted by Adidas, the school does not have an agreement with the company that spans across all sports. In the Big 10, only IU, Michigan and Wisconsin has that kind of deal. By the way, Michigan's 8-year deal signed in 2007 is worth $60 million to the school in cash and products.
  • Obviously IU's deal pales in comparison to Michigan's; do you have any information on how it stacks up against other Big Ten and/or Indiana schools? Also, do you have any information about the range or average figure for all D-I schools?

Post a comment to this blog

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
  1. On my rental property, before tax caps, I was paying $2,000/yr in property taxes. After the tax caps I'm paying $4,000/yr. How exactly am I "benefiting the most"?

  2. Nick, I too tried that new Walmart NM on Michigan a couple of weeks ago. I had the same feeling, it had good prices, but something was just off about it. I can't put my finger on what it is, but it just didn't feel right. On the plus side, it was easy to get in and out of and much less busy than a typical Walmart.

  3. @Young Hoosier - you might want to check out the Paris skyline again....it's decidedly taller than 7-8 stories http://all-that-is-interesting.com/paris-skyline-photo

  4. Are you in need of Loan or financial help?, you need a loan for your business or to solve other monetary issues. James Lewis Loan Company started offering loans with a very low interest rate of 3% for a minimum of 15 years, Interested applicants should submit their request via email (jameslewisloan@gmail.com) for immediate processing with the information listed below: Names in full:................ Address:...................... Gender:.................... Email:........................ Phone Number:....... Amount Required:... Loan Duration:....... Country:................. Occupation:.................. ================================== In acknowledgment to these details, I will send you a well calculated Terms and Conditions for the amount you require. Warm Regards, Mr James Lewis

  5. So the GOP legislature passed a bill that gave big breaks to business at the expense of Indiana families. Color us not surprised.