Advertising

Speedway's plan for roundabout hits snag over billboard

February 27, 2012
Scott Olson
The Speedway Redevelopment Commission is threatening eminent domain against Clear Channel Outdoor Inc. because the billboard company won't relinquish its lease rights at a key intersection.
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Super Bowl just misses major-market TV-rating record

February 6, 2012
Bloomberg News
The New York Giants’ 21-17 win over the New England Patriots in Sunday night’s Super Bowl narrowly missed drawing the highest major-market television rating in National Football League history.
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TV stations prepare to unleash Super Bowl blitz

January 28, 2012
Cory Schouten
Local TV news operations have built temporary studios downtown, budgeted thousands for overtime, assigned special Super Bowl beats to field reporters, and will broadcast hours of extra news coverage between now and Feb. 6, the day after Super Bowl XLVI.
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Naming-rights deal to benefit city's snow-removal efforts

January 24, 2012
The agreement calls for longtime salt supplier Cargill Inc. to give Indianapolis 125 tons of salt and five pickup trucks equipped with snow plows and salt spreaders.
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Financial maneuvers give Emmis new lease on lifeRestricted Content

January 21, 2012
Greg Andrews
The company has made tremendous progress in recent weeks addressing problems that have scared off investors and pushed the price of its common stock below $1.
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Axiom signs ad deal with Community Health NetworkRestricted Content

January 21, 2012
 IBJ Staff
The new agency owned by ad industry veterans is full service with an emphasis on branding.
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Indy tourism officials launch Super Bowl ad campaign

January 5, 2012
Anthony Schoettle
The Indianapolis Convention & Visitors Association has launched a 25-day, $100,000 ad campaign to lure visitors to the city in the days leading up to the Super Bowl. The campaign targets the Chicago, Cincinnati and Louisville markets.
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NBC sold out of advertising spots for Super Bowl

January 3, 2012
Associated Press
NBC has sold all the commercial airtime for the Feb. 5 game in Indianapolis and even has a waiting list of advertisers. The average cost for a 30-second spot this year was $3.5 million.
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USA Track & Field athletes want more freedom to lure sponsorsRestricted Content

December 31, 2011
Kathleen McLaughlin
USA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their own sponsors, if it weren’t for the governing body’s rules.
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Marketing firm plans downtown expansion, move

December 29, 2011
 IBJ Staff
Indianapolis-based marketing firm TrendyMinds plans to more than double its staff in the next two years, adding up to 20 jobs as it moves into a former labor union hall downtown.
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Giant Super Bowl ads set to adorn downtown buildings

December 7, 2011
Cory Schouten
Downtown building owners are looking to cash in on the upcoming Super Bowl by selling space for massive temporary advertisements.
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Trio of ad agency executives launches boutique firmRestricted Content

November 19, 2011
Anthony Schoettle
Three well-known advertising industry executives formed an agency this month that industry insiders think could make some noise in the local market.
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Injury stalls Manning's lucrative marketing careerRestricted Content

November 5, 2011
Anthony Schoettle
Since Peyton Manning underwent neck surgery in early September, gone are almost all the television, print, billboard and myriad other commercials featuring the Indianapolis Colts quarterback.
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Marketing firm 5MetaCom focuses on clients with technical needsRestricted Content

October 22, 2011
Anthony Schoettle
Owner Chris Wirthwein insists the Carmel firm with growing billings serves Indiana companies within a two-hour drive.
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Marketing firm TrendyMinds moving to Market Street

October 19, 2011
The company has purchased a former labor union hall building and plans to invest $1 million to refurbish the property before moving in early next year.
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Groupon miscue menaces downtown restaurant

October 17, 2011
Chris O'Malley
Creation Cafe said Chicago online coupon company Groupon offered discounts it didn't agree to give. Groupon says it had a signed contract.
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Emmis finds silver lining despite deep losses in 2Q

October 13, 2011
Anthony Schoettle
Indianapolis-based Emmis Communications Corp. announced Thursday that second-quarter revenue slipped from last year and losses nearly quadrupled. However, the sale of three radio stations for $120 million, a reduction in debt and increases in advertising give executives hope.
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Election spending to exceed $6B thanks to Indiana lawyer

October 5, 2011
Bloomberg News
Indiana attorney James Bopp Jr. has spent 30 years fighting limits on campaign spending, and next year’s political landscape could be transformed by his labor.
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Marketing firm MB2 Advertising lands high-profile global accountRestricted Content

October 1, 2011
 IBJ Staff
The local firm will provide Georgia-based EyeLevel Interactive with a variety of media services.
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PR firm Hetrick Communications closing shop

August 30, 2011
Anthony Schoettle
After 18 years, one of the city's biggest and best-known communications firms is going out of business on Sept. 30.
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Court affirms Murat Centre renaming decision

August 16, 2011
A state appellate court upheld a lower court's dismissal of a lawsuit that sought to block the Old National Centre naming rights deal.
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Williams Randall lands Mike's Car Wash ad accountRestricted Content

August 13, 2011
 IBJ Staff
Locally based Williams Randall will be Mike's agency of record.
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Hampton Inn to become Bud Light Hotel during Super Bowl

August 10, 2011
J.K. Wall
The Bud Light name and logo will replace Hampton's all over the hotel, from the outside signage and canopies to the in-room soap, shampoo and pens.
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Artist complains about removal of public art from Indy airport

August 9, 2011
Kathleen McLaughlin, Chris O'Malley
Local artist James Wille Faust is crying foul over a decision to replace his $150,000 work with advertising at the Indianapolis International Airport.
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Emmis' local radio stations get big lift from new ratings system

July 20, 2011
Anthony Schoettle
During the quarter ended May 31, ratings at Emmis Communications' four local stations greatly outpaced other stations in the market.
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