Izod rolls out IRL clothing line

September 18, 2008
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ryan2Izod rolled out a new line of Indy Racing League-themed jeans and shirts at a leading fashion show in Las Vegas last month.

This week Izod announced they will rev up a major marketing campaign including in-store displays at major outlets nationwide—including Macy’s—and an aggressive mass media campaign featuring driver Ryan Hunter-Reay. The new clothing line, Izod officials said, should be in stores by spring. Izod is also hoping to use Hunter-Reay and other IRL drivers at fashion shows and autograph sessions held in conjunction with races next year.

In July, Izod signed a deal to provide clothes for Indy Racing League and Indianapolis Motor Speedway on- and off-track staff, but this significantly expands that deal. Other than Peak selling IRL branded automotive supplies, the league has no other retail deal of this kind.

Michael Kelly, executive vice president for Izod’s parent company, said retailers nationwide have expressed strong interest in carrying the clothing line. He said part of the line will have a classic look inspired by the “Steve McQueen days.”

Izod shot commercials featuring Hunter-Reay at Infineon Raceway Aug. 23-24. Those ads will air on television and at movie theaters nationwide, Izod officials said. IRL and Speedway officials granted Izod access of its century old archive of photos and images for use in the new clothing line. The clothing line will include jeans and a variety of active wear for men and women. The clothing will be adorned with a combination of IRL and IMS prints, patches and embroidered logos.
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  • More good news for the IRL. I wonder if the yellow shirts will be sporting the Izod Alligator?
  • Izod makes jeans?
  • Is RhR still with Rubby Gurden's sister?

    I wonder how long this relationship will last....Pep Boys anyone? :lol:
  • Is Izod looking to have their products get on the express path to the Dollar General closeout rack? :lol: Sure seems like it. They'll learn. The hard way.
  • Stan and DaHooey - Equates to Bozo's Incorporated - embittered, unforgiving, denial of what can be accomplished. Perhaps you two should try to embrace a modicum of forgiveness and understanding and knock off the constant criticism. Hope you can move on and move out of your foul moods soon.
  • Izod already has IRL promo at the bottom of their website and yes Casey they make jeans:

    http://www.izod.com/izod-men.html#/izod-men

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