Advertising

Luck throws weight behind Body Armor with equity stake

September 17, 2013
Bloomberg News
Indianapolis Colts quarterback Andrew Luck said he wanted to prove himself on the field in the National Football League before pursuing sponsorship opportunities off it.
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Emmis’ ‘NextRadio’ app mimics traditional FM radioRestricted Content

September 14, 2013
Chris O'Malley
While it’s way too early to tell whether the NextRadio app woos back listeners and generates big ad dollars for the radio industry, it’s safe to say it's functional and idiot-resistant enough to warrant interest from the mobile masses.
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Fox59 takes jab at Buchman's return in billboard ads

September 12, 2013
Chris O'Malley
WXIN-TV responds to the hype over Angela Buchman's arrival at WTHR-TV with a billboard ad touting the clout of its Angela Ganote.
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Some ad execs unsure about Indiana's NYC campaign

September 4, 2013
Associated Press
The Indiana Economic Development Corp. began last month running 15-second advertisements twice an hour promoting the state on the CBS Super Screen in Times Square.
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TrendyMinds building a video production facilityRestricted Content

August 31, 2013
Staff Report
The facility will include a 16-foot cyclorama—a curved wall that presents the illusion of an endless landscape.
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Local advertising firms wrangle new business

August 23, 2013
Chris O'Malley
Young & Laramore will introduce Ingersoll-Rand's spinoff, while Hirons extends its Indianapolis Zoo account and plans to expand its staff.
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Fastenal sponsorship deal draws NASCAR contractsRestricted Content

August 17, 2013
Anthony Schoettle
Vending machines aren’t the only reason the Fastenal brand is resonating.
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Constitutional referendum on marriage could yield media bonanzaRestricted Content

August 17, 2013
Chris O'Malley
Television and radio stations have grown fond of income from “issue ads” in recent years on everything from right-to-work legislation to immigration reform.
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WTHR to boost tower power on signal gripes

August 17, 2013
Chris O'Malley
The city’s top-rated news station wants to crank up its signal, saying it’s had more than 40 complaints about reception from over-the-air viewers since the conversion to all-digital broadcasting.
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Local Publicis office awaiting merger falloutRestricted Content

August 17, 2013
One of the city’s top ad agencies is still waiting to see how a merger between French parent Publicis Groupe and New York-based Omnicom affects the local operation.
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Trio of women now owns Borshoff, city’s biggest ad firm

August 10, 2013
Chris O'Malley
Founding principal of 29-year-old Borshoff advertising agency, Myra Borshoff Cook, 65, and senior principal Erik Johnson, 62, have sold their ownership interest in recent years to three top executives at the firm, all of them women.
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Newcomer banks slice into 'overheated' Indianapolis marketRestricted Content

August 3, 2013
Chris O'Malley
Newer entrants are chasing market share with convenient hours, quick decisions and narrower niches of customers.
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Indiana tourism spending is fraction of nearby states'

July 27, 2013
Anthony Schoettle
As Indiana slashed its tourism budget, Michigan increased its widespread Pure Michigan ad campaign from $17 million to $27.4 million. Illinois, where budget problems have earned the state the nation’s worst credit rating—A3 by Moody’s Investors Service—spends more than twice as much as Michigan.
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Indy tourism officials take aim at close-in target

July 27, 2013
Anthony Schoettle
New program is designed to lure Indiana residents to capital city with large discounts at hotels, attractions
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Emmis sees coupons as next frontier for radio appsRestricted Content

July 20, 2013
Chris O'Malley
An app that would allow smartphones to receive FM radio signals like a transistor radio has been hailed as a way to help stations recapture listeners who fled to Web-based music streaming services.
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IndyCar racing to line up sponsors to replace Izod

July 13, 2013
Anthony Schoettle
The IndyCar Series’ quest to find a presenting sponsor that could eventually replace Izod as title sponsor—a task series officials earlier this year called their top sales priority—has taken a blow.
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MCL enlists star power for TV commercialsRestricted Content

June 29, 2013
 IBJ Staff
Last month, Los Angeles-based film producer/director Steve Zukerman filmed commercials inside an MCL Restaurant and Bakery at Allisonville Road and 86th Street and in the Carmel Arts & Design District.
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Young & Laramore finds app draws eyeballs to brandRestricted Content

June 15, 2013
Chris O'Malley
Indianapolis ad agency Young & Laramore's recent project for footwear giant New Balance included developing a video game intended to reach young consumers who’ve grown up with a smartphone as a bodily appendage.
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Indianapolis Indians seeking new ad agencyRestricted Content

May 25, 2013
 IBJ Staff
Indianapolis-based Hirons & Co. has held the contract for 10 years. But earlier this year, the Indians decided it was time to see if Hirons or another agency had new ideas.
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Art imitates life in commercial based on Kosene family

May 7, 2013
Chris O'Malley
Former Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship with his developer dad.
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Young & Laramore launches all-digital campaign for Scotts

April 23, 2013
Chris O'Malley
The growing preference for online-based advertising, exemplified by Y&L's new campaign for the national lawn-care service, is helping sow the seeds of traditional media's decline.
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Ad exec's buttom line: Just be relevantRestricted Content

April 13, 2013
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
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Gun control ads enrich local TV stations

April 12, 2013
Chris O'Malley
Indianapolis television stations pocketed more than $332,000 in recent months by airing commercials from groups for and against Obama administration initiatives.
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Steak n Shake pays settlement to former ad agency

April 8, 2013
Jeff Newman
Steak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the case rather than let the court decide damages.
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Graphic designer advises marketers on nuances of reaching LatinosRestricted Content

March 30, 2013
Chris O'Malley
Advertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
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  1. I am a Lyft driver who is a licensed CDL professional driver. ALL Lyft drivers take pride in providing quality service to the Indianapolis and surrounding areas, and we take the safety of our passengers and the public seriously.(passengers are required to put seat belts on when they get in our cars) We do go through background checks, driving records are checked as are the personal cars we drive, (these are OUR private cars we use) Unlike taxi cabs and their drivers Lyft (and yes Uber) provide passengers with a clean car inside and out, a friendly and courteous driver, and who is dressed appropriately and is groomed appropriately. I go so far as to offer mints, candy and/or small bottle of water to the my customers. It's a mutual respect between driver and passenger. With Best Regards

  2. to be the big fish in the little pond of IRL midwest racin' when yer up against Racin' Gardner

  3. In the first sentance "As a resident of one of these new Carmel Apartments the issue the local governments need to discuss are build quality & price." need a way to edit

  4. As a resident of one of these new Carmel Apartments the issue the local governments need to discuss is build quality & price. First none of these places is worth $1100 for a one bedroom. Downtown Carmel or Keystone at the Crossing in Indy. It doesn't matter. All require you to get in your car to get just about anywhere you need to go. I'm in one of the Carmel apartments now where after just 2.5 short years one of the kitchen cabinet doors is crooked and lawn and property maintenance seems to be lacking my old Indianapolis apartment which cost $300 less. This is one of the new star apartments. As they keep building throughout the area "deals" will start popping up creating shoppers. If your property is falling apart after year 3 what will it look like after year 5 or 10??? Why would one stay here if they could move to a new Broad Ripple in 2 to 3 years or another part of the Far Northside?? The complexes aren't going to let the "poor" move in without local permission so that's not that problem, but it the occupancy rate drops suddenly because the "Young" people moved back to Indy then look out.

  5. Why are you so concerned about Ace hardware? I don't understand why anyone goes there! Every time ive gone in the past, they don't have what I need and I end up going to the big box stores. I understand the service aspect and that they try to be helpful but if they are going to survive I think they might need to carry more specialty parts.

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