E-mail

Gmail’s new 'Promotions' tab creates hurdle for email marketersRestricted Content

September 14, 2013
Dan Human
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
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Salesforce.com wraps up $2.5B acquisition of ExactTarget

July 12, 2013
 IBJ Staff
Cloud computing giant Salesforce.com paid $33.75 per share to acquire ExactTarget. The price was roughly 6.5 times ExactTarget's projected revenue for 2013, analysts said.
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Three other firms courted Indy's ExactTarget before Salesforce landed prize

June 13, 2013
Dan Human
At least three other companies pursued the Indianapolis digital marketer amid its courtship with San Francisco-based Salesforce.com, which led to a $2.5 billion buyout announced June 4.
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Salesforce to keep ExactTarget independent, 'invest' in it

June 5, 2013
J.K. Wall
In a company memo, ExactTarget CEO Scott Dorsey assures employees of their importance after announcing deal to sell the company for $2.5 billion.
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ExactTarget lands on tech shopping list for buyout

March 30, 2013
Dan Human
ExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
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WEB REVIEW: The clickable, trackable, lovable nature of e-mail marketing

September 29, 2012
Jim Cota
E-mail boasts so many traits that marketers need and want that it should be the No. 1 crush for all of them.
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Word getting out nationally about city's measured-marketing technology nicheRestricted Content

July 23, 2011
 IBJ Staff
The publication Online Media Marketing & Advertising noted that Indianapolis is home to about 70 companies in the sector.
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ExactTarget aims to deliver ads through new channels

November 6, 2010
Chris O'Malley
E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.
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ExactTarget reports record quarterly revenue

April 30, 2010
The Indianapolis-based e-mail marketing firm posted revenue of $29 million in the first three months of the year, a 37-percent increase from the same period last year.
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McCLANAHAN: Does e-mail boost or bust productivity?

April 9, 2010
CJ McClanahan
The more I deal with e-mail, the more I believe that, despite these extremely valuable benefits, e-mail is hurting our ability to effectively grow our businesses.
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ExactTarget reports record annual results

February 9, 2010
Anthony Schoettle
Locally based e-mail marketing firm opens London office, adds big-name clients and secures $145 million in venture capital.
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Cantaloupe unveils newest e-mail marketing product

January 30, 2010
 IBJ Staff
Local technology firm's VideoHere system allows companies to embed videos in their marketing e-mails.
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$75M investment in ExactTarget may be Indianapolis recordRestricted Content

December 5, 2009
Chris O'Malley
The amount raised since October is in addition to the $69.9 million it received in May from three venture firms on the coasts, in what was the third-largest venture deal in the nation during the second quarter, according to the National Venture Capital Association.
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Local tech duo connects to embed video product into e-mail marketing

October 31, 2009
 IBJ Staff
Cantaloupe.TV, known for its video marketing expertise, has been working closely with locally based ExactTarget, the well-known e-mail marketing firm, to give ExactTarget’s clients an easier way of embedding video into e-mails.
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ExactTarget accurately predicts its fast growth

September 17, 2007
Tammy Lieber
ExactTarget Inc.'s 2005 announcement that it would be moving into 30,000 square feet on Monument Circle and hiring 100 people over seven years seemed ambitious. Indianapolis was littered with the ashes of once-high-flying technology startups that had flamed out. But ExactTarget is fast becoming one of the city's biggest technology success stories.
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  1. Cramer agrees...says don't buy it and sell it if you own it! Their "pay to play" cost is this issue. As long as they charge customers, they never will attain the critical mass needed to be a successful on company...Jim Cramer quote.

  2. My responses to some of the comments would include the following: 1. Our offer which included the forgiveness of debt (this is an immediate forgiveness and is not "spread over many years")represents debt that due to a reduction of interest rates in the economy arguably represents consideration together with the cash component of our offer that exceeds the $2.1 million apparently offered by another party. 2. The previous $2.1 million cash offer that was turned down by the CRC would have netted the CRC substantially less than $2.1 million. As a result even in hindsight the CRC was wise in turning down that offer. 3. With regard to "concerned Carmelite's" discussion of the previous financing Pedcor gave up $16.5 million in City debt in addition to the conveyance of the garage (appraised at $13 million)in exchange for the $22.5 million cash and debt obligations. The local media never discussed the $16.5 million in debt that we gave up which would show that we gave $29.5 million in value for the $23.5 million. 4.Pedcor would have been much happier if Brian was still operating his Deli and only made this offer as we believe that we can redevelop the building into something that will be better for the City and City Center where both Pedcor the citizens of Carmel have a large investment. Bruce Cordingley, President, Pedcor

  3. I've been looking for news on Corner Bakery, too, but there doesn't seem to be any info out there. I prefer them over Panera and Paradise so can't wait to see where they'll be!

  4. WGN actually is two channels: 1. WGN Chicago, seen only in Chicago (and parts of Canada) - this station is one of the flagship CW affiliates. 2. WGN America - a nationwide cable channel that doesn't carry any CW programming, and doesn't have local affiliates. (In addition, as WGN is owned by Tribune, just like WTTV, WTTK, and WXIN, I can't imagine they would do anything to help WISH.) In Indianapolis, CW programming is already seen on WTTV 4 and WTTK 29, and when CBS takes over those stations' main channels, the CW will move to a sub channel, such as 4.2 or 4.3 and 29.2 or 29.3. TBS is only a cable channel these days and does not affiliate with local stations. WISH could move the MyNetwork affiliation from WNDY 23 to WISH 8, but I am beginning to think they may prefer to put together their own lineup of syndicated programming instead. While much of it would be "reruns" from broadcast or cable, that's pretty much what the MyNetwork does these days anyway. So since WISH has the choice, they may want to customize their lineup by choosing programs that they feel will garner better ratings in this market.

  5. The Pedcor debt is from the CRC paying ~$23M for the Pedcor's parking garage at City Center that is apprased at $13M. Why did we pay over the top money for a private businesses parking? What did we get out of it? Pedcor got free parking for their apartment and business tenants. Pedcor now gets another building for free that taxpayers have ~$3M tied up in. This is NOT a win win for taxpayers. It is just a win for Pedcor who contributes heavily to the Friends of Jim Brainard. The campaign reports are on the Hamilton County website. http://www2.hamiltoncounty.in.gov/publicdocs/Campaign%20Finance%20Images/defaultfiles.asp?ARG1=Campaign Finance Images&ARG2=/Brainard, Jim

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