Advertising

Local ad firm does all-nighter for charities in needRestricted Content

July 6, 2009
 IBJ Staff
Vision3, a local advertising and marketing firm, is offering free creative services to area not-for-profits Aug. 27. Application deadline for Vision3's third annual CreateAthon is July 20.
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Production company to donate PSARestricted Content

June 22, 2009
 IBJ Staff
Bennett Innovation is celebrating its 25th year by giving away $25,000 in services to a worthy not-for-profit.
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Marketing employees open own computer-generated motion graphics businessRestricted Content

June 8, 2009
Chris O\'malley
The three principals of The Basement Design and Motion left another firm to set their own course in the world of Web convergence marketing.
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The state of the newspaper industry is no joke; Star parent making money, but paper far from secureRestricted Content

May 18, 2009
Anthony Schoettle
Today, life without a daily newspaper isn't so farfetched.
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Bankrupt firm's creditors unlikely to rubber-stamp saleRestricted Content

May 18, 2009
Greg Andrews
Norwood Promotional Products Inc. suggests it's positioned to sail through bankruptcy, thanks to a pending-sales agreement. But creditors, owed nearly $300 million, are expected to balk.
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Slumping NBC could drag down Channel 13

May 11, 2009
Anthony Schoettle
Early ratings from the all-important May sweeps suggest WTHR-TV Channel 13's 15-year reign as king of local television news is secure for now. But the big test will come this fall when NBC's weakening prime-time lineup is expected to put the ratings crown in play.
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How IBJ is surviving the recessionRestricted Content

April 27, 2009
Chris Katterjohn
This economy has been tough on just about everybody. No matter what your choice of media, you can't escape the news about companies and entire industries challenged by the recession. But what about the folks doing all that reporting?
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ChaCha co-founder dancing to different drumRestricted Content

April 27, 2009
Chris O'Malley
ChaCha Search Inc. co-founder Brad Bostic has stepped down as president of the human-assisted Internet search company, which is struggling to turn a profit in a dismal advertising climate, but he hasn't left. "Brad is still engaged with the company as a director, co-founder and consultant," said co-founder and CEO Scott Jones.
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Local marketing firm expands Dairy Queen coverageRestricted Content

April 20, 2009
Optimedia Indianapolis recently signed a deal to handle 11 new Dairy Queen media markets in addition to the 23 currently held.
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Mayor hopes to fix budget by offering naming rights to city-owned propertiesRestricted Content

April 20, 2009
Anthony Schoettle
City officials want to raise money by selling sponsorships, advertising and possibly even naming-rights deals for city-owned properties as they attempt to chip away at a projected $23 million deficit in the municipal budget.
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Steak n Shake nixes $4M contract with ad firm after less than 3 months

April 13, 2009
Anthony Schoettle
Less than three months after hiring a new advertising agency, Steak n Shake has jettisoned and is now suing Georgia-based The Varnson Group.
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Brand Acceleration expandsRestricted Content

April 6, 2009
Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and Mid-Atlantic states.
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Clarian ads win major awardRestricted Content

April 6, 2009
Indianapolis ad firm The Heavyweights and its local client Clarian Health have won one of the ad industry's biggest awards for one component of Clarian's "A Call to Change" campaign.
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Y&L starts digital unit; first rollout in decadeRestricted Content

March 9, 2009
Anthony Schoettle
Young & Laramore, the city's largest advertising agency, has launched a division focusing on digital and design work.
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Tennis tournament goes on advertising offensiveRestricted Content

February 23, 2009
The Indianapolis Tennis Championships (formerly the RCA Championships) has for the first time hired an advertising agency to boost ticket sales.
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Company banks on targeted textingRestricted Content

February 23, 2009
Whitney Lee
Steven Dickerson realized the potential for mobile advertisements when he saw his daughter texting.
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Local ad club chooses new nameRestricted Content

January 26, 2009
AdClub Indianapolis, one of the oldest local chapters of the American Advertising Federation, is taking on a new name. The new moniker—AAF Indianapolis—reinforces the professional group's tie to its parent organization, and will enhance branding on a local, regional and national level.
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MacVittie reviving Caldwell VanRiper agencyRestricted Content

January 12, 2009
Anthony Schoettle
One of Indianapolis' most storied advertising agency names is coming back to the local market. Longtime local ad exec Paula MacVittie came out of retirement late last year to acquire Marc USA Indianapolis from its Pittsburgh-based parent company, renaming the firm Caldwell VanRiper.
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Convention group signs Young & Laramore as agency-of-recordRestricted Content

January 12, 2009
The Indianapolis Convention & Visitors Association signed a deal this month to make locally based Young & Laramore its advertising agency of record.
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Indianapolis AdClub gets major overhaulRestricted Content

December 22, 2008
Anthony Schoettle
The Indianapolis AdClub is getting another face-lift, and this time some heavy hitters are coming in to make the changes.
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City of Lawrence, billboard firms tangle with Marion County plannersRestricted Content

December 15, 2008
Anthony Schoettle
What started as a dispute over a pair of digital billboards in Lawrence has evolved into a battle with broad implications for Marion County.
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Tourists rank Indianapolis as the second-most-popular Midwestern destinationRestricted Content

December 15, 2008
Anthony Schoettle
Fueled by a $740,000 regional advertising campaign, local tourism spending went sky high even as the economy was in a free fall.
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Y&L ad firm making 'significant' staff cutsRestricted Content

December 1, 2008
Young & Laramore is making what it says are "significant" staff cuts in the wake of losing the Steak n Shake account.
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Steak n Shake seeks younger customersRestricted Content

November 17, 2008
Cory Schouten
Steak n Shake hopes to create buzz with its new marketing plan targeting youth.
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Here are tips for small biz survival during recessionRestricted Content

November 17, 2008
Mickey Maurer
For small businesses to survive, they must be prepared to withstand economic difficulties for some time...
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