Indiana Farm Bureau

'Knock on Wood' campaign boosts Farm Bureau brandRestricted Content

September 8, 2012
Chris O'Malley
The torrent of competitors' humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.

Deal puts Farm Bureau's name on downtown concert venue

March 27, 2012
Farm Bureau Insurance is putting its name on outdoor concert venue The Lawn at White River State Park under a sponsorship agreement with event promoter Live Nation Entertainment, the companies announced Tuesday.

Farm Bureau suit says Walmart TV set Hoosier's house on fire

May 27, 2011
J.K. Wall
A southern Indiana man got more than he bargained for when he bought a low-price TV from Walmart. He says the television set his house on fire.

Indiana Farm Bureau unveiling ads during Super Bowl

February 4, 2011
Scott Olson
The insurer's new campaign, developed by local advertising firm Young & Laramore, focuses on real-life situations amid a crowded field of competitors.

Young & Laramore wins Indiana Farm Bureau account

September 4, 2010
 IBJ Staff
Young & Laramore “will embark on a brand positioning assignment, and will handle all advertising and marketing communications” for the insurance company.

Indiana Farm Bureau Insurance offers flexible work schedule, lactation room for nursing mothersRestricted Content

April 13, 2009
About 70 percent of Farm Bureau's staff is female, and the company provides benefits and services designed...
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