Marketing

ExactTarget lands on tech shopping list for buyout

March 30, 2013
Dan Human
ExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
More

Running events proliferate; sponsor dollars pour inRestricted Content

March 18, 2013
Anthony Schoettle
The 500 Festival Mini Marathon in May will once again focus Hoosier attention on distance running—a sport where shifting demographics and rising interest have combined to generate strong sponsorship revenue.
More

New economic development chiefs plan branding blitzRestricted Content

March 9, 2013
Kathleen McLaughlin
The state of Indiana will have a new brand, under a campaign the Indiana Economic Development Corp. plans to launch this summer. The campaign is one of a few tweaks that Commerce Secretary Victor Smith and IEDC President Eric Doden are making to Indiana’s job-growth strategy.
More

Marketer SmallBox helping clients improve their culturesRestricted Content

January 26, 2013
Andrea Muirragui Davis
In mid-2011, the staff of local Web marketing firm SmallBox began a period of self-reflection that allowed the team to identify its “North Star,” the purpose, mission and vision that keeps a company headed in the right direction. It's now spreading the word.
More

Digital marketer Raidious to add up to 75 downtown jobs

December 20, 2012
 IBJ Staff
The company, which currently has 20 Indianapolis employees, began its expansion this fall by leasing 2,800 square feet of office space in the Morrison Opera House, 47 S. Meridian St.
More

Hoosier Lottery hires ad agency for creative work

December 19, 2012
Anthony Schoettle
The Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising agency of record. Lottery officials have promised to increase marketing.
More

Central Indiana city looks to relax business sign rules

November 9, 2012
Associated Press
Greenfield officials are proposing new measures to relax the city's strict sign standards in an effort to be more friendly to businesses.
More

Startup answers call for better phone bankRestricted Content

October 20, 2012
Andrea Muirragui Davis
Noblesville-based VolunteerYourVoice is setting out to revolutionize phone banks with a Web app that allows advocacy groups to manage virtual campaigns, getting instant results from calls volunteers make through their home computers.
More

ExactTarget buys interactive marketing firms for $116M

October 12, 2012
 IBJ Staff
The newly public tech company said it paid $95.5 million for Atlanta-based Pardot LLC and $21 million for Indianapolis-based iGoDigital.
More

Resurgent Pacers see lift in ticket salesRestricted Content

October 6, 2012
Anthony Schoetle
The Indiana Pacers continued scoring long after last season ended in the second round of the NBA playoffs. The Pacers sales staff hit high-water marks during the off-season that the franchise hasn’t seen in five years. And with almost four weeks until the regular-season home opener Nov. 3, the Pacers are shooting for more.
More

IndyCar execs say distractions mask progressRestricted Content

October 6, 2012
Anthony Schoettle
IndyCar Series officials insist the open-wheel circuit is on the right track despite a drop in its television ratings, tepid attendance and persistent rumors that it will be sold and its CEO will be fired.
More

Hospital loyalty low among patients in central IndianaRestricted Content

September 29, 2012
Scott Olson
Regenstrief study finds many visit two different facilities within year’s time.
More

WEB REVIEW: The clickable, trackable, lovable nature of e-mail marketing

September 29, 2012
Jim Cota
E-mail boasts so many traits that marketers need and want that it should be the No. 1 crush for all of them.
More

Ivy Tech battles enrollment dip by promoting its lower tuition

September 22, 2012
J.K. Wall
This summer, Ivy Tech Community College rolled out a nearly $1 million marketing campaign that stressed the school's affordability versus other higher education options. The message appears to have hit home. What looked like an impending 15-percent reduction in fall enrollment ended up at just under 5 percent.
More

Gregg's media consultant specializes in off-beat adsRestricted Content

September 22, 2012
Virginia-based strategist has been involved in high-profile races across the country.
More

MillerWhite signs slew of new clients in last six monthsRestricted Content

September 15, 2012
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
More

Eli Lilly aims to ramp up social media presenceRestricted Content

September 8, 2012
J.K. Wall
The drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its employees—without running afoul of regulators.
More

Small firms using social media to tighten ties to customersRestricted Content

August 25, 2012
Andrea Muirragui Davis
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
More

Carmel ad shop FatAtom prospers by defying norms

August 25, 2012
Anthony Schoettle
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
More

Illinois lottery superintendent says Indiana taking flawed path

August 18, 2012
Kathleen McLaughlin
The Illinois Lottery is not a model Indiana should follow in seeking a private manager to boost revenue, according to Illinois’ own lottery chief. Hoosier Lottery officials say they’ve taken steps to avoid the problems Illinois had with its privatization contract, but several key elements of the process mirror Illinois'.
More

Kellogg's rolls out IndyCar-branded cereal nationwideRestricted Content

August 18, 2012
Anthony Schoettle
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
More

Indianapolis Symphony Orchestra signs three-year deal with HironsRestricted Content

August 18, 2012
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
More

Indianapolis law firms ratchet up marketing to womenRestricted Content

August 11, 2012
It’s out with sporting events and in with fashion shows as firms try to make female clients feel more welcome.
More

Chicago tourism push increases pressure on IndianapolisRestricted Content

August 4, 2012
Anthony Schoettle
Chicago tourism officials earlier this year unleashed a major advertising campaign that threatens to encroach on one of Indianapolis’ primary leisure travel segments. The Second City for the first time ever is marketing itself to other cities in the Midwest, such as St. Louis and Cincinnati, that are key targets for Indianapolis.
More

'Creating a vision' is job one for IDI’s new presidentRestricted Content

August 4, 2012
Dan Human
Sherry Seiwert, former executive director of the Indiana Housing and Community Development Authority, begins Aug. 6 as president of Indianapolis Downtown Inc., the group that charges itself with developing, maintaining and promoting the heart of the city.
More
Page  << 1 2 3 4 5 6 7 8 9 10 >> pager
Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
ADVERTISEMENT