Marketing

When will corporate travel come back?

September 26, 2014
Anthony Schoettle
An industry coalition is launching an attack on the ‘AIG effect’ in the hope of restoring a lucrative niche.
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As other WNBA teams struggle, Indiana Fever becomes model of stability

September 6, 2014
Anthony Schoettle
An aggressive year-round sales effort and the backing of the Indiana Pacers’ owner and top executive have pushed the Indiana Fever to profitability and helped the 15-year-old team become one of the WNBA’s model franchises.
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Indianapolis Downtown Inc. to go by new name

August 20, 2014
 IBJ Staff
Indianapolis Downtown Inc., a 21-year-old public-private promotional group, plans to do business under a new name as part of a strategic plan, it announced Wednesday morning.
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Carmel sports marketing firm plans headquarters expansion

August 19, 2014
U/S Sports Advisors said it will spend $1.1 million on an expansion at its Carmel headquarters, increasing employment by 36 jobs by the end of 2018.
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IU schools tackle new marketing strategies

August 10, 2014
Associated Press
Indiana University is taking steps to better market itself to students and donors, using a strategy more common to consumer products.
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Banks beckon wary millennials

August 2, 2014
Chris O'Malley
Institutions have uphill climb to build trust with generation scarred by financial crisis.
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Lilly reaches multiyear agreement to sponsor IMS race

July 15, 2014
 IBJ Staff
The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.
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ExactTarget acquisition boosted Indy's tech mojo, local execs say

July 11, 2014
Dan Human
Near the first anniversary of ExactTarget's $2.5 billion purchase by Salesforce.com, local tech gurus explain how the acquisition lifted all ships by bringing new prestige, investment and expertise to the city.
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Late Pacers slump didn't slow season-ticket renewalsRestricted Content

June 21, 2014
Anthony Schoettle
The season-ticket renewal rate for next season is around 93 percent, and season-ticket sales are 15 percent ahead of last season, said Todd Taylor, the team’s chief marketing and sales officer.
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Angie's List Grand Prix sponsorship targets service providers

June 21, 2014
Dennis Barbosa
It was no surprise that the Indianapolis Motor Speedway approached the Indianapolis-based consumer-review service about sponsorship of the Grand Prix of Indianapolis before the inaugural event in May. But the first response from Angie’s List CEO Bill Oesterle was no.
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Author John Green sees earnings boost as movie debut nears

May 31, 2014
Lou Harry
Indianapolis author John Green has sold more than 10.7 million copies of his novel "The Fault in Our Stars," suggesting royalty earnings of more than $6 million, before the movie deal and merchandise sales.
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Lilly's latest sales strategy: the soft sell

May 17, 2014
J.K. Wall
Eli Lilly and Co. thinks it has a secret weapon to return to growth. No, it’s not a new blockbuster drug—although Lilly will most likely have several new products hit the market this year and next. Rather, it’s an unorthodox, softer approach put into play by its U.S. sales force.
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Angie’s List namesake extends company brand with nationwide how-to segments

May 17, 2014
Chris O'Malley
Chief Marketing Officer Angie Hicks-Bowman spends an hour and a half each month recording consumer-advice segments hat are downloaded by more than 100 television stations around the country and incorporated into their own consumer news segments.
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Banks gathering all their clients' eggs into one basketRestricted Content

March 1, 2014
Chris O'Malley
Banks and credit unions facing more competition from online lenders—and now even from big-box stores offering financial products—are working harder to get a bigger piece of a customer’s wallet over the long haul.
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New state slogan clashes with city goal of cosmopolitan imageRestricted Content

February 28, 2014
Anthony Schoettle
The state tourism department’s new tag line, “Honest to Goodness Indiana,” is so folksy that some wonder whether there’s a disconnect between what it says about the state and how the city of Indianapolis is trying to distinguish itself.
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New ExactTarget software could connect everyday objects to InternetRestricted Content

February 1, 2014
Dan Human
The Indianapolis software developer is building technology for objects outside the typical computers, phones or tablets that marketers most often use to reach out to consumers, things like refrigerators, clothing and even toothbrushes.
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Angie’s List to offer service provider appRestricted Content

February 1, 2014
The company plans to offer an app by San Francisco-based vWorkApp that will allow members to interact more conveniently with service providers.
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Unintentional entrepreneur parlayed consumer-electronics savvy into PR firm

December 14, 2013
Chris O'Malley
Arland Communications, run by former Thomson Consumer Electronics spokesman Dave Arland, is the only area firm focused entirely on the $200 billion-plus annual consumer electronics market.
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Sales of NBA floor space off to slow start

December 3, 2013
Bloomberg News
The Indiana Pacers were the first NBA team to jump on the opportunity to sell advertising on the court. So far, just two other teams have followed suit.
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Digital marketer growing Indy headquarters

November 18, 2013
Dan Human
StrataBlue plans to hire 25 people in early 2014 as the firm adds services.
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Menard lawyers question Trump's value as spokeswoman

November 13, 2013
J.K. Wall
Attorneys for John Menard questioned how valuable Melania Trump actually is as a celebrity spokeswoman during an ongoing trial over a skincare marketing deal gone sour.
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Hamilton County tourism getting sweeping updateRestricted Content

November 9, 2013
Anthony Schoettle
Officials tout sophistication, Internet focus in attempt to shed folksy image.
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Klipsch bolsters marketing with rollout of Gig mini-speaker

November 9, 2013
Anthony Schoettle
The homegrown speaker and headphone maker Klipsch Group in recent weeks released a bevy of new products and launched a marketing campaign headlined by high-profile athletes and a rock band.
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Tech deal escalates battle of titans

October 26, 2013
Dan Human
The CEOs and of four cloud marketing companies--two national and two local--might make Indianapolis into a bridge between two feuding Silicon Valley giants. Or put the city in the middle of an aggressive arms race in one of the tech industry’s hottest markets—cloud marketing.
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ExactTarget's role expands at new parent firm

October 17, 2013
Dan Human
ExactTarget CEO Scott Dorsey and his team have taken the reins of the Marketing Cloud unit at Salesforce.com, a move that has analysts raving.
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  4. The question is, where could they build a new stadium? It seems in the past year, all the prime spots have been spoken for with potential projects. Maybe in the industrial wasteland area a block past Lucas Oil? I think it needs to be close to the core, if a new stadium is built.

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