Brickyard 400

Earnhardt still in the market for primary sponsor

July 26, 2013
Associated Press
Dale Earnhardt Jr. is not only looking for his first win of the season, he's still hunting for a big-bucks sponsor for 12 Sprint Cup races this season.
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Speedway making security changes for Brickyard 400

July 22, 2013
Associated Press
Indianapolis Motor Speedway officials say they're working on ways to make sure fans for this weekend's race don't face the same long security lines that frustrated many at the Indianapolis 500 in May.
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Boles named Speedway president, faces major challenges

July 9, 2013
Anthony Schoettle

The Indianapolis Motor Speedway's new president must navigate a number of tests, most notably how to save the MotoGP race and how to bolster the Brickyard 400 NASCAR race.

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Indy Motor Speedway to charge for infield parking spots

March 25, 2013
Associated Press
Passes for parking inside the third turn for the Indianapolis 500 and Brickyard 400 NASCAR race went on sale Monday. Front-row parking spaces cost $75 while additional general parking spaces will sell for $25.
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Brickyard 400 profitable despite falling crowds, experts say

July 30, 2012
Anthony Schoettle
Despite sharp attendance declines in recent years at the Brickyard 400, the NASCAR event remains hugely profitable for the Indianapolis Motor Speedway, motorsports industry experts say.
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IMS officials to revamp Brickyard 400Restricted Content

July 30, 2011
Anthony Schoettle
Indianapolis Motor Speedway CEO Jeff Belskus has an ambitious plan to “rebrand and reposition” the 18-year-old Brickyard 400 in a bid to fuel big attendance increases beginning next year.
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Crown Royal signs on as Brickyard 400 title sponsor

July 28, 2011
Anthony Schoettle
Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
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Brickyard decline not good for IRL

July 31, 2010
Anthony Schoettle
Motorsports insiders think the Brickyard 400’s declining fortunes will hasten the Hulman-George family’s decision on the future of the Indy Racing League, which the NASCAR race has helped subsidize.
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BENNER: 'Empty' Brickyard still pulls a pretty good crowdRestricted Content

July 31, 2010
Bill Benner
We need to provide some perspective. If Brickyard 400 attendance was, as estimated, somewhere between 130,000 and 150,000, that still makes it the second-largest single-day sporting event in the world and represents a healthy influx of cash, much of it coming from elsewhere, spent in the area over the weekend.
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Declining attendance forcing Speedway to make changes

July 28, 2010
Associated Press
Three days after witnessing the smallest Brickyard 400 crowd in the race's 17-year history, Indianapolis Motor Speedway CEO Jeff Belskus said he intends to cut ticket prices for about 75 percent of fans at next year's race.
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Tony George resigns from Speedway, IRL board

January 19, 2010
Anthony Schoettle
His resignation removes George from any remaining role in Hulman & Co., Indianapolis Motor Speedway, IMS Productions and other affiliated companies.
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Indianapolis Motor Speedway negotiating deal with Levy Restaurants

January 16, 2010
 IBJ Staff
The Chicago-based firm might take over food service at the Speedway as IMS continues to look for opportunities to outsource.
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New Speedway boss Jeff Belskus: 'We do face some challenges'Restricted Content

August 10, 2009
Anthony Schoettle
New Speedway leader Jeff Belskus speaks with IBJ about his new job and the near-term challenges and long-term future of the operations he oversees.
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Indianapolis Motor Speedway CEO takes over at difficult timeRestricted Content

August 10, 2009
Anthony Schoettle
New Indianapolis Motor Speedway CEO Jeff Belskus has long been a behind-the-scenes figure at IMS. As the new leader of the Brickyard and the Indy Racing League, he faces several challenging issues, including gaining the confidence of the racing community.
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Allstate ends Brickyard 400 sponsorship

July 27, 2009
Anthony Schoettle
Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis, company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway suffered a 20-percent attendance drop from last year’s event.
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50-year employee leaves IMSRestricted Content

April 13, 2009
Bill York, who has worked in the Indianapolis Motor Speedway press room since 1958, is no longer with the Brickyard.
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Speedway, IRL make staff cutsRestricted Content

January 5, 2009
Troubles this year for the Indy Racing League and the Indianapolis Motor Speedway--which led to layoffs in December--started with a NASCAR event.
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