Marketing

Local ad agency losing Simon work, cutting employees

October 4, 2013
Chris O'Malley
Publicis Indianapolis, one of the top-billing agencies in the city, will lose about eight employees. President Tom Hirschauer will step down to become a consultant.
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Local marketing firm signs deal with John Force Racing

September 23, 2013
Anthony Schoettle
Zionsville-based Just Marketing International has been hired to find replacements for $7 million in annual sponsorship deals that are expiring following this season.
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Gmail’s new 'Promotions' tab creates hurdle for email marketersRestricted Content

September 14, 2013
Dan Human
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
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Some ad execs unsure about Indiana's NYC campaign

September 4, 2013
Associated Press
The Indiana Economic Development Corp. began last month running 15-second advertisements twice an hour promoting the state on the CBS Super Screen in Times Square.
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Tech group to trumpet city's digital marketing niche

September 3, 2013
Dan Human
The tech community is rallying around an initiative to brand Indianapolis as the "marketing technology capital of the world," trading on the success of such firms as ExactTarget and Angie's List.
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TrendyMinds building a video production facilityRestricted Content

August 31, 2013
Staff Report
The facility will include a 16-foot cyclorama—a curved wall that presents the illusion of an endless landscape.
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Indiana splashes economic message on Times Square

August 29, 2013
 The Statehouse File
The state has taken its economic development efforts to Times Square in New York City, where a couple of 15-second ads promoting Indiana are shown every hour on a 26-foot wide digital screen.
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Colts' Luck playing catch-up as a pitchmanRestricted Content

August 17, 2013
Anthony Schoettle
While Indianapolis Colts quarterback Andrew Luck is exceeding off-the-chart expectations on the field heading into his second NFL season, some marketers think he’s underachieved as a corporate spokesman and product sponsor.
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Fastenal sponsorship deal draws NASCAR contractsRestricted Content

August 17, 2013
Anthony Schoettle
Vending machines aren’t the only reason the Fastenal brand is resonating.
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Newcomer banks slice into 'overheated' Indianapolis marketRestricted Content

August 3, 2013
Chris O'Malley
Newer entrants are chasing market share with convenient hours, quick decisions and narrower niches of customers.
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IndyCar racing to line up sponsors to replace Izod

July 13, 2013
Anthony Schoettle
The IndyCar Series’ quest to find a presenting sponsor that could eventually replace Izod as title sponsor—a task series officials earlier this year called their top sales priority—has taken a blow.
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NewsBlues blog takes dig at former news chief at WXINRestricted Content

July 13, 2013
Lee Rosenthal's new TV station in San Francisco was breathlessly promotional about its coverage of the Asiana Airlines crash.
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ExactTarget option gains approach $300MRestricted Content

June 8, 2013
Dan Human
xactTarget Inc.’s sale will swell the value of employee stock options to nearly $300 million—a windfall local tech experts expect will launch a wave of entrepreneurship over the next several years.
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ExactTarget sale caps success story; CEO mum on Indy work force

June 4, 2013
Greg Andrews, Dan Human, Bloomberg News
ExactTarget CEO Scott Dorsey said the company will remain “very committed to Indianapolis” after its $2.5 billion buyout by tech giant Salesforce.com, but he would not comment on potential changes to the local work force of more than 1,000 employees.
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DialAmerica plans local call center with 170 workers

May 29, 2013
 IBJ Staff
DialAmerica said Wednesday that it has opened the facility near Interstate 465 and Michigan Road on the city’s northwest side, giving the company 24 call centers in 14 different states.
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Indianapolis Indians seeking new ad agencyRestricted Content

May 25, 2013
 IBJ Staff
Indianapolis-based Hirons & Co. has held the contract for 10 years. But earlier this year, the Indians decided it was time to see if Hirons or another agency had new ideas.
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Slingshot is shifting aim away from SEO

May 11, 2013
Dan Human
After Google cracked down on some of the tools companies were using to improve their positions in search results, Indianapolis-based Slingshot SEO opted to launch a sister brand called Digital Relevance that will focus on earning media attention.
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Lawsuit threatens NCAA's amateur business model

May 11, 2013
Anthony Schoettle
On June 20, a California federal court will determine if an antitrust lawsuit brought by former UCLA basketball player Ed O’Bannon—who argues he should’ve been paid for the use of his likeness on game broadcasts and in EA Sports video games—can become a class action.
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Art imitates life in commercial based on Kosene family

May 7, 2013
Chris O'Malley
Former Indianapolis filmmaker Alex Kosene bases the story in a local advertising shoot for a Swiss watchmaker on his relationship with his developer dad.
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Young & Laramore launches all-digital campaign for Scotts

April 23, 2013
Chris O'Malley
The growing preference for online-based advertising, exemplified by Y&L's new campaign for the national lawn-care service, is helping sow the seeds of traditional media's decline.
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Digital marketers try to cut through clutterRestricted Content

April 13, 2013
Chris O'Malley
Element Three is among dozens of ad/marketing firms in the city that put digital marketing—in a dizzying array of formats and specialties—front-and-center. Often led by “millennial” types in their 20s and 30s to whom things like social media are second nature, they’re giving ensconced agencies a run for their money.
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Smartphone videos rewrite rules of customer researchRestricted Content

April 6, 2013
Chris O'Malley
Carmel-based Strategic Marketing & Research Inc. is among firms tapping the capabilities of video-enabled smartphones to gain insights into consumers’ thoughts and emotions. They’re doing this by having consumers use their phones to shoot a video diary of their product experiences.
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Graphic designer advises marketers on nuances of reaching LatinosRestricted Content

March 30, 2013
Chris O'Malley
Advertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
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ExactTarget lands on tech shopping list for buyout

March 30, 2013
Dan Human
ExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
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Running events proliferate; sponsor dollars pour inRestricted Content

March 18, 2013
Anthony Schoettle
The 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting demographics and rising interest have combined to generate strong sponsorship revenue.
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  1. I am not by any means judging whether this is a good or bad project. It's pretty simple, the developers are not showing a hardship or need for this economic incentive. It is a vacant field, the easiest for development, and the developer already has the money to invest $26 million for construction. If they can afford that, they can afford to pay property taxes just like the rest of the residents do. As well, an average of $15/hour is an absolute joke in terms of economic development. Get in high paying jobs and maybe there's a different story. But that's the problem with this ask, it is speculative and users are just not known.

  2. Shouldn't this be a museum

  3. I don't have a problem with higher taxes, since it is obvious that our city is not adequately funded. And Ballard doesn't want to admit it, but he has increased taxes indirectly by 1) selling assets and spending the money, 2) letting now private entities increase user fees which were previously capped, 3) by spending reserves, and 4) by heavy dependence on TIFs. At the end, these are all indirect tax increases since someone will eventually have to pay for them. It's mathematics. You put property tax caps ("tax cut"), but you don't cut expenditures (justifiably so), so you increase taxes indirectly.

  4. Marijuana is the safest natural drug grown. Addiction is never physical. Marijuana health benefits are far more reaching then synthesized drugs. Abbott, Lilly, and the thousands of others create poisons and label them as medication. There is no current manufactured drug on the market that does not pose immediate and long term threat to the human anatomy. Certainly the potency of marijuana has increased by hybrids and growing techniques. However, Alcohol has been proven to destroy more families, relationships, cause more deaths and injuries in addition to the damage done to the body. Many confrontations such as domestic violence and other crimes can be attributed to alcohol. The criminal activities and injustices that surround marijuana exists because it is illegal in much of the world. If legalized throughout the world you would see a dramatic decrease in such activities and a savings to many countries for legal prosecutions, incarceration etc in regards to marijuana. It indeed can create wealth for the government by collecting taxes, creating jobs, etc.... I personally do not partake. I do hope it is legalized throughout the world.

  5. Build the resevoir. If built this will provide jobs and a reason to visit Anderson. The city needs to do something to differentiate itself from other cities in the area. Kudos to people with vision that are backing this project.

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