Advertising

Traffic reporter, sales chief leave WISH ahead of CBS pullout

September 16, 2014
Anthony Schoettle
The loss of Julie Patterson and Julie Zoumbaris comes as Channel 8 prepares for life without its CBS affiliation and tries to make long-term deals with advertisers.
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Infighting bogs down digital billboards

August 30, 2014
Kathleen McLaughlin
Marion County is an untapped market for digital billboards despite years of lobbying by sign companies, and it’s not because of political opposition to the large, lighted signs. What’s holding back changes to the city code is industry feuding over the form of regulations that could determine their future market share.
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Emmis: Dynamic pricing will reshape many industriesRestricted Content

August 16, 2014
Dennis Barbosa
Indianapolis-based Emmis Communications Corp. executives believe their latest acquisition, a local flexible-pricing software firm called Digonex Technologies, can revolutionize any number of businesses, including radio.
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Two Indianapolis-based tabloids up for sale

August 5, 2014
Anthony Schoettle
Long-time local publisher Ted Fleischaker recently put his two print publications—The Word and Up Downtown—on the market. He says he's a motivated seller.
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Banks beckon wary millennials

August 2, 2014
Chris O'Malley
Institutions have uphill climb to build trust with generation scarred by financial crisis.
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Lilly reaches multiyear agreement to sponsor IMS race

July 15, 2014
 IBJ Staff
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
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Owner of controversial Geist billboard sues city

July 11, 2014
Scott Olson
The company is seeking nearly $1 million from the city after it was forced to remove the billboard, even though it conformed to zoning guidelines for the property.
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HHGregg ditches ad campaign, returns to former agency

July 9, 2014
Scott Olson
The Indianapolis-based retailer is going back to Zimmerman Advertising a year after parting ways with the firm and just two months after unveiling a "brand transformation."
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Businesses, Kokomo reach compromise on billboards

June 22, 2014
Associated Press
The city of Kokomo is reaching settlements with billboard owners allowing some of the 15 signs destroyed by a November tornado to go back up.
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Lawyers fret over enforcement of advertising rules

May 21, 2014
Indiana Lawyer Staff, Dave Stafford
Indiana attorneys stay up at night worrying that their ads will run afoul of state rules that they consider unclear and unevenly enforced. But there's a solution in the works.
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Lilly's latest sales strategy: the soft sell

May 17, 2014
J.K. Wall
Eli Lilly and Co. thinks it has a secret weapon to return to growth. No, it’s not a new blockbuster drug—although Lilly will most likely have several new products hit the market this year and next. Rather, it’s an unorthodox, softer approach put into play by its U.S. sales force.
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Angie’s List namesake extends company brand with nationwide how-to segments

May 17, 2014
Chris O'Malley
Chief Marketing Officer Angie Hicks-Bowman spends an hour and a half each month recording consumer-advice segments hat are downloaded by more than 100 television stations around the country and incorporated into their own consumer news segments.
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Sponsor logos creep into local TV newscasts

May 16, 2014
Chris O'Malley
The increasingly common move to help generate more revenue further lowers the traditional barrier between news and advertisers. Marketing experts say the value for sponsors is questionable.
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Fort Wayne ad agency hangs shingle in IndyRestricted Content

April 19, 2014
Fort Wayne-based advertising/PR firm Asher Agency has opened an Indianapolis office, at 255 N. Alabama St., in the Lockerbie Commons Firehouse.
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Bloomington brewer taps Indy ad firm, French designer to recast beer labels

April 12, 2014
Chris O'Malley
Upland recently hired Indianapolis ad agency Young & Laramore to help streamline and unify its varied packaging themes.
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Budding Pacers star George lands Gatorade contract

March 28, 2014
Associated Press
On Friday, Gatorade will introduce Pacer Paul George as its newest NBA spokesman in a lineup that already features prominent athletes such as Dwyane Wade, Peyton Manning, Serena Williams and Derek Jeter.
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Olympics, storms boost local newscast ratings

March 21, 2014
Chris O'Malley
The Indianapolis station enjoying the biggest bump was WTHR-TV Channel 13, whose network affiliate NBC and some of its own staff covered the games in Sochi.
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Suburban news pubs headed for more mailboxes

March 17, 2014
Chris O'Malley
Following the recent launch of magazine-style community newsletters in four more northern Indy communities, TownePost plans to add Greenwood to its stable.
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IndyCar expected to sign Verizon as much-needed title sponsor

March 7, 2014
Anthony Schoettle
Verizon Wireless is set to sign a deal to become the title sponsor of the IndyCar Series beginning this season, sources familiar with the deal said Friday afternoon. The deal is reportedly worth $10 million a year for at least five years.
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Legislation would allow ads on public school buses

March 3, 2014
Associated Press
The bill, approved by the Indiana Senate 49-0, would allow advertising on school buses in two Indianapolis neighborhoods and a school district just north of the city.
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New state slogan clashes with city goal of cosmopolitan imageRestricted Content

February 28, 2014
Anthony Schoettle
The state tourism department’s new tag line, “Honest to Goodness Indiana,” is so folksy that some wonder whether there’s a disconnect between what it says about the state and how the city of Indianapolis is trying to distinguish itself.
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Ad agency Willow Marketing adds jobsRestricted Content

February 8, 2014
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Fox Sports Indiana cashing in on Pacers' success

January 4, 2014
Anthony Schoettle
The Indiana Pacers are the hottest team in the National Basketball Association, and their winning ways are paying off for the team and its broadcast partner.
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New book from ad agency vet offers restaurants food for thoughtRestricted Content

December 21, 2013
Chris O'Malley

Veteran ad-agency man Charlie Hopper of Young & Laramore is starting to sound a little like comedian George Carlin. Did you ever notice how restaurants rely on tired ideas more than any other major advertiser? Hopper asks in his new book, “Selling Eating.”

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Sales of NBA floor space off to slow start

December 3, 2013
Bloomberg News
The Indiana Pacers were the first NBA team to jump on the opportunity to sell advertising on the court. So far, just two other teams have followed suit.
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