Advertising

Graphic designer advises marketers on nuances of reaching LatinosRestricted Content

March 30, 2013
Chris O'Malley
Advertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
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WIBC's Wenck opts to drop mic for sales job at sister station

March 29, 2013
Chris O'Malley
The afternoon drive-time personality has left the studio but not the building, switching to a sales job with sports-talk station WFNI "The Fan."
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Comcast gun-commercial ban hits Indiana gun stores

March 22, 2013
Associated Press
A decision by Comcast Corp. to ban commercials touting firearms and ammunition has left some Indiana gun store owners searching for new ways to advertise their products.
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Mass transit campaign floods market with $1 millionRestricted Content

March 16, 2013
Chris O'Malley
The campaign to expand public transit in the region has generated a busload of money for some media and marketing outlets, thanks to $1 million in federal grants to advertise the benefits of mass transit.
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Quirky campaign aims to win new listeners for WFYIRestricted Content

March 2, 2013
Anthony Schoettle
National Public Radio is spending $750,000 on an aggressive advertising campaign designed to boost its audience in four test cities, including Indianapolis, by pointing out the wide variety of people who listen to public radio.
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Crean's revival of IU basketball fuels donations, merchandise salesRestricted Content

February 23, 2013
Anthony Schoettle
Indiana University is looking to cash in on the success of its men's basketball team this season, but is struggling to find ways to make more money from an already popular program.
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Arrival of NBA jersey ads likely to net Pacers millionsRestricted Content

February 2, 2013
Anthony Schoettle
The NBA is on the verge of allowing advertising on player jerseys, a potential source of revenue long resisted by major U.S. sports leagues. The question now is how much money the move will generate for small-market teams like the Indiana Pacers.
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Digital billboards gaining local supportRestricted Content

February 2, 2013
Kathleen McLaughlin
Clear Channel Outdoor, which owns most of the billboards within city limits, has lined up two city-county councilors to sponsor a bill that would loosen a decade-old ban on digital billboards.
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Insurer tapping Super Bowl to continue ad campaign

January 30, 2013
Scott Olson
Indiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful "Stop Knocking on Wood" marketing effort.
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Mass transit group kicking off promotional campaign

January 10, 2013
Indy Connect, the local initiative supporting a $1.3 billion expansion of the transit system, plans to begin an advertising campaign for the proposal on Friday.
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Hoosier Lottery hires ad agency for creative work

December 19, 2012
Anthony Schoettle
The Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising agency of record. Lottery officials have promised to increase marketing.
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Angie's List alters pay formula for huge sales forceRestricted Content

December 15, 2012
Chris O'Malley
In a move to improve cash flow by an estimated $10 million a year, Angie's List is changing the way it pays its sales staff. Salespeople compose at least 600 of the more than 1,000 employees at Angie’s, which publishes consumer reviews of plumbers, pet groomers and other service providers.
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Central Indiana city looks to relax business sign rules

November 9, 2012
Associated Press
Greenfield officials are proposing new measures to relax the city's strict sign standards in an effort to be more friendly to businesses.
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Gregg using attack ads in homestretch

November 1, 2012
Kathleen McLaughlin
Democrat John Gregg has been trying for months to paint Republican Mike Pence as an extremist, and his latest ad is the most direct attack in the governor's race to date.
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Lottery manager ramping up advertising budget

October 31, 2012
Kathleen McLaughlin
The Hoosier Lottery’s new manager plans to launch a branding campaign in the spring as part of a business plan that calls for a significantly larger advertising budget. That could be good news for Indiana ad agencies.
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Local television stations reap election windfalls

October 24, 2012
Scott Olson
The hotly contested race for U.S. Senate between Joe Donnelly and Richard Mourdock, in addition to the governor's contest, has netted four local television stations millions in advertising dollars, according to FCC filings.
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Indiana Fever, Finish Line reach jersey sponsorship

October 19, 2012
 IBJ Staff
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
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Microsoft, Chase fuel ad shop's growth spurtRestricted Content

October 13, 2012
Anthony Schoettle
Thanks to blossoming relationships with corporate behemoths like Microsoft and JPMorgan Chase, local ad agency Bradley and Montgomery is making plans to double its 50-employee work force.
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Daniels to promote online college WGU until taking over Purdue

October 7, 2012
Associated Press
Gov. Mitch Daniels is still promoting the online college known as Western Governors University just months before he becomes Purdue University's new president.
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Dems, GOP launch on-air ad spree for Senate seat

October 1, 2012
Associated Press
Indiana has quickly become a major battleground in the race for control of the U.S. Senate, with national Republicans and Democrats forking over more cash this week to tea party favorite Richard Mourdock and Democrat Joe Donnelly.
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Dems increase spending in tight Indiana Senate battle

September 24, 2012
Associated Press
Democrats eyeing a rare opportunity to pick up a U.S. Senate in a traditionally red state are buying television time in Indiana for the second consecutive week as they fight to maintain control of the chamber.
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Ivy Tech battles enrollment dip by promoting its lower tuition

September 22, 2012
J.K. Wall
This summer, Ivy Tech Community College rolled out a nearly $1 million marketing campaign that stressed the school's affordability versus other higher education options. The message appears to have hit home. What looked like an impending 15-percent reduction in fall enrollment ended up at just under 5 percent.
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Gregg's media consultant specializes in off-beat adsRestricted Content

September 22, 2012
Virginia-based strategist has been involved in high-profile races across the country.
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GOP spending $650K in tight Indiana Senate race

September 16, 2012
Associated Press
Senate Republicans will jump into Indiana's pitched Senate battle this week, responding to a Democratic ad-buy with one of their own as they seek control of the Senate in November.
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MillerWhite signs slew of new clients in last six monthsRestricted Content

September 15, 2012
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
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