Advertising

Online 'daily deals' coupons transform local advertisingRestricted Content

December 11, 2010
Cory Schouten
A big-dollar offer from Google for Groupon—the undisputed king of a U.S. daily deal industry already worth $2.5 billion a year—has emboldened an armada of coupon competitors looking to grab a piece of the fast-growing market.
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Printer suing Indianapolis Woman publisher for $271K

December 10, 2010
Scott Olson
Mignone Communications claims Weiss Communications, which publishes Indianapolis Woman, owes it $271,196 for printing costs dating to November 2007.
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Celebrity TV ads tout Allison Transmission

November 27, 2010
 IBJ Staff
A Chevrolet campaign could make the Speedway-based manufacturer more of a household name.
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Ad Age: Steak n Shake seeking new agency

November 23, 2010
 IBJ Staff
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
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Promotus Advertising wins state tobacco cessation account

November 20, 2010
 IBJ Staff
The Indiana Tobacco Prevention and Cessation account is worth $1.6 million to the minority owned agency.
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WTHR's status as TV news leader starting to erode

November 13, 2010
Anthony Schoettle
Ad buyers are watching the November sweeps period to see if the NBC affiliate bounces back from recent periods when it lost ground in the ratings.
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Sports teams spend millions on latest in digital signageRestricted Content

November 6, 2010
Anthony Schoettle
The omnipresence of electronic devices in today’s society has changed the rules of the game for operators of sports stadiums, triggering an arms race to see who can have the biggest jumbotron, the longest ribbon board and the most eye-popping digital displays.
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Veteran local ad exec Pearson lands on his feet after closing firmRestricted Content

September 25, 2010
Anthony Schoettle
After industry "paradigm shift," the man behind some of the city's most memorable campaigns is working for a small agency.
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Young & Laramore wins Indiana Farm Bureau account

September 4, 2010
 IBJ Staff
Young & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications” for the insurance company.
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MZD Advertising expands with franchising divisionRestricted Content

August 14, 2010
Anthony Schoettle
MZD Advertising is stepping outside the realm of traditional agency work to grow its revenue stream. In the process, it’s attempting to bring a new form of auto racing to Indianapolis.
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Publicis snags three clients, expects strong 2010

August 14, 2010
 IBJ Staff
The Indianapolis agency has scored a string of new accounts, and company officials say revenue will be up this year.
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Ad firm unit studies impact of social media on movie biz

July 10, 2010
Anthony Schoettle
At a time many local advertising agencies are struggling, one firm is growing with an unusual new division aimed at measuring the effects of social media on movies and actors. Bradley and Montgomery late last summer launched Fizziology as a stand-alone enterprise.
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Startup shoots for better Craigslist

July 10, 2010
Chris O'Malley
Zankit, on online classified ad firm that thinks it has a better solution than Craigslist, was hatched only last month and plans a late-July launch. It’s the product of six strangers who met at Indianapolis Startup Weekend just last month.
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Pearson ad agency closing after more than three decades

July 6, 2010
Scott Olson
CEO Ron Pearson attributed the decision to the difficult economic conditions. The firm was hit particularly hard in 2007, when it lost a $20 million HHGregg advertising account.
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JMV already boosting The Fan's ad revenue

June 15, 2010
Anthony Schoettle
Even before ratings arrive, WFNI-AM 1070 officials said they have signed two major advertisers this month due to the recent hire of new afternoon host JMV.
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Coles Marketing lands account for gardening firmRestricted Content

May 1, 2010
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
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MZD lands tourism account for Hendricks County

April 17, 2010
 IBJ Staff
Seventeen agencies submitted proposals for the account.
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Live Nation seeks dismissal of Murat lawsuit

April 16, 2010
Kathleen McLaughlin
Beverly Hills, Calif.-based entertainment company says lease gives it the right to change venue's name to Old National Centre.
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Indianapolis Colts owner Irsay appears in Toyota TV commercial

April 10, 2010
 IBJ Staff
The TV ads are being launched as the Japanese car maker tries to recover from the public relations hit it took following a massive recall earlier this year.
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Answer to Murat's naming-rights fight likely to be found in lease

March 30, 2010
Kathleen McLaughlin
The Murat Temple Association, a Shriners affiliate that owns the iconic building, is suing Live Nation and Old National Bank over a naming-rights deal announced March 16.
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Shriners sue Live Nation, Old National over Murat renaming

March 29, 2010
Kathleen McLaughlin
The Murat Temple Association is a Shriners affiiate that owns the Murat Centre, which on March 16 was renamed the "Old National Centre" in a three-year deal between the bank and Live Nation.
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Sales slowdown prompts biz model change at WeblinkRestricted Content

March 20, 2010
Chris O'Malley
Software maker took abrupt turn into advertising for its customers when recession threatened.
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Indians ready to score with Comcast, Brighthouse TV dealRestricted Content

March 6, 2010
Anthony Schoettle
A full season of televised games will give franchise a platform to promote attendance at Victory Field.
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Young & Laramore recaptures Stanley Steemer account

February 27, 2010
 IBJ Staff
The deal is no small coup. According to industry insiders, Stanley Steemer spends $50 million to $60 million in advertising annually.
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Norwood moving to Florida; Indianapolis losing 99 jobs

February 24, 2010
Scott Olson
Norwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken by the company's parent, Bic Graphic USA.
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