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Eli Lilly aims to ramp up social media presenceRestricted Content

September 8, 2012
J.K. Wall
The drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its employees—without running afoul of regulators.
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'Knock on Wood' campaign boosts Farm Bureau brandRestricted Content

September 8, 2012
Chris O'Malley
The torrent of competitors' humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
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Carmel ad shop FatAtom prospers by defying normsRestricted Content

August 25, 2012
Anthony Schoettle
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
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Kellogg's rolls out IndyCar-branded cereal nationwideRestricted Content

August 18, 2012
Anthony Schoettle
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
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Indianapolis Symphony Orchestra signs three-year deal with HironsRestricted Content

August 18, 2012
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
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Lottery could expand to grow state's take

July 21, 2012
Kathleen McLaughlin
The $791 million Hoosier Lottery threw open bidding July 11 for a 10-year contract on marketing, sales and distribution services. The lottery wants to be among the fastest-growing in the country, and it’s looking to the gambling industry to help it reach that goal.
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Quarterly profit, revenue slides at Emmis

July 12, 2012
The Indianapolis-based media company reported a larger loss on falling revenue in its fiscal first quarter, mostly due to the sale of a group of radio stations and cheaper advertising rates.
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HETRICK: Maybe it's time to think like 'Mad Men' and sell everything

July 7, 2012
Bruce Hetrick
The Rs and the Ds could fight over ad space in voter registration.
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IndyCar seeks presenting sponsor, bigger schedule

July 3, 2012
Anthony Schoettle
IndyCar Series officials have approached two of its existing sponsors, Verizon Wireless and Firestone, about becoming the open-wheel race series’ presenting sponsor, a deal motorsports business experts said could be worth $3 million annually.
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Local ad firm BrandWidth rebounds after internal turmoilRestricted Content

June 30, 2012
Anthony Schoettle
BrandWidth puts legal scuffle behind it, emerges to nab several national accounts.
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Google unveils biz photo service in Indianapolis

June 26, 2012
Scott Olson
The interactive virtual tour gives customers a glimpse of the layout and decor of a business without setting foot inside the location. For St. Elmo Steak House, where the service was introduced locally, it was an easy sell.
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Boutique Anderson ad agency expanding to IndianapolisRestricted Content

June 23, 2012
Anthony Schoettle
Four-person shop opening office downtown got its start at Flagship Enterprise incubator.
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Experts say Buchman's move to WTHR could lift station's ratings

June 15, 2012
Scott Olson
WTHR led in the ratings for its nightly newscasts during the May sweeps in the key 25-to-54-year-old demographic, but TV stations are rapidly losing these coveted viewers. The addition of popular meteorologist Angela Buchman could help Channel 13 staunch further losses.
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Angie's List accuses competitor of deceptive ads

June 6, 2012
Chris O'Malley
Angie’s List Inc. alleges its trademarked name is being misused by a Colorado competitor to intercept people conducting Google searches for the Indianapolis-based contractor-ratings service.
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New ads reflect IMS' more-aggressive sponsorship mindsetRestricted Content

May 19, 2012
Anthony Schoettle
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
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City aims to attract additional sponsorsRestricted Content

May 12, 2012
Kathleen McLaughlin
Third Street Partners, a marketing firm that hoped to land half a million dollars in corporate sponsorships for the city of Indianapolis, has received a four-year contract extension to bring home red meat.
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New Colts quarterback a 'marketer's dream'Restricted Content

May 5, 2012
Anthony Schoettle
Sports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer's dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
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MediaSauce co-owner leaves firm, starts new ad agencyRestricted Content

April 28, 2012
Anthony Schoettle
Magnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
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Pacers launch big ad campaign at unusual time

April 20, 2012
Anthony Schoettle
The Indiana Pacers this month launched a six-figure advertising campaign—their biggest by far this season—featuring Larry Bird, coach Frank Vogel and a host of players. The blitz comes at an unusual time in the season.
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Skittles joins food brands that become part of tragedy

April 13, 2012
Associated Press
It could've been Starbursts, Twizzlers or Sour Patch Kids. But when Trayvon Martin was fatally shot, he happened to be carrying a bag of Skittles.
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Deal puts Farm Bureau's name on downtown concert venue

March 27, 2012
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.
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USA Track & Field repeals controversial rules

March 13, 2012
Kathleen McLaughlin
USA Track & Field has repealed restrictions on uniform advertising that angered athletes across the country, but it remains to be seen whether athletes will take advantage of their renewed freedom.
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Local graphics firm Pratt acquired by Minnesota company

March 13, 2012
Pratt Corp., a 66-year-old Indianapolis-based retail graphics firm that saw ambitious expansion plans come up short during the recession, has been acquired by Vomela Group of St. Paul, Minn.
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Local businesses open wallets for tornado relief

March 7, 2012
Scott Olson
Spurred by fundraising campaigns by local television stations, more than $1 million has been raised to help victims of last week's devastating tornadoes in southern Indiana. In addition to doing a good thing, the stations are getting a marketing boost from their efforts.
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LEADING QUESTIONS: Ad exec boils down rules for success

March 2, 2012
Mason King
LQ_Bryant_WatchVideoBruce Bryant founded Promotus Advertising with little experience as an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent and keeping a clear head.
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  1. These liberals are out of control. They want to drive our economy into the ground and double and triple our electric bills. Sierra Club, stay out of Indy!

  2. These activist liberal judges have gotten out of control. Thankfully we have a sensible supreme court that overturns their absurd rulings!

  3. Maybe they shouldn't be throwing money at the IRL or whatever they call it now. Probably should save that money for actual operations.

  4. For you central Indiana folks that don't know what a good pizza is, Aurelio's will take care of that. There are some good pizza places in central Indiana but nothing like this!!!

  5. I am troubled with this whole string of comments as I am not sure anyone pointed out that many of the "high paying" positions have been eliminated identified by asterisks as of fiscal year 2012. That indicates to me that the hospitals are making responsible yet difficult decisions and eliminating heavy paying positions. To make this more problematic, we have created a society of "entitlement" where individuals believe they should receive free services at no cost to them. I have yet to get a house repair done at no cost nor have I taken my car that is out of warranty for repair for free repair expecting the government to pay for it even though it is the second largest investment one makes in their life besides purchasing a home. Yet, we continue to hear verbal and aggressive abuse from the consumer who expects free services and have to reward them as a result of HCAHPS surveys which we have no influence over as it is 3rd party required by CMS. Peel the onion and get to the root of the problem...you will find that society has created the problem and our current political landscape and not the people who were fortunate to lead healthcare in the right direction before becoming distorted. As a side note, I had a friend sit in an ED in Canada for nearly two days prior to being evaluated and then finally...3 months later got a CT of the head. You pay for what you get...

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