Communications

Marketer applies engineering skills to lead creative firmRestricted Content

February 11, 2012
Ann Finch
Kathy Cabello left a lucrative IT career to start Cabello Associates Inc., a marketing consultancy celebrating its 10th anniversary this year.
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NBC spot focuses on city's Super Bowl legacy

February 5, 2012
 IBJ Staff
Indianapolis’ shining moment in the Super Bowl spotlight came about four hours before kickoff, when NBC televised a short feature on 2012 host city.
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Lucas Oil gets brand boost from Super Bowl venue

February 5, 2012
Anthony Schoettle
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
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Brightpoint posts record revenue for 2011

February 1, 2012
Kathleen McLaughlin
The Indianapolis-based provider of logistics services to the wireless-phone industry said it earned $48.8 million on revenue of $5.24 billion last year.
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TV stations prepare to unleash Super Bowl blitz

January 28, 2012
Cory Schouten
Local TV news operations have built temporary studios downtown, budgeted thousands for overtime, assigned special Super Bowl beats to field reporters, and will broadcast hours of extra news coverage between now and Feb. 6, the day after Super Bowl XLVI.
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Indiana deals ranged upward of $800 millionRestricted Content

January 21, 2012
Mergers and acquisitions in 2011 ranged from WellPoint's acquisition of CareMore to a trucking company merger.
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Financial maneuvers give Emmis new lease on lifeRestricted Content

January 21, 2012
Greg Andrews
The company has made tremendous progress in recent weeks addressing problems that have scared off investors and pushed the price of its common stock below $1.
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Axiom signs ad deal with Community Health NetworkRestricted Content

January 21, 2012
 IBJ Staff
The new agency owned by ad industry veterans is full service with an emphasis on branding.
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Indians sign deal to air all 72 home games on TVRestricted Content

January 14, 2012
 IBJ Staff
Deal with WRTV-Channel 6 will provide most extensive coverage in franchise history.
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Indiana county leaders worried over 911 funding

January 12, 2012
Associated Press
County officials across Indiana scrambling to find money to pay for 911 emergency services say they aren't confident of getting help from state legislators, who might be leery of boosting cellphone fees during an election year.
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Emmis mum on sudden exit of Indianapolis Monthly editor

January 11, 2012
Greg Andrews
The Indianapolis communications company confirmed it is seeking a replacement for David Zivan, who had led the magazine for six years.
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USA Track & Field athletes want more freedom to lure sponsorsRestricted Content

December 31, 2011
Kathleen McLaughlin
USA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their own sponsors, if it weren’t for the governing body’s rules.
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Marketing firm plans downtown expansion, move

December 29, 2011
 IBJ Staff
Indianapolis-based marketing firm TrendyMinds plans to more than double its staff in the next two years, adding up to 20 jobs as it moves into a former labor union hall downtown.
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Fieldhouse gets Bankers Life name

December 22, 2011
Francesca Jarosz
It will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial for sticking with the $20 million naming-rights deal despite tough times.
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Preferred shareholders blocking Emmis’ repurchase plans

December 19, 2011
Scott Olson
The investors are concerned Emmis will gain voting rights to two-thirds of the preferred shares and that it would use that clout to get out of paying millions of dollars in dividends.
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The Fan winning sports-talk radio war by wide marginRestricted Content

December 17, 2011
Anthony Schoettle
Radio station WFNI-AM 1070 is challenging some FM music stations in the battle for male listeners.
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Dittoe Public Relations gets Atlas Van Lines contractRestricted Content

December 17, 2011
 IBJ Staff
The Evansville-based mover hired the local firm as its public relations agency of record.
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NFL's new TV deals are big score for ColtsRestricted Content

December 17, 2011
Anthony Schoettle
The NFL's new broadcast agreements with CBS, Fox and NBC will make the league by far the richest in terms of professional sports broadcast pacts. The Colts will get close to $218.8 million a year from the deals starting in 2014.
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Zionsville-based Just Marketing signs deal with NissanRestricted Content

December 17, 2011
 IBJ Staff
Financial terms of the deal were not disclosed, but motorsports business experts estimated it’s probably worth $1 million to $5 million a year.
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Giant Super Bowl ads set to adorn downtown buildings

December 7, 2011
Cory Schouten
Downtown building owners are looking to cash in on the upcoming Super Bowl by selling space for massive temporary advertisements.
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Star parent plans to add 108 jobs at local media units

November 29, 2011
Scott Olson
Gannett Co. said the jobs will be added in central Indiana as part of an expansion of its media-related groups. Meanwhile, the newspaper's union continues to negotiate a new contract with the company.
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Trio of ad agency executives launches boutique firmRestricted Content

November 19, 2011
Anthony Schoettle
Three well-known advertising industry executives formed an agency this month that industry insiders think could make some noise in the local market.
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Experts discuss Super Bowl XLVI in Indianapolis

November 12, 2011
Anthony Schoettle
Figures who played key roles in attracting the big game and for making the event a success share their insights.
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Social media hot topic at TechPoint summitRestricted Content

November 12, 2011
Chris O'Malley
Zuckerberg's sister gives tips for exploiting Facebook as a marketing tool.
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Injury stalls Manning's lucrative marketing careerRestricted Content

November 5, 2011
Anthony Schoettle
Since Peyton Manning underwent neck surgery in early September, gone are almost all the television, print, billboard and myriad other commercials featuring the Indianapolis Colts quarterback.
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