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FELDMANN: Put customer interest before revenue
November 21, 2009
Derrick FeldmannUnderstanding the customer and his or her motivation is priceless, but it’s
old-school and just half of the solution. The other half, making it easy
for the customer to engage, is what sets growing organizations apart from stagnant ones.
MoreMarsh promotion cancellation sparks anger
August 3, 2009
Scott OlsonMarsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered
hundreds of followers of the grocer’s Facebook page.
MoreLocal stores promote service and uniqueness, not discounts, during holidays
December 15, 2008
Scott OlsonIndianapolis merchants are banking on customer loyalty to achieve sales they hope will surpass the gloomy expectations forecast
for the holiday shopping season.
MoreIndianapolis needs more to-your-door delivery services
November 24, 2008
Carol FaenziThere is an essential component missing that I believe service businesses have to pay attention to and offer if they truly
consider themselves "taking care of the city [of Indianapolis] dwellers." One of them is to-your-door delivery, especially
for food, including groceries.
MoreSteak n Shake seeks younger customers
November 17, 2008
Cory SchoutenSteak n Shake hopes to create buzz with its new marketing plan targeting youth.
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Can IBJ please stop referring to this property as "Kessler Mansion"? What a ridiculous title for the biggest, bloated, blight in our city. It's not a mansion. At best, it's an ideal site to shoot low-budget porn. Ahhh! Another business use!
Its stories like these that prove that a Ball State diploma is worth less than the paper that its printed on. A real institution of higher learning would have taken care of this long ago. No way should this crap be taught in a SCIENCE class.
It is such a shame that King Ballard has made Indianapolis into Chicago south with all of the rampant corruption.
How many of these 1,259 bills were actually heard and voted on on the floor vs how many were shot down in committee?
When a an arrogant young guy with essentially no experience and no qualifications for the job, was dropped into an Administrator position out of nowhere by his "mentor" in the Mayor's office things seemed fishy. Sometimes things are what they seem.