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Marketing
ExactTarget option gains approach $300M
June 8, 2013
Dan HumanxactTarget Inc.’s sale will swell the value of employee stock options to nearly $300 million—a windfall local
tech experts expect will launch a wave of entrepreneurship over the next several years.
MoreExactTarget sale caps success story; CEO mum on Indy work force
June 4, 2013
Greg Andrews, Dan Human, Bloomberg NewsExactTarget CEO Scott Dorsey said the company will remain “very committed to Indianapolis” after its $2.5 billion
buyout by tech giant Salesforce.com, but he would not comment on potential changes to the local work force of more than 1,000
employees.
MoreDialAmerica plans local call center with 170 workers
May 29, 2013
IBJ StaffDialAmerica said Wednesday that it has opened the facility near Interstate 465 and Michigan Road on the city’s northwest
side, giving the company 24 call centers in 14 different states.
MoreIndianapolis Indians seeking new ad agency
May 25, 2013
IBJ StaffIndianapolis-based Hirons & Co. has held the contract for 10 years. But earlier this year, the Indians decided it was
time to see if Hirons or another agency had new ideas.
MoreSlingshot is shifting aim away from SEO
May 11, 2013
Dan HumanAfter Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based
Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.
MoreLawsuit threatens NCAA's amateur business model
May 11, 2013
Anthony SchoettleOn June 20, a California federal court will determine if an antitrust lawsuit brought by former UCLA basketball player Ed
O’Bannon—who argues he should’ve been paid for the use of his likeness on game broadcasts and in EA Sports
video games—can become a class action.
MoreArt imitates life in commercial based on Kosene family
May 7, 2013
Chris O'MalleyFormer Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship
with his developer dad.
MoreYoung & Laramore launches all-digital campaign for Scotts
April 23, 2013
Chris O'MalleyThe growing preference for online-based advertising, exemplified by Y&L's new campaign for the national lawn-care service,
is helping sow the seeds of traditional media's decline.
MoreDigital marketers try to cut through clutter
April 13, 2013
Chris O'MalleyElement Three is among dozens of ad/marketing firms in the city that put digital marketing—in a dizzying array of formats
and specialties—front-and-center. Often led by “millennial” types in their 20s and 30s to whom things like social media are
second nature, they’re giving ensconced agencies a run for their money.
MoreSmartphone videos rewrite rules of customer research
April 6, 2013
Chris O'MalleyCarmel-based Strategic Marketing & Research Inc. is among firms tapping the capabilities of video-enabled smartphones
to gain insights into consumers’ thoughts and emotions. They’re doing this by having consumers use their phones
to shoot a video diary of their product experiences.
MoreGraphic designer advises marketers on nuances of reaching Latinos
March 30, 2013
Chris O'MalleyAdvertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but
he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
MoreExactTarget lands on tech shopping list for buyout
March 30, 2013
Dan HumanExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target
for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
MoreRunning events proliferate; sponsor dollars pour in
March 18, 2013
Anthony SchoettleThe 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting
demographics and rising interest have combined to generate strong sponsorship revenue.
MoreNew economic development chiefs plan branding blitz
March 9, 2013
Kathleen McLaughlinThe state of Indiana will have a new brand, under a campaign the Indiana Economic Development Corp. plans to launch this summer.
The campaign is one of a few tweaks that Commerce Secretary Victor Smith and IEDC President Eric Doden are making to Indiana’s
job-growth strategy.
MoreMarketer SmallBox helping clients improve their cultures
January 26, 2013
Andrea Muirragui DavisIn mid-2011, the staff of local Web marketing firm SmallBox began a period of self-reflection that allowed the team to identify
its “North Star,” the purpose, mission and vision that keeps a company headed in the right direction. It's now
spreading the word.
MoreDigital marketer Raidious to add up to 75 downtown jobs
December 20, 2012
IBJ StaffThe company, which currently has 20 Indianapolis employees, began its expansion this fall by leasing 2,800 square feet of
office space in the Morrison Opera House, 47 S. Meridian St.
MoreHoosier Lottery hires ad agency for creative work
December 19, 2012
Anthony SchoettleThe Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising
agency of record. Lottery officials have promised to increase marketing.
MoreCentral Indiana city looks to relax business sign rules
November 9, 2012
Associated PressGreenfield officials are proposing new measures to relax the city's strict sign standards in an effort to be more friendly
to businesses.
MoreStartup answers call for better phone bank
October 20, 2012
Andrea Muirragui DavisNoblesville-based VolunteerYourVoice is setting out to revolutionize phone banks with a Web app that allows advocacy groups
to manage virtual campaigns, getting instant results from calls volunteers make through their home computers.
MoreExactTarget buys interactive marketing firms for $116M
October 12, 2012
IBJ StaffThe newly public tech company said it paid $95.5 million for Atlanta-based Pardot LLC and $21 million for Indianapolis-based
iGoDigital.
MoreResurgent Pacers see lift in ticket sales
October 6, 2012
Anthony SchoetleThe Indiana Pacers continued scoring long after last season ended in the second round of the NBA playoffs. The Pacers sales
staff hit high-water marks during the off-season that the franchise hasn’t seen in five years. And with almost four
weeks until the regular-season home opener Nov. 3, the Pacers are shooting for more.
MoreIndyCar execs say distractions mask progress
October 6, 2012
Anthony SchoettleIndyCar Series officials insist the open-wheel circuit is on the right track despite a drop in its television ratings, tepid
attendance and persistent rumors that it will be sold and its CEO will be fired.
MoreHospital loyalty low among patients in central Indiana
September 29, 2012
Scott OlsonRegenstrief study finds many visit two different facilities within year’s time.
MoreWEB REVIEW: The clickable, trackable, lovable nature of e-mail marketing
September 29, 2012
Jim CotaE-mail boasts so many traits that marketers need and want that it should be the No. 1 crush for all of them.
MoreIvy Tech battles enrollment dip by promoting its lower tuition
September 22, 2012
J.K. WallThis summer, Ivy Tech Community College rolled out a nearly $1 million marketing campaign that stressed the school's affordability
versus other higher education options. The message appears to have hit home. What looked like an impending 15-percent reduction
in fall enrollment ended up at just under 5 percent.
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These higher rates Co. e about only because physicians are now hospital employees. otherwise physicians couldn't charge these rates and share the windfall with the hospital. Community/rural hospitals probably not buying physicians practices and thus weren't getting the windfall anyway.
The incentive for poor people to get themselves off public assistance and "no longer be poor" is even with help...they're STILL POOR! Being poor, even with some assistance, isn't all that pleasant. (I speak from experience) It's a stubborn myth that poor people, who are on public assistance, are sitting in the lap of luxury. You should try living on just those "freebies" that you mentioned and see how meager they actually are. By the way, I didn't mean you had to buy/own a puppy...just pet one. :)
As near as I can tell the minority has ZERO constitutional obligation to offer a quorum to the majority. A requirement for quorum was inserted into the constitution so that tyrannical majorities could not simply shove through odious and objectionable legislation (which is exactly what they did.) By allowing a tyrannical majority to charge fines against the minority for exercising their constitutional prerogative to deny quorum the court as made a mockery of constitutional governance in the state of Indiana.
The voters elected the Reps to make a vote not walk out on the vote. They had to the right to exercise their opinion and vote "no" to the bill. Let me ask you this if you walked out of your job for 5 straight weeks would you get paid? Would you even have a job to go back to? If any elected official walks out on the people they should be arrested for stealing tax dollars from the public. They were elected to do a job and not leave when the job gets stuff.
I have been to several of their locations in Pennsylvania and always go in for 1 item and leave with a basket full of things. I'm very happy they decided on Indiana, now if only they would put the other store in eastside.