Izod rolls out IRL clothing line

September 18, 2008
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ryan2Izod rolled out a new line of Indy Racing League-themed jeans and shirts at a leading fashion show in Las Vegas last month.

This week Izod announced they will rev up a major marketing campaign including in-store displays at major outlets nationwide—including Macy’s—and an aggressive mass media campaign featuring driver Ryan Hunter-Reay. The new clothing line, Izod officials said, should be in stores by spring. Izod is also hoping to use Hunter-Reay and other IRL drivers at fashion shows and autograph sessions held in conjunction with races next year.

In July, Izod signed a deal to provide clothes for Indy Racing League and Indianapolis Motor Speedway on- and off-track staff, but this significantly expands that deal. Other than Peak selling IRL branded automotive supplies, the league has no other retail deal of this kind.

Michael Kelly, executive vice president for Izod’s parent company, said retailers nationwide have expressed strong interest in carrying the clothing line. He said part of the line will have a classic look inspired by the “Steve McQueen days.”

Izod shot commercials featuring Hunter-Reay at Infineon Raceway Aug. 23-24. Those ads will air on television and at movie theaters nationwide, Izod officials said. IRL and Speedway officials granted Izod access of its century old archive of photos and images for use in the new clothing line. The clothing line will include jeans and a variety of active wear for men and women. The clothing will be adorned with a combination of IRL and IMS prints, patches and embroidered logos.
  • More good news for the IRL. I wonder if the yellow shirts will be sporting the Izod Alligator?
  • Izod makes jeans?
  • Is RhR still with Rubby Gurden's sister?

    I wonder how long this relationship will last....Pep Boys anyone? :lol:
  • Is Izod looking to have their products get on the express path to the Dollar General closeout rack? :lol: Sure seems like it. They'll learn. The hard way.
  • Stan and DaHooey - Equates to Bozo's Incorporated - embittered, unforgiving, denial of what can be accomplished. Perhaps you two should try to embrace a modicum of forgiveness and understanding and knock off the constant criticism. Hope you can move on and move out of your foul moods soon.
  • Izod already has IRL promo at the bottom of their website and yes Casey they make jeans:


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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?