Advertising

Businesses walk fine line when supporting Colts

February 5, 2010
Scott Olson
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL's strict trademark-enforcement policies by supporting the team in generic fashion.
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CBS sells out Super Bowl advertising slots

February 2, 2010
Bloomberg News
More than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up for holes left by Priceline.com and Toyota.
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TrendyMinds signs ad deals, extends pact with NASCAR's Harvick

January 30, 2010
 IBJ Staff
Agency to handle public relations and advertising for Cincinnati Bell’s three markets
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NBC's Jay Leno failure puts pinch on WTHRRestricted Content

January 16, 2010
Anthony Schoettle
With its 11 p.m. news ratings declining and its network partner, NBC, struggling to plug the 10 p.m. programming slot crucial to those ratings, WTHR-TV Channel 13 finds itself at a precarious crossroads.
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Patrick's return may reshuffle sports-talk ad spendingRestricted Content

January 9, 2010
Anthony Schoettle
Local advertisers and media buyers said they’ll keep a close eye on the first half of 2010 to see how Patrick, who launched his show Jan. 4, matches up against WFNI-AM 1070’s afternoon drive time show.
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City's plan to raise money with sponsorships takes wing with KFCRestricted Content

January 9, 2010
Anthony Schoettle
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
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IFD gets finger-lickin' good sponsorship deal

January 6, 2010
Anthony Schoettle
KFC agreed to pay city for smoke detectors and fire extinguishers in exchange for using Indianapolis Fire Department to help it launch new fiery grilled wings. Mayor Greg Ballard hopes the deal is the first of many such corporate sponsorships.
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Fairgrounds' digital billboard is exception to county banRestricted Content

January 2, 2010
Cory Schouten
Clear Channel Outdoor is building Marion County’s first full-size digital billboard along Fall Creek Parkway on the grounds of the Indiana State Fair. The first message might as well be: Take that, Indianapolis!
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Entrepreneur parlays love of cars into successful media companyRestricted Content

November 28, 2009
Anthony Schoetle
Donnie Babb's Gauge Media Group started in his basement at tortoise speed but now churns out $2 million in sales with a staff of nine full-time and 15 part-time employees.
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Hotel TV program touts Indianapolis, helps businesses reach travelersRestricted Content

November 21, 2009
Brock Benefiel
Indianapolis Visitors Channel, which airs on closed-circuit networks in more than 6,400 area hotel rooms, highlights some of the city’s most popular attractions and promotes local businesses—both through traditional advertising and sponsored features.
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New high-definition technology transforming television advertising in IndianapolisRestricted Content

November 14, 2009
Anthony Schoettle
Red Digital Cinema Technology gives video producers the ability to shoot in high-definition quality without the expense of film, and local advertisers are taking advantage.
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ICVA: Ad campaign helps draw more visitors to region

November 12, 2009
Scott Olson
A summer advertising campaign launched by the Indianapolis Convention & Visitors Association helped produce more visitors and dollars for central Indiana, even though the organization spent less this year marketing the region.
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Horizon League wins acclaim for its Web-based sports networkRestricted Content

November 7, 2009
Anthony Schoettle
Horizon League Commissioner Jon LeCrone never envisioned himself getting into the television business. But that changed in 2004 when he saw a Butler University women’s basketball game being aired on a laptop computer.
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WTHR, WISH in dog fight for 11 p.m. news ratingsRestricted Content

October 24, 2009
Anthony Schoettle
The disappointing debut of “The Jay Leno Show” at 10 p.m. on NBC has hammered ratings for the 11 p.m. newscast of local affiliate WTHR-TV Channel 13, cutting its average audience by nearly half. But the Indianapolis NBC affiliate says it will rebound in the fight with its CBS rival because the Leno show has fresh programming year around.
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Two Indianapolis companies offer pro bono work to not-for-profits

October 17, 2009
 IBJ Staff
Fund-raising consultant Achieve will provide a year of free coaching or consulting. Advertising and public relations firm TrendyMinds is also accepting applications. The Achieve grant for coaching is valued at $2,000, while the grant for consulting is worth as much as $12,000.
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Kroger ads in Star grab attention, raise eyebrowsRestricted Content

October 10, 2009
Anthony Schoettle
A new eye-grabbing advertising design in The Indianapolis Star has some wondering where ad content stops and news content begins.
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Emmis smacked with quarterly loss of $135M

October 9, 2009
 IBJ Staff
Emmis Communications Corp. suffered a whopping loss of $135.6 million in its most recent fiscal quarter, the Indianapolis-based media company reported Friday morning.
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MZD, Kron add clients to roster

September 26, 2009
Two local advertising agencies recently signed new clients: MZD Advertising signed a deal to be agency of record for Edward’s Transmissions and Engines, and Kron & Associates recently was named agency of record for the School of Adult Learning at Anderson University.
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ExactTarget enters European market through acquisition

September 8, 2009
Indianapolis-based ExactTarget announced this morning that it has launched a new international division in London following its acquisition of Keymail Marketing.
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MB2 Advertising opens office to serve Chicago region

August 29, 2009
 IBJ Staff
Indianapolis-based Miles Brinson Brown, also known as MB2 Advertising, is opening an office in Chicago Sept. 1. MB2 will be represented by Account Coordinator Victor Tinnish in the Chicago market area.
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MillerWhite signs deal with Shelby County Development Corp.

August 24, 2009
 IBJ Staff
MillerWhite LLC, an Indianapolis-based marketing and communications firm, recently signed a deal to produce a new logo, tag line and Web site for the Shelby County Development Corp., a Shelbyville-based economic development organization.
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Marsh promotion cancellation sparks anger

August 3, 2009
Scott Olson
Marsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered hundreds of followers of the grocer’s Facebook page.
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Advertising veterans launch new agencyRestricted Content

July 27, 2009
Anthony Schoettle
Three Indianapolis advertising and marketing veterans have launched a new full-service agency. While the timing might not be great—with the swooning economy—Dave Lesh, Bruce Dean and Bill Hendrickson think they have the experience to forge a solid business.
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Local ad firm does all-nighter for charities in needRestricted Content

July 6, 2009
 IBJ Staff
Vision3, a local advertising and marketing firm, is offering free creative services to area not-for-profits Aug. 27. Application deadline for Vision3's third annual CreateAthon is July 20.
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Production company to donate PSARestricted Content

June 22, 2009
 IBJ Staff
Bennett Innovation is celebrating its 25th year by giving away $25,000 in services to a worthy not-for-profit.
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  1. Yes sir keep cashing those 300K a year checks direct to IMS, while millions disappear from the teams like Rahal's. Guess there wasn't enough ka- ching going around to keep Sarah Fisher in business without their "merger". LOL._____.Meanwhile back in Realville the series with the "best racing in the world" drew what appeared to be about 5000 live spectators ( and probably 1500 of those Target "freebies", and was beaten in the ratings by a series that reportedly consists of "parades" and aired while most people are still sleeping. That will generate those big ka-chings for sure. :-). But, hey, as long as the Speedway gets the cash who gives a damn about the teams?

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  3. If I could actually get the prices...I would do this on my own. We need laws that force provides to publish the costs they will charge. Everyone else gives you the price in advance...except hospitals.

  4. I was under the impression that fencing is not allowed on a front yard and that on a corner, both sides are considered "front" yards, therefore can't be fenced without a variance. Also impedes the visibility for drivers at the intersection. Am I understanding this correctly? Might be why a fence was not included in the plans and a request for a variance will have to be made?.

  5. I was a big fan of Cowards and Carrots, which I got a chance to see at the show. It's currently on Kickstarter, but the designer also put out What's He Building in There last year, which got a fair amount of buzz.

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