Advertising

When will corporate travel come back?

September 26, 2014
Anthony Schoettle
An industry coalition is launching an attack on the ‘AIG effect’ in the hope of restoring a lucrative niche.
More

Traffic reporter, sales chief leave WISH ahead of CBS pullout

September 16, 2014
Anthony Schoettle
The loss of Julie Patterson and Julie Zoumbaris comes as Channel 8 prepares for life without its CBS affiliation and tries to make long-term deals with advertisers.
More

Infighting bogs down digital billboards

August 30, 2014
Kathleen McLaughlin
Marion County is an untapped market for digital billboards despite years of lobbying by sign companies, and it’s not because of political opposition to the large, lighted signs. What’s holding back changes to the city code is industry feuding over the form of regulations that could determine their future market share.
More

Emmis: Dynamic pricing will reshape many industriesRestricted Content

August 16, 2014
Dennis Barbosa
Indianapolis-based Emmis Communications Corp. executives believe their latest acquisition, a local flexible-pricing software firm called Digonex Technologies, can revolutionize any number of businesses, including radio.
More

Two Indianapolis-based tabloids up for sale

August 5, 2014
Anthony Schoettle
Long-time local publisher Ted Fleischaker recently put his two print publications—The Word and Up Downtown—on the market. He says he's a motivated seller.
More

Banks beckon wary millennials

August 2, 2014
Chris O'Malley
Institutions have uphill climb to build trust with generation scarred by financial crisis.
More

Lilly reaches multiyear agreement to sponsor IMS race

July 15, 2014
 IBJ Staff
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
More

Owner of controversial Geist billboard sues city

July 11, 2014
Scott Olson
The company is seeking nearly $1 million from the city after it was forced to remove the billboard, even though it conformed to zoning guidelines for the property.
More

HHGregg ditches ad campaign, returns to former agency

July 9, 2014
Scott Olson
The Indianapolis-based retailer is going back to Zimmerman Advertising a year after parting ways with the firm and just two months after unveiling a "brand transformation."
More

Businesses, Kokomo reach compromise on billboards

June 22, 2014
Associated Press
The city of Kokomo is reaching settlements with billboard owners allowing some of the 15 signs destroyed by a November tornado to go back up.
More

Lawyers fret over enforcement of advertising rules

May 21, 2014
Indiana Lawyer Staff, Dave Stafford
Indiana attorneys stay up at night worrying that their ads will run afoul of state rules that they consider unclear and unevenly enforced. But there's a solution in the works.
More

Lilly's latest sales strategy: the soft sell

May 17, 2014
J.K. Wall
Eli Lilly and Co. thinks it has a secret weapon to return to growth. No, it’s not a new blockbuster drug—although Lilly will most likely have several new products hit the market this year and next. Rather, it’s an unorthodox, softer approach put into play by its U.S. sales force.
More

Angie’s List namesake extends company brand with nationwide how-to segments

May 17, 2014
Chris O'Malley
Chief Marketing Officer Angie Hicks-Bowman spends an hour and a half each month recording consumer-advice segments hat are downloaded by more than 100 television stations around the country and incorporated into their own consumer news segments.
More

Sponsor logos creep into local TV newscasts

May 16, 2014
Chris O'Malley
The increasingly common move to help generate more revenue further lowers the traditional barrier between news and advertisers. Marketing experts say the value for sponsors is questionable.
More

Fort Wayne ad agency hangs shingle in IndyRestricted Content

April 19, 2014
Fort Wayne-based advertising/PR firm Asher Agency has opened an Indianapolis office, at 255 N. Alabama St., in the Lockerbie Commons Firehouse.
More

Bloomington brewer taps Indy ad firm, French designer to recast beer labels

April 12, 2014
Chris O'Malley
Upland recently hired Indianapolis ad agency Young & Laramore to help streamline and unify its varied packaging themes.
More

Budding Pacers star George lands Gatorade contract

March 28, 2014
Associated Press
On Friday, Gatorade will introduce Pacer Paul George as its newest NBA spokesman in a lineup that already features prominent athletes such as Dwyane Wade, Peyton Manning, Serena Williams and Derek Jeter.
More

Olympics, storms boost local newscast ratings

March 21, 2014
Chris O'Malley
The Indianapolis station enjoying the biggest bump was WTHR-TV Channel 13, whose network affiliate NBC and some of its own staff covered the games in Sochi.
More

Suburban news pubs headed for more mailboxes

March 17, 2014
Chris O'Malley
Following the recent launch of magazine-style community newsletters in four more northern Indy communities, TownePost plans to add Greenwood to its stable.
More

IndyCar expected to sign Verizon as much-needed title sponsor

March 7, 2014
Anthony Schoettle
Verizon Wireless is set to sign a deal to become the title sponsor of the IndyCar Series beginning this season, sources familiar with the deal said Friday afternoon. The deal is reportedly worth $10 million a year for at least five years.
More

Legislation would allow ads on public school buses

March 3, 2014
Associated Press
The bill, approved by the Indiana Senate 49-0, would allow advertising on school buses in two Indianapolis neighborhoods and a school district just north of the city.
More

New state slogan clashes with city goal of cosmopolitan imageRestricted Content

February 28, 2014
Anthony Schoettle
The state tourism department’s new tag line, “Honest to Goodness Indiana,” is so folksy that some wonder whether there’s a disconnect between what it says about the state and how the city of Indianapolis is trying to distinguish itself.
More

Ad agency Willow Marketing adds jobsRestricted Content

February 8, 2014
More

Fox Sports Indiana cashing in on Pacers' success

January 4, 2014
Anthony Schoettle
The Indiana Pacers are the hottest team in the National Basketball Association, and their winning ways are paying off for the team and its broadcast partner.
More

New book from ad agency vet offers restaurants food for thoughtRestricted Content

December 21, 2013
Chris O'Malley

Veteran ad-agency man Charlie Hopper of Young & Laramore is starting to sound a little like comedian George Carlin. Did you ever notice how restaurants rely on tired ideas more than any other major advertiser? Hopper asks in his new book, “Selling Eating.”

More
Page  1 2 3 4 5 6 7 8 9 10 >> pager
Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
thisissue1-092914.jpg 092914

Subscribe to IBJ
  1. On my rental property, before tax caps, I was paying $2,000/yr in property taxes. After the tax caps I'm paying $4,000/yr. How exactly am I "benefiting the most"?

  2. Nick, I too tried that new Walmart NM on Michigan a couple of weeks ago. I had the same feeling, it had good prices, but something was just off about it. I can't put my finger on what it is, but it just didn't feel right. On the plus side, it was easy to get in and out of and much less busy than a typical Walmart.

  3. @Young Hoosier - you might want to check out the Paris skyline again....it's decidedly taller than 7-8 stories http://all-that-is-interesting.com/paris-skyline-photo

  4. Are you in need of Loan or financial help?, you need a loan for your business or to solve other monetary issues. James Lewis Loan Company started offering loans with a very low interest rate of 3% for a minimum of 15 years, Interested applicants should submit their request via email (jameslewisloan@gmail.com) for immediate processing with the information listed below: Names in full:................ Address:...................... Gender:.................... Email:........................ Phone Number:....... Amount Required:... Loan Duration:....... Country:................. Occupation:.................. ================================== In acknowledgment to these details, I will send you a well calculated Terms and Conditions for the amount you require. Warm Regards, Mr James Lewis

  5. So the GOP legislature passed a bill that gave big breaks to business at the expense of Indiana families. Color us not surprised.

ADVERTISEMENT