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Young & Laramore recaptures Stanley Steemer account
February 27, 2010
IBJ StaffThe deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising
annually.
MoreNorwood moving to Florida; Indianapolis losing 99 jobs
February 24, 2010
Scott OlsonNorwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken
by the company's parent, Bic Graphic USA.
MoreYoung & Laramore wins back Stanley Steemer account
February 20, 2010
Anthony SchoettleIndianapolis’ largest ad agency has achieved a rare coup in the advertising world, winning back one of its biggest former
clients: flooring and upholstery cleaning firm Stanley Steemer.
MoreBillboard decision was defiant
February 6, 2010
[In the Jan. 4 issue], IBJ covered the State Fair board’s decision to permit a digital billboard at the
Fairgrounds on Fall Creek Parkway. One of the opening lines, “Take that, Indianapolis” in the article was apt.
MoreBusinesses walk fine line when supporting Colts
February 5, 2010
Scott OlsonAs Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL's strict trademark-enforcement
policies by supporting the team in generic fashion.
MoreCBS sells out Super Bowl advertising slots
February 2, 2010
Bloomberg NewsMore than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up
for holes left by Priceline.com and Toyota.
MoreTrendyMinds signs ad deals, extends pact with NASCAR's Harvick
January 30, 2010
IBJ StaffAgency to handle public relations and advertising for Cincinnati Bell’s three markets
MoreNBC's Jay Leno failure puts pinch on WTHR
January 16, 2010
Anthony SchoettleWith its 11 p.m. news ratings declining and its network partner, NBC, struggling to plug the 10 p.m. programming slot crucial
to those ratings, WTHR-TV Channel 13 finds itself at a precarious crossroads.
MorePatrick's return may reshuffle sports-talk ad spending
January 9, 2010
Anthony SchoettleLocal advertisers and media buyers said they’ll keep a close eye on the first half of 2010 to see
how Patrick, who launched his show Jan. 4, matches up against WFNI-AM 1070’s afternoon drive time
show.
MoreCity's plan to raise money with sponsorships takes wing with KFC
January 9, 2010
Anthony SchoettleMayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
MoreIFD gets finger-lickin' good sponsorship deal
January 6, 2010
Anthony SchoettleKFC agreed to pay city for smoke detectors and fire extinguishers in exchange for using Indianapolis Fire Department to help
it launch new fiery grilled wings. Mayor Greg Ballard hopes the deal is the first of many such corporate sponsorships.
MoreFairgrounds' digital billboard is exception to county ban
January 2, 2010
Cory SchoutenClear Channel Outdoor is building Marion County’s first full-size digital billboard along Fall Creek Parkway on the
grounds of the Indiana State Fair. The first message might as well be: Take that, Indianapolis!
MoreEntrepreneur parlays love of cars into successful media company
November 28, 2009
Anthony SchoetleDonnie Babb's Gauge Media Group started in his basement at tortoise speed but now churns out $2 million
in sales with a staff of nine full-time and 15 part-time employees.
MoreHotel TV program touts Indianapolis, helps businesses reach travelers
November 21, 2009
Brock BenefielIndianapolis Visitors Channel, which airs on closed-circuit networks
in more than 6,400 area hotel rooms, highlights some of the city’s most popular attractions and promotes local businesses—both
through traditional advertising and sponsored features.
MoreNew high-definition technology transforming television advertising in Indianapolis
November 14, 2009
Anthony SchoettleRed Digital Cinema Technology gives video producers the ability to shoot in high-definition quality without
the expense of film, and local advertisers are taking advantage.
MoreICVA: Ad campaign helps draw more visitors to region
November 12, 2009
Scott OlsonA summer advertising campaign launched by the Indianapolis Convention & Visitors Association helped produce more visitors
and dollars for central Indiana, even though the organization spent less this year marketing the region.
MoreHorizon League wins acclaim for its Web-based sports network
November 7, 2009
Anthony SchoettleHorizon League Commissioner Jon LeCrone never envisioned himself getting into the television business. But that
changed in 2004 when he saw a Butler University women’s basketball game being aired on a laptop computer.
MoreWTHR, WISH in dog fight for 11 p.m. news ratings
October 24, 2009
Anthony SchoettleThe disappointing debut of “The Jay Leno Show” at 10 p.m. on NBC has hammered ratings for the 11 p.m. newscast
of local affiliate WTHR-TV Channel 13, cutting its average audience by nearly half. But the Indianapolis NBC affiliate says
it will rebound in the fight with its CBS rival because the Leno show has fresh programming year around.
MoreTwo Indianapolis companies offer pro bono work to not-for-profits
October 17, 2009
IBJ StaffFund-raising consultant Achieve will provide a year of free coaching or consulting. Advertising and public
relations firm TrendyMinds is also accepting applications. The Achieve grant for coaching is valued at $2,000, while the grant
for consulting is worth as much as $12,000.
MoreKroger ads in Star grab attention, raise eyebrows
October 10, 2009
Anthony SchoettleA new eye-grabbing advertising design in The Indianapolis Star has some wondering where ad content stops and news
content begins.
MoreEmmis smacked with quarterly loss of $135M
October 9, 2009
IBJ StaffEmmis Communications Corp. suffered a whopping loss of $135.6 million in its most recent fiscal quarter, the Indianapolis-based
media company reported Friday morning.
MoreMZD, Kron add clients to roster
September 26, 2009
Two local advertising agencies recently signed new clients: MZD Advertising signed a deal to be agency
of record for Edward’s Transmissions and Engines, and Kron & Associates recently was named agency of record for
the School of Adult Learning at Anderson University.
MoreExactTarget enters European market through acquisition
September 8, 2009
Indianapolis-based ExactTarget announced this morning that it has launched a new international division in London following
its acquisition of Keymail Marketing.
MoreMB2 Advertising opens office to serve Chicago region
August 29, 2009
IBJ StaffIndianapolis-based Miles Brinson Brown, also known as MB2 Advertising, is opening an office in Chicago Sept. 1. MB2 will be
represented by Account Coordinator Victor Tinnish in the Chicago market area.
MoreMillerWhite signs deal with Shelby County Development Corp.
August 24, 2009
IBJ StaffMillerWhite LLC, an Indianapolis-based marketing and communications firm, recently signed a deal to produce
a new logo, tag line and Web site for the Shelby County Development Corp., a Shelbyville-based economic development organization.
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Saw the Indy Men's Chorus "Music of Gilbert & Sullivan" at the Indiana Historical Society on Sunday evening.
Temporary workers are not "tools" they are people and companies that keep large amounts of temp staff are cheating.
I miss having them around. I hope one of their stores is in the general Meridian/86th Street area. I will make good use of it.
The Fringe! Plus, the simple fact that there are so many local faves in such close proximity to each other.
I remenber, watching the toll road, being built, through South Bend, when I was 10 years old. I believe, back then that it was estimated, that the toll road, would be paid for in 20 years and then it would be free. I am now 71, what happened? Since the power is in the people, by that, I mean that, we the people are in total control of everything. I, suggest that no one ever use the toll road again, let it go broke. We the people can control the price of everything, from groceries to gas, if we would just do it. If we don't pay the asking price, the sellers will lower the price and if we wait awhile, they will lower the price to what we accept as reasonable. I would like to know why a highway like interstate 94, is so well maintained, a much better highway, than the toll road, but has no tolls. I would also like to know why, a sitting governor, with a term limit, maximum of eight years, can lease, public property, for 75 years. Even though I have transponders in both of my trucks and will not be affected by the increase, I have been and will contine to avoid using the toll road. I make many trips from northern Indiana to Chicago, every year, and I prefer the better highway, I94!