Agencies

HHGregg ditches ad campaign, returns to former agency

July 9, 2014
Scott Olson
The Indianapolis-based retailer is going back to Zimmerman Advertising a year after parting ways with the firm and just two months after unveiling a "brand transformation."
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Sponsor logos creep into local TV newscasts

May 16, 2014
Chris O'Malley
The increasingly common move to help generate more revenue further lowers the traditional barrier between news and advertisers. Marketing experts say the value for sponsors is questionable.
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Fort Wayne ad agency hangs shingle in IndyRestricted Content

April 19, 2014
Fort Wayne-based advertising/PR firm Asher Agency has opened an Indianapolis office, at 255 N. Alabama St., in the Lockerbie Commons Firehouse.
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New book from ad agency vet offers restaurants food for thoughtRestricted Content

December 21, 2013
Chris O'Malley

Veteran ad-agency man Charlie Hopper of Young & Laramore is starting to sound a little like comedian George Carlin. Did you ever notice how restaurants rely on tired ideas more than any other major advertiser? Hopper asks in his new book, “Selling Eating.”

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Local ad agency losing Simon work, cutting employees

October 4, 2013
Chris O'Malley
Publicis Indianapolis, one of the top-billing agencies in the city, will lose about eight employees. President Tom Hirschauer will step down to become a consultant.
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Local advertising firms wrangle new business

August 23, 2013
Chris O'Malley
Young & Laramore will introduce Ingersoll-Rand's spinoff, while Hirons extends its Indianapolis Zoo account and plans to expand its staff.
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Local Publicis office awaiting merger falloutRestricted Content

August 17, 2013
One of the city’s top ad agencies is still waiting to see how a merger between French parent Publicis Groupe and New York-based Omnicom affects the local operation.
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Indianapolis Indians seeking new ad agencyRestricted Content

May 25, 2013
 IBJ Staff
Indianapolis-based Hirons & Co. has held the contract for 10 years. But earlier this year, the Indians decided it was time to see if Hirons or another agency had new ideas.
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Young & Laramore launches all-digital campaign for Scotts

April 23, 2013
Chris O'Malley
The growing preference for online-based advertising, exemplified by Y&L's new campaign for the national lawn-care service, is helping sow the seeds of traditional media's decline.
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Ad exec's buttom line: Just be relevantRestricted Content

April 13, 2013
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
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Steak n Shake pays settlement to former ad agency

April 8, 2013
Jeff Newman
Steak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the case rather than let the court decide damages.
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Insurer tapping Super Bowl to continue ad campaign

January 30, 2013
Scott Olson
Indiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful "Stop Knocking on Wood" marketing effort.
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Hoosier Lottery hires ad agency for creative work

December 19, 2012
Anthony Schoettle
The Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising agency of record. Lottery officials have promised to increase marketing.
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Lottery manager ramping up advertising budget

October 31, 2012
Kathleen McLaughlin
The Hoosier Lottery’s new manager plans to launch a branding campaign in the spring as part of a business plan that calls for a significantly larger advertising budget. That could be good news for Indiana ad agencies.
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Microsoft, Chase fuel ad shop's growth spurtRestricted Content

October 13, 2012
Anthony Schoettle
Thanks to blossoming relationships with corporate behemoths like Microsoft and JPMorgan Chase, local ad agency Bradley and Montgomery is making plans to double its 50-employee work force.
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MillerWhite signs slew of new clients in last six monthsRestricted Content

September 15, 2012
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
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Carmel ad shop FatAtom prospers by defying normsRestricted Content

August 25, 2012
Anthony Schoettle
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
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Indianapolis Symphony Orchestra signs three-year deal with HironsRestricted Content

August 18, 2012
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
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Local ad firm BrandWidth rebounds after internal turmoilRestricted Content

June 30, 2012
Anthony Schoettle
BrandWidth puts legal scuffle behind it, emerges to nab several national accounts.
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Boutique Anderson ad agency expanding to IndianapolisRestricted Content

June 23, 2012
Anthony Schoettle
Four-person shop opening office downtown got its start at Flagship Enterprise incubator.
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MediaSauce co-owner leaves firm, starts new ad agencyRestricted Content

April 28, 2012
Anthony Schoettle
Magnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
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LEADING QUESTIONS: Ad exec boils down rules for success

March 2, 2012
Mason King
LQ_Bryant_WatchVideoBruce Bryant founded Promotus Advertising with little experience as an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent and keeping a clear head.
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Axiom signs ad deal with Community Health NetworkRestricted Content

January 21, 2012
 IBJ Staff
The new agency owned by ad industry veterans is full service with an emphasis on branding.
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Trio of ad agency executives launches boutique firmRestricted Content

November 19, 2011
Anthony Schoettle
Three well-known advertising industry executives formed an agency this month that industry insiders think could make some noise in the local market.
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Marketing firm 5MetaCom focuses on clients with technical needsRestricted Content

October 22, 2011
Anthony Schoettle
Owner Chris Wirthwein insists the Carmel firm with growing billings serves Indiana companies within a two-hour drive.
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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?

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