Advertising

Lilly reaches multiyear agreement to sponsor IMS race

July 15, 2014
 IBJ Staff
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
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Owner of controversial Geist billboard sues city

July 11, 2014
Scott Olson
The company is seeking nearly $1 million from the city after it was forced to remove the billboard, even though it conformed to zoning guidelines for the property.
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HHGregg ditches ad campaign, returns to former agency

July 9, 2014
Scott Olson
The Indianapolis-based retailer is going back to Zimmerman Advertising a year after parting ways with the firm and just two months after unveiling a "brand transformation."
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Businesses, Kokomo reach compromise on billboards

June 22, 2014
Associated Press
The city of Kokomo is reaching settlements with billboard owners allowing some of the 15 signs destroyed by a November tornado to go back up.
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Lawyers fret over enforcement of advertising rules

May 21, 2014
Indiana Lawyer Staff, Dave Stafford
Indiana attorneys stay up at night worrying that their ads will run afoul of state rules that they consider unclear and unevenly enforced. But there's a solution in the works.
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Lilly's latest sales strategy: the soft sell

May 17, 2014
J.K. Wall
Eli Lilly and Co. thinks it has a secret weapon to return to growth. No, it’s not a new blockbuster drug—although Lilly will most likely have several new products hit the market this year and next. Rather, it’s an unorthodox, softer approach put into play by its U.S. sales force.
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Angie’s List namesake extends company brand with nationwide how-to segments

May 17, 2014
Chris O'Malley
Chief Marketing Officer Angie Hicks-Bowman spends an hour and a half each month recording consumer-advice segments hat are downloaded by more than 100 television stations around the country and incorporated into their own consumer news segments.
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Sponsor logos creep into local TV newscasts

May 16, 2014
Chris O'Malley
The increasingly common move to help generate more revenue further lowers the traditional barrier between news and advertisers. Marketing experts say the value for sponsors is questionable.
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Fort Wayne ad agency hangs shingle in IndyRestricted Content

April 19, 2014
Fort Wayne-based advertising/PR firm Asher Agency has opened an Indianapolis office, at 255 N. Alabama St., in the Lockerbie Commons Firehouse.
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Bloomington brewer taps Indy ad firm, French designer to recast beer labels

April 12, 2014
Chris O'Malley
Upland recently hired Indianapolis ad agency Young & Laramore to help streamline and unify its varied packaging themes.
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Budding Pacers star George lands Gatorade contract

March 28, 2014
Associated Press
On Friday, Gatorade will introduce Pacer Paul George as its newest NBA spokesman in a lineup that already features prominent athletes such as Dwyane Wade, Peyton Manning, Serena Williams and Derek Jeter.
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Olympics, storms boost local newscast ratings

March 21, 2014
Chris O'Malley
The Indianapolis station enjoying the biggest bump was WTHR-TV Channel 13, whose network affiliate NBC and some of its own staff covered the games in Sochi.
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Suburban news pubs headed for more mailboxes

March 17, 2014
Chris O'Malley
Following the recent launch of magazine-style community newsletters in four more northern Indy communities, TownePost plans to add Greenwood to its stable.
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IndyCar expected to sign Verizon as much-needed title sponsor

March 7, 2014
Anthony Schoettle
Verizon Wireless is set to sign a deal to become the title sponsor of the IndyCar Series beginning this season, sources familiar with the deal said Friday afternoon. The deal is reportedly worth $10 million a year for at least five years.
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Legislation would allow ads on public school buses

March 3, 2014
Associated Press
The bill, approved by the Indiana Senate 49-0, would allow advertising on school buses in two Indianapolis neighborhoods and a school district just north of the city.
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New state slogan clashes with city goal of cosmopolitan imageRestricted Content

February 28, 2014
Anthony Schoettle
The state tourism department’s new tag line, “Honest to Goodness Indiana,” is so folksy that some wonder whether there’s a disconnect between what it says about the state and how the city of Indianapolis is trying to distinguish itself.
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Ad agency Willow Marketing adds jobsRestricted Content

February 8, 2014
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Fox Sports Indiana cashing in on Pacers' success

January 4, 2014
Anthony Schoettle
The Indiana Pacers are the hottest team in the National Basketball Association, and their winning ways are paying off for the team and its broadcast partner.
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New book from ad agency vet offers restaurants food for thoughtRestricted Content

December 21, 2013
Chris O'Malley

Veteran ad-agency man Charlie Hopper of Young & Laramore is starting to sound a little like comedian George Carlin. Did you ever notice how restaurants rely on tired ideas more than any other major advertiser? Hopper asks in his new book, “Selling Eating.”

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Sales of NBA floor space off to slow start

December 3, 2013
Bloomberg News
The Indiana Pacers were the first NBA team to jump on the opportunity to sell advertising on the court. So far, just two other teams have followed suit.
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Digital marketer growing Indy headquarters

November 18, 2013
Dan Human
StrataBlue plans to hire 25 people in early 2014 as the firm adds services.
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Menard lawyers question Trump's value as spokeswoman

November 13, 2013
J.K. Wall
Attorneys for John Menard questioned how valuable Melania Trump actually is as a celebrity spokeswoman during an ongoing trial over a skincare marketing deal gone sour.
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Pacers land IEDC as court sponsorRestricted Content

October 12, 2013
Anthony Schoettle
The Indiana Pacers have brokered a deal with an unusual sponsor—the Indiana Economic Development Corp.—to become the first of 30 National Basketball Association teams to sell courtside ads emblazoned on the hardwood.
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Car dealers curtail advertising boastsRestricted Content

October 5, 2013
Chris O'Malley
Efforts by trade groups such as the Automobile Dealers Association of Indiana—and, more formidably, a recent crackdown by the Federal Trade Commission—have discouraged the use of potentially misleading ads.
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Local ad agency losing Simon work, cutting employees

October 4, 2013
Chris O'Malley
Publicis Indianapolis, one of the top-billing agencies in the city, will lose about eight employees. President Tom Hirschauer will step down to become a consultant.
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  1. These liberals are out of control. They want to drive our economy into the ground and double and triple our electric bills. Sierra Club, stay out of Indy!

  2. These activist liberal judges have gotten out of control. Thankfully we have a sensible supreme court that overturns their absurd rulings!

  3. Maybe they shouldn't be throwing money at the IRL or whatever they call it now. Probably should save that money for actual operations.

  4. For you central Indiana folks that don't know what a good pizza is, Aurelio's will take care of that. There are some good pizza places in central Indiana but nothing like this!!!

  5. I am troubled with this whole string of comments as I am not sure anyone pointed out that many of the "high paying" positions have been eliminated identified by asterisks as of fiscal year 2012. That indicates to me that the hospitals are making responsible yet difficult decisions and eliminating heavy paying positions. To make this more problematic, we have created a society of "entitlement" where individuals believe they should receive free services at no cost to them. I have yet to get a house repair done at no cost nor have I taken my car that is out of warranty for repair for free repair expecting the government to pay for it even though it is the second largest investment one makes in their life besides purchasing a home. Yet, we continue to hear verbal and aggressive abuse from the consumer who expects free services and have to reward them as a result of HCAHPS surveys which we have no influence over as it is 3rd party required by CMS. Peel the onion and get to the root of the problem...you will find that society has created the problem and our current political landscape and not the people who were fortunate to lead healthcare in the right direction before becoming distorted. As a side note, I had a friend sit in an ED in Canada for nearly two days prior to being evaluated and then finally...3 months later got a CT of the head. You pay for what you get...

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