Aprimo

Battery Ventures reaping rewards from big bet on IndyRestricted Content

May 10, 2014
Greg Andrews
The tech VC firm recently invested $7 million in Smarter Remarketer. It previously bet on Made2Manage Systems, Angie's List and ExactTarget.
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Tech group to trumpet city's digital marketing niche

September 3, 2013
Dan Human
The tech community is rallying around an initiative to brand Indianapolis as the "marketing technology capital of the world," trading on the success of such firms as ExactTarget and Angie's List.
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Innovator Godfrey recognized for contributions to state's tech economyRestricted Content

May 5, 2012
Aprimo founder joins other notables as TechPoint Trailblazer.
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Indianapolis tech companies seeded by big '90s successRestricted Content

September 24, 2011
Chris O'Malley
Money and experience have flowed to a number of firms from Software Artistry executives.
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Wealthy local entrepreneurs hew to conservatism

April 23, 2011
Norm Heikens
Flashy displays of wealth seldom erupt in Indianapolis after an entrepreneur makes good, and they’re even more unusual now that the recession sobered even the most successful among them.
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Indianapolis tech experts talk about the local industryRestricted Content

April 9, 2011
In a question-and-answer forum, leaders weigh in on topics ranging from tech transfer to the future of Aprimo.
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Merger with Teradata fueling Aprimo's growth

March 10, 2011
Godfrey Watch VideoAprimo Inc. ratchets up customers, sales and market presence under new owner Teradata, and will continue job growth plans for Indianapolis.
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Uptick in M&A activity suggests a turnaroundRestricted Content

January 22, 2011
Scott Olson
Fourth quarter helps to bolster 2010 deal-making.
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Aprimo sale may usher in 'new wave' of tech dealsRestricted Content

January 8, 2011
Chris O'Malley
Observers say conditions are ripening for more deals like the recent $525 million sale of Aprimo Inc. in the months ahead—not only among IT firms, but also among biotech companies here.
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UPDATE: Aprimo will stay put after $525M acquisition

December 22, 2010
Chris O'Malley
Marketing software company Aprimo Inc. will stay in Indianapolis after being sold for $525 million to Dayton, Ohio-based based data storage giant Teradata Corp., Aprimo CEO Bill Godfrey said Wednesday.
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Software firm Aprimo to be sold for $525M

December 22, 2010
 IBJ Staff and Associated Press
Indianapolis-based marketing software maker Aprimo Inc. will be sold to an Ohio data-storage company for $525 million, Teradata Corp. said Wednesday. Aprimo, led by co-founder Bill Godfrey, pulled plans to go public two years ago.
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IBM buys Aprimo rival Unica Corp.

August 21, 2010
 IBJ Staff
Both Unica and Aprimo are leaders in the realm of marketing software and services.
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Rapid growth makes Aprimo candidate for another try at IPO

March 6, 2010
Chris O'Malley
Robust growth at marketing software maker Aprimo is fueling speculation it is about to make another run at going public, and co-founder Bill Godfrey said he won't rule out the possibility of an IPO.
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