Marketing

Lilly reaches multiyear agreement to sponsor IMS race

July 15, 2014
 IBJ Staff
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
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ExactTarget acquisition boosted Indy's tech mojo, local execs say

July 11, 2014
Dan Human
Near the first anniversary of ExactTarget's $2.5 billion purchase by Salesforce.com, local tech gurus explain how the acquisition lifted all ships by bringing new prestige, investment and expertise to the city.
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Late Pacers slump didn't slow season-ticket renewalsRestricted Content

June 21, 2014
Anthony Schoettle
The season-ticket renewal rate for next season is around 93 percent, and season-ticket sales are 15 percent ahead of last season, said Todd Taylor, the team’s chief marketing and sales officer.
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Angie's List Grand Prix sponsorship targets service providers

June 21, 2014
Dennis Barbosa
It was no surprise that the Indianapolis Motor Speedway approached the Indianapolis-based consumer-review service about sponsorship of the Grand Prix of Indianapolis before the inaugural event in May. But the first response from Angie’s List CEO Bill Oesterle was no.
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Author John Green sees earnings boost as movie debut nears

May 31, 2014
Lou Harry
Indianapolis author John Green has sold more than 10.7 million copies of his novel "The Fault in Our Stars," suggesting royalty earnings of more than $6 million, before the movie deal and merchandise sales.
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Lilly's latest sales strategy: the soft sell

May 17, 2014
J.K. Wall
Eli Lilly and Co. thinks it has a secret weapon to return to growth. No, it’s not a new blockbuster drug—although Lilly will most likely have several new products hit the market this year and next. Rather, it’s an unorthodox, softer approach put into play by its U.S. sales force.
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Angie’s List namesake extends company brand with nationwide how-to segments

May 17, 2014
Chris O'Malley
Chief Marketing Officer Angie Hicks-Bowman spends an hour and a half each month recording consumer-advice segments hat are downloaded by more than 100 television stations around the country and incorporated into their own consumer news segments.
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Banks gathering all their clients' eggs into one basketRestricted Content

March 1, 2014
Chris O'Malley
Banks and credit unions facing more competition from online lenders—and now even from big-box stores offering financial products—are working harder to get a bigger piece of a customer’s wallet over the long haul.
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New state slogan clashes with city goal of cosmopolitan imageRestricted Content

February 28, 2014
Anthony Schoettle
The state tourism department’s new tag line, “Honest to Goodness Indiana,” is so folksy that some wonder whether there’s a disconnect between what it says about the state and how the city of Indianapolis is trying to distinguish itself.
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New ExactTarget software could connect everyday objects to InternetRestricted Content

February 1, 2014
Dan Human
The Indianapolis software developer is building technology for objects outside the typical computers, phones or tablets that marketers most often use to reach out to consumers, things like refrigerators, clothing and even toothbrushes.
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Angie’s List to offer service provider appRestricted Content

February 1, 2014
The company plans to offer an app by San Francisco-based vWorkApp that will allow members to interact more conveniently with service providers.
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Unintentional entrepreneur parlayed consumer-electronics savvy into PR firm

December 14, 2013
Chris O'Malley
Arland Communications, run by former Thomson Consumer Electronics spokesman Dave Arland, is the only area firm focused entirely on the $200 billion-plus annual consumer electronics market.
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Sales of NBA floor space off to slow start

December 3, 2013
Bloomberg News
The Indiana Pacers were the first NBA team to jump on the opportunity to sell advertising on the court. So far, just two other teams have followed suit.
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Digital marketer growing Indy headquarters

November 18, 2013
Dan Human
StrataBlue plans to hire 25 people in early 2014 as the firm adds services.
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Menard lawyers question Trump's value as spokeswoman

November 13, 2013
J.K. Wall
Attorneys for John Menard questioned how valuable Melania Trump actually is as a celebrity spokeswoman during an ongoing trial over a skincare marketing deal gone sour.
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Hamilton County tourism getting sweeping updateRestricted Content

November 9, 2013
Anthony Schoettle
Officials tout sophistication, Internet focus in attempt to shed folksy image.
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Klipsch bolsters marketing with rollout of Gig mini-speaker

November 9, 2013
Anthony Schoettle
The homegrown speaker and headphone maker Klipsch Group in recent weeks released a bevy of new products and launched a marketing campaign headlined by high-profile athletes and a rock band.
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Tech deal escalates battle of titans

October 26, 2013
Dan Human
The CEOs and of four cloud marketing companies--two national and two local--might make Indianapolis into a bridge between two feuding Silicon Valley giants. Or put the city in the middle of an aggressive arms race in one of the tech industry’s hottest markets—cloud marketing.
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ExactTarget's role expands at new parent firm

October 17, 2013
Dan Human
ExactTarget CEO Scott Dorsey and his team have taken the reins of the Marketing Cloud unit at Salesforce.com, a move that has analysts raving.
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Pacers land IEDC as court sponsorRestricted Content

October 12, 2013
Anthony Schoettle
The Indiana Pacers have brokered a deal with an unusual sponsor—the Indiana Economic Development Corp.—to become the first of 30 National Basketball Association teams to sell courtside ads emblazoned on the hardwood.
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ExactTarget lauded for Facebook softwareRestricted Content

October 12, 2013
The Indianapolis-based digital marketer developed a program called Active Audiences, which lets companies better tailor advertisements to individual customers as they scroll around the social network.
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COTA: NSA worrying you? Be more concerned about marketers

October 5, 2013
Jim Cota
Acxiom supplies information to businesses to help them better target offers you receive. Here's how to find out what they know (or think they know) about you.
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Local ad agency losing Simon work, cutting employees

October 4, 2013
Chris O'Malley
Publicis Indianapolis, one of the top-billing agencies in the city, will lose about eight employees. President Tom Hirschauer will step down to become a consultant.
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Local marketing firm signs deal with John Force Racing

September 23, 2013
Anthony Schoettle
Zionsville-based Just Marketing International has been hired to find replacements for $7 million in annual sponsorship deals that are expiring following this season.
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Gmail’s new 'Promotions' tab creates hurdle for email marketersRestricted Content

September 14, 2013
Dan Human
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
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  1. If what you stated is true, then this article is entirely inaccurate. "State sells bonds" is same as "State borrows money". Supposedly the company will "pay for them". But since we are paying the company, we are still paying for this road with borrowed money, even though the state has $2 billion in the bank.

  2. Andrew hit the nail on the head. AMTRAK provides terrible service and that is why the state has found a contractor to improve the service. More trips, on-time performance, better times, cleanliness and adequate or better restrooms. WI-FI and food service will also be provided. Transit from outlying areas will also be provided. I wouldn't take it the way it is but with the above services and marketing of the service,ridership will improve and more folks will explore Indy and may even want to move here.

  3. They could take the property using eminent domain and save money by not paying the church or building a soccer field and a new driveway. Ctrwd has monthly meetings open to all customers of the district. The meetings are listed and if the customers really cared that much they would show. Ctrwd works hard in every way they can to make sure the customer is put first. Overflows damage the surrounding environment and cost a lot of money every year. There have been many upgrades done through the years to help not send flow to Carmel. Even with the upgrades ctrwd cannot always keep up. I understand how a storage tank could be an eye sore, but has anyone thought to look at other lift stations or storage tanks. Most lift stations are right in the middle of neighborhoods. Some close to schools and soccer fields, and some right in back yards, or at least next to a back yard. We all have to work together to come up with a proper solution. The proposed solution by ctrwd is the best one offered so far.

  4. Fox has comments from several people that seem to have some inside information. I would refer to their website. Changed my whole opionion of this story.

  5. This place is great! I'm piggy backing and saying the Cobb salad is great. But the ribs are awesome. $6.49 for ribs and 2 sides?! They're delicious. If you work downtown, head over there.

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