Aprimo

Battery Ventures reaping rewards from big bet on IndyRestricted Content

May 10, 2014
Greg Andrews
The tech VC firm recently invested $7 million in Smarter Remarketer. It previously bet on Made2Manage Systems, Angie's List and ExactTarget.
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Tech group to trumpet city's digital marketing niche

September 3, 2013
Dan Human
The tech community is rallying around an initiative to brand Indianapolis as the "marketing technology capital of the world," trading on the success of such firms as ExactTarget and Angie's List.
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Innovator Godfrey recognized for contributions to state's tech economyRestricted Content

May 5, 2012
Aprimo founder joins other notables as TechPoint Trailblazer.
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Indianapolis tech companies seeded by big '90s successRestricted Content

September 24, 2011
Chris O'Malley
Money and experience have flowed to a number of firms from Software Artistry executives.
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Wealthy local entrepreneurs hew to conservatism

April 23, 2011
Norm Heikens
Flashy displays of wealth seldom erupt in Indianapolis after an entrepreneur makes good, and they’re even more unusual now that the recession sobered even the most successful among them.
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Indianapolis tech experts talk about the local industryRestricted Content

April 9, 2011
In a question-and-answer forum, leaders weigh in on topics ranging from tech transfer to the future of Aprimo.
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Merger with Teradata fueling Aprimo's growth

March 10, 2011
Godfrey Watch VideoAprimo Inc. ratchets up customers, sales and market presence under new owner Teradata, and will continue job growth plans for Indianapolis.
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Uptick in M&A activity suggests a turnaroundRestricted Content

January 22, 2011
Scott Olson
Fourth quarter helps to bolster 2010 deal-making.
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Aprimo sale may usher in 'new wave' of tech dealsRestricted Content

January 8, 2011
Chris O'Malley
Observers say conditions are ripening for more deals like the recent $525 million sale of Aprimo Inc. in the months ahead—not only among IT firms, but also among biotech companies here.
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UPDATE: Aprimo will stay put after $525M acquisition

December 22, 2010
Chris O'Malley
Marketing software company Aprimo Inc. will stay in Indianapolis after being sold for $525 million to Dayton, Ohio-based based data storage giant Teradata Corp., Aprimo CEO Bill Godfrey said Wednesday.
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Software firm Aprimo to be sold for $525M

December 22, 2010
 IBJ Staff and Associated Press
Indianapolis-based marketing software maker Aprimo Inc. will be sold to an Ohio data-storage company for $525 million, Teradata Corp. said Wednesday. Aprimo, led by co-founder Bill Godfrey, pulled plans to go public two years ago.
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IBM buys Aprimo rival Unica Corp.

August 21, 2010
 IBJ Staff
Both Unica and Aprimo are leaders in the realm of marketing software and services.
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Rapid growth makes Aprimo candidate for another try at IPO

March 6, 2010
Chris O'Malley
Robust growth at marketing software maker Aprimo is fueling speculation it is about to make another run at going public, and co-founder Bill Godfrey said he won't rule out the possibility of an IPO.
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  1. Uh, sorry Johnnie, but you are incorrect. Despite the assertions by yourself and various defenders and captains, sports attendance is NOT off significantly at most sporting events in the US. Variances in attendance has been in the range of single digits, both + & - for years now. MLB has had most of its best overall attendance nubers in the last decade, and that trend has been consistent for most major sporting events. The number one issue cited by most fans when asked about attendance is the overall cost of attending. The presence of HD and big screen televisions in home doesn't even register, as a factor for not attending an event. VALUE in the product is the key, and apparently is something lacking in the current ICS. What other explanation is there when with what is routinely touted as the "best" racing on the planet, fans are staying away in DROVES. A "close" title battle into the last event at Fontana, with the "cars and stars" of the ICS, and who showed up? MAYBE 8K. Sorry, but HD TV isn't to blame for that kind of fan apathy.

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  3. If she was worth the $ the public outcry over direct tv dropping them would have kept them on their dishes as we have seen with other companies. I too quit watching channel 13 after she showed up since I left channel 8 because of her all show rather than production results. When Randy on 8 corrected her she had a big head and incorrectly challenged his correction for pronunciation of a city. Other antics while she matures was too much for me with her very inaccurate forecasts. All the forecasters were predicting rain until Thursday except Chris. They predicted sunny on Thursday but instead of rain until Thursday upon which the sun would finally make it out in full glory Chris was right on the money just as I too predicted looking at the radar on weather.gov. One thing I love about Angela is the fear you can see in her every time it thunders in the winter. It far exceeds the entertainment value of her body language (high heel noise drags, depression, etc) when her forecasts are so incorrect. Her hair stands on end, you have to see it!!!

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