Fever

WNBA marketing campaign targets LGBT community

May 21, 2014
Associated Press
With the campaign, the WNBA is capitalizing on what it has known for years: The gay community makes up a significant portion of its fan base. The difference now is that the league is talking about it publicly and making it a deliberate part of its marketing strategy.
More

Dunn to retire as Indiana Fever coach

May 6, 2014
Anthony Schoettle
One month before her Hall of Fame induction, Indiana Fever Coach Lin Dunn on Tuesday announced she would retire from coaching following the upcoming season. Former Fever player Stephanie White, one of Dunn's assistants, will become head coach in 2015.
More

MORTON: Indy's road to Oz will end soon for sports team owners

April 26, 2014
David B. Morton
The seemingly endless yellow brick road to Oz, or what residents of central Indiana have come to accept as privately owned professional sports franchises seeking financial sustenance to build and upgrade, is nearing a tipping point of practical expenditures.
More

WNDY-TV scores Indiana Fever broadcasts

April 25, 2014
Chris O'Malley
The deal gives the WNBA team a live, over-the-air broadcaster to supplement regional and national coverage on Fox Sports Indiana and ESPN2.
More

Fever extend Dunn contract to 2014, elevate White

July 9, 2013
Associated Press
Dunn led the Fever to their first Women's National Basketball Association championship last year.
More

Indiana Fever, Finish Line reach jersey sponsorship

October 19, 2012
 IBJ Staff
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
More

Pacers plan upgrades to Bankers Life Fieldhouse

August 16, 2012
 IBJ Staff
Improvements to the home arena of the Indiana Pacers will include a new scoreboard and a renovation of the arena's television studios, said a source with knowledge of the planned changes.
More

Indiana Pacers, Fever sign deal with Steak n Shake

August 28, 2010
 IBJ Staff
As a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions
More

City makes $33.5M deal to keep Indiana Pacers

July 12, 2010
 IBJ Staff
The city will contribute $10 million annually for three years toward Conseco Fieldhouse operating expenses. It also will provide at least $3.5 million for capital improvements.
More

EDITORIAL: Indiana Fever deserves support

October 10, 2009
 IBJ Staff
Running a professional sports franchise isn’t just a dollars-and-cents proposition. It also requires heart. And that’s what the Fever have in abundance, from ownership to management to the players on the floor.
More

BENNER: We've got the Fever, but will we be able to keep it?Restricted Content

October 10, 2009
Bill Benner
Indifference has been the Indiana Fever’s greatest enemy.
More

Kroger ads in Star grab attention, raise eyebrowsRestricted Content

October 10, 2009
Anthony Schoettle
A new eye-grabbing advertising design in The Indianapolis Star has some wondering where ad content stops and news content begins.
More

Fever exec 'confident' about team's future

October 7, 2009
Scott Olson
As the Indiana Fever try to win their first WNBA championship, an executive with the team's parent organization is optimistic the women’s basketball squad will remain in Indianapolis.
More

BENNER: Lin Dunn working her coaching magic on the Indiana FeverRestricted Content

August 24, 2009
Bill Benner
When it comes to basketball coaching greats with Indiana ties, the question is not where to start the list—John Wooden, Bob Knight, Tony Hinkle and Bobby Leonard would qualify as an initial Mount Rushmore—but where to end it. Among women, the list is significantly shorter, but there’s one name that would be right at the top.
More

Supermarket shuffle at Conseco FieldhouseRestricted Content

July 20, 2009
Anthony Schoettle
Marketers and grocery store insiders say The Kroger Co.'s recently announced deal to partner with the Indiana Pacers and Indiana Fever isn't just another sponsorship agreement.
More

BENNER: Indiana Fever are adding a little sizzle to summerRestricted Content

July 6, 2009
Bill Benner
Last week’s column about the wide array of events on our July sports calendar in Indy was glaringly lacking in one aspect: The Indiana Fever. As of this writing, they are the hottest team in the WNBA, reversing an 0-2 start and racing to six straight victories.
More

Pacers: We've lost money 9 of last 10 yearsRestricted Content

February 9, 2009
Anthony Schoettle
Swamped by financial losses that go back to the time Herb and Mel Simon bought the Indiana Pacers in 1983, team officials are now looking for a new game plan—one that may involve financial assistance from taxpayers and visitors.
More

CIB failure isn't an optionRestricted Content

February 9, 2009
Creativity and transparency are required to fix the Capital Improvement Board's financial woes.
More

Simon, Morris turn up effort to make Fever profitableRestricted Content

May 19, 2008
Anthony Schoettle
The Indiana Fever could spike this year. Ticket sales, sponsorship and the local buzz about the team are on the rise. But perhaps most important, the Fever have key advocates in the Pacers Sports & Entertainment front office that the team simply hasn't had before.
More
Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. I took Bruce's comments to highlight a glaring issue when it comes to a state's image, and therefore its overall branding. An example is Michigan vs. Indiana. Michigan has done an excellent job of following through on its branding strategy around "Pure Michigan", even down to the detail of the rest stops. Since a state's branding is often targeted to visitors, it makes sense that rest stops, being that point of first impression, should be significant. It is clear that Indiana doesn't care as much about the impression it gives visitors even though our branding as the Crossroads of America does place importance on travel. Bruce's point is quite logical and accurate.

  2. I appreciated the article. I guess I have become so accustomed to making my "pit stops" at places where I can ALSO get gasoline and something hot to eat, that I hardly even notice public rest stops anymore. That said, I do concur with the rationale that our rest stops (if we are to have them at all) can and should be both fiscally-responsible AND designed to make a positive impression about our state.

  3. I don't know about the rest of you but I only stop at these places for one reason, and it's not to picnic. I move trucks for dealers and have been to rest areas in most all 48 lower states. Some of ours need upgrading no doubt. Many states rest areas are much worse than ours. In the rest area on I-70 just past Richmond truckers have to hike about a quarter of a mile. When I stop I;m generally in a bit of a hurry. Convenience,not beauty, is a primary concern.

  4. Community Hospital is the only system to not have layoffs? That is not true. Because I was one of the people who was laid off from East. And all of the LPN's have been laid off. Just because their layoffs were not announced or done all together does not mean people did not lose their jobs. They cherry-picked people from departments one by one. But you add them all up and it's several hundred. And East has had a dramatic drop I in patient beds from 800 to around 125. I know because I worked there for 30 years.

  5. I have obtained my 6 gallon badge for my donation of A Positive blood. I'm sorry to hear that my donation was nothing but a profit center for the Indiana Blood Center.

ADVERTISEMENT