Advertising

ChaCha co-founder dancing to different drumRestricted Content

April 27, 2009
Chris O'Malley
ChaCha Search Inc. co-founder Brad Bostic has stepped down as president of the human-assisted Internet search company, which is struggling to turn a profit in a dismal advertising climate, but he hasn't left. "Brad is still engaged with the company as a director, co-founder and consultant," said co-founder and CEO Scott Jones.
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Local marketing firm expands Dairy Queen coverageRestricted Content

April 20, 2009
Optimedia Indianapolis recently signed a deal to handle 11 new Dairy Queen media markets in addition to the 23 currently held.
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Mayor hopes to fix budget by offering naming rights to city-owned propertiesRestricted Content

April 20, 2009
Anthony Schoettle
City officials want to raise money by selling sponsorships, advertising and possibly even naming-rights deals for city-owned properties as they attempt to chip away at a projected $23 million deficit in the municipal budget.
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Steak n Shake nixes $4M contract with ad firm after less than 3 months

April 13, 2009
Anthony Schoettle
Less than three months after hiring a new advertising agency, Steak n Shake has jettisoned and is now suing Georgia-based The Varnson Group.
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Brand Acceleration expandsRestricted Content

April 6, 2009
Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and Mid-Atlantic states.
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Clarian ads win major awardRestricted Content

April 6, 2009
Indianapolis ad firm The Heavyweights and its local client Clarian Health have won one of the ad industry's biggest awards for one component of Clarian's "A Call to Change" campaign.
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Y&L starts digital unit; first rollout in decadeRestricted Content

March 9, 2009
Anthony Schoettle
Young & Laramore, the city's largest advertising agency, has launched a division focusing on digital and design work.
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Tennis tournament goes on advertising offensiveRestricted Content

February 23, 2009
The Indianapolis Tennis Championships (formerly the RCA Championships) has for the first time hired an advertising agency to boost ticket sales.
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Company banks on targeted textingRestricted Content

February 23, 2009
Whitney Lee
Steven Dickerson realized the potential for mobile advertisements when he saw his daughter texting.
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Local ad club chooses new nameRestricted Content

January 26, 2009
AdClub Indianapolis, one of the oldest local chapters of the American Advertising Federation, is taking on a new name. The new moniker—AAF Indianapolis—reinforces the professional group's tie to its parent organization, and will enhance branding on a local, regional and national level.
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MacVittie reviving Caldwell VanRiper agencyRestricted Content

January 12, 2009
Anthony Schoettle
One of Indianapolis' most storied advertising agency names is coming back to the local market. Longtime local ad exec Paula MacVittie came out of retirement late last year to acquire Marc USA Indianapolis from its Pittsburgh-based parent company, renaming the firm Caldwell VanRiper.
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Convention group signs Young & Laramore as agency-of-recordRestricted Content

January 12, 2009
The Indianapolis Convention & Visitors Association signed a deal this month to make locally based Young & Laramore its advertising agency of record.
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Indianapolis AdClub gets major overhaulRestricted Content

December 22, 2008
Anthony Schoettle
The Indianapolis AdClub is getting another face-lift, and this time some heavy hitters are coming in to make the changes.
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City of Lawrence, billboard firms tangle with Marion County plannersRestricted Content

December 15, 2008
Anthony Schoettle
What started as a dispute over a pair of digital billboards in Lawrence has evolved into a battle with broad implications for Marion County.
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Tourists rank Indianapolis as the second-most-popular Midwestern destinationRestricted Content

December 15, 2008
Anthony Schoettle
Fueled by a $740,000 regional advertising campaign, local tourism spending went sky high even as the economy was in a free fall.
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Y&L ad firm making 'significant' staff cutsRestricted Content

December 1, 2008
Young & Laramore is making what it says are "significant" staff cuts in the wake of losing the Steak n Shake account.
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Steak n Shake seeks younger customersRestricted Content

November 17, 2008
Cory Schouten
Steak n Shake hopes to create buzz with its new marketing plan targeting youth.
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Here are tips for small biz survival during recessionRestricted Content

November 17, 2008
Mickey Maurer
For small businesses to survive, they must be prepared to withstand economic difficulties for some time...
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Morgan County passes sign ordinanceRestricted Content

November 17, 2008
The Morgan County Plan Commission has endorsed a new sign ordinance that requires electronic billboards to change no more than once every 15 seconds.
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Jennings County group hires PR firmRestricted Content

November 17, 2008
The Jennings County Economic Development Commission recently hired Indianapolis-based Brand Acceleration Inc. as its agency of record to handle advertising, public relations and brand management.
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MZD Advertising signs deal with National Guard to publicize child care benefitsRestricted Content

November 10, 2008
Indianapolis-based MZD Advertising topped a field of 14 agencies competing to become agency of record for Gap Solutions Inc., which provides contracted services that support the National Guard Child Care Program.
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After record election revenues, TV ad income may hit 10-year lowRestricted Content

November 3, 2008
Anthony Schoettle
With the economic swoon and no political ad campaigns in 2009, TV ad revenue could hit a 10-year low next year.
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Airport hoping to double ad revenue with digital pushRestricted Content

September 15, 2008
Anthony Schoettle

Indianapolis International Airport officials hope to double advertising revenue, pushing it past $1 million, when the midfield terminal opens in November. That income, officials said, is important because it helps ease pressure on cash-strapped airlines, allowing them to focus on offering more flights. The airport relies on non-airline revenue, such as food sales and advertising, for about 60 percent of its revenue.


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MotoGP race will give Speedway whole new lookRestricted Content

September 8, 2008
Anthony Schoettle

Fans walking into the Indianapolis Motor Speedway for the First MotoGP race there Sept. 14 likely won't recognize the place. Sponsor ads will hang on the inside walls of the track. There will be a host of companies in the hospitality area--including Yamaha, Kawasaki, Ducati and Repsol--that have never set foot inside the Speedway's grounds.  The motorcycle-specific nature of the Red Bull Indianapolis GP will permeate every facet of the event and affects all elements of the host city's planning.


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Entrepreneur has high hopes for deck-chair markersRestricted Content

July 7, 2008
Jennifer Whitson
In late May, Darrell Bowman launched Lounge Hats LLC, an Indianapolis-based company that makes fabric covers that fit over beach or pool-side chaise lounges to make one thing clear: This seat is taken. Bowman withdrew $20,000 from personal savings and added another $50,000 from an investor, his friend Mike Oswalt, to start the company. He runs Lounge Hats out of his garage, hiring a Chinese company to sew the hats and contracting with a local printer to finish them off.
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