E-mail

Gmail’s new 'Promotions' tab creates hurdle for email marketersRestricted Content

September 14, 2013
Dan Human
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
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Salesforce.com wraps up $2.5B acquisition of ExactTarget

July 12, 2013
 IBJ Staff
Cloud computing giant Salesforce.com paid $33.75 per share to acquire ExactTarget. The price was roughly 6.5 times ExactTarget's projected revenue for 2013, analysts said.
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Three other firms courted Indy's ExactTarget before Salesforce landed prize

June 13, 2013
Dan Human
At least three other companies pursued the Indianapolis digital marketer amid its courtship with San Francisco-based Salesforce.com, which led to a $2.5 billion buyout announced June 4.
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Salesforce to keep ExactTarget independent, 'invest' in it

June 5, 2013
J.K. Wall
In a company memo, ExactTarget CEO Scott Dorsey assures employees of their importance after announcing deal to sell the company for $2.5 billion.
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ExactTarget lands on tech shopping list for buyout

March 30, 2013
Dan Human
ExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
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WEB REVIEW: The clickable, trackable, lovable nature of e-mail marketing

September 29, 2012
Jim Cota
E-mail boasts so many traits that marketers need and want that it should be the No. 1 crush for all of them.
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Word getting out nationally about city's measured-marketing technology nicheRestricted Content

July 23, 2011
 IBJ Staff
The publication Online Media Marketing & Advertising noted that Indianapolis is home to about 70 companies in the sector.
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ExactTarget aims to deliver ads through new channels

November 6, 2010
Chris O'Malley
E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.
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ExactTarget reports record quarterly revenue

April 30, 2010
The Indianapolis-based e-mail marketing firm posted revenue of $29 million in the first three months of the year, a 37-percent increase from the same period last year.
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McCLANAHAN: Does e-mail boost or bust productivity?

April 9, 2010
CJ McClanahan
The more I deal with e-mail, the more I believe that, despite these extremely valuable benefits, e-mail is hurting our ability to effectively grow our businesses.
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ExactTarget reports record annual results

February 9, 2010
Anthony Schoettle
Locally based e-mail marketing firm opens London office, adds big-name clients and secures $145 million in venture capital.
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Cantaloupe unveils newest e-mail marketing product

January 30, 2010
 IBJ Staff
Local technology firm's VideoHere system allows companies to embed videos in their marketing e-mails.
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$75M investment in ExactTarget may be Indianapolis recordRestricted Content

December 5, 2009
Chris O'Malley
The amount raised since October is in addition to the $69.9 million it received in May from three venture firms on the coasts, in what was the third-largest venture deal in the nation during the second quarter, according to the National Venture Capital Association.
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Local tech duo connects to embed video product into e-mail marketing

October 31, 2009
 IBJ Staff
Cantaloupe.TV, known for its video marketing expertise, has been working closely with locally based ExactTarget, the well-known e-mail marketing firm, to give ExactTarget’s clients an easier way of embedding video into e-mails.
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ExactTarget accurately predicts its fast growth

September 17, 2007
Tammy Lieber
ExactTarget Inc.'s 2005 announcement that it would be moving into 30,000 square feet on Monument Circle and hiring 100 people over seven years seemed ambitious. Indianapolis was littered with the ashes of once-high-flying technology startups that had flamed out. But ExactTarget is fast becoming one of the city's biggest technology success stories.
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