Auto Racing

Florida marketing firm suing IRL over Izod contract

January 31, 2011
Scott Olson
Florida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions of dollars in fees relating to its role in landing Izod as a title sponsor.
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Gourmet popcorn maker launching IndyCar products

January 29, 2011
 IBJ Staff
Indianapolis-based Just Pop In signed a multiyear deal with the racing series.
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IndyCar, other circuits show signs of motorsports recovery

January 22, 2011
Anthony Schoettle
Open-wheel series leads resurgence in sponsorship dollars flowing to racing circuits, venues and teams.
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IndyCar Series, Speedway open California office to build buzz

January 15, 2011
 IBJ Staff
The office in Santa Monica is meant to make inroads into the media and entertainment industries.
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NHRA moves tech department to Indianapolis

January 7, 2011
Anthony Schoettle
The California-based National Hot Rod Association said Thursday that it is moving its technical department headquarters to Indianapolis to be closer to many of its race teams headquartered here.
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IndyCar deal creates series-branded insurance plan

January 5, 2011
Anthony Schoettle
Open-wheel race series signs three-year sponsorship pact with Dallas-based Global Corporate Alliance.
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Post office issuing Indianapolis 500 anniversary stamp

December 28, 2010
Anthony Schoettle
Ray Harroun, winner of the 1911 Indianapolis 500, will be featured on a U.S. postage stamp this year to commemorate 100 years of racing at the famed Brickyard.
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Ganassi locating two new race teams in Brownsburg

December 16, 2010
Izod IndyCar Series team owner will invest $3.3 million and create up to 30 jobs. Ganassi plans to begin hiring employees immediately to prepare for the start of the 2011 season.
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Izod claims 350-percent return from IndyCar Series

December 4, 2010
Anthony Schoettle
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
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Penske signs Meijer to multiyear sponsorship dealRestricted Content

December 4, 2010
 IBJ Staff
The Meijer grocery store chain will join Penske as a sponsor of its three-car IndyCar Series program, beginning with the 2011 season.
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Racing equipment maker Simpson testing helmets for footballRestricted Content

November 27, 2010
Anthony Schoettle
Bill Simpson, one of the biggest names in motorsports safety, is getting involved in the crusade to make a better football helmet and reduce the number of concussions in the National Football League.
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GM's move to IndyCar could cost up to $50 million

November 10, 2010
Anthony Schoettle
Heavy investments in research and development, testing and marketing will be needed for the Detroit-based automaker to keep up with Honda.
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Speedway bolsters staff as Indy 500 centennial nearsRestricted Content

November 6, 2010
Anthony Schoettle
IMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
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Sam Schmidt Motorsports moves into Tony George's former shop

November 6, 2010
 IBJ Staff
Old Vision Racing HQ gives Schmidt team room to expand.
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Danica Patrick again voted most popular by IRL fans

October 30, 2010
 IBJ Staff
The awards were determined by votes of fans at IRL events throughout the season and on indycar.com.
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Speedway adds car show to Indy 500 schedule

October 7, 2010
Associated Press
Speedway officials announced a classic car show would kick off the events for the 100th anniversary of the first race.
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Indy Racing League near big sponsorship deal

September 30, 2010
Anthony Schoettle
Fresh off signing deal with Brazilian coffee maker, Indy Racing League executive promises much bigger sponsorship announcement within two weeks.
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Filmmaker Low planning Indy 500 movie for IMAX 3D

September 14, 2010
 IBJ Staff
The award-winning filmmaker behind such giant-screen gems as “The Ultimate Wave” and “Super Speedway” is developing an IMAX 3D movie focused on the Indianapolis 500-Mile Race and the evolution of motorsports.
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Indy Racing League signs deal with Verizon

September 11, 2010
 IBJ Staff
Financial terms of the deal were not released, but industry sources said the multiyear deal is valued at $1 million annually for the open-wheel race series.
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Indianapolis hot rod event still on trackRestricted Content

August 28, 2010
Anthony Schoettle
The National Hot Rod Association has had to go into fuel conservation mode during the recent economic downturn, but the California-based drag racing series seems to have come through the recession in better shape than many of its motorsports brethren.
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Speedway, MotoGP extend contract for another year

August 27, 2010
Associated Press
Shortly after this year's first Indianapolis MotoGP practice started Friday, Indianapolis Motor Speedway CEO Jeff Belskus said the two sides had agreed to a one-year contract extension that will bring the event back for a fourth year in 2011.
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Local racing-fuel supplier expands territory to 26 states

August 26, 2010
Scott Olson
National Biofuels Distribution LLC, a subsidiary of Carmel-based Telamon Corp., signs two distribution contracts to expand its distribution reach. The company began marketing its ethanol-based racing fuel, Ignite, about a year ago.
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Brickyard decline not good for IRL

July 31, 2010
Anthony Schoettle
Motorsports insiders think the Brickyard 400’s declining fortunes will hasten the Hulman-George family’s decision on the future of the Indy Racing League, which the NASCAR race has helped subsidize.
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Hoosier Tire legal victory has broad implications

July 31, 2010
 IBJ Staff
The Lakeville-based company won a victory in the antitrust case brought by Pittsburgh-based Specialty Tires of America, which objected to exclusive contracts for the supplying of racing tires.
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Declining attendance forcing Speedway to make changes

July 28, 2010
Associated Press
Three days after witnessing the smallest Brickyard 400 crowd in the race's 17-year history, Indianapolis Motor Speedway CEO Jeff Belskus said he intends to cut ticket prices for about 75 percent of fans at next year's race.
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