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Marketing
Slingshot is shifting aim away from SEO
May 11, 2013
Dan HumanAfter Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based
Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.
MoreLawsuit threatens NCAA's amateur business model
May 11, 2013
Anthony SchoettleOn June 20, a California federal court will determine if an antitrust lawsuit brought by former UCLA basketball player Ed
O’Bannon—who argues he should’ve been paid for the use of his likeness on game broadcasts and in EA Sports
video games—can become a class action.
MoreArt imitates life in commercial based on Kosene family
May 7, 2013
Chris O'MalleyFormer Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship
with his developer dad.
MoreYoung & Laramore launches all-digital campaign for Scotts
April 23, 2013
Chris O'MalleyThe growing preference for online-based advertising, exemplified by Y&L's new campaign for the national lawn-care service,
is helping sow the seeds of traditional media's decline.
MoreDigital marketers try to cut through clutter
April 13, 2013
Chris O'MalleyElement Three is among dozens of ad/marketing firms in the city that put digital marketing—in a dizzying array of formats
and specialties—front-and-center. Often led by “millennial” types in their 20s and 30s to whom things like social media are
second nature, they’re giving ensconced agencies a run for their money.
MoreSmartphone videos rewrite rules of customer research
April 6, 2013
Chris O'MalleyCarmel-based Strategic Marketing & Research Inc. is among firms tapping the capabilities of video-enabled smartphones
to gain insights into consumers’ thoughts and emotions. They’re doing this by having consumers use their phones
to shoot a video diary of their product experiences.
MoreGraphic designer advises marketers on nuances of reaching Latinos
March 30, 2013
Chris O'MalleyAdvertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but
he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
MoreExactTarget lands on tech shopping list for buyout
March 30, 2013
Dan HumanExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target
for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
MoreRunning events proliferate; sponsor dollars pour in
March 18, 2013
Anthony SchoettleThe 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting
demographics and rising interest have combined to generate strong sponsorship revenue.
MoreNew economic development chiefs plan branding blitz
March 9, 2013
Kathleen McLaughlinThe state of Indiana will have a new brand, under a campaign the Indiana Economic Development Corp. plans to launch this summer.
The campaign is one of a few tweaks that Commerce Secretary Victor Smith and IEDC President Eric Doden are making to Indiana’s
job-growth strategy.
MoreMarketer SmallBox helping clients improve their cultures
January 26, 2013
Andrea Muirragui DavisIn mid-2011, the staff of local Web marketing firm SmallBox began a period of self-reflection that allowed the team to identify
its “North Star,” the purpose, mission and vision that keeps a company headed in the right direction. It's now
spreading the word.
MoreDigital marketer Raidious to add up to 75 downtown jobs
December 20, 2012
IBJ StaffThe company, which currently has 20 Indianapolis employees, began its expansion this fall by leasing 2,800 square feet of
office space in the Morrison Opera House, 47 S. Meridian St.
MoreHoosier Lottery hires ad agency for creative work
December 19, 2012
Anthony SchoettleThe Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising
agency of record. Lottery officials have promised to increase marketing.
MoreCentral Indiana city looks to relax business sign rules
November 9, 2012
Associated PressGreenfield officials are proposing new measures to relax the city's strict sign standards in an effort to be more friendly
to businesses.
MoreStartup answers call for better phone bank
October 20, 2012
Andrea Muirragui DavisNoblesville-based VolunteerYourVoice is setting out to revolutionize phone banks with a Web app that allows advocacy groups
to manage virtual campaigns, getting instant results from calls volunteers make through their home computers.
MoreExactTarget buys interactive marketing firms for $116M
October 12, 2012
IBJ StaffThe newly public tech company said it paid $95.5 million for Atlanta-based Pardot LLC and $21 million for Indianapolis-based
iGoDigital.
MoreResurgent Pacers see lift in ticket sales
October 6, 2012
Anthony SchoetleThe Indiana Pacers continued scoring long after last season ended in the second round of the NBA playoffs. The Pacers sales
staff hit high-water marks during the off-season that the franchise hasn’t seen in five years. And with almost four
weeks until the regular-season home opener Nov. 3, the Pacers are shooting for more.
MoreIndyCar execs say distractions mask progress
October 6, 2012
Anthony SchoettleIndyCar Series officials insist the open-wheel circuit is on the right track despite a drop in its television ratings, tepid
attendance and persistent rumors that it will be sold and its CEO will be fired.
MoreHospital loyalty low among patients in central Indiana
September 29, 2012
Scott OlsonRegenstrief study finds many visit two different facilities within year’s time.
MoreWEB REVIEW: The clickable, trackable, lovable nature of e-mail marketing
September 29, 2012
Jim CotaE-mail boasts so many traits that marketers need and want that it should be the No. 1 crush for all of them.
MoreIvy Tech battles enrollment dip by promoting its lower tuition
September 22, 2012
J.K. WallThis summer, Ivy Tech Community College rolled out a nearly $1 million marketing campaign that stressed the school's affordability
versus other higher education options. The message appears to have hit home. What looked like an impending 15-percent reduction
in fall enrollment ended up at just under 5 percent.
MoreGregg's media consultant specializes in off-beat ads
September 22, 2012
Virginia-based strategist has been involved in high-profile races across the country.
MoreMillerWhite signs slew of new clients in last six months
September 15, 2012
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
MoreEli Lilly aims to ramp up social media presence
September 8, 2012
J.K. WallThe drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its
employees—without running afoul of regulators.
MoreSmall firms using social media to tighten ties to customers
August 25, 2012
Andrea Muirragui DavisMore small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100
employees use social media, according to a 2012 survey from research firm SMB Group Inc.
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So the Mayor adds another non value added layer to having a vehicle towed? Whereby the City Government RECIEVES AN ILLEGAL KICKBACK FROM A LGOISTICS COMPANY THAT SUBS THE WORK TO LOCAL TOW COMPANIES? What is the service the City performs for receiving the "tribute"? This is RICO!!!!! What a corrupt and unnecessary layer. What a dirtbag Mayor and his cronies.
Owner occupied housing. Clear enough?
So people think I am paranoid. It's from experience in dealing with puds requested by developers who make major donations themselves to representatives, have nice fund raisers for those running for office and hide through pac's. then there are the public relation firms. You will note some pr comments below. You there Clyde Lee? My opinion. Commercial along 421, great. Multifamily housing, terrible idea that will change the town. Senior condos or zero lot line homes west, great. I suggest keeping all entries to commercial areas at 421. All entries to owner occupied on sycamore. Will keep the traffic on sycamore down some. Two other things. You can't trust what will be there in 10 years. Steve builds quality stuff, but areas change over time. Look at the changes at the wall mart center at 86th and 421 over the last 10 years. Look at the apartments and neighborhoods behind St Vincent's. Raintree properties WILL decrease in value if commercial and multifamily goes in near. It has already been happening around the bridges area. The houses that have been sold recently are way below market. Several deals not closed due to the Illinois construction and the whole unsurety of the bridges. It's pretty simple, Zionsville will approve the whole thing because the city council has been groomed over a LONG period of time for this. I might even suggest some are in their position as a result of this.
Esta, do you have a dog in this fight? You seem to really want to knock anyone against this project. No, I didn't move to Indiana for the architecture. I moved here for that red barn in the field. The horses and fields of corn. A place that is NOT overdeveloped. There are plenty of nearby places in Indianapolis that could be REDEVELOPED instead.
RKW - OK, we get it, you're paranoid. The question is, are you paranoid enough? Greg - Yes, Pittman(s) is (are) at it again. They are developers, they build things. It's what they do. So when you go to work tomorrow, Greg, you're at it again too. Cliff - Really? You moved to Indiana for its progressive architecture? That's like moving to England for the cuisine. Zionsvillain - The house you moved to was once a field or woods. I'm willing to bet folks were upset when that ground was plowed under and a house was built. But I guess now that you are in, everything should stop? "My house was OK, but the next one is sprawl." SE Guy - Please don't paint us with such a wide brush. Most reasonable Zionsville residents welcome planned, measured development.