Indianapolis International Airport officials hope to double advertising revenue, pushing it past $1 million, when the midfield terminal opens in November. That income, officials said, is important because it helps ease pressure on cash-strapped airlines, allowing them to focus on offering more flights. The airport relies on non-airline revenue, such as food sales and advertising, for about 60 percent of its revenue.

Fans walking into the Indianapolis Motor Speedway for the First MotoGP race there Sept. 14 likely won't recognize the place. Sponsor ads will hang on the inside walls of the track. There will be a host of companies in the hospitality area--including Yamaha, Kawasaki, Ducati and Repsol--that have never set foot inside the Speedway's grounds.  The motorcycle-specific nature of the Red Bull Indianapolis GP will permeate every facet of the event and affects all elements of the host city's planning.