IndyCar Series

Tony George's successor might trade tradition for revenueRestricted Content

July 6, 2009
Anthony Schoettle
A management shake-up at the Indianapolis Motor Speedway has some in the motorsports industry thinking major changes could be on the horizon at the fabled race venue—maybe as soon as next year.
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IRL signs two new sponsorsRestricted Content

June 22, 2009
 IBJ Staff
California-based DB Schenker is the official freight logistics sponsor of the IRL, and South Carolina-based Kymco USA is the official scooter and off-road utility vehicle of the IRL and Firestone Indy Lights.
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George gives IRL four years to break even ... or elseRestricted Content

May 4, 2009
Anthony Schoettle
Indy Racing League founder Tony George dropped a bombshell in December when he told an industry group that he would shut down the open-wheel series if it didn't break into the black soon.
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IRL sees progress in TV ratingsRestricted Content

April 27, 2009
The Grand Prix at Long Beach April 19 scored a 0.5 TV rating for the Indy Racing League, according to New York-based Nielsen Media Research. That's the same rating the race earned last year on ESPN 2 when it was the swan song for CART.
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IRL signs major new sponsorsRestricted Content

April 6, 2009
In the last week of March, IRL officials put the finishing touches on four sponsorship deals.
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Izod rolls out Indy Racing clothing lineRestricted Content

March 30, 2009
New York-based Phillips-Van Heusen Corp. will roll out its Izod/Indy race-inspired clothing collection in Macy's stores nationwide in April.
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IRL may delay engine switchRestricted Content

February 9, 2009

The Indy Racing League is considering delaying adoption of its new engine formula by a year—to 2012—so teams can afford to make the switch.

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IRL, Hot Wheels work on dealRestricted Content

January 26, 2009
Indy Racing League officials are finalizing a deal with Mattel's Hot Wheels to roll out a line of replica open-wheel cars this spring.
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Speedway, IRL make staff cutsRestricted Content

January 5, 2009
Troubles this year for the Indy Racing League and the Indianapolis Motor Speedway--which led to layoffs in December--started with a NASCAR event.
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BSU football scores record TV ratings, attendance boostRestricted Content

December 15, 2008
The Ball State University victory over Central Michigan University Nov. 19, televised live on ESPN2 and seen in more than 1.6 million homes, ranks as the most-viewed and highest-rated college football game ever for a Tuesday or Wednesday night on the network.
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IRL's Danica Patrick tops most-searched list on WebRestricted Content

December 8, 2008
Indy Racing League driver Danica Patrick topped golfer Tiger Woods, quarterback Tom Brady and Super Bowl champion Eli Manning as the most searched-for athlete in 2008, according to America Online's annual list of top Web, mobile and video searches.
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Overshadowed by Patrick, Fisher fights to keep racingRestricted Content

May 12, 2008
Anthony Schoettle
A group of motorsports journalists stood open-mouthed along the wall of the Texas Motor Speedway in 1999 as they watched 19-year-old Sarah Fisher, fresh from the sprint car and dirt track circuits, zip past veteran open-wheel racers Buddy Lazier and Billy Boat. What happened to Fisher over the next nine years is equally amazing--and mystifying--to those same motorsports experts who watched her in Texas.
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Open-wheel reunion creating more business opportunitiesRestricted Content

March 3, 2008
Anthony Schoettle
In the end, the catastrophic sponsorship shift from open-wheel racing to NASCAR became too much to ignore, driving the long-divided sides of Champ Car and the Indy Racing League back into a unified series.
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Speedway shows popular on Joost Web networkRestricted Content

February 4, 2008
Anthony Schoettle
Shows provided by IMS Productions, the video production arm of Indianapolis Motor Speedway, are among the top draws for Joost, a high-profile Internet provider of television content launched last October.
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IRL widens advertising baseRestricted Content

October 29, 2007
Anthony Schoettle
The Indy Racing League will roll out category sponsorship deals with soft drink, energy drink and motor oil brands in the next two months. IRL officials declined to divulge which companies the deals are with, but said each are multiyear, multimillion-dollar deals.
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IRL losing momentum againRestricted Content

August 7, 2006
Anthony Schoettle
Smoke coming from the Indy Racing League's business model indicates it's leaking oil. Two IRL teams recently folded and at least two more are in serious financial distress. Television ratings and race attendance is either flat or trailing last season.
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