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Young & Laramore launches all-digital campaign for Scotts
April 23, 2013
Chris O'MalleyThe growing preference for online-based advertising, exemplified by Y&L's new campaign for the national lawn-care service,
is helping sow the seeds of traditional media's decline.
MoreAd exec's buttom line: Just be relevant
April 13, 2013
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
MoreSteak n Shake pays settlement to former ad agency
April 8, 2013
Jeff NewmanSteak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the
case rather than let the court decide damages.
MoreInsurer tapping Super Bowl to continue ad campaign
January 30, 2013
Scott OlsonIndiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful "Stop Knocking
on Wood" marketing effort.
MoreHoosier Lottery hires ad agency for creative work
December 19, 2012
Anthony SchoettleThe Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising
agency of record. Lottery officials have promised to increase marketing.
MoreLottery manager ramping up advertising budget
October 31, 2012
Kathleen McLaughlinThe Hoosier Lottery’s new manager plans to launch a branding campaign in the spring as part of a business plan that
calls for a significantly larger advertising budget. That could be good news for Indiana ad agencies.
MoreMicrosoft, Chase fuel ad shop's growth spurt
October 13, 2012
Anthony SchoettleThanks to blossoming relationships with corporate behemoths like Microsoft and JPMorgan Chase, local ad agency Bradley and
Montgomery is making plans to double its 50-employee work force.
MoreMillerWhite signs slew of new clients in last six months
September 15, 2012
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
MoreCarmel ad shop FatAtom prospers by defying norms
August 25, 2012
Anthony SchoettleIn a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue
increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
MoreIndianapolis Symphony Orchestra signs three-year deal with Hirons
August 18, 2012
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
MoreLocal ad firm BrandWidth rebounds after internal turmoil
June 30, 2012
Anthony SchoettleBrandWidth puts legal scuffle behind it, emerges to nab several national accounts.
MoreBoutique Anderson ad agency expanding to Indianapolis
June 23, 2012
Anthony SchoettleFour-person shop opening office downtown got its start at Flagship Enterprise incubator.
MoreMediaSauce co-owner leaves firm, starts new ad agency
April 28, 2012
Anthony SchoettleMagnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
MoreLEADING QUESTIONS: Ad exec boils down rules for success
March 2, 2012
Mason King
Bruce Bryant founded Promotus Advertising with little experience as
an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent
and keeping a clear head.
Axiom signs ad deal with Community Health Network
January 21, 2012
IBJ StaffThe new agency owned by ad industry veterans is full service with an emphasis on branding.
MoreTrio of ad agency executives launches boutique firm
November 19, 2011
Anthony SchoettleThree well-known advertising industry executives formed an agency this month that industry insiders think could make some
noise in the local market.
MoreMarketing firm 5MetaCom focuses on clients with technical needs
October 22, 2011
Anthony SchoettleOwner Chris Wirthwein insists the Carmel firm with growing billings serves Indiana companies within a two-hour drive.
MoreMarketing firm TrendyMinds moving to Market Street
October 19, 2011
The company has purchased a former labor union hall building and plans to invest $1 million to refurbish the property before
moving in early next year.
MoreMarketing firm MB2 Advertising lands high-profile global account
October 1, 2011
IBJ StaffThe local firm will provide Georgia-based EyeLevel Interactive with a variety of media services.
MorePR firm Hetrick Communications closing shop
August 30, 2011
Anthony SchoettleAfter 18 years, one of the city's biggest and best-known communications firms is going out of business on Sept. 30.
MoreWilliams Randall lands Mike's Car Wash ad account
August 13, 2011
IBJ StaffLocally based Williams Randall will be Mike's agency of record.
MoreQuirky ads put local agency in national spotlight
June 25, 2011
Anthony SchoettleYoung & Laramore is back on the national stage with a new round of Stanley Steemer television commercials, which began
airing in May. The quirky, humorous 15- and 30-second spots are gaining the Indianapolis agency national attention.
MoreMZD signs agency deal with Lucas Oil Raceway
May 21, 2011
IBJ StaffFirm will handle advertising, marketing and digital promotions for the track formerly known as Indianapolis Raceway Park.
MoreMZD Advertising office returns to downtown
April 16, 2011
IBJ StaffCentral location cited in reversal of 2007 move to north suburbs.
MoreNew York firm wins Steak n Shake ad account
March 29, 2011
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million
advertising account, ending about two years of uncertainty surrounding its marketing efforts.
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Cats out of the bag. The object of the game is to get acquired. That means the company has no idea how to grow beyond a certain point. Email is a 1990s technology. I have laughed at this company since day one. Such a small bit player. If it was anywhere but here, it wouldn't be newsworthy.
Esther, Indy has passed Chicago in the local government corruption arena. Don't downgrade us. We're No. 1 in the Midwest.
Does the buyer get to keep the recent Accu-Chek J.D. Power award? Be careful, those Swiss cannot be trusted. Last June they pimped Mayor Ballard and former Governor Daniels at a media op, announcing plans to invest "$300 million at its Indianapolis headquarters, creating up to 100 new jobs by 2017," only to turn around and close the Roche Nutley, NJ facility and eliminate 1000 jobs there later the same week. It seems that healthcare can be innovated only as long as money is to be made. Right now Roche seems to have big eyes for China: there are many Chinese in China and potential billions in Swiss francs! Since Roche is having difficulty with US insurance companies swallowing the bill for overpriced cancer drugs (with debatable efficacy) why not sell insurance to the Chinese and market the drugs to them there? There is a name for these sort of business practices however proper decorum precludes it use in this forum.
Same kind of Luddites who oppose I-69. Guessing their 501(c)(4) application probably sailed right through the IRS.