Advertising

Angie's List's believers, doomsayers dig in their heelsRestricted Content

September 28, 2013
Greg Andrews

As Angie’s List approaches its second anniversary as a public company, investors remain as split as ever on whether the consumer-review company is wildly overvalued or a revolutionary Internet business still in its infancy.

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Luck throws weight behind Body Armor with equity stake

September 17, 2013
Bloomberg News
Indianapolis Colts quarterback Andrew Luck said he wanted to prove himself on the field in the National Football League before pursuing sponsorship opportunities off it.
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Emmis’ ‘NextRadio’ app mimics traditional FM radioRestricted Content

September 14, 2013
Chris O'Malley
While it’s way too early to tell whether the NextRadio app woos back listeners and generates big ad dollars for the radio industry, it’s safe to say it's functional and idiot-resistant enough to warrant interest from the mobile masses.
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Fox59 takes jab at Buchman's return in billboard ads

September 12, 2013
Chris O'Malley
WXIN-TV responds to the hype over Angela Buchman's arrival at WTHR-TV with a billboard ad touting the clout of its Angela Ganote.
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Some ad execs unsure about Indiana's NYC campaign

September 4, 2013
Associated Press
The Indiana Economic Development Corp. began last month running 15-second advertisements twice an hour promoting the state on the CBS Super Screen in Times Square.
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TrendyMinds building a video production facilityRestricted Content

August 31, 2013
Staff Report
The facility will include a 16-foot cyclorama—a curved wall that presents the illusion of an endless landscape.
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Local advertising firms wrangle new business

August 23, 2013
Chris O'Malley
Young & Laramore will introduce Ingersoll-Rand's spinoff, while Hirons extends its Indianapolis Zoo account and plans to expand its staff.
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Fastenal sponsorship deal draws NASCAR contractsRestricted Content

August 17, 2013
Anthony Schoettle
Vending machines aren’t the only reason the Fastenal brand is resonating.
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Constitutional referendum on marriage could yield media bonanzaRestricted Content

August 17, 2013
Chris O'Malley
Television and radio stations have grown fond of income from “issue ads” in recent years on everything from right-to-work legislation to immigration reform.
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WTHR to boost tower power on signal gripes

August 17, 2013
Chris O'Malley
The city’s top-rated news station wants to crank up its signal, saying it’s had more than 40 complaints about reception from over-the-air viewers since the conversion to all-digital broadcasting.
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Local Publicis office awaiting merger falloutRestricted Content

August 17, 2013
One of the city’s top ad agencies is still waiting to see how a merger between French parent Publicis Groupe and New York-based Omnicom affects the local operation.
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Trio of women now owns Borshoff, city’s biggest ad firm

August 10, 2013
Chris O'Malley
Founding principal of 29-year-old Borshoff advertising agency, Myra Borshoff Cook, 65, and senior principal Erik Johnson, 62, have sold their ownership interest in recent years to three top executives at the firm, all of them women.
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Newcomer banks slice into 'overheated' Indianapolis marketRestricted Content

August 3, 2013
Chris O'Malley
Newer entrants are chasing market share with convenient hours, quick decisions and narrower niches of customers.
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Indiana tourism spending is fraction of nearby states'

July 27, 2013
Anthony Schoettle
As Indiana slashed its tourism budget, Michigan increased its widespread Pure Michigan ad campaign from $17 million to $27.4 million. Illinois, where budget problems have earned the state the nation’s worst credit rating—A3 by Moody’s Investors Service—spends more than twice as much as Michigan.
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Indy tourism officials take aim at close-in target

July 27, 2013
Anthony Schoettle
New program is designed to lure Indiana residents to capital city with large discounts at hotels, attractions
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Emmis sees coupons as next frontier for radio appsRestricted Content

July 20, 2013
Chris O'Malley
An app that would allow smartphones to receive FM radio signals like a transistor radio has been hailed as a way to help stations recapture listeners who fled to Web-based music streaming services.
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IndyCar racing to line up sponsors to replace Izod

July 13, 2013
Anthony Schoettle
The IndyCar Series’ quest to find a presenting sponsor that could eventually replace Izod as title sponsor—a task series officials earlier this year called their top sales priority—has taken a blow.
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MCL enlists star power for TV commercialsRestricted Content

June 29, 2013
 IBJ Staff
Last month, Los Angeles-based film producer/director Steve Zukerman filmed commercials inside an MCL Restaurant and Bakery at Allisonville Road and 86th Street and in the Carmel Arts & Design District.
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Young & Laramore finds app draws eyeballs to brandRestricted Content

June 15, 2013
Chris O'Malley
Indianapolis ad agency Young & Laramore's recent project for footwear giant New Balance included developing a video game intended to reach young consumers who’ve grown up with a smartphone as a bodily appendage.
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Indianapolis Indians seeking new ad agencyRestricted Content

May 25, 2013
 IBJ Staff
Indianapolis-based Hirons & Co. has held the contract for 10 years. But earlier this year, the Indians decided it was time to see if Hirons or another agency had new ideas.
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Art imitates life in commercial based on Kosene family

May 7, 2013
Chris O'Malley
Former Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship with his developer dad.
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Young & Laramore launches all-digital campaign for Scotts

April 23, 2013
Chris O'Malley
The growing preference for online-based advertising, exemplified by Y&L's new campaign for the national lawn-care service, is helping sow the seeds of traditional media's decline.
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Ad exec's buttom line: Just be relevantRestricted Content

April 13, 2013
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
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Gun control ads enrich local TV stations

April 12, 2013
Chris O'Malley
Indianapolis television stations pocketed more than $332,000 in recent months by airing commercials from groups for and against Obama administration initiatives.
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Steak n Shake pays settlement to former ad agency

April 8, 2013
Jeff Newman
Steak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the case rather than let the court decide damages.
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  1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

  2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

  3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

  4. Exciting times in Carmel.

  5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1

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