Indiana Office of Tourism Development

Indiana tourism group sharpens mission

July 26, 2014
Anthony Schoettle
New director changes organization’s name, launches initiatives catering to businesses.
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New state slogan clashes with city goal of cosmopolitan imageRestricted Content

February 28, 2014
Anthony Schoettle
The state tourism department’s new tag line, “Honest to Goodness Indiana,” is so folksy that some wonder whether there’s a disconnect between what it says about the state and how the city of Indianapolis is trying to distinguish itself.
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No foolin': New state tourism pitch is 'Honest to Goodness'

February 12, 2014
Anthony Schoettle
The new tourism slogan, which replaces "Restart your engines," is the hook for a widescale state rebranding campaign.
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Tourism makes up state’s sixth largest industry, study says

December 18, 2013
Jacie Shoaf, The Statehouse File
The industry maintains nearly 140,000 jobs and contributes $10 billion in revenue to Indiana businesses, according to a new report.
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Indiana tourism spending is fraction of nearby states'

July 27, 2013
Anthony Schoettle
As Indiana slashed its tourism budget, Michigan increased its widespread Pure Michigan ad campaign from $17 million to $27.4 million. Illinois, where budget problems have earned the state the nation’s worst credit rating—A3 by Moody’s Investors Service—spends more than twice as much as Michigan.
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State launches grant program aimed at tourism

March 22, 2012
Anthony Schoettle
Lt. Gov. Becky Skillman says the $400,000 initiative will help draw visitors and have a "lasting impact" on Indiana's towns and cities.
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State tourism cuts alter marketing methods

May 7, 2010
Scott Olson
In light of a shrinking budget, the state has dropped traditional advertising campaigns to promote tourism and is embracing social media outlets to promote Indiana's attractions.
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Lawmakers cut state tourism office's budget in halfRestricted Content

August 3, 2009
Scott Olson
Destinations throughout Indiana no longer can count on a state marketing campaign to help drive summer crowds. Lawmakers who passed a budget during the special session at the end of June sliced the state’s annual contribution to the Indiana Office of Tourism Management in half—from $4.8 million to $2.4 million.
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State tourism advertising poses tough questionRestricted Content

May 18, 2009
Mike Hicks
If Indiana is to be marketed as a region, government will be the one to do it.
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  1. If I were a developer I would be looking at the Fountain Square and Fletcher Place neighborhoods instead of Broad Ripple. I would avoid the dysfunctional BRVA with all of their headaches. It's like deciding between a Blackberry or an iPhone 5s smartphone. BR is greatly in need of updates. It has become stale and outdated. Whereas Fountain Square, Fletcher Place and Mass Ave have become the "new" Broad Ripples. Every time I see people on the strip in BR on the weekend I want to ask them, "How is it you are not familiar with Fountain Square or Mass Ave? You have choices and you choose BR?" Long vacant storefronts like the old Scholar's Inn Bake House and ZA, both on prominent corners, hurt the village's image. Many business on the strip could use updated facades. Cigarette butt covered sidewalks and graffiti covered walls don't help either. The whole strip just looks like it needs to be power washed. I know there is more to the BRV than the 700-1100 blocks of Broad Ripple Ave, but that is what people see when they think of BR. It will always be a nice place live, but is quickly becoming a not-so-nice place to visit.

  2. I sure hope so and would gladly join a law suit against them. They flat out rob people and their little punk scam artist telephone losers actually enjoy it. I would love to run into one of them some day!!

  3. Biggest scam ever!! Took 307 out of my bank ac count. Never received a single call! They prey on new small business and flat out rob them! Do not sign up with these thieves. I filed a complaint with the ftc. I suggest doing the same ic they robbed you too.

  4. Woohoo! We're #200!!! Absolutely disgusting. Bring on the congestion. Indianapolis NEEDS it.

  5. So Westfield invested about $30M in developing Grand Park and attendance to date is good enough that local hotel can't meet the demand. Carmel invested $180M in the Palladium - which generates zero hotel demand for its casino acts. Which Mayor made the better decision?

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