Marketing
Marketer applies engineering skills to lead creative firm
February 11, 2012
Ann FinchKathy Cabello left a lucrative IT career to start Cabello Associates Inc., a marketing consultancy celebrating its 10th anniversary
this year.
MoreLucas Oil gets brand boost from Super Bowl venue
February 5, 2012
Anthony SchoettleAny company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And
none will realize a bigger victory than California-based Lucas Oil Co.
MoreESPN pleased with Pan Am Plaza broadcast decision
February 3, 2012
Scott OlsonThe sports network originally considered broadcasting from Monument Circle, but chose the plaza because the location has Lucas
Oil Stadium as an ideal backdrop.
MoreMarketing firm plans downtown expansion, move
December 29, 2011
IBJ StaffIndianapolis-based marketing firm TrendyMinds plans to more than double its staff in the next two years, adding up to 20 jobs
as it moves into a former labor union hall downtown.
MoreFieldhouse gets Bankers Life name
December 22, 2011
Francesca JaroszIt will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial
for sticking with the $20 million naming-rights deal despite tough times.
MoreZionsville-based Just Marketing signs deal with Nissan
December 17, 2011
IBJ StaffFinancial terms of the deal were not disclosed, but motorsports business experts estimated it’s probably worth $1 million
to $5 million a year.
MoreInjury stalls Manning's lucrative marketing career
November 5, 2011
Anthony SchoettleSince Peyton Manning underwent neck surgery in early September, gone are almost all the television, print, billboard and myriad
other commercials featuring the Indianapolis Colts quarterback.
MoreCalifornia startup says it will create 1,200 local jobs
October 25, 2011
Cory SchoutenA California startup company that hopes to manufacture trucks outfitted with giant video screens expects to hire 1,200 employees
to staff a new 125,000-square-foot production facility near 86th Street and Georgetown Road.
MoreMarketing firm 5MetaCom focuses on clients with technical needs
October 22, 2011
Anthony SchoettleOwner Chris Wirthwein insists the Carmel firm with growing billings serves Indiana companies within a two-hour drive.
MoreMarketing firm TrendyMinds moving to Market Street
October 19, 2011
The company has purchased a former labor union hall building and plans to invest $1 million to refurbish the property before
moving in early next year.
MoreGroupon miscue menaces downtown restaurant
October 17, 2011
Chris O'MalleyCreation Cafe said Chicago online coupon company Groupon offered discounts it didn't agree to give. Groupon says it had
a signed contract.
MoreIndyCar Series rolling dice in Las Vegas
October 12, 2011
Anthony SchoettleIndyCar Series CEO Randy Bernard, who took over the race, expects up to 70,000 fans and a sell-out of 121 luxury suites for
season-ending event.
MoreMarketing firm MB2 Advertising lands high-profile global account
October 1, 2011
IBJ StaffThe local firm will provide Georgia-based EyeLevel Interactive with a variety of media services.
MoreMiles Design to help market Heartland Film Festival
September 24, 2011
IBJ StaffAs Heartland’s branding agency, the agency will lead efforts to increase awareness of Heartland events, as well as its
overall mission.
MoreIrsay blazing a trail through Twitter
September 17, 2011
Anthony SchoettleThe Indianapolis Colts' Jim Irsay is among only a handful of NFL owners tweeting and has three times as many followers as
such high-profile owners as the Dallas Cowboys’ Jerry Jones. His offbeat tweets are seen as marketing genius by some.
Others wonder if they ramble a bit too far out of bounds or undermine Irsay's staff.
MoreShank honored for work on Japanese exhibit
August 13, 2011
IBJ StaffThe firm worked with the Japan-America Society of Indiana on promotion of the “Bridges To Japan” exhibit at the
2010 Indiana State Fair.
MoreCrown Royal signs on as Brickyard 400 title sponsor
July 28, 2011
Anthony SchoettleSources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway
officials struggling to stop attendance declines at the NASCAR race.
MoreIU Health name change means business for tech firms
July 23, 2011
Chris O'MalleyClarian Health’s recent rebranding to Indiana University Health has been good business for at least three companies
in Indianapolis’ so-called measured-marketing sector. Such firms help a company overhaul its website and make changes
to the “tweetosphere” and other social media channels.
MoreNew Indianapolis tourism chief calls for bigger marketing budget
July 23, 2011
Anthony SchoettleIn an interview with Indianapolis Business Journal reporter Anthony Schoettle, Leonard Hoops, the incoming CEO of
the Indianapolis Convention & Visitors Association, says Indianapolis warrants its own brand.
MoreInvestor boosts Just Marketing's pursuit of F1 business
July 16, 2011
Anthony SchoettleMotorsports marketing guru Zak Brown believes selling about a fourth of his business to a London-based company will help fuel
his phenomenal growth in the sponsorship business of Europe's Formula One racing.
MoreHorizon League scores five-year deal with IMG
July 16, 2011
IBJ StaffIMG College, a division of New York-based IMG Worldwide, will be the locally based college sports league's exclusive multimedia
partner.
MoreCommunications giant WPP buys stake in Just Marketing
July 11, 2011
Anthony SchoettleOne of the world’s largest communications firms has acquired a stake in Just Marketing International, a locally based
motorsports marketing firm that has been valued at about $100 million.
MoreMiles & Brinson nabs Crossroads Industrial account
July 9, 2011
IBJ StaffThe agency will handle marketing, public communications and media relations for the division of Easter Seals Crossroads.
MoreIndianapolis ad firm helps Sun King Brewing launch app
June 11, 2011
IBJ StaffBrewery wants relevant platform for its social media outreach.
MoreTeams scramble to please sponsors during race week
May 25, 2011
Kathleen McLaughlinAndretti Autosport's purchase of an Indy 500 ride for bumped driver Ryan Hunter-Reay is an extreme example of the influence
sponsors wield in the sport, but it's not unusual for motorsports teams to wheel and deal during race week.
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Mike, I am confused by your message, what is it besides hiding behind a flag, a song, and a symbol. I am surpised you can find Indiana, you and your phony "Washington" outsider mentality. You are a legend in your own mind, come and see what it is like to work and live in this state. You are a lifelong politician, admit it and carry on.
Why not exclude all places that cater to the rich. Private clubs should not have rules: rules are for the serfs only. In fact, we should subsudize the private clubs, they should not pay property or sales taxes. You go rich and powerful, rules are not for you.
Poor little LadyJ! Typical Democommie. In case it got past you, the dems have totally screwed this country in the past 3+ years. We have a democommie in the White House who apparently never read the Constitution, while claiming to be a constitutional scholar. We had a democommie-controlled Congress (opposite of PROGRESS?)passing bills that "we'll have to pass before we know what's in it". This impostor president has violated the U. S. Constitution too many times to count. The Attorney General is a race-baiting gunrunner that refuses to stop illegal immigration. And, the head of NASA, a once-proud agency that put several men on the moon, is now our liason to the murderous Muslims. Great job, democommies! Sometimes I wish they really would try to take our guns.
Pat Bauer try t do right about the state but the Republican leader and all of them did not think of us. Only the money they will get from their rich corporation. Of Course the Democrats had union, so I won't vote for Bosma or whatever his name is.
Well you are talking about Republican, did all of the Damage in this state. Sure the Democrats did some but most is the Republican. The Republican set us back not going forward. Hurry passed bills won't listen to any amendment our way only. The Republicans drew up these district so they could win again. Which is a crying shame. I will not vote for any Republican and I got the list who voted for the RTW Bill and who didn't. Tired of the Republicans