Advertising

WTHR's status as TV news leader starting to erode

November 13, 2010
Anthony Schoettle
Ad buyers are watching the November sweeps period to see if the NBC affiliate bounces back from recent periods when it lost ground in the ratings.
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Sports teams spend millions on latest in digital signageRestricted Content

November 6, 2010
Anthony Schoettle
The omnipresence of electronic devices in today’s society has changed the rules of the game for operators of sports stadiums, triggering an arms race to see who can have the biggest jumbotron, the longest ribbon board and the most eye-popping digital displays.
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Veteran local ad exec Pearson lands on his feet after closing firmRestricted Content

September 25, 2010
Anthony Schoettle
After industry "paradigm shift," the man behind some of the city's most memorable campaigns is working for a small agency.
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Young & Laramore wins Indiana Farm Bureau account

September 4, 2010
 IBJ Staff
Young & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications” for the insurance company.
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MZD Advertising expands with franchising divisionRestricted Content

August 14, 2010
Anthony Schoettle
MZD Advertising is stepping outside the realm of traditional agency work to grow its revenue stream. In the process, it’s attempting to bring a new form of auto racing to Indianapolis.
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Publicis snags three clients, expects strong 2010

August 14, 2010
 IBJ Staff
The Indianapolis agency has scored a string of new accounts, and company officials say revenue will be up this year.
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Ad firm unit studies impact of social media on movie biz

July 10, 2010
Anthony Schoettle
At a time many local advertising agencies are struggling, one firm is growing with an unusual new division aimed at measuring the effects of social media on movies and actors. Bradley and Montgomery late last summer launched Fizziology as a stand-alone enterprise.
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Startup shoots for better Craigslist

July 10, 2010
Chris O'Malley
Zankit, on online classified ad firm that thinks it has a better solution than Craigslist, was hatched only last month and plans a late-July launch. It’s the product of six strangers who met at Indianapolis Startup Weekend just last month.
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Pearson ad agency closing after more than three decades

July 6, 2010
Scott Olson
CEO Ron Pearson attributed the decision to the difficult economic conditions. The firm was hit particularly hard in 2007, when it lost a $20 million HHGregg advertising account.
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JMV already boosting The Fan's ad revenue

June 15, 2010
Anthony Schoettle
Even before ratings arrive, WFNI-AM 1070 officials said they have signed two major advertisers this month due to the recent hire of new afternoon host JMV.
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Coles Marketing lands account for gardening firmRestricted Content

May 1, 2010
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
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MZD lands tourism account for Hendricks County

April 17, 2010
 IBJ Staff
Seventeen agencies submitted proposals for the account.
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Live Nation seeks dismissal of Murat lawsuit

April 16, 2010
Kathleen McLaughlin
Beverly Hills, Calif.-based entertainment company says lease gives it the right to change venue's name to Old National Centre.
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Indianapolis Colts owner Irsay appears in Toyota TV commercial

April 10, 2010
 IBJ Staff
The TV ads are being launched as the Japanese car maker tries to recover from the public relations hit it took following a massive recall earlier this year.
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Answer to Murat's naming-rights fight likely to be found in lease

March 30, 2010
Kathleen McLaughlin
The Murat Temple Association, a Shriners affiliate that owns the iconic building, is suing Live Nation and Old National Bank over a naming-rights deal announced March 16.
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Shriners sue Live Nation, Old National over Murat renaming

March 29, 2010
Kathleen McLaughlin
The Murat Temple Association is a Shriners affiiate that owns the Murat Centre, which on March 16 was renamed the "Old National Centre" in a three-year deal between the bank and Live Nation.
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Sales slowdown prompts biz model change at WeblinkRestricted Content

March 20, 2010
Chris O'Malley
Software maker took abrupt turn into advertising for its customers when recession threatened.
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Indians ready to score with Comcast, Brighthouse TV dealRestricted Content

March 6, 2010
Anthony Schoettle
A full season of televised games will give franchise a platform to promote attendance at Victory Field.
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Young & Laramore recaptures Stanley Steemer account

February 27, 2010
 IBJ Staff
The deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising annually.
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Norwood moving to Florida; Indianapolis losing 99 jobs

February 24, 2010
Scott Olson
Norwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken by the company's parent, Bic Graphic USA.
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Young & Laramore wins back Stanley Steemer account

February 20, 2010
Anthony Schoettle
Indianapolis’ largest ad agency has achieved a rare coup in the advertising world, winning back one of its biggest former clients: flooring and upholstery cleaning firm Stanley Steemer.
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Billboard decision was defiant

February 6, 2010
[In the Jan. 4 issue], IBJ covered the State Fair board’s decision to permit a digital billboard at the Fairgrounds on Fall Creek Parkway. One of the opening lines, “Take that, Indianapolis” in the article was apt.
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Businesses walk fine line when supporting Colts

February 5, 2010
Scott Olson
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL's strict trademark-enforcement policies by supporting the team in generic fashion.
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CBS sells out Super Bowl advertising slots

February 2, 2010
Bloomberg News
More than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up for holes left by Priceline.com and Toyota.
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TrendyMinds signs ad deals, extends pact with NASCAR's Harvick

January 30, 2010
 IBJ Staff
Agency to handle public relations and advertising for Cincinnati Bell’s three markets
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  1. These liberals are out of control. They want to drive our economy into the ground and double and triple our electric bills. Sierra Club, stay out of Indy!

  2. These activist liberal judges have gotten out of control. Thankfully we have a sensible supreme court that overturns their absurd rulings!

  3. Maybe they shouldn't be throwing money at the IRL or whatever they call it now. Probably should save that money for actual operations.

  4. For you central Indiana folks that don't know what a good pizza is, Aurelio's will take care of that. There are some good pizza places in central Indiana but nothing like this!!!

  5. I am troubled with this whole string of comments as I am not sure anyone pointed out that many of the "high paying" positions have been eliminated identified by asterisks as of fiscal year 2012. That indicates to me that the hospitals are making responsible yet difficult decisions and eliminating heavy paying positions. To make this more problematic, we have created a society of "entitlement" where individuals believe they should receive free services at no cost to them. I have yet to get a house repair done at no cost nor have I taken my car that is out of warranty for repair for free repair expecting the government to pay for it even though it is the second largest investment one makes in their life besides purchasing a home. Yet, we continue to hear verbal and aggressive abuse from the consumer who expects free services and have to reward them as a result of HCAHPS surveys which we have no influence over as it is 3rd party required by CMS. Peel the onion and get to the root of the problem...you will find that society has created the problem and our current political landscape and not the people who were fortunate to lead healthcare in the right direction before becoming distorted. As a side note, I had a friend sit in an ED in Canada for nearly two days prior to being evaluated and then finally...3 months later got a CT of the head. You pay for what you get...

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