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ExactTarget lauded for Facebook softwareRestricted Content

October 12, 2013
The Indianapolis-based digital marketer developed a program called Active Audiences, which lets companies better tailor advertisements to individual customers as they scroll around the social network.
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Small firms using social media to tighten ties to customersRestricted Content

August 25, 2012
Andrea Muirragui Davis
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
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SKARBECK: Facebook flop casts doubt on remarkable valuationsRestricted Content

June 2, 2012
Ken Skarbeck
After a year of escalating hype, Facebook’s May 18 initial public offering failed to come anywhere near Wall Street’s glorified expectations.
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Shares of Facebook stall after company's record IPO

May 18, 2012
Bloomberg News
Facebook sold 421million shares to raise $16 billion, giving the company a $104 billion market value. After the debut, underwriters bought the stock to keep it from falling below the IPO price.
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KIM: Should investors 'friend' Facebook's massive IPO?Restricted Content

May 12, 2012
Mickey Kim
At the top end of the predicted range of $28 to $35 per share, Facebook would raise up to $13.6 billion and sport a market value just shy of $100 billion.
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Social media to play big role in Super Bowl

January 25, 2012
Scott Olson
A social media command center will monitor the digital fan conversation via Facebook, Twitter and other platforms, and respond to visitors who need assistance.
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Finish Line, HHGregg step up their e-commerce strategiesRestricted Content

October 12, 2011
Greg Andrews
Traditional retailers are trying to connect with customers, however and whenever they want to do business.
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Harrison College taps social media to help online studentsRestricted Content

August 27, 2011
J.K. Wall
The for-profit school formerly known as the Indiana Business College has overhauled its online interface.
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IndyCar Series makes deal with popular Facebook game

April 25, 2011
Anthony Schoettle
Indianapolis Motor Speedway landmarks and the cars of 13 open-wheel drivers are being featured in a game with 8 million nationwide players.
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Raidious aims to feed online marketing beastRestricted Content

November 27, 2010
Chris O'Malley
Upstart firm helps its clients meet onerous content demands of social media, other online marketing channels.
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