Communications

Guerrilla advertising might seem wacky, but often gets resultsRestricted Content

January 28, 2008
Anthony Schoettle
The 24 area Liberty Tax Service outlets are known for their human mascots dressed up as the Statue of Liberty or Uncle Sam, standing on street corners and waving in traffic. Liberty's approach is just one incarnation of one of the fastest-growing trends in advertising: guerrilla marketing.
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eGix buyout sets up Bell battleRestricted Content

December 17, 2007
Scott Olson
The fiercely competitive local telecommunications landscape should get even more heated, following Cincinnati Bell Inc.'s $18 million acquisition of Carmel-based eGix Inc. eGix provides bundled voice and data services, as well as high-speed Internet access and messaging products, to about 17,000 commercial customers.
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WFYI-TV adds digital channelsRestricted Content

December 3, 2007
Anthony Schoettle
WFYI-TV Channel 20 has quietly launched two public television channels, but a third station that's about to launch should pack the biggest punch. The Indiana Channel will feature an all-local lineup, including extensive live coverage of the Indiana General Assembly, judicial proceedings, and arts and cultural programming.
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Lottery director rejects all 6 bidders for lucrative ad accountRestricted Content

November 26, 2007
Anthony Schoettle
In an unlucky turn for area ad agencies, Hoosier Lottery officials rebuffed all six bidders for the creative portion of its advertising account. The rejection of all bidders is an unusual occurrence in the ad industry and it has never before happened with the lottery account, one of the most lucrative, high-profile jobs in the state.
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Billboards enter digital eraRestricted Content

November 12, 2007
Anthony Schoettle
Remote-controlled digital billboards are revolutionizing the outdoor advertising industry nationwide, but a city prohibition against the medium is preventing a rollout here.
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WTHR general manager departure a stunnerRestricted Content

November 12, 2007
Anthony Schoettle
Neither side is talking, but one thing is certain: The removal of the 13-year WTHR veteran known for a sometimes-testy temperament comes at a crucial time for the local television station.
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New gadget may alter radio bizRestricted Content

October 29, 2007
Anthony Schoettle
If it lives up to the hype, the Portable People Meter could revolutionize radio advertising by providing a more accurate look at who's listening to what. The pager-size device tracks radio-listening habits in real time, rather than relying on ratings survey participants to remember what stations they tuned in during the course of a day.
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Emmis' decision to shift WIBC to FM jolts local radioRestricted Content

October 15, 2007
Anthony Schoettle
The local radio market's biggest shake-up in more than a decade has almost every commercial station in central Indiana scrambling to attract the thousands of listeners and millions of advertising dollars suddenly up for grabs. Emmis Communications Corp. said Oct. 8 it will move WIBCAM 1070 programming to the FM frequency previously occupied by WNOU-FM 93.1, which it will kill. Industry experts said the fallout will continue to rain down throughout the fourth quarter and well into 2008. "There's lots...
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Payola alleged by radio executiveRestricted Content

October 1, 2007
Anthony Schoettle
Radio One Indiana's former controller has filed a civil lawsuit against the company charging she was terminated because of her race after she raised concerns about fraud and payola in relation to the company's financial statements.
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AT&T's stealth over U-verse drawes fireRestricted Content

September 17, 2007
Chris O'Malley
Some in the telecom industry think AT&T had the Indiana General Assembly twirled around its finger like a coil of phone cord last year. It lobbied legislators to rewrite the state's telecommunications laws so it could more easily deploy its "U-verse" video product.
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Advertising in high-definition still fuzzyRestricted Content

July 16, 2007
Anthony Schoettle
Production companies here say advertisements they've produced using high-definition technology are being held hostage by local television affiliates that have no way of showing them. The TV stations counter that they're working as fast as they can to get up to speed.
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IBJ wins six national journalism awardsRestricted Content

July 2, 2007
 IBJ Staff
IBJ was named the best large-market business journal and collected five other awards at the Alliance of Area Business Publications' summer conference June 23 in Denver.
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Office fight puts print firm on spotRestricted Content

June 18, 2007
Cory Schouten
A local printing powerhouse is trying to regain the confidence of its employees and customers after the CEO and his secretary were involved in a profanity-laced physical altercation at work.
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Emmis swings unique advertising deal with GoogleRestricted Content

June 4, 2007
Anthony Schoettle
Emmis Communications Corp. is turning to Google in its search for relief from a radio-industry slump. The local media company is tapping the power of the popular Internet search engine to sell advertising for its Indianapolis and New York radio properties.
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Loss of $20M HHGregg account leads to big cuts at Pearson

May 7, 2007
Anthony Schoettle
Hhgregg's decision to take its $20-million-plus advertising account out of state is sending shock waves through the local creative community. The Indianapolis-based electronics and appliance retailer's longtime agency of record, Pearson McMahon Fletcher England, will lose a third of its staff as a result, including three of five active partners.
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MZD Urban division gains momentumRestricted Content

April 9, 2007
Anthony Schoettle
As head of MZD Urban, a division of one of the city's largest advertising agencies--MZD Advertising--Troy Julian Gipson is ready to take the city into the future of multicultural marketing.
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HH Gregg account goes up for grabsRestricted Content

March 12, 2007
Anthony Schoettle
HH Gregg--under increasing market pressure--has put its multimillion-dollar advertising account up for bid, and Pearson McMahon Fletcher England this month decided not to pursue the contract it has held for an unprecedented 24 years.
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Cumulus stirs up airwaves with radio format switchRestricted Content

January 15, 2007
Anthony Schoettle
Local officials for Georgiabased Cumulus Media Inc. have taken another risky leap, launching central Indiana's first commercial news-talk format on the FM dial.
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Carmel company helps clients determine next big thingRestricted Content

December 25, 2006
Justin Hesser
The employees of production-innovation consultant Insight2 interview customers, but they also watch and videotape them using various products. That footage then is dissected to see how consumers deal with problems they encounter. More times than not, the result is a new product intended to satisfy needs consumers didn't even know they had.
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Star diffuses flap with news unionRestricted Content

December 25, 2006
Anthony Schoettle
The Indianapolis Star has averted, for now, a labor dispute over management's request that unionized news employees write advertising copy--a practice considered taboo in the newspaper industry.
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Cities losing cable powerRestricted Content

December 18, 2006
Chris O'Malley
In the last several weeks, cable TV operator Comcast has sent out 26 "Dear John" letters to Indianapolis and other metro-area cities, informing them it has dumped its local cable franchise agreements and gotten hitched to a single, statewide video franchise.
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Theaters decry cutback in newspaper reviewsRestricted Content

November 27, 2006
Jennifer Whitson
Local theater leaders are sounding the alarm about a drop in coverage by The Indianapolis Star, saying the lack of ink is hurting attendance and the city's ability to lure new productions to town.
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Newspaper war erupting in northern suburbsRestricted Content

September 18, 2006
Anthony Schoettle
Two new Carmel newspapers will soon join eight others in Boone and Hamilton counties. While the region is one of the fastest growing in Indiana, journalism experts said having 10 newspapers serving a population of just under 300,000 is astounding.
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TV stations offering video content on WebRestricted Content

August 14, 2006
Anthony Schoettle
Local stations have had video news content on their Web sites for a while now. But broadcasters are now devising plans to develop original content that essentially could allow a station to broadcast multiple channels through the Web.
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  1. It is nice and all that the developer grew up here and lives here, but do you think a company that builds and rehabs cottage-style homes has the chops to develop $150 Million of office, retail, and residential? I'm guessing they will quickly be over their skis and begging the city for even more help... This project should occur organically and be developed by those that can handle the size and scope of something like this as several other posters have mentioned.

  2. It amazes me how people with apparently zero knowledge of free markets or capitalism feel the need to read and post on a business journal website. Perhaps the Daily Worker would suit your interests better. It's definitely more sympathetic to your pro government theft views. It's too bad the Star is so awful as I'm sure you would find a much better home there.

  3. In other cities, expensive new construction projects are announced by real estate developers. In Carmel, they are announced by the local mayor. I am so, so glad I don't live in Carmel's taxbase--did you see that Carmel, a small Midwest suburb, has $500 million in debt?? That's unreal! The mayor thinks he's playing with Lego sets and Monopoly money here! Let these projects develop organically without government/taxpayer backing! Also, from a design standpoint, the whole town of Carmel looks comical. Grand, French-style buildings and promenades, sitting next to tire yards. Who do you guys think you are? Just my POV as a recent transplant to Indy.

  4. GeorgeP, you mention "necessities". Where in the announcement did it say anything about basic essentials like groceries? None of the plans and "vision" have basic essentials listed and nothing has been built. Traffic WILL be a nightmare. There is no east/west road capacity. GeorgeP, you also post on www.carmelchatter.com and your posts have repeatedly been proven wrong. You seem to have a fair amount of inside knowledge. Do you work on the third floor of Carmel City Hal?

  5. I don't know about the commuter buses...but it's a huge joke to see these IndyGo buses with just one or two passengers. Absolutely a disgusting waste of TAXPAYER money. Get some cojones and stop funding them. These (all of them) council members work for you. FIRE THEM!

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