Agencies

TrendyMinds signs ad deals, extends pact with NASCAR's Harvick

January 30, 2010
 IBJ Staff
Agency to handle public relations and advertising for Cincinnati Bell’s three markets
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Two Indianapolis companies offer pro bono work to not-for-profits

October 17, 2009
 IBJ Staff
Fund-raising consultant Achieve will provide a year of free coaching or consulting. Advertising and public relations firm TrendyMinds is also accepting applications. The Achieve grant for coaching is valued at $2,000, while the grant for consulting is worth as much as $12,000.
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Kroger ads in Star grab attention, raise eyebrowsRestricted Content

October 10, 2009
Anthony Schoettle
A new eye-grabbing advertising design in The Indianapolis Star has some wondering where ad content stops and news content begins.
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MZD, Kron add clients to roster

September 26, 2009
Two local advertising agencies recently signed new clients: MZD Advertising signed a deal to be agency of record for Edward’s Transmissions and Engines, and Kron & Associates recently was named agency of record for the School of Adult Learning at Anderson University.
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MB2 Advertising opens office to serve Chicago region

August 29, 2009
 IBJ Staff
Indianapolis-based Miles Brinson Brown, also known as MB2 Advertising, is opening an office in Chicago Sept. 1. MB2 will be represented by Account Coordinator Victor Tinnish in the Chicago market area.
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MZD to market volleyball sponsorshipsRestricted Content

August 29, 2009
Locally based MZD Advertising has signed a contract to market sponsorships and a trade show for the Mizuno Volleyball Mid East Qualifier, to be held in 2010 in Indianapolis and St. Louis.
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MillerWhite signs deal with Shelby County Development Corp.

August 24, 2009
 IBJ Staff
MillerWhite LLC, an Indianapolis-based marketing and communications firm, recently signed a deal to produce a new logo, tag line and Web site for the Shelby County Development Corp., a Shelbyville-based economic development organization.
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Advertising veterans launch new agencyRestricted Content

July 27, 2009
Anthony Schoettle
Three Indianapolis advertising and marketing veterans have launched a new full-service agency. While the timing might not be great—with the swooning economy—Dave Lesh, Bruce Dean and Bill Hendrickson think they have the experience to forge a solid business.
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Marketing employees open own computer-generated motion graphics businessRestricted Content

June 8, 2009
Chris O\'malley
The three principals of The Basement Design and Motion left another firm to set their own course in the world of Web convergence marketing.
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Local marketing firm expands Dairy Queen coverageRestricted Content

April 20, 2009
Optimedia Indianapolis recently signed a deal to handle 11 new Dairy Queen media markets in addition to the 23 currently held.
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Steak n Shake nixes $4M contract with ad firm after less than 3 months

April 13, 2009
Anthony Schoettle
Less than three months after hiring a new advertising agency, Steak n Shake has jettisoned and is now suing Georgia-based The Varnson Group.
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Brand Acceleration expandsRestricted Content

April 6, 2009
Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and Mid-Atlantic states.
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Clarian ads win major awardRestricted Content

April 6, 2009
Indianapolis ad firm The Heavyweights and its local client Clarian Health have won one of the ad industry's biggest awards for one component of Clarian's "A Call to Change" campaign.
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Indianapolis AdClub gets major overhaulRestricted Content

December 22, 2008
Anthony Schoettle
The Indianapolis AdClub is getting another face-lift, and this time some heavy hitters are coming in to make the changes.
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Ailing Steak n Shake rehires ad agency, but will pact stick?Restricted Content

June 30, 2008
Anthony Schoettle
Local advertising powerhouse Young & Laramore signed a new contract with Steak n Shake, one of its flagship clients, just two weeks ago, but ad industry observers can't help but wonder if the 18-year-old relationship is about to run its course. Before the ink on the contract was dry, the struggling hamburger chain had a new board chairman who is likely to shuffle Steak n Shake's executive suite and take the company in a new direction.
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Lottery director rejects all 6 bidders for lucrative ad accountRestricted Content

November 26, 2007
Anthony Schoettle
In an unlucky turn for area ad agencies, Hoosier Lottery officials rebuffed all six bidders for the creative portion of its advertising account. The rejection of all bidders is an unusual occurrence in the ad industry and it has never before happened with the lottery account, one of the most lucrative, high-profile jobs in the state.
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Loss of $20M HHGregg account leads to big cuts at Pearson

May 7, 2007
Anthony Schoettle
Hhgregg's decision to take its $20-million-plus advertising account out of state is sending shock waves through the local creative community. The Indianapolis-based electronics and appliance retailer's longtime agency of record, Pearson McMahon Fletcher England, will lose a third of its staff as a result, including three of five active partners.
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MZD Urban division gains momentumRestricted Content

April 9, 2007
Anthony Schoettle
As head of MZD Urban, a division of one of the city's largest advertising agencies--MZD Advertising--Troy Julian Gipson is ready to take the city into the future of multicultural marketing.
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HH Gregg account goes up for grabsRestricted Content

March 12, 2007
Anthony Schoettle
HH Gregg--under increasing market pressure--has put its multimillion-dollar advertising account up for bid, and Pearson McMahon Fletcher England this month decided not to pursue the contract it has held for an unprecedented 24 years.
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