Communications

Celebrity TV ads tout Allison Transmission

November 27, 2010
 IBJ Staff
A Chevrolet campaign could make the Speedway-based manufacturer more of a household name.
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Raidious aims to feed online marketing beastRestricted Content

November 27, 2010
Chris O'Malley
Upstart firm helps its clients meet onerous content demands of social media, other online marketing channels.
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Ad Age: Steak n Shake seeking new agency

November 23, 2010
 IBJ Staff
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
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Company thinks it can make college textbooks obsolete

November 20, 2010
J.K. Wall
An Indianapolis company has developed Web-based software that allows college students to read and electronically mark up textbooks, articles, chapters of books, etc. It also has a business model that its owners think will make more money for publishers and slash students’ textbook costs—which average $1,200 a year—in half.
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WTHR's status as TV news leader starting to erode

November 13, 2010
Anthony Schoettle
Ad buyers are watching the November sweeps period to see if the NBC affiliate bounces back from recent periods when it lost ground in the ratings.
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ExactTarget aims to deliver ads through new channels

November 6, 2010
Chris O'Malley
E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.
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Speedway bolsters staff as Indy 500 centennial nearsRestricted Content

November 6, 2010
Anthony Schoettle
IMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
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Sports teams spend millions on latest in digital signageRestricted Content

November 6, 2010
Anthony Schoettle
The omnipresence of electronic devices in today’s society has changed the rules of the game for operators of sports stadiums, triggering an arms race to see who can have the biggest jumbotron, the longest ribbon board and the most eye-popping digital displays.
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Group says billboard companies rejected anti-Lilly ad

November 3, 2010
Scott Olson
San Francisco-based Breast Cancer Action wanted its message, "Eli Lilly is making us sick. Tell them to stop," posted on local billboards. But numerous sign companies refused, the group said.
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Local Fox affiliate fattens up on news

October 30, 2010
Marc D. Allan
Since 2004, WXIN-TV Channel 59 in 2004 has gone from airing 18-1/2 hours of live local news a week to 54-1/2 hours. And if everything goes as planned, by the end of 2012 it will add a 6-7 p.m. newscast weekdays, bringing the total to an astonishing 59-1/2 hours.
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Hendricks County launches tourism campaign

October 27, 2010
Andrea Muirragui Davis
Six months into a $750,000 plan to increase Hendricks County’s profile as a tourist destination, officials say group travel has doubled and hotel occupancy is up almost 3 percentage points—before an end-of-the-year push to get travelers to “Spend the Holidays in Hendricks County.”
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Rushville broadband firm sued by companies it acquired

October 26, 2010
Scott Olson
Omnicity Corp. is named in three lawsuits brought by owners of companies the firm bought who say they've not been paid the entire purchase price. All told, they claim they're owed more than $1.2 million.
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New tool shuffles radio ratingsRestricted Content

October 23, 2010
Anthony Schoettle
A new method of measuring radio listening habits has shaken up local station ratings, sending radio operators scrambling to re-evaluate formats and ad pricing.
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MainGate signs merchandising deal with U.S. Golf Association

October 23, 2010
 IBJ Staff
The local firm will operate the USGA's catalog and online merchandise programs.
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International Center of Indianapolis hires Hetrick to retool branding

October 23, 2010
 IBJ Staff
The communications firm will develop a branding campaign and work on the center's website.
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Instability takes toll at WRTV

September 25, 2010
Marc D. Allan
WRTV-TV Channel 6's viewer ratings remain mired in third place during most newscasts after years of anchor turnover. The station has a lot of work to do to re-establish the strong identity it had in the 1990s.
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Soldiering on, Emmis' Smulyan mulls station sales to cut debtRestricted Content

September 25, 2010
Greg Andrews
The CEO thinks Emmis could cast off some big-market stations, raising ample cash to pay off the company’s bank debt before it comes due in November 2013.
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Veteran local ad exec Pearson lands on his feet after closing firmRestricted Content

September 25, 2010
Anthony Schoettle
After industry "paradigm shift," the man behind some of the city's most memorable campaigns is working for a small agency.
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Call-center firm plans 600 hires in Lafayette

September 24, 2010
 IBJ Staff
Alorica Inc., headquartered in Chino, Calif., said it will begin hiring customer service representatives, supervisors and other personnel starting next week—fulfilling a pledge it made more than a year ago.
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Lilly discovers social media

September 22, 2010
J.K. Wall
Eli Lilly and Co. launched its own blog this month, dubbed LillyPad, to try to start discussions about public policy and corporate social responsibility. The Indianapolis-based drugmaker also launched an accompanying Twitter feed.
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Failed bid to take Emmis private costing millions

September 16, 2010
Scott Olson
Emmis CEO Jeff Smulyan's JS Acquisition LLC has racked up takeover expenses of $10.2 million, a figure that's sure to escalate now that JS Acquisition is suing its one-time financier for backing out of the deal.
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Smulyan-led firm sues backer over failed Emmis deal

September 15, 2010
Andrea Muirragui Davis
Emmis Communications Corp. CEO Jeff Smulyan’s JS Acquisition LLC is suing its one-time financier for backing out of a deal to take the Indianapolis-based media company private.
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Emmis' Smulyan wants FM radio tuners in cell phonesRestricted Content

September 11, 2010
Anthony Schoettle
Congress is expected this fall to debate the idea of mandating the inclusion of tuners, a move that could boost the struggling radio industry.
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UPDATE: Large debt load will continue to weigh on Emmis

September 9, 2010
Scott Olson
Emmis, which has been awash in red ink, must contend with more than $340 million in debt after CEO Jeff Smulyan failed in his attempt to purchase the company and take it private.
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Smulyan delays Emmis buyout vote again

September 8, 2010
A Wednesday evening shareholders meeting has been postponed until Thursday at 8:30 a.m., when the Emmis CEO again will try to take the company private.
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