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Advertising
Young & Laramore finds app draws eyeballs to brand
June 15, 2013
Chris O'MalleyIndianapolis ad agency Young & Laramore's recent project for footwear giant New Balance included developing a video game
intended to reach young consumers who’ve grown up with a smartphone as a bodily appendage.
MoreIndianapolis Indians seeking new ad agency
May 25, 2013
IBJ StaffIndianapolis-based Hirons & Co. has held the contract for 10 years. But earlier this year, the Indians decided it was
time to see if Hirons or another agency had new ideas.
MoreArt imitates life in commercial based on Kosene family
May 7, 2013
Chris O'MalleyFormer Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship
with his developer dad.
MoreYoung & Laramore launches all-digital campaign for Scotts
April 23, 2013
Chris O'MalleyThe growing preference for online-based advertising, exemplified by Y&L's new campaign for the national lawn-care service,
is helping sow the seeds of traditional media's decline.
MoreAd exec's buttom line: Just be relevant
April 13, 2013
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
MoreGun control ads enrich local TV stations
April 12, 2013
Chris O'MalleyIndianapolis television stations pocketed more than $332,000 in recent months by airing commercials from groups for and against
Obama administration initiatives.
MoreSteak n Shake pays settlement to former ad agency
April 8, 2013
Jeff NewmanSteak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the
case rather than let the court decide damages.
MoreGraphic designer advises marketers on nuances of reaching Latinos
March 30, 2013
Chris O'MalleyAdvertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but
he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
MoreWIBC's Wenck opts to drop mic for sales job at sister station
March 29, 2013
Chris O'MalleyThe afternoon drive-time personality has left the studio but not the building, switching to a sales job with sports-talk station
WFNI "The Fan."
MoreComcast gun-commercial ban hits Indiana gun stores
March 22, 2013
Associated PressA decision by Comcast Corp. to ban commercials touting firearms and ammunition has left some Indiana gun store owners searching
for new ways to advertise their products.
MoreMass transit campaign floods market with $1 million
March 16, 2013
Chris O'MalleyThe campaign to expand public transit in the region has generated a busload of money for some media and marketing outlets,
thanks to $1 million in federal grants to advertise the benefits of mass transit.
MoreQuirky campaign aims to win new listeners for WFYI
March 2, 2013
Anthony SchoettleNational Public Radio is spending $750,000 on an aggressive advertising campaign designed to boost its audience in four test
cities, including Indianapolis, by pointing out the wide variety of people who listen to public radio.
MoreCrean's revival of IU basketball fuels donations, merchandise sales
February 23, 2013
Anthony SchoettleIndiana University is looking to cash in on the success of its men's basketball team this season, but is struggling to find
ways to make more money from an already popular program.
MoreArrival of NBA jersey ads likely to net Pacers millions
February 2, 2013
Anthony SchoettleThe NBA is on the verge of allowing advertising on player jerseys, a potential source of revenue long resisted by major U.S.
sports leagues. The question now is how much money the move will generate for small-market teams like the Indiana Pacers.
MoreDigital billboards gaining local support
February 2, 2013
Kathleen McLaughlinClear Channel Outdoor, which owns most of the billboards within city limits, has lined up two city-county councilors to sponsor
a bill that would loosen a decade-old ban on digital billboards.
MoreInsurer tapping Super Bowl to continue ad campaign
January 30, 2013
Scott OlsonIndiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful "Stop Knocking
on Wood" marketing effort.
MoreMass transit group kicking off promotional campaign
January 10, 2013
Indy Connect, the local initiative supporting a $1.3 billion expansion of the transit system, plans to begin an advertising
campaign for the proposal on Friday.
MoreHoosier Lottery hires ad agency for creative work
December 19, 2012
Anthony SchoettleThe Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising
agency of record. Lottery officials have promised to increase marketing.
MoreAngie's List alters pay formula for huge sales force
December 15, 2012
Chris O'MalleyIn a move to improve cash flow by an estimated $10 million a year, Angie's List is changing the way it pays its sales staff.
Salespeople compose at least 600 of the more than 1,000 employees at Angie’s, which publishes consumer reviews of plumbers,
pet groomers and other service providers.
MoreCentral Indiana city looks to relax business sign rules
November 9, 2012
Associated PressGreenfield officials are proposing new measures to relax the city's strict sign standards in an effort to be more friendly
to businesses.
MoreGregg using attack ads in homestretch
November 1, 2012
Kathleen McLaughlinDemocrat John Gregg has been trying for months to paint Republican Mike Pence as an extremist, and his latest ad is the most
direct attack in the governor's race to date.
MoreLottery manager ramping up advertising budget
October 31, 2012
Kathleen McLaughlinThe Hoosier Lottery’s new manager plans to launch a branding campaign in the spring as part of a business plan that
calls for a significantly larger advertising budget. That could be good news for Indiana ad agencies.
MoreLocal television stations reap election windfalls
October 24, 2012
Scott OlsonThe hotly contested race for U.S. Senate between Joe Donnelly and Richard Mourdock, in addition to the governor's contest,
has netted four local television stations millions in advertising dollars, according to FCC filings.
MoreIndiana Fever, Finish Line reach jersey sponsorship
October 19, 2012
IBJ StaffIndiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship
deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
MoreMicrosoft, Chase fuel ad shop's growth spurt
October 13, 2012
Anthony SchoettleThanks to blossoming relationships with corporate behemoths like Microsoft and JPMorgan Chase, local ad agency Bradley and
Montgomery is making plans to double its 50-employee work force.
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Saw the Indy Men's Chorus "Music of Gilbert & Sullivan" at the Indiana Historical Society on Sunday evening.
Temporary workers are not "tools" they are people and companies that keep large amounts of temp staff are cheating.
I miss having them around. I hope one of their stores is in the general Meridian/86th Street area. I will make good use of it.
The Fringe! Plus, the simple fact that there are so many local faves in such close proximity to each other.
I remenber, watching the toll road, being built, through South Bend, when I was 10 years old. I believe, back then that it was estimated, that the toll road, would be paid for in 20 years and then it would be free. I am now 71, what happened? Since the power is in the people, by that, I mean that, we the people are in total control of everything. I, suggest that no one ever use the toll road again, let it go broke. We the people can control the price of everything, from groceries to gas, if we would just do it. If we don't pay the asking price, the sellers will lower the price and if we wait awhile, they will lower the price to what we accept as reasonable. I would like to know why a highway like interstate 94, is so well maintained, a much better highway, than the toll road, but has no tolls. I would also like to know why, a sitting governor, with a term limit, maximum of eight years, can lease, public property, for 75 years. Even though I have transponders in both of my trucks and will not be affected by the increase, I have been and will contine to avoid using the toll road. I make many trips from northern Indiana to Chicago, every year, and I prefer the better highway, I94!