Communications

Stations switching weather lineups as Buchman nears return to air

April 20, 2013
Chris O'Malley
Local television stations are each preparing in their own way for the return to the air this fall of popular weathercaster Angela Buchman.
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Digital marketers try to cut through clutterRestricted Content

April 13, 2013
Chris O'Malley
Element Three is among dozens of ad/marketing firms in the city that put digital marketing—in a dizzying array of formats and specialties—front-and-center. Often led by “millennial” types in their 20s and 30s to whom things like social media are second nature, they’re giving ensconced agencies a run for their money.
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Ad exec's buttom line: Just be relevantRestricted Content

April 13, 2013
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
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WTHR's IRS investigation receives national honorRestricted Content

April 6, 2013
The station was honored for a six-month investigation into Internal Revenue Service mismanagement that resulted in fraudulent tax refunds for undocumented workers.
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Smartphone videos rewrite rules of customer researchRestricted Content

April 6, 2013
Chris O'Malley
Carmel-based Strategic Marketing & Research Inc. is among firms tapping the capabilities of video-enabled smartphones to gain insights into consumers’ thoughts and emotions. They’re doing this by having consumers use their phones to shoot a video diary of their product experiences.
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Fox59 news chief to depart for San Francisco station

April 1, 2013
Chris O'Malley
Over his four-year tenure, Lee Rosenthal helped WXIN-TV Channel 59 more than double the airtime it devotes to news.
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Graphic designer advises marketers on nuances of reaching LatinosRestricted Content

March 30, 2013
Chris O'Malley
Advertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
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ExactTarget lands on tech shopping list for buyout

March 30, 2013
Dan Human
ExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
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WISH-TV receives trio of awards from APRestricted Content

March 30, 2013
Look for Channel 8 to trumpet its Outstanding News Operation, Best Newscast and Best Website awards from the Associated Press.
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WTHR chief hit with discrimination lawsuit

March 23, 2013
Chris O'Malley
The former executive assistant to WTHR-TV Channel 13 President John Cardenas has filed an age- and sexual-discrimination lawsuit against the station and parent Dispatch Broadcasting Group.
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Book version of documentary on Indy radio debutsRestricted Content

March 23, 2013
The film and book chronicle the fierce competition among the top Indianapolis radio stations from the 1950s through the 1970s.
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Running events proliferate; sponsor dollars pour inRestricted Content

March 18, 2013
Anthony Schoettle
The 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting demographics and rising interest have combined to generate strong sponsorship revenue.
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Mass transit campaign floods market with $1 millionRestricted Content

March 16, 2013
Chris O'Malley
The campaign to expand public transit in the region has generated a busload of money for some media and marketing outlets, thanks to $1 million in federal grants to advertise the benefits of mass transit.
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New economic development chiefs plan branding blitzRestricted Content

March 9, 2013
Kathleen McLaughlin
The state of Indiana will have a new brand, under a campaign the Indiana Economic Development Corp. plans to launch this summer. The campaign is one of a few tweaks that Commerce Secretary Victor Smith and IEDC President Eric Doden are making to Indiana’s job-growth strategy.
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Indy gets first FM sports/talk stationRestricted Content

March 9, 2013
Emmis Communications bought a low-power station, boosted its signal and is using it to simulcast The Fan, a format found at AM 1070.
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Radio One to launch local Telemundo affiliate

March 8, 2013
Kathleen McLaughlin
Indianapolis will have a commercial Spanish-language television station again when Radio One Inc. launches a Telemundo affiliate March 11.
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Quirky campaign aims to win new listeners for WFYIRestricted Content

March 2, 2013
Anthony Schoettle
National Public Radio is spending $750,000 on an aggressive advertising campaign designed to boost its audience in four test cities, including Indianapolis, by pointing out the wide variety of people who listen to public radio.
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Pacers general manager wrote the book on teamworkRestricted Content

March 2, 2013
Anthony Schoettle
Indiana Pacers General Manager Kevin Pritchard believes character is forged in losing as much as in winning. He's shared that philosophy in a recent book he co-wrote called "Help the Helper: Building a Culture of Extreme Teamwork."
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Schouten appointed IBJ managing editorRestricted Content

March 2, 2013
Incoming IBJ Editor Greg Andrews announced the appointment of Cory Schouten as managing editor.
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Emmis sells Slovakian radio network for $21 million

February 28, 2013
 IBJ Staff
Emmis Communications Corp. has sold a national radio network in Slovakia to Germany-based Bauer Media Group for $21 million, the locally based media company disclosed Wednesday in a regulatory filing.
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WTHR meteorologist leaving for position in Texas

February 26, 2013
Cory Schouten
WTHR-TV Channel 13 Meteorologist Chikage Windler is scheduled to sign off the local air Tuesday afternoon before departing for a new position in Texas in the latest in a series of shakeups involving local weathercasters.
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IBJ's Schouten promoted to managing editor

February 26, 2013
 IBJ Staff
The Indianapolis native and IU graduate has been with IBJ since 2006. He currently covers the real estate beat, writes the Property Lines real estate blog and appears on business news updates for Fox59, IBJ's newsgathering partner.
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Crean's revival of IU basketball fuels donations, merchandise salesRestricted Content

February 23, 2013
Anthony Schoettle
Indiana University is looking to cash in on the success of its men's basketball team this season, but is struggling to find ways to make more money from an already popular program.
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WFYI adds art show to television lineup

February 18, 2013
Dan Human
Indianapolis public broadcaster WFYI aims will expose its popular “The Art of the Matter” radio show to television audiences beginning Tuesday. WFYI is scheduled to produce 20 episodes of the weekly TV show during its pilot season.
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Arrival of NBA jersey ads likely to net Pacers millionsRestricted Content

February 2, 2013
Anthony Schoettle
The NBA is on the verge of allowing advertising on player jerseys, a potential source of revenue long resisted by major U.S. sports leagues. The question now is how much money the move will generate for small-market teams like the Indiana Pacers.
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