ExactTarget

ExactTarget parent wants to build office tower in Indianapolis

September 23, 2014
Jared Council
The CEO of Salesforce.com, which purchased ExactTarget for $2.5 billion last year, told IBJ on Tuesday morning that the firm was looking for the right opportunity.
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ExactTarget acquisition boosted Indy's tech mojo, local execs say

July 11, 2014
Dan Human
Near the first anniversary of ExactTarget's $2.5 billion purchase by Salesforce.com, local tech gurus explain how the acquisition lifted all ships by bringing new prestige, investment and expertise to the city.
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East Coast firm snags long-time ExactTarget execRestricted Content

June 14, 2014
The man who steered ExactTarget Inc.’s sales as they surged from $3 million to $110 million has taken a top job at a New York document-management company.
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ExactTarget execs: Expect smooth transition

June 7, 2014
Dan Human
Outgoing CEO Scott Dorsey wants to spend time with his four daughters, focus on mentoring young entrepreneurs, and maybe travel a little for leisure. His successor, longtime executive Scott McCorkle, plans to keep the company focused on email, even as the firm adds a broader suite of digital marketing services.
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Longtime exec now in driver's seat at marketer ExactTarget

May 30, 2014
Dan Human
Company observers praised the elevation of Scott McCorkle to CEO for his combination of tech smarts, people skills, and experience with international operations.
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ExactTarget CEO Dorsey leaving company

May 30, 2014
Greg Andrews
Scott Dorsey, who co-founded ExactTarget in 2000, will be succeeded by Scott McCorkle, who currently is the company's president of technology and strategy.
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Battery Ventures reaping rewards from big bet on IndyRestricted Content

May 10, 2014
Greg Andrews
The tech VC firm recently invested $7 million in Smarter Remarketer. It previously bet on Made2Manage Systems, Angie's List and ExactTarget.
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Technology Power Breakfast transcriptRestricted Content

March 22, 2014
Indianapolis Business Journal gathered tech leaders for a Technology Power Breakfast panel discussion March 14. The panel talked about topics ranging from ExactTarget to mentors to raising capital.
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ExactTarget's current and former CFOs depart firm

March 11, 2014
Dan Human
Steve Collins and Traci Dolan, who both have served as ExactTarget's chief financial officer, have departed the recently acquired company.
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ExactTarget revenue climbs, beats expectations

February 28, 2014
Dan Human
ExactTarget has produced $194 million in sales since Salesforce.com closed on its $2.5 billion acquisition in July.
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ExactTarget mulls building downtown tower

February 22, 2014
Scott Olson
ExactTarget Inc. is evaluating downtown sites where it could build a headquarters tower as large as 500,000 square feet, real estate brokers familiar with the discussions told IBJ.
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New ExactTarget software could connect everyday objects to InternetRestricted Content

February 1, 2014
Dan Human
The Indianapolis software developer is building technology for objects outside the typical computers, phones or tablets that marketers most often use to reach out to consumers, things like refrigerators, clothing and even toothbrushes.
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Key ExactTarget exec steps down

January 13, 2014
Dan Human
Tim Kopp, who was responsible for ExactTarget's global marketing efforts during some of its most explosive growth, says he plans to take it easy and dabble in startups and not-for-profits.
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Baggott leaves Compendium, goes whole-hog on food industry

January 13, 2014
Dan Human
The local tech titan and co-founder of ExactTarget has cut ties with his latest software venture to concentrate on his livestock and corn operations, plus a restaurant he just purchased in Greenfield.
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NEWSMAKERS: Scott Dorsey

December 28, 2013
Dan Human
One of Silicon Valley’s most prominent names placed a lot of faith in ExactTarget Inc. CEO Scott Dorsey this year.
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ExactTarget sells for eye-popping $2.5 billion

December 28, 2013
Dan Human
ExactTarget Inc. sold for more than $2.5 billion after a bidding war among some of Silicon Valley’s biggest players.
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Tech deal escalates battle of titans

October 26, 2013
Dan Human
The CEOs and of four cloud marketing companies--two national and two local--might make Indianapolis into a bridge between two feuding Silicon Valley giants. Or put the city in the middle of an aggressive arms race in one of the tech industry’s hottest markets—cloud marketing.
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ExactTarget's role expands at new parent firm

October 17, 2013
Dan Human
ExactTarget CEO Scott Dorsey and his team have taken the reins of the Marketing Cloud unit at Salesforce.com, a move that has analysts raving.
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Up-and-coming local tech firm Compendium sold to Oracle

October 17, 2013
 IBJ Staff
Indianapolis-based technology firm Compendium, which was started by ExactTarget Inc. co-founder Chris Baggott, has been acquired by Silicon Valley-based tech giant Oracle Corp., the companies announced Thursday morning.
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ExactTarget lauded for Facebook softwareRestricted Content

October 12, 2013
The Indianapolis-based digital marketer developed a program called Active Audiences, which lets companies better tailor advertisements to individual customers as they scroll around the social network.
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Gmail’s new 'Promotions' tab creates hurdle for email marketersRestricted Content

September 14, 2013
Dan Human
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
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Tech group to trumpet city's digital marketing niche

September 3, 2013
Dan Human
The tech community is rallying around an initiative to brand Indianapolis as the "marketing technology capital of the world," trading on the success of such firms as ExactTarget and Angie's List.
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Salesforce's bet on ExactTarget starts to pay off

August 30, 2013
 IBJ Staff and Bloomberg News
The $2.5 billion purchase of ExactTarget will add $140 million to $145 million in revenue this year for Salesforce.com, the firm said Thursday. Its shares soared 13 percent in Friday morning trading.
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ExactTarget parent cutting 200 jobs worldwide due to merger

August 29, 2013
Dan Human
Salesforce.com confirmed Thursday that its recent buyout of Indy-based ExactTarget creates "synergy," leading to layoffs. Effects on Indianapolis employment are to be "minimal."
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United plans direct flights between San Francisco, Indianapolis

August 28, 2013
Mason King
The daily flights, which are expected to begin on Jan. 7, will fulfill a longtime wish of local tech firms eager for more direct access to the West Coast and Silicon Valley.
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