Indiana Office of Tourism Development

Indiana tourism group sharpens missionRestricted Content

July 26, 2014
Anthony Schoettle
New director changes organization’s name, launches initiatives catering to businesses.
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New state slogan clashes with city goal of cosmopolitan imageRestricted Content

February 28, 2014
Anthony Schoettle
The state tourism department’s new tag line, “Honest to Goodness Indiana,” is so folksy that some wonder whether there’s a disconnect between what it says about the state and how the city of Indianapolis is trying to distinguish itself.
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No foolin': New state tourism pitch is 'Honest to Goodness'

February 12, 2014
Anthony Schoettle
The new tourism slogan, which replaces "Restart your engines," is the hook for a widescale state rebranding campaign.
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Tourism makes up state’s sixth largest industry, study says

December 18, 2013
Jacie Shoaf, The Statehouse File
The industry maintains nearly 140,000 jobs and contributes $10 billion in revenue to Indiana businesses, according to a new report.
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Indiana tourism spending is fraction of nearby states'

July 27, 2013
Anthony Schoettle
As Indiana slashed its tourism budget, Michigan increased its widespread Pure Michigan ad campaign from $17 million to $27.4 million. Illinois, where budget problems have earned the state the nation’s worst credit rating—A3 by Moody’s Investors Service—spends more than twice as much as Michigan.
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State launches grant program aimed at tourism

March 22, 2012
Anthony Schoettle
Lt. Gov. Becky Skillman says the $400,000 initiative will help draw visitors and have a "lasting impact" on Indiana's towns and cities.
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State tourism cuts alter marketing methods

May 7, 2010
Scott Olson
In light of a shrinking budget, the state has dropped traditional advertising campaigns to promote tourism and is embracing social media outlets to promote Indiana's attractions.
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Lawmakers cut state tourism office's budget in halfRestricted Content

August 3, 2009
Scott Olson
Destinations throughout Indiana no longer can count on a state marketing campaign to help drive summer crowds. Lawmakers who passed a budget during the special session at the end of June sliced the state’s annual contribution to the Indiana Office of Tourism Management in half—from $4.8 million to $2.4 million.
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State tourism advertising poses tough questionRestricted Content

May 18, 2009
Mike Hicks
If Indiana is to be marketed as a region, government will be the one to do it.
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  1. I keep wondering why I keep hearing about this problem of corporations leaving America, and I never hear a reasonable proposal to lower corporate tax rates and raise personal rates on income from capital gains and dividends, especially for high earners. It is just too simple of a solution for Congress to embrace?

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  3. is a disaster. SR37 already needs to be built to interstate standards between 465 and SR144. Southport Road is a mess each morning and evening.

  4. Bass Pro Shops would be good for the mall as well as a Giant Eagle Market District or a Jungle Jim's International Market Place grocery store like the one near Cincinnati Ohio.A Disney quest indoor theme park would be good.An Academy outdoor store would be good too.Indoor Circus shows and magic shows would be good as well. A casino with sports bar would be good.A Disney theater inside that shows movies and Broadway shows would work.Nashville Tennessee concert shops with indoor neon lights would be good.How about a theater that shows travel shows and theme parks. A train store would be good.How about a giant toy store with high tech video games.

  5. This development is in addition to Allpoints Midwest 5, Aitrtek, a recent FedEx and more in Plainfield. Greenwood and Brownsburg also have similar projects.

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