Agencies

Young & Laramore launches all-digital campaign for Scotts

April 23, 2013
Chris O'Malley
The growing preference for online-based advertising, exemplified by Y&L's new campaign for the national lawn-care service, is helping sow the seeds of traditional media's decline.
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Ad exec's buttom line: Just be relevantRestricted Content

April 13, 2013
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
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Steak n Shake pays settlement to former ad agency

April 8, 2013
Jeff Newman
Steak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the case rather than let the court decide damages.
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Insurer tapping Super Bowl to continue ad campaign

January 30, 2013
Scott Olson
Indiana Farm Bureau Insurance will unveil two new ads during game-day coverage Sunday as part of its successful "Stop Knocking on Wood" marketing effort.
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Hoosier Lottery hires ad agency for creative work

December 19, 2012
Anthony Schoettle
The Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising agency of record. Lottery officials have promised to increase marketing.
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Lottery manager ramping up advertising budget

October 31, 2012
Kathleen McLaughlin
The Hoosier Lottery’s new manager plans to launch a branding campaign in the spring as part of a business plan that calls for a significantly larger advertising budget. That could be good news for Indiana ad agencies.
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Microsoft, Chase fuel ad shop's growth spurtRestricted Content

October 13, 2012
Anthony Schoettle
Thanks to blossoming relationships with corporate behemoths like Microsoft and JPMorgan Chase, local ad agency Bradley and Montgomery is making plans to double its 50-employee work force.
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MillerWhite signs slew of new clients in last six monthsRestricted Content

September 15, 2012
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
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Carmel ad shop FatAtom prospers by defying normsRestricted Content

August 25, 2012
Anthony Schoettle
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
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Indianapolis Symphony Orchestra signs three-year deal with HironsRestricted Content

August 18, 2012
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
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Local ad firm BrandWidth rebounds after internal turmoilRestricted Content

June 30, 2012
Anthony Schoettle
BrandWidth puts legal scuffle behind it, emerges to nab several national accounts.
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Boutique Anderson ad agency expanding to IndianapolisRestricted Content

June 23, 2012
Anthony Schoettle
Four-person shop opening office downtown got its start at Flagship Enterprise incubator.
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MediaSauce co-owner leaves firm, starts new ad agencyRestricted Content

April 28, 2012
Anthony Schoettle
Magnitude already has landed several big clients, including the Indiana Pacers and Northwestern University.
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LEADING QUESTIONS: Ad exec boils down rules for success

March 2, 2012
Mason King
LQ_Bryant_WatchVideoBruce Bryant founded Promotus Advertising with little experience as an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent and keeping a clear head.
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Axiom signs ad deal with Community Health NetworkRestricted Content

January 21, 2012
 IBJ Staff
The new agency owned by ad industry veterans is full service with an emphasis on branding.
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Trio of ad agency executives launches boutique firmRestricted Content

November 19, 2011
Anthony Schoettle
Three well-known advertising industry executives formed an agency this month that industry insiders think could make some noise in the local market.
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Marketing firm 5MetaCom focuses on clients with technical needsRestricted Content

October 22, 2011
Anthony Schoettle
Owner Chris Wirthwein insists the Carmel firm with growing billings serves Indiana companies within a two-hour drive.
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Marketing firm TrendyMinds moving to Market Street

October 19, 2011
The company has purchased a former labor union hall building and plans to invest $1 million to refurbish the property before moving in early next year.
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Marketing firm MB2 Advertising lands high-profile global accountRestricted Content

October 1, 2011
 IBJ Staff
The local firm will provide Georgia-based EyeLevel Interactive with a variety of media services.
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PR firm Hetrick Communications closing shop

August 30, 2011
Anthony Schoettle
After 18 years, one of the city's biggest and best-known communications firms is going out of business on Sept. 30.
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Williams Randall lands Mike's Car Wash ad accountRestricted Content

August 13, 2011
 IBJ Staff
Locally based Williams Randall will be Mike's agency of record.
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Quirky ads put local agency in national spotlightRestricted Content

June 25, 2011
Anthony Schoettle
Young & Laramore is back on the national stage with a new round of Stanley Steemer television commercials, which began airing in May. The quirky, humorous 15- and 30-second spots are gaining the Indianapolis agency national attention.
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MZD signs agency deal with Lucas Oil Raceway

May 21, 2011
 IBJ Staff
Firm will handle advertising, marketing and digital promotions for the track formerly known as Indianapolis Raceway Park.
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MZD Advertising office returns to downtown

April 16, 2011
 IBJ Staff
Central location cited in reversal of 2007 move to north suburbs.
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New York firm wins Steak n Shake ad account

March 29, 2011
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
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  1. First, let me say that I love the idea of communities being self-sufficient and people in the community not needing cars, living, working and shopping all in their neighborhood. To sum it up; I love good urban planning and hate urban sprawl. However, there are two reasons that I am against this development. First, this building doesn't fit. Density can occur in Ripple by building up top the street and better use of land. The scale of this project should be downtown. Secondly, I would be willing to bet that if a whole foods in Ripple is built, the Nora store would be closed. Here's my reasoning. The Nora Whole Foods expansion plans have been put on hold. I'm guessing they are waiting to see what happens with the Ripple proposal. Communities next to each other should work together to end sprawl and not work against each other and take other neighbors assets. Develop something both communities can be proud of and will attract more development and density. There's my soap box for the day.

  2. My apologies, Lou - it was the Indy Star that printed cost for entertaining "celebrities" during Indy 500. Sorry for confusing the always timely IBJ with Indy's Gannett reprint news source.

  3. That's fine if you want a grocery store that has festivals and live music. I guess with the prices they charge, they can afford to host such activities. As for me, I choose to spend my money more wisely and if I want to go to a festival or a concert, I will pay for that separately - not through my grocery bill.

  4. TIF is not just to attract development but to attract a higher use for that development. Carmel wisely is using TIF for numerous public parking garages. Asphalt seas of parking pay little taxes and bring even less value to a commercial area. Also density is what is going to save Indy and Broad Ripple. The days of trying to compete with burbs are long gone.

  5. The Prestige was an awesome movie.

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