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Advertising
Art imitates life in commercial based on Kosene family
May 7, 2013
Chris O'MalleyFormer Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship
with his developer dad.
MoreYoung & Laramore launches all-digital campaign for Scotts
April 23, 2013
Chris O'MalleyThe growing preference for online-based advertising, exemplified by Y&L's new campaign for the national lawn-care service,
is helping sow the seeds of traditional media's decline.
MoreAd exec's buttom line: Just be relevant
April 13, 2013
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
MoreGun control ads enrich local TV stations
April 12, 2013
Chris O'MalleyIndianapolis television stations pocketed more than $332,000 in recent months by airing commercials from groups for and against
Obama administration initiatives.
MoreSteak n Shake pays settlement to former ad agency
April 8, 2013
Jeff NewmanSteak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the
case rather than let the court decide damages.
MoreGraphic designer advises marketers on nuances of reaching Latinos
March 30, 2013
Chris O'MalleyAdvertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but
he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
MoreWIBC's Wenck opts to drop mic for sales job at sister station
March 29, 2013
Chris O'MalleyThe afternoon drive-time personality has left the studio but not the building, switching to a sales job with sports-talk station
WFNI "The Fan."
MoreComcast gun-commercial ban hits Indiana gun stores
March 22, 2013
Associated PressA decision by Comcast Corp. to ban commercials touting firearms and ammunition has left some Indiana gun store owners searching
for new ways to advertise their products.
MoreMass transit campaign floods market with $1 million
March 16, 2013
Chris O'MalleyThe campaign to expand public transit in the region has generated a busload of money for some media and marketing outlets,
thanks to $1 million in federal grants to advertise the benefits of mass transit.
MoreQuirky campaign aims to win new listeners for WFYI
March 2, 2013
Anthony SchoettleNational Public Radio is spending $750,000 on an aggressive advertising campaign designed to boost its audience in four test
cities, including Indianapolis, by pointing out the wide variety of people who listen to public radio.
MoreCrean's revival of IU basketball fuels donations, merchandise sales
February 23, 2013
Anthony SchoettleIndiana University is looking to cash in on the success of its men's basketball team this season, but is struggling to find
ways to make more money from an already popular program.
MoreArrival of NBA jersey ads likely to net Pacers millions
February 2, 2013
Anthony SchoettleThe NBA is on the verge of allowing advertising on player jerseys, a potential source of revenue long resisted by major U.S.
sports leagues. The question now is how much money the move will generate for small-market teams like the Indiana Pacers.
MoreDigital billboards gaining local support
February 2, 2013
Kathleen McLaughlinClear Channel Outdoor, which owns most of the billboards within city limits, has lined up two city-county councilors to sponsor
a bill that would loosen a decade-old ban on digital billboards.
MoreInsurer tapping Super Bowl to continue ad campaign
January 30, 2013
Scott OlsonIndiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful "Stop Knocking
on Wood" marketing effort.
MoreMass transit group kicking off promotional campaign
January 10, 2013
Indy Connect, the local initiative supporting a $1.3 billion expansion of the transit system, plans to begin an advertising
campaign for the proposal on Friday.
MoreHoosier Lottery hires ad agency for creative work
December 19, 2012
Anthony SchoettleThe Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising
agency of record. Lottery officials have promised to increase marketing.
MoreAngie's List alters pay formula for huge sales force
December 15, 2012
Chris O'MalleyIn a move to improve cash flow by an estimated $10 million a year, Angie's List is changing the way it pays its sales staff.
Salespeople compose at least 600 of the more than 1,000 employees at Angie’s, which publishes consumer reviews of plumbers,
pet groomers and other service providers.
MoreCentral Indiana city looks to relax business sign rules
November 9, 2012
Associated PressGreenfield officials are proposing new measures to relax the city's strict sign standards in an effort to be more friendly
to businesses.
MoreGregg using attack ads in homestretch
November 1, 2012
Kathleen McLaughlinDemocrat John Gregg has been trying for months to paint Republican Mike Pence as an extremist, and his latest ad is the most
direct attack in the governor's race to date.
MoreLottery manager ramping up advertising budget
October 31, 2012
Kathleen McLaughlinThe Hoosier Lottery’s new manager plans to launch a branding campaign in the spring as part of a business plan that
calls for a significantly larger advertising budget. That could be good news for Indiana ad agencies.
MoreLocal television stations reap election windfalls
October 24, 2012
Scott OlsonThe hotly contested race for U.S. Senate between Joe Donnelly and Richard Mourdock, in addition to the governor's contest,
has netted four local television stations millions in advertising dollars, according to FCC filings.
MoreIndiana Fever, Finish Line reach jersey sponsorship
October 19, 2012
IBJ StaffIndiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship
deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
MoreMicrosoft, Chase fuel ad shop's growth spurt
October 13, 2012
Anthony SchoettleThanks to blossoming relationships with corporate behemoths like Microsoft and JPMorgan Chase, local ad agency Bradley and
Montgomery is making plans to double its 50-employee work force.
MoreDaniels to promote online college WGU until taking over Purdue
October 7, 2012
Associated PressGov. Mitch Daniels is still promoting the online college known as Western Governors University just months before he becomes
Purdue University's new president.
MoreDems, GOP launch on-air ad spree for Senate seat
October 1, 2012
Associated PressIndiana has quickly become a major battleground in the race for control of the U.S. Senate, with national Republicans and
Democrats forking over more cash this week to tea party favorite Richard Mourdock and Democrat Joe Donnelly.
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liek the rest of America
These quaint,obsessed musings by the stalkers are certainly entertaining, but I'm trying to figure out what, if anything, all the yelping below has to do with Zak Brown.
It's evident that Moffett was pushing the right buttons and corporate America is now trying to squash him. He just wanted to withdraw the free pilot services provided to the company by the pilots to try and put some pressure on a company that has not been interested in negotiating a contract in over 5 years. The company does not provide a contract because not having one has saved them a bundle of money. Shame on any Republic pilots not standing behind their union leader just because things are getting tough, can you not see such strategic moves by the company as putting the last union president in a corporate position and into THEIR pocket. Do you really believe the last union president is so appalled at the attempts by Moffett, do you not remember his oppositions to the company? We stood behind him. It has been proven over and over again for thousands of years without fail, a man cannot serve two masters. Anyone that believes people vote contrary to their paycheck and livelihood deserve to be taken advantage of, the recent statements by the former union president are laughable as he denounces the current union president from his new corporate position. Have you ever seen a drafted sports player score points for his previous team, it cannot be done, he is not on the pilots side anymore, he gets his money a different way now than you and I do, and he should not be allowed to remain on the seniority list. A drafted player brings strength, credibility, tactical knowledge, and a strategic advantage to his NEW team, he would not be drafted or paid were it otherwise. We are all forced to choose only one side to play for and support, not doing so has many references in life such as insider trading and shaving points, all illegal for good reason. This basic fact is why corporate moguls, scientist, and engineers all sign non-discloser agreements and non-compete clauses, as protection in case they are lured into switching sides as our former union president has done. No NFL coach ever drafted a player so that both teams could benefit and better understand each other, they are recruited to win the game against that former team, period. Likewise the company does not recruit the former union president by accident or mutual understanding, its strategy. Don't confuse playing the game with good sportsman-like conduct in support of common business and prosperity goals, with the requirement to only play for one side. Good men we all love and favor fall subject to this manipulation, often without their knowledge, and it is not a betrayal of their friendship to oppose them when they switch sides. If we did not love and trust them, they would not have been chosen and lured to the other side in the first place. The deception by the drafted player is not made at a conscious level, it's just human nature and it's all about money and power which corrupts our ability to be objective and loyal to two masters. This is why our court system created the defense attorney, and why our military created counter intelligence. Its strategy and its propaganda, and it works, and that's why the "powers to be" manipulate the chess pieces by sometimes changing their colors. Some players know they are being manipulated when their color is changed, but it brings them more money and power so they do not care. The rest have good intentions but do not even realize they are being manipulated. This tactic is also known by another name, Divide and Conquer. In battle sending an imperfect message with an imperfect team is obviously not ideal, but it's still being sent by YOUR team, your union leader, a leader that has common goals and common rewards with you, they are the best, because we have elected them to do a job for us. If you are not backing Moffett but believing the spin by those that have recently switched sides, you are taking food out of your own mouth. Showing unity and backing an imperfect situation still results in taking just as much ground, it's about unity and bargaining power. It's not necessary to wait around for that perfect attack because it will never come, the company will spin and attempt to destroy anyone that gets in their way. Ultimately it's not about any specific attack anyway, ASAP or whatever it makes no difference, it is and always has been only about power. If this company cared about safety it would not build pairings with 8 hour overnights, come on, are you that naive? Besides, do you really think Hoffa cares, no, he got a call from corporate America and was squeezed into denouncing Moffett. If he didn't they would spin the safety card against him and the Teamsters National with implication for truckers, future contracts, insurance rates etc...saying something like the Teamsters use safety as a bargaining chip, blah blah blah... Do you really think any pilot is going to do something unsafe for the contract, absolutely not, the only ones threatening safety here is the company with reduced rest, fatigue, and poverty. Do you not find it odd that Hoffa and the Teamsters are opposing a Teamster president publicly? Would the Teamsters National not normally support and work with one of their own? Why did they not sit down and help him strategize, correct any mistakes, and charge ahead? Would the Teamsters National not normally support and leverage a contract for all those pilots that have been paying Teamster dues, isn't that why we have all been paying Teamster dues in the first place? I sure haven't been paying dues so that the Teamsters National could come along and write this kind of an article undercutting our union leader and our unity. Whose side is the Teamsters National really on, it's obviously not the Republic pilots side.
No matter what Moffatt does the company is going to spin it like he is the terrorist and brainwash people like you into believing it, wake up, back your players that are trying to change things for you and your livelihood. Where has Hoffa been for the last 6 years, except collecting our dues. Seriously, do you really think an FO going for upgrade, signed off by a checkairman ready for the upgrade, who then fails, is not even capable of returning as a First Officer.
whoa!