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Marketing
Slingshot is shifting aim away from SEO
May 11, 2013
Dan HumanAfter Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based
Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.
MoreLawsuit threatens NCAA's amateur business model
May 11, 2013
Anthony SchoettleOn June 20, a California federal court will determine if an antitrust lawsuit brought by former UCLA basketball player Ed
O’Bannon—who argues he should’ve been paid for the use of his likeness on game broadcasts and in EA Sports
video games—can become a class action.
MoreArt imitates life in commercial based on Kosene family
May 7, 2013
Chris O'MalleyFormer Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship
with his developer dad.
MoreYoung & Laramore launches all-digital campaign for Scotts
April 23, 2013
Chris O'MalleyThe growing preference for online-based advertising, exemplified by Y&L's new campaign for the national lawn-care service,
is helping sow the seeds of traditional media's decline.
MoreDigital marketers try to cut through clutter
April 13, 2013
Chris O'MalleyElement Three is among dozens of ad/marketing firms in the city that put digital marketing—in a dizzying array of formats
and specialties—front-and-center. Often led by “millennial” types in their 20s and 30s to whom things like social media are
second nature, they’re giving ensconced agencies a run for their money.
MoreSmartphone videos rewrite rules of customer research
April 6, 2013
Chris O'MalleyCarmel-based Strategic Marketing & Research Inc. is among firms tapping the capabilities of video-enabled smartphones
to gain insights into consumers’ thoughts and emotions. They’re doing this by having consumers use their phones
to shoot a video diary of their product experiences.
MoreGraphic designer advises marketers on nuances of reaching Latinos
March 30, 2013
Chris O'MalleyAdvertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but
he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
MoreExactTarget lands on tech shopping list for buyout
March 30, 2013
Dan HumanExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target
for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
MoreRunning events proliferate; sponsor dollars pour in
March 18, 2013
Anthony SchoettleThe 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting
demographics and rising interest have combined to generate strong sponsorship revenue.
MoreNew economic development chiefs plan branding blitz
March 9, 2013
Kathleen McLaughlinThe state of Indiana will have a new brand, under a campaign the Indiana Economic Development Corp. plans to launch this summer.
The campaign is one of a few tweaks that Commerce Secretary Victor Smith and IEDC President Eric Doden are making to Indiana’s
job-growth strategy.
MoreMarketer SmallBox helping clients improve their cultures
January 26, 2013
Andrea Muirragui DavisIn mid-2011, the staff of local Web marketing firm SmallBox began a period of self-reflection that allowed the team to identify
its “North Star,” the purpose, mission and vision that keeps a company headed in the right direction. It's now
spreading the word.
MoreDigital marketer Raidious to add up to 75 downtown jobs
December 20, 2012
IBJ StaffThe company, which currently has 20 Indianapolis employees, began its expansion this fall by leasing 2,800 square feet of
office space in the Morrison Opera House, 47 S. Meridian St.
MoreHoosier Lottery hires ad agency for creative work
December 19, 2012
Anthony SchoettleThe Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising
agency of record. Lottery officials have promised to increase marketing.
MoreCentral Indiana city looks to relax business sign rules
November 9, 2012
Associated PressGreenfield officials are proposing new measures to relax the city's strict sign standards in an effort to be more friendly
to businesses.
MoreStartup answers call for better phone bank
October 20, 2012
Andrea Muirragui DavisNoblesville-based VolunteerYourVoice is setting out to revolutionize phone banks with a Web app that allows advocacy groups
to manage virtual campaigns, getting instant results from calls volunteers make through their home computers.
MoreExactTarget buys interactive marketing firms for $116M
October 12, 2012
IBJ StaffThe newly public tech company said it paid $95.5 million for Atlanta-based Pardot LLC and $21 million for Indianapolis-based
iGoDigital.
MoreResurgent Pacers see lift in ticket sales
October 6, 2012
Anthony SchoetleThe Indiana Pacers continued scoring long after last season ended in the second round of the NBA playoffs. The Pacers sales
staff hit high-water marks during the off-season that the franchise hasn’t seen in five years. And with almost four
weeks until the regular-season home opener Nov. 3, the Pacers are shooting for more.
MoreIndyCar execs say distractions mask progress
October 6, 2012
Anthony SchoettleIndyCar Series officials insist the open-wheel circuit is on the right track despite a drop in its television ratings, tepid
attendance and persistent rumors that it will be sold and its CEO will be fired.
MoreHospital loyalty low among patients in central Indiana
September 29, 2012
Scott OlsonRegenstrief study finds many visit two different facilities within year’s time.
MoreWEB REVIEW: The clickable, trackable, lovable nature of e-mail marketing
September 29, 2012
Jim CotaE-mail boasts so many traits that marketers need and want that it should be the No. 1 crush for all of them.
MoreIvy Tech battles enrollment dip by promoting its lower tuition
September 22, 2012
J.K. WallThis summer, Ivy Tech Community College rolled out a nearly $1 million marketing campaign that stressed the school's affordability
versus other higher education options. The message appears to have hit home. What looked like an impending 15-percent reduction
in fall enrollment ended up at just under 5 percent.
MoreGregg's media consultant specializes in off-beat ads
September 22, 2012
Virginia-based strategist has been involved in high-profile races across the country.
MoreMillerWhite signs slew of new clients in last six months
September 15, 2012
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
MoreEli Lilly aims to ramp up social media presence
September 8, 2012
J.K. WallThe drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its
employees—without running afoul of regulators.
MoreSmall firms using social media to tighten ties to customers
August 25, 2012
Andrea Muirragui DavisMore small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100
employees use social media, according to a 2012 survey from research firm SMB Group Inc.
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Steak and Shake USED to be a good place to eat, but the now empty parking spaces tell the story of Poor Service, Declining quality of food and just more gimmicks and rear cooking....I used to be a customer, but no more...won't be back...to many other Good Places to eat in INDY...
This man has continued to destroy the Steak and Shake brand. Did he not learn from the sins of owners past. The SNS logo and Brand are strong, I cant understand why he wants to destroy the brand other than to satisfy his big ego.This will turn out to be a big mistake. Sleek new look for a traditional product..makes no logical sense
I mean REALLY!!! What's next taking away the Burger King's crown, turn the golden arches into silver columns? No I know let's get Wendy a pink mohawk.
A couple of thoughts on some of the information presented here from someone with a bit of experience in this area: First, Does anyone remember a time in the past 35 years when insurance premiums DIDN'T increase? They increase every year. The more rigorous rate review requirements of the Affordable Care Act (effective in 2011) have likely caused those increases to moderate as they have averaged below 10% for the past few years, down from much higer averages in prior years. Second, Oregon will operate a state-based Exchange. Recently, they were one of the first states to release their proposed (not yet reviewed by regulators)premium rates -- our first view of Exchange rates. After 2 insurers saw their competitors' rates, they pulled theirs back and re-submitted LOWER rates. In my nearly 10 years as a state insurance regulator, and two years as a federal regulator, I don't ever recall an insurer voluntarily lowering its rates. THAT'S the kind of transparency and competition the online marketplaces (Exchanges) will bring about. 3) ...and this is just a random thought: A big concern among health policy experts is the capacity of the primary care provider community to handle the happy fact that a large number of individuals will be newly-insured under the Affordable Care Act. With the system being stretched so thin for INSURED individuals, It seems highly doubtful that more than a very few "cash-and-carry" physicians will be able to survive in the new, improved healthcare system. Sally McCarty Center on Health Insurance Reform Georgetown University Health Policy Institute
liek the rest of America