- Home
- NEWS
- REGIONAL
- THIS WEEK'S PAPER
- BLOGS
- Multimedia
- OPINION
- A&E
- LISTS
- PEOPLE
- EVENTS
- Classifieds
- Subscribe
Marketing
Small firms using social media to tighten ties to customers
August 25, 2012
Andrea Muirragui DavisMore small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100
employees use social media, according to a 2012 survey from research firm SMB Group Inc.
MoreCarmel ad shop FatAtom prospers by defying norms
August 25, 2012
Anthony SchoettleIn a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue
increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
MoreIllinois lottery superintendent says Indiana taking flawed path
August 18, 2012
Kathleen McLaughlinThe Illinois Lottery is not a model Indiana should follow in seeking a private manager to boost revenue, according to Illinois’
own lottery chief. Hoosier Lottery officials say they’ve taken steps to avoid the problems Illinois had with its privatization
contract, but several key elements of the process mirror Illinois'.
MoreKellogg's rolls out IndyCar-branded cereal nationwide
August 18, 2012
Anthony SchoettleDirect-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
MoreIndianapolis Symphony Orchestra signs three-year deal with Hirons
August 18, 2012
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
MoreIndianapolis law firms ratchet up marketing to women
August 11, 2012
It’s out with sporting events and in with fashion shows as firms try to make female clients feel more welcome.
MoreChicago tourism push increases pressure on Indianapolis
August 4, 2012
Anthony SchoettleChicago tourism officials earlier this year unleashed a major advertising campaign that threatens to encroach on one of Indianapolis’
primary leisure travel segments. The Second City for the first time ever is marketing itself to other cities in the Midwest,
such as St. Louis and Cincinnati, that are key targets for Indianapolis.
More'Creating a vision' is job one for IDI’s new president
August 4, 2012
Dan HumanSherry Seiwert, former executive director of the Indiana Housing and Community Development Authority, begins Aug. 6 as president
of Indianapolis Downtown Inc., the group that charges itself with developing, maintaining and promoting the heart of the city.
MoreAngie's List shares plunge after wider quarterly loss
July 26, 2012
IBJ StaffAngie's List Inc. saw revenue jump 74 percent in the second quarter, but the Indianapolis-based contractor-ratings service
continued to see growing losses as the result of higher marketing expenses. The company's stock fell more than 10 percent
Thursday.
MoreHigh-stakes convention coming to Indianapolis
July 21, 2012
Anthony SchoettleTravel writers' annual meeting is a coup, but pressure is on to score a good impression
MoreLottery could expand to grow state's take
July 21, 2012
Kathleen McLaughlinThe $791 million Hoosier Lottery threw open bidding July 11 for a 10-year contract on marketing, sales and distribution services.
The lottery wants to be among the fastest-growing in the country, and it’s looking to the gambling industry to help
it reach that goal.
MoreGoogle unveils biz photo service in Indianapolis
June 26, 2012
Scott OlsonThe interactive virtual tour gives customers a glimpse of the layout and decor of a business without setting foot inside the
location. For St. Elmo Steak House, where the service was introduced locally, it was an easy sell.
MoreColts enlisting outside help to sell tickets
June 16, 2012
Anthony SchoettleStung by a 2-14 season and the departure of star quarterback Peyton Manning, the Indianapolis Colts this month hired Get Real
Sports Sales and six summer interns to help sell 3,000 season tickets that weren’t moving.
MoreCompendium moving its business beyond blogging software
June 16, 2012
Chris O'MalleyCompendium Software says there’s money to be made in creating a place where marketing content can be centralized and
repurposed and sent out via e-mail newsletters, social media channels and—of course—blogs.
MoreNew ads reflect IMS' more-aggressive sponsorship mindset
May 19, 2012
Anthony SchoettleThe Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time
ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
MoreCity aims to attract additional sponsors
May 12, 2012
Kathleen McLaughlinThird Street Partners, a marketing firm that hoped to land half a million dollars in corporate sponsorships for the city of
Indianapolis, has received a four-year contract extension to bring home red meat.
MoreNew Colts quarterback a 'marketer's dream'
May 5, 2012
Anthony SchoettleSports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer's
dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
MoreSkittles joins food brands that become part of tragedy
April 13, 2012
Associated PressIt could've been Starbursts, Twizzlers or Sour Patch Kids. But when Trayvon Martin was fatally shot, he happened to be
carrying a bag of Skittles.
MoreWill Manning remain an Indianapolis icon? It's his call
March 8, 2012
Kathleen McLaughlin, J.K. WallWhile Manning will likely always be remembered as an Indianapolis Colt, his time as informal city representative is over,
according to sports marketing experts. And it will be up to Manning whether he resumes the association after his retirement.
MoreLEADING QUESTIONS: Ad exec boils down rules for success
March 2, 2012
Mason King
Bruce Bryant founded Promotus Advertising with little experience as
an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent
and keeping a clear head.
IndyCar Series unveils four commercial deals
February 14, 2012
Anthony SchoettleAgreements with Firestone, Discover, Lids and Fuzzy’s Ultra Premium Vodka are indicators the open-wheel race series
is gaining speed, sports marketers said.
MoreMarketer applies engineering skills to lead creative firm
February 11, 2012
Ann FinchKathy Cabello left a lucrative IT career to start Cabello Associates Inc., a marketing consultancy celebrating its 10th anniversary
this year.
MoreLucas Oil gets brand boost from Super Bowl venue
February 5, 2012
Anthony SchoettleAny company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And
none will realize a bigger victory than California-based Lucas Oil Co.
MoreESPN pleased with Pan Am Plaza broadcast decision
February 3, 2012
Scott OlsonThe sports network originally considered broadcasting from Monument Circle, but chose the plaza because the location has Lucas
Oil Stadium as an ideal backdrop.
MoreMarketing firm plans downtown expansion, move
December 29, 2011
IBJ StaffIndianapolis-based marketing firm TrendyMinds plans to more than double its staff in the next two years, adding up to 20 jobs
as it moves into a former labor union hall downtown.
More
Sponsored by
ADVERTISEMENT
on Facebook & Twitter
on Facebook & Twitter
 Follow IBJ's Tweets on these topics: |
||
| @IBJNews | @Propertylines | @IBJTheScore |
| @IBJArts | @IBJHealthcare | @IBJDining |
| @IBJLists | @IBJSmallbiz | |
ADVERTISEMENT
Back to TopCopyright © All Rights Reserved. Privacy Policy | Terms of Use.
Design, CMS, Hosting & Web Development :: ePublishing.
Additional Hosting & Delivery by
Laura-the festivals and tastings are free. What does is strengthen the sense of community with activities. What are those empty lots doing for the Village? it's sad you can't see the good that this progress can do for the area. No one is requiring anyone to shop there. I guess you'd rather see a Dollar store move in or no, we'd rather see the property stand empty b/c change is out of the question.
Read down to the part about Brizzi. Someone needs to subpoena his "purchases" of Red RockPictures and Cellstar and his corresponding bank records, I mean c'mon, I'd like to see his alcohol usage records, too. http://diana-vice.blogspot.com/2011_01_01_archive.html
Wonder if my neighborhood can advertise our "retention" pond and act like it is a beach too?
a new record at the '11 salebration until they realized that it was a futile effort to get their crapwagon moter and crapwagon car up speed. And then they just quietly slunk off into the night and never spoke of it again. Nothing to see here folks.
millions for putting a company's bumper sticker on one of its Lolas. But you gotta take what you can get.