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Dems increase spending in tight Indiana Senate battle
September 24, 2012
Associated PressDemocrats eyeing a rare opportunity to pick up a U.S. Senate in a traditionally red state are buying television time in Indiana
for the second consecutive week as they fight to maintain control of the chamber.
MoreIvy Tech battles enrollment dip by promoting its lower tuition
September 22, 2012
J.K. WallThis summer, Ivy Tech Community College rolled out a nearly $1 million marketing campaign that stressed the school's affordability
versus other higher education options. The message appears to have hit home. What looked like an impending 15-percent reduction
in fall enrollment ended up at just under 5 percent.
MoreGregg's media consultant specializes in off-beat ads
September 22, 2012
Virginia-based strategist has been involved in high-profile races across the country.
MoreGOP spending $650K in tight Indiana Senate race
September 16, 2012
Associated PressSenate Republicans will jump into Indiana's pitched Senate battle this week, responding to a Democratic ad-buy with one
of their own as they seek control of the Senate in November.
MoreMillerWhite signs slew of new clients in last six months
September 15, 2012
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
MoreEli Lilly aims to ramp up social media presence
September 8, 2012
J.K. WallThe drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its
employees—without running afoul of regulators.
More'Knock on Wood' campaign boosts Farm Bureau brand
September 8, 2012
Chris O'MalleyThe torrent of competitors' humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So
far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured
by social media chatter.
MoreCarmel ad shop FatAtom prospers by defying norms
August 25, 2012
Anthony SchoettleIn a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue
increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
MoreKellogg's rolls out IndyCar-branded cereal nationwide
August 18, 2012
Anthony SchoettleDirect-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
MoreIndianapolis Symphony Orchestra signs three-year deal with Hirons
August 18, 2012
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
MoreLottery could expand to grow state's take
July 21, 2012
Kathleen McLaughlinThe $791 million Hoosier Lottery threw open bidding July 11 for a 10-year contract on marketing, sales and distribution services.
The lottery wants to be among the fastest-growing in the country, and it’s looking to the gambling industry to help
it reach that goal.
MoreQuarterly profit, revenue slides at Emmis
July 12, 2012
The Indianapolis-based media company reported a larger loss on falling revenue in its fiscal first quarter, mostly due to
the sale of a group of radio stations and cheaper advertising rates.
MoreHETRICK: Maybe it's time to think like 'Mad Men' and sell everything
July 7, 2012
Bruce HetrickThe Rs and the Ds could fight over ad space in voter registration.
MoreIndyCar seeks presenting sponsor, bigger schedule
July 3, 2012
Anthony SchoettleIndyCar Series officials have approached two of its existing sponsors, Verizon Wireless and Firestone, about becoming the
open-wheel race series’ presenting sponsor, a deal motorsports business experts said could be worth $3 million annually.
MoreLocal ad firm BrandWidth rebounds after internal turmoil
June 30, 2012
Anthony SchoettleBrandWidth puts legal scuffle behind it, emerges to nab several national accounts.
MoreGoogle unveils biz photo service in Indianapolis
June 26, 2012
Scott OlsonThe interactive virtual tour gives customers a glimpse of the layout and decor of a business without setting foot inside the
location. For St. Elmo Steak House, where the service was introduced locally, it was an easy sell.
MoreBoutique Anderson ad agency expanding to Indianapolis
June 23, 2012
Anthony SchoettleFour-person shop opening office downtown got its start at Flagship Enterprise incubator.
MoreExperts say Buchman's move to WTHR could lift station's ratings
June 15, 2012
Scott OlsonWTHR led in the ratings for its nightly newscasts during the May sweeps in the key 25-to-54-year-old demographic, but TV stations
are rapidly losing these coveted viewers. The addition of popular meteorologist Angela Buchman could help Channel 13 staunch
further losses.
MoreAngie's List accuses competitor of deceptive ads
June 6, 2012
Chris O'MalleyAngie’s List Inc. alleges its trademarked name is being misused by a Colorado competitor to intercept people conducting
Google searches for the Indianapolis-based contractor-ratings service.
MoreNew ads reflect IMS' more-aggressive sponsorship mindset
May 19, 2012
Anthony SchoettleThe Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time
ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
MoreCity aims to attract additional sponsors
May 12, 2012
Kathleen McLaughlinThird Street Partners, a marketing firm that hoped to land half a million dollars in corporate sponsorships for the city of
Indianapolis, has received a four-year contract extension to bring home red meat.
MoreNew Colts quarterback a 'marketer's dream'
May 5, 2012
Anthony SchoettleSports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer's
dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
MoreMediaSauce co-owner leaves firm, starts new ad agency
April 28, 2012
Anthony SchoettleMagnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
MorePacers launch big ad campaign at unusual time
April 20, 2012
Anthony SchoettleThe Indiana Pacers this month launched a six-figure advertising campaign—their biggest by far this season—featuring
Larry Bird, coach Frank Vogel and a host of players. The blitz comes at an unusual time in the season.
MoreSkittles joins food brands that become part of tragedy
April 13, 2012
Associated PressIt could've been Starbursts, Twizzlers or Sour Patch Kids. But when Trayvon Martin was fatally shot, he happened to be
carrying a bag of Skittles.
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It's also across the street from Fogo de Chao and Morton's....
Yep, the haters are trying to make good news bad. I guess it is hard to get people to believe the series is dying when they are gaining new sponsors.
David Copperfield! I remember watching his specials on TV when I was little.
Don't forget this is next to an MMA gym, a pawn shop, and some abandoned spaces.
Good project for Zionsville - A group who has owned the property for many years has waited and worked patiently to bring highest and best use development to a major corridor, and mix that in with the great downtown you have. Win Win. All the Best to Pittman Partners and Zionsville.