Agencies

Marketing employees open own computer-generated motion graphics businessRestricted Content

June 8, 2009
Chris O\'malley
The three principals of The Basement Design and Motion left another firm to set their own course in the world of Web convergence marketing.
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Local marketing firm expands Dairy Queen coverageRestricted Content

April 20, 2009
Optimedia Indianapolis recently signed a deal to handle 11 new Dairy Queen media markets in addition to the 23 currently held.
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Steak n Shake nixes $4M contract with ad firm after less than 3 months

April 13, 2009
Anthony Schoettle
Less than three months after hiring a new advertising agency, Steak n Shake has jettisoned and is now suing Georgia-based The Varnson Group.
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Brand Acceleration expandsRestricted Content

April 6, 2009
Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and Mid-Atlantic states.
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Clarian ads win major awardRestricted Content

April 6, 2009
Indianapolis ad firm The Heavyweights and its local client Clarian Health have won one of the ad industry's biggest awards for one component of Clarian's "A Call to Change" campaign.
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Indianapolis AdClub gets major overhaulRestricted Content

December 22, 2008
Anthony Schoettle
The Indianapolis AdClub is getting another face-lift, and this time some heavy hitters are coming in to make the changes.
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Ailing Steak n Shake rehires ad agency, but will pact stick?Restricted Content

June 30, 2008
Anthony Schoettle
Local advertising powerhouse Young & Laramore signed a new contract with Steak n Shake, one of its flagship clients, just two weeks ago, but ad industry observers can't help but wonder if the 18-year-old relationship is about to run its course. Before the ink on the contract was dry, the struggling hamburger chain had a new board chairman who is likely to shuffle Steak n Shake's executive suite and take the company in a new direction.
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Lottery director rejects all 6 bidders for lucrative ad accountRestricted Content

November 26, 2007
Anthony Schoettle
In an unlucky turn for area ad agencies, Hoosier Lottery officials rebuffed all six bidders for the creative portion of its advertising account. The rejection of all bidders is an unusual occurrence in the ad industry and it has never before happened with the lottery account, one of the most lucrative, high-profile jobs in the state.
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Loss of $20M HHGregg account leads to big cuts at Pearson

May 7, 2007
Anthony Schoettle
Hhgregg's decision to take its $20-million-plus advertising account out of state is sending shock waves through the local creative community. The Indianapolis-based electronics and appliance retailer's longtime agency of record, Pearson McMahon Fletcher England, will lose a third of its staff as a result, including three of five active partners.
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MZD Urban division gains momentumRestricted Content

April 9, 2007
Anthony Schoettle
As head of MZD Urban, a division of one of the city's largest advertising agencies--MZD Advertising--Troy Julian Gipson is ready to take the city into the future of multicultural marketing.
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HH Gregg account goes up for grabsRestricted Content

March 12, 2007
Anthony Schoettle
HH Gregg--under increasing market pressure--has put its multimillion-dollar advertising account up for bid, and Pearson McMahon Fletcher England this month decided not to pursue the contract it has held for an unprecedented 24 years.
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