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Dems increase spending in tight Indiana Senate battle

September 24, 2012
Associated Press
Democrats eyeing a rare opportunity to pick up a U.S. Senate in a traditionally red state are buying television time in Indiana for the second consecutive week as they fight to maintain control of the chamber.
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Ivy Tech battles enrollment dip by promoting its lower tuition

September 22, 2012
J.K. Wall
This summer, Ivy Tech Community College rolled out a nearly $1 million marketing campaign that stressed the school's affordability versus other higher education options. The message appears to have hit home. What looked like an impending 15-percent reduction in fall enrollment ended up at just under 5 percent.
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Gregg's media consultant specializes in off-beat adsRestricted Content

September 22, 2012
Virginia-based strategist has been involved in high-profile races across the country.
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GOP spending $650K in tight Indiana Senate race

September 16, 2012
Associated Press
Senate Republicans will jump into Indiana's pitched Senate battle this week, responding to a Democratic ad-buy with one of their own as they seek control of the Senate in November.
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MillerWhite signs slew of new clients in last six monthsRestricted Content

September 15, 2012
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
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Eli Lilly aims to ramp up social media presenceRestricted Content

September 8, 2012
J.K. Wall
The drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its employees—without running afoul of regulators.
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'Knock on Wood' campaign boosts Farm Bureau brandRestricted Content

September 8, 2012
Chris O'Malley
The torrent of competitors' humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
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Carmel ad shop FatAtom prospers by defying norms

August 25, 2012
Anthony Schoettle
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
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Kellogg's rolls out IndyCar-branded cereal nationwideRestricted Content

August 18, 2012
Anthony Schoettle
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
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Indianapolis Symphony Orchestra signs three-year deal with HironsRestricted Content

August 18, 2012
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
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Lottery could expand to grow state's take

July 21, 2012
Kathleen McLaughlin
The $791 million Hoosier Lottery threw open bidding July 11 for a 10-year contract on marketing, sales and distribution services. The lottery wants to be among the fastest-growing in the country, and it’s looking to the gambling industry to help it reach that goal.
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Quarterly profit, revenue slides at Emmis

July 12, 2012
The Indianapolis-based media company reported a larger loss on falling revenue in its fiscal first quarter, mostly due to the sale of a group of radio stations and cheaper advertising rates.
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HETRICK: Maybe it's time to think like 'Mad Men' and sell everything

July 7, 2012
Bruce Hetrick
The Rs and the Ds could fight over ad space in voter registration.
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IndyCar seeks presenting sponsor, bigger schedule

July 3, 2012
Anthony Schoettle
IndyCar Series officials have approached two of its existing sponsors, Verizon Wireless and Firestone, about becoming the open-wheel race series’ presenting sponsor, a deal motorsports business experts said could be worth $3 million annually.
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Local ad firm BrandWidth rebounds after internal turmoilRestricted Content

June 30, 2012
Anthony Schoettle
BrandWidth puts legal scuffle behind it, emerges to nab several national accounts.
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Google unveils biz photo service in Indianapolis

June 26, 2012
Scott Olson
The interactive virtual tour gives customers a glimpse of the layout and decor of a business without setting foot inside the location. For St. Elmo Steak House, where the service was introduced locally, it was an easy sell.
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Boutique Anderson ad agency expanding to IndianapolisRestricted Content

June 23, 2012
Anthony Schoettle
Four-person shop opening office downtown got its start at Flagship Enterprise incubator.
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Experts say Buchman's move to WTHR could lift station's ratings

June 15, 2012
Scott Olson
WTHR led in the ratings for its nightly newscasts during the May sweeps in the key 25-to-54-year-old demographic, but TV stations are rapidly losing these coveted viewers. The addition of popular meteorologist Angela Buchman could help Channel 13 staunch further losses.
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Angie's List accuses competitor of deceptive ads

June 6, 2012
Chris O'Malley
Angie’s List Inc. alleges its trademarked name is being misused by a Colorado competitor to intercept people conducting Google searches for the Indianapolis-based contractor-ratings service.
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New ads reflect IMS' more-aggressive sponsorship mindsetRestricted Content

May 19, 2012
Anthony Schoettle
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
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City aims to attract additional sponsorsRestricted Content

May 12, 2012
Kathleen McLaughlin
Third Street Partners, a marketing firm that hoped to land half a million dollars in corporate sponsorships for the city of Indianapolis, has received a four-year contract extension to bring home red meat.
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New Colts quarterback a 'marketer's dream'Restricted Content

May 5, 2012
Anthony Schoettle
Sports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer's dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
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MediaSauce co-owner leaves firm, starts new ad agencyRestricted Content

April 28, 2012
Anthony Schoettle
Magnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
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Pacers launch big ad campaign at unusual time

April 20, 2012
Anthony Schoettle
The Indiana Pacers this month launched a six-figure advertising campaign—their biggest by far this season—featuring Larry Bird, coach Frank Vogel and a host of players. The blitz comes at an unusual time in the season.
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Skittles joins food brands that become part of tragedy

April 13, 2012
Associated Press
It could've been Starbursts, Twizzlers or Sour Patch Kids. But when Trayvon Martin was fatally shot, he happened to be carrying a bag of Skittles.
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