Advertising
New ads reflect IMS' more-aggressive sponsorship mindset
May 19, 2012
Anthony SchoettleThe Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time
ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
MoreCity aims to attract additional sponsors
May 12, 2012
Kathleen McLaughlinThird Street Partners, a marketing firm that hoped to land half a million dollars in corporate sponsorships for the city of
Indianapolis, has received a four-year contract extension to bring home red meat.
MoreNew Colts quarterback a 'marketer's dream'
May 5, 2012
Anthony SchoettleSports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer's
dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
MoreMediaSauce co-owner leaves firm, starts new ad agency
April 28, 2012
Anthony SchoettleMagnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
MorePacers launch big ad campaign at unusual time
April 20, 2012
Anthony SchoettleThe Indiana Pacers this month launched a six-figure advertising campaign—their biggest by far this season—featuring
Larry Bird, coach Frank Vogel and a host of players. The blitz comes at an unusual time in the season.
MoreSkittles joins food brands that become part of tragedy
April 13, 2012
Associated PressIt could've been Starbursts, Twizzlers or Sour Patch Kids. But when Trayvon Martin was fatally shot, he happened to be
carrying a bag of Skittles.
MoreDeal puts Farm Bureau's name on downtown concert venue
March 27, 2012
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship
agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
MoreUSA Track & Field repeals controversial rules
March 13, 2012
Kathleen McLaughlinUSA Track & Field has repealed restrictions on uniform advertising that angered athletes across the country, but it remains
to be seen whether athletes will take advantage of their renewed freedom.
MoreLocal graphics firm Pratt acquired by Minnesota company
March 13, 2012
Pratt Corp., a 66-year-old Indianapolis-based retail graphics firm that saw ambitious expansion plans come up short during
the recession, has been acquired by Vomela Group of St. Paul, Minn.
MoreLocal businesses open wallets for tornado relief
March 7, 2012
Scott OlsonSpurred by fundraising campaigns by local television stations, more than $1 million has been raised to help victims of last
week's devastating tornadoes in southern Indiana. In addition to doing a good thing, the stations are getting a marketing
boost from their efforts.
MoreLEADING QUESTIONS: Ad exec boils down rules for success
March 2, 2012
Mason King
Bruce Bryant founded Promotus Advertising with little experience as
an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent
and keeping a clear head.
Speedway's plan for roundabout hits snag over billboard
February 27, 2012
Scott OlsonThe Speedway Redevelopment Commission is threatening eminent domain against Clear Channel Outdoor Inc. because the billboard
company won't relinquish its lease rights at a key intersection.
MoreSuper Bowl just misses major-market TV-rating record
February 6, 2012
Bloomberg NewsThe New York Giants’ 21-17 win over the New England Patriots in Sunday night’s Super Bowl narrowly missed drawing
the highest major-market television rating in National Football League history.
MoreTV stations prepare to unleash Super Bowl blitz
January 28, 2012
Cory SchoutenLocal TV news operations have built temporary studios downtown, budgeted thousands for overtime, assigned special Super Bowl
beats to field reporters, and will broadcast hours of extra news coverage between now and Feb. 6, the day after Super Bowl
XLVI.
MoreNaming-rights deal to benefit city's snow-removal efforts
January 24, 2012
The agreement calls for longtime salt supplier Cargill Inc. to give Indianapolis 125 tons of salt and five pickup trucks equipped
with snow plows and salt spreaders.
MoreFinancial maneuvers give Emmis new lease on life
January 21, 2012
Greg AndrewsThe company has made tremendous progress in recent weeks addressing problems that have scared off investors and pushed the
price of its common stock below $1.
MoreAxiom signs ad deal with Community Health Network
January 21, 2012
IBJ StaffThe new agency owned by ad industry veterans is full service with an emphasis on branding.
MoreIndy tourism officials launch Super Bowl ad campaign
January 5, 2012
Anthony SchoettleThe Indianapolis Convention & Visitors Association has launched a 25-day, $100,000 ad campaign to lure visitors to the city
in the days leading up to the Super Bowl. The campaign targets the Chicago, Cincinnati and Louisville markets.
MoreNBC sold out of advertising spots for Super Bowl
January 3, 2012
Associated PressNBC has sold all the commercial airtime for the Feb. 5 game in Indianapolis and even has a waiting list of advertisers. The
average cost for a 30-second spot this year was $3.5 million.
MoreUSA Track & Field athletes want more freedom to lure sponsors
December 31, 2011
Kathleen McLaughlinUSA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the
sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their
own sponsors, if it weren’t for the governing body’s rules.
MoreMarketing firm plans downtown expansion, move
December 29, 2011
IBJ StaffIndianapolis-based marketing firm TrendyMinds plans to more than double its staff in the next two years, adding up to 20 jobs
as it moves into a former labor union hall downtown.
MoreGiant Super Bowl ads set to adorn downtown buildings
December 7, 2011
Cory SchoutenDowntown building owners are looking to cash in on the upcoming Super Bowl by selling space for massive temporary advertisements.
MoreTrio of ad agency executives launches boutique firm
November 19, 2011
Anthony SchoettleThree well-known advertising industry executives formed an agency this month that industry insiders think could make some
noise in the local market.
MoreInjury stalls Manning's lucrative marketing career
November 5, 2011
Anthony SchoettleSince Peyton Manning underwent neck surgery in early September, gone are almost all the television, print, billboard and myriad
other commercials featuring the Indianapolis Colts quarterback.
MoreMarketing firm 5MetaCom focuses on clients with technical needs
October 22, 2011
Anthony SchoettleOwner Chris Wirthwein insists the Carmel firm with growing billings serves Indiana companies within a two-hour drive.
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graham. they are even better w/ roasted marshmallows and melted chocolate
Apparently ticket sales are slow too...mas emails have been sent by the speedway in a last ditch attempt to get place fans to come.
Garden Valley Veggie flavor Wheat Thins Toasted Chips. Don't judge until you try them, haters!
Doc, a few important errors in your statements:
(1) The developer is spending the CITY'S money (the city is paying for the cost of the garage), so the city can damn well insist on a quality design.
(2) The LAW requires the proposed building to comply with design standards, and insisting that people follow the law is not giving anyone the "run-around."
(3) A two-week delay to make some minimal aesthetic improvements is hardly a great imposition being imposed on the developer.
(4) If the developer would rather build a crappy building elsewhere with their own money, then they are welcome to pick up and do so.
(4) Indianapolis is a major city, not some podunk town that needs to spread its legs for any developer that throws the place a sideways glance. Indianapolis should insist on the best, not settle for junk. Accepting anything is not going to make Indianapolis grow any faster (not sure where you got that silly notion from), nor is Indianapolis a slow-growth city compared to similarly sized city's in the Midwest.
Alone. Or with cheese.