Advertising

Skillman gives $1M to Center Grove schools

July 20, 2011
Scott Olson
In exchange for donating $1 million to Center Grove schools so athletes don't have to pay a new participation fee, local auto dealer Ray Skillman gets to post advertising signs on several athletic facilities, scoreboards and concession stands.
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Horizon League scores five-year deal with IMGRestricted Content

July 16, 2011
 IBJ Staff
IMG College, a division of New York-based IMG Worldwide, will be the locally based college sports league's exclusive multimedia partner.
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Communications giant WPP buys stake in Just Marketing

July 11, 2011
Anthony Schoettle
One of the world’s largest communications firms has acquired a stake in Just Marketing International, a locally based motorsports marketing firm that has been valued at about $100 million.
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Quirky ads put local agency in national spotlightRestricted Content

June 25, 2011
Anthony Schoettle
Young & Laramore is back on the national stage with a new round of Stanley Steemer television commercials, which began airing in May. The quirky, humorous 15- and 30-second spots are gaining the Indianapolis agency national attention.
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More changes coming to Star in wake of layoffs

June 22, 2011
Cory Schouten
A deep round of layoffs at The Indianapolis Star is only the beginning of a major restructuring of the company's news operations, Publisher Karen Crotchfelt told IBJ in an interview Wednesday.
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Indianapolis Star lays off 62 in cost-saving purge

June 21, 2011
Cory Schouten
The Indianapolis Star on Tuesday laid off 62 employees including more than 15 percent of its newsroom staff in the latest round of cost-cutting by Gannett Co. Inc., the newspaper's parent company.
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HHGregg gets 'Help' from Beatles to sell big screens

June 3, 2011
J.K. Wall
The Indianapolis-based retailer launched its first national advertising campaign using the tagline “We Help” and the Beatles song “Help!” as its soundtrack.
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Teams scramble to please sponsors during race week

May 25, 2011
Kathleen McLaughlin
Andretti Autosport's purchase of an Indy 500 ride for bumped driver Ryan Hunter-Reay is an extreme example of the influence sponsors wield in the sport, but it's not unusual for motorsports teams to wheel and deal during race week.
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MZD signs agency deal with Lucas Oil Raceway

May 21, 2011
 IBJ Staff
Firm will handle advertising, marketing and digital promotions for the track formerly known as Indianapolis Raceway Park.
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New York firm wins Steak n Shake ad account

March 29, 2011
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
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Local firm making noise with app for radio stations

February 24, 2011
Scott Olson
Boost Media & Entertainment's MyStationApp targets independent radio stations such as WTTS-FM 92.3 in Bloomington, which is having success with the product.
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Aspiring filmmaker scores hit with jewelry ad

February 12, 2011
Anthony Schoettle
A TV commercial for jeweler Reis-Nichols has launched filmmakers Sami Mustaklem and Alex Kosene into the advertising business. Their firm, 3rd Strand, has a growing list of clients seeking their unique storytelling approach.
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Carmel firm top notch in the tourism industryRestricted Content

February 12, 2011
Scott Olson
Strategic Marketing & Research Inc., commonly known as SMARI, measures ad effectiveness for several states, attractions.
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Marketing entrepreneur's career takes healthy turnRestricted Content

February 12, 2011
Gabrielle Poshadlo
A rejuvenating massage and facial were the inspiration for Jennifer Rubenstein to found Simply Well LLC, a marketing business that launched the Simply Well Book in September. The book features offers from 46 locally owned salons, organic markets, yoga studios and similar businesses.
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Indiana Farm Bureau unveiling ads during Super Bowl

February 4, 2011
Scott Olson
The insurer's new campaign, developed by local advertising firm Young & Laramore, focuses on real-life situations amid a crowded field of competitors.
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Hoosier State Press Association revamps co-op advertisingRestricted Content

January 15, 2011
Kathleen McLaughlin
The press association hired a former marketing director for Columbus-based Home News Enterprises in late 2009 to spearhead the service.
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Local ad agency wins Scotts account

January 10, 2011
Young & Laramore will coordinate national ad campaigns for the Marysville, Ohio-based Scotts LawnService. With 46 employees, Y&L is the third-largest ad agency in Indianapolis.
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Jackson Group acquired by Houston company

January 3, 2011
Indianapolis-based The Jackson Group had 132 employees in mid-2010, ranking it the sixth-largest woman-owned business in the area, according to IBJ research.
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Indianapolis Star gets new publisher

December 22, 2010
Cory Schouten
An Arizona newspaper executive is set to take over as publisher of The Indianapolis Star, replacing Michael Kane.
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Caldwell VanRiper names new president, predicts stronger 2011Restricted Content

December 18, 2010
Anthony Schoettle
Former Finish Line executive Kevin Flynn is now a partner and will handle the agency's day-to-day operations, taking over from Paula MacVittie.
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Online 'daily deals' coupons transform local advertisingRestricted Content

December 11, 2010
Cory Schouten
A big-dollar offer from Google for Groupon—the undisputed king of a U.S. daily deal industry already worth $2.5 billion a year—has emboldened an armada of coupon competitors looking to grab a piece of the fast-growing market.
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Printer suing Indianapolis Woman publisher for $271K

December 10, 2010
Scott Olson
Mignone Communications claims Weiss Communications, which publishes Indianapolis Woman, owes it $271,196 for printing costs dating to November 2007.
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Celebrity TV ads tout Allison Transmission

November 27, 2010
 IBJ Staff
A Chevrolet campaign could make the Speedway-based manufacturer more of a household name.
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Ad Age: Steak n Shake seeking new agency

November 23, 2010
 IBJ Staff
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
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Promotus Advertising wins state tobacco cessation account

November 20, 2010
 IBJ Staff
The Indiana Tobacco Prevention and Cessation account is worth $1.6 million to the minority owned agency.
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