Agencies

Marketing firm 5MetaCom focuses on clients with technical needsRestricted Content

October 22, 2011
Anthony Schoettle
Owner Chris Wirthwein insists the Carmel firm with growing billings serves Indiana companies within a two-hour drive.
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Marketing firm TrendyMinds moving to Market Street

October 19, 2011
The company has purchased a former labor union hall building and plans to invest $1 million to refurbish the property before moving in early next year.
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Marketing firm MB2 Advertising lands high-profile global accountRestricted Content

October 1, 2011
 IBJ Staff
The local firm will provide Georgia-based EyeLevel Interactive with a variety of media services.
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PR firm Hetrick Communications closing shop

August 30, 2011
Anthony Schoettle
After 18 years, one of the city's biggest and best-known communications firms is going out of business on Sept. 30.
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Williams Randall lands Mike's Car Wash ad accountRestricted Content

August 13, 2011
 IBJ Staff
Locally based Williams Randall will be Mike's agency of record.
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Quirky ads put local agency in national spotlightRestricted Content

June 25, 2011
Anthony Schoettle
Young & Laramore is back on the national stage with a new round of Stanley Steemer television commercials, which began airing in May. The quirky, humorous 15- and 30-second spots are gaining the Indianapolis agency national attention.
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MZD signs agency deal with Lucas Oil Raceway

May 21, 2011
 IBJ Staff
Firm will handle advertising, marketing and digital promotions for the track formerly known as Indianapolis Raceway Park.
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MZD Advertising office returns to downtown

April 16, 2011
 IBJ Staff
Central location cited in reversal of 2007 move to north suburbs.
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New York firm wins Steak n Shake ad account

March 29, 2011
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
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Washington, D.C., public relations firm expands in Indy

March 5, 2011
 IBJ Staff
Vox Global, a national strategic communications and public relations firm, recently opened an office here.
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Local ad agency wins Scotts account

January 10, 2011
Young & Laramore will coordinate national ad campaigns for the Marysville, Ohio-based Scotts LawnService. With 46 employees, Y&L is the third-largest ad agency in Indianapolis.
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Caldwell VanRiper names new president, predicts stronger 2011Restricted Content

December 18, 2010
Anthony Schoettle
Former Finish Line executive Kevin Flynn is now a partner and will handle the agency's day-to-day operations, taking over from Paula MacVittie.
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Online 'daily deals' coupons transform local advertisingRestricted Content

December 11, 2010
Cory Schouten
A big-dollar offer from Google for Groupon—the undisputed king of a U.S. daily deal industry already worth $2.5 billion a year—has emboldened an armada of coupon competitors looking to grab a piece of the fast-growing market.
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Ad Age: Steak n Shake seeking new agency

November 23, 2010
 IBJ Staff
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
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Promotus Advertising wins state tobacco cessation account

November 20, 2010
 IBJ Staff
The Indiana Tobacco Prevention and Cessation account is worth $1.6 million to the minority owned agency.
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Veteran local ad exec Pearson lands on his feet after closing firmRestricted Content

September 25, 2010
Anthony Schoettle
After industry "paradigm shift," the man behind some of the city's most memorable campaigns is working for a small agency.
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Young & Laramore wins Indiana Farm Bureau account

September 4, 2010
 IBJ Staff
Young & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications” for the insurance company.
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Publicis snags three clients, expects strong 2010

August 14, 2010
 IBJ Staff
The Indianapolis agency has scored a string of new accounts, and company officials say revenue will be up this year.
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Hetrick to handle marketing for veterinary association

July 31, 2010
 IBJ Staff
The Indiana Veterinary Medical Association hired the local agency to develop a new branding and identity campaign.
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Ad firm unit studies impact of social media on movie biz

July 10, 2010
Anthony Schoettle
At a time many local advertising agencies are struggling, one firm is growing with an unusual new division aimed at measuring the effects of social media on movies and actors. Bradley and Montgomery late last summer launched Fizziology as a stand-alone enterprise.
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Pearson ad agency closing after more than three decades

July 6, 2010
Scott Olson
CEO Ron Pearson attributed the decision to the difficult economic conditions. The firm was hit particularly hard in 2007, when it lost a $20 million HHGregg advertising account.
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MillerWhite Marketing nabs Indiana State job

July 3, 2010
 IBJ Staff
The firm was selected over another Indiana firm, a Texas firm and two Washington, D.C., firms to redesign the university's magazine.
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MZD wins account to market new diesel fuel product

May 15, 2010
 IBJ Staff
The Indianapolis agency will start by producing Prime Lube's materials for the upcoming Atlantic Regional Energy Expo trade show.
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Coles Marketing lands account for gardening firmRestricted Content

May 1, 2010
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
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MZD lands tourism account for Hendricks County

April 17, 2010
 IBJ Staff
Seventeen agencies submitted proposals for the account.
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