Auto Racing

Speedway officials seek new ways to attract fans

July 30, 2014
Associated Press
Every year the challenge of keeping racing fans engaged gets a little tougher as organizers increasingly compete against other sports and children's events while trying to get fan dollars in a still-tough economy.
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Lilly reaches multiyear agreement to sponsor IMS race

July 15, 2014
 IBJ Staff
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
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Angie's List to affix name to Grand Prix as sponsor

June 3, 2014
Mason King
The consumer-review service has cut a deal to become the title sponsor of the Grand Prix of Indianapolis through 2016, and plans to help pack the stands with 5,000 of its own spectators.
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Driver Busch credits IndyCar for increased 500 TV ratings

May 30, 2014
Associated Press
The ratings increase could be attributed to Kurt Busch running both the Indy 500 and the Coca-Cola 600 on the same day, the first double attempt since 2004.
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Hunter-Reay gets $2.4 million for winning Indy 500

May 27, 2014
Associated Press
Ryan Hunter-Reay edged Helio Castroneves by 0.060 seconds Sunday in the second-closest margin of victory in the history of the race. He became the first American to win the Indy 500 since Sam Hornish Jr. in 2006.
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Hunter-Reay holds off Castroneves to win Indy 500

May 25, 2014
Associated Press
Ryan Hunter-Reay used a series of daredevil moves in the final laps to deny Helio Castroneves a chance at history on Sunday and became the first American since 2006 to win "The Greatest Spectacle in Racing."
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IndyCar's TV ratings gaining momentumRestricted Content

May 24, 2014
Anthony Schoettle
TV ratings for the IndyCar Series zoomed 44 percent this year for the races leading up to the Indianapolis 500, compared to the same period a year ago, buoyed in part by a strong showing for the new Grand Prix of Indianapolis. But overall viewership remains anemic—less than one-fourth the audience for most NASCAR races.
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Indy 500 revels in tradition, embraces changes

May 23, 2014
Jessica Wray, The Statehouse File
The hallowed race is straddling a fine line as it tries to please longtime devotees and makes a raft of upgrades to the track and viewing experience designed to secure new fans.
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LOPRESTI: Saddest day in May

May 17, 2014
The fiery crash that killed Dave MacDonald and Eddie Sachs left its mark on Foyt, Rutherford and racing.
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Mitch Daniels joins Hulman & Co. board

May 3, 2014
 IBJ Staff
Former Gov. Mitch Daniels is joining the board of Hulman & Co., which owns the Indianapolis Motor Speedway.
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IndyCar expected to sign Verizon as much-needed title sponsor

March 7, 2014
Anthony Schoettle
Verizon Wireless is set to sign a deal to become the title sponsor of the IndyCar Series beginning this season, sources familiar with the deal said Friday afternoon. The deal is reportedly worth $10 million a year for at least five years.
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Speedway outsources concession stand operations

March 7, 2014
Anthony Schoettle
The Indianapolis Motor Speedway on Friday reached a multiyear deal with Illinois-based Levy Restaurants to operate concession stands and manage premium beverage operations during major events.
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Panther sues IndyCar, Rahal Letterman over sponsor deal

March 3, 2014
Associated Press
Indianapolis-based Panther Racing Inc.'s lawsuit against Rahal Letterman Lanigan Racing, IndyCar and others says it lost a $17.2 million sponsorship because of bid-rigging and other improprieties.
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Vintage-car entrants for Speedway race zoom past maximum

February 18, 2014
Anthony Schoettle
The rush of drivers trying to enter a new vintage car race at the IMS was so fast and furious that the event promoter has been forced to turn away many of them.
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Verizon Wireless to sponsor eight of Montoya's races

February 10, 2014
Associated Press
Roger Penske wasn't worried about finding a sponsor for Juan Pablo Montoya when he signed him, believing there would be interest in the Colombian's return to open-wheel racing.
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Back to the future: Speedway to host vintage-car race event

February 5, 2014
Anthony Schoettle
The track has scheduled yet another new event for 2014. The move is bound to draw criticism from traditionalists who think Speedway officials are diluting the venue's heritage by bringing in so many extra races.
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Speedway sets agenda for $140M in improvements

December 11, 2013
Associated Press
The Indianapolis Motor Speedway says it is ready to start a projected $140 million in improvement projects using $100 million in state assistance.
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Racing home: Fast-growing trade show returns to IndyRestricted Content

November 2, 2013
Anthony Schoettle
The upcoming Performance Racing Industry Show—in its first year back in Indianapolis since 2004—is beating expectations for exhibitors, attendees and, most important, visitor spending.
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Speedway's May 'Grand Prix' requires road track overhaul

October 2, 2013
Associated Press
The new 14-turn, 2.434-mile course will be run the opposite direction of the Indy 500 on a newly resurfaced track that will be wider, have longer straightaways and three new passing zones, Indianapolis Motor Speedway officials announced Tuesday.
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IndyCar to run road race at Speedway in May

September 26, 2013
 IBJ Staff
The unusual move will mark the open-wheel series' first race on the hallowed track's winding interior course. And it's the highest-profile break from tradition yet in the tenure of new Hulman & Co. CEO Mark Miles.
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Local marketing firm signs deal with John Force Racing

September 23, 2013
Anthony Schoettle
Zionsville-based Just Marketing International has been hired to find replacements for $7 million in annual sponsorship deals that are expiring following this season.
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Dallara sees Indy operations as springboard for U.S. expansionRestricted Content

September 21, 2013
Anthony Schoettle
Dallara is preparing to install a $5 million automobile simulator in its Speedway plant—a move that could fuel the company’s plan to dramatically grow its local operation.
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Fastenal sponsorship deal draws NASCAR contractsRestricted Content

August 17, 2013
Anthony Schoettle
Vending machines aren’t the only reason the Fastenal brand is resonating.
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IMS considers dropping MotoGP event for new sports-car raceRestricted Content

August 10, 2013
Anthony Schoettle
The upcoming MotoGP motorcycle race could be the last at the Indianapolis Motor Speedway, as NASCAR officials lobby instead for a stand-alone race for a newly merged sports-car series.
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Anderson Speedway fights bill for overdue taxes

August 1, 2013
Associated Press
Madison County officials say the company that owns the race track owes $125,000 in overdue property taxes. The Speedway believes it has been charged too much.
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