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Marketing
Zionsville-based Just Marketing signs deal with Nissan
December 17, 2011
IBJ StaffFinancial terms of the deal were not disclosed, but motorsports business experts estimated it’s probably worth $1 million
to $5 million a year.
MoreInjury stalls Manning's lucrative marketing career
November 5, 2011
Anthony SchoettleSince Peyton Manning underwent neck surgery in early September, gone are almost all the television, print, billboard and myriad
other commercials featuring the Indianapolis Colts quarterback.
MoreCalifornia startup says it will create 1,200 local jobs
October 25, 2011
Cory SchoutenA California startup company that hopes to manufacture trucks outfitted with giant video screens expects to hire 1,200 employees
to staff a new 125,000-square-foot production facility near 86th Street and Georgetown Road.
MoreMarketing firm 5MetaCom focuses on clients with technical needs
October 22, 2011
Anthony SchoettleOwner Chris Wirthwein insists the Carmel firm with growing billings serves Indiana companies within a two-hour drive.
MoreMarketing firm TrendyMinds moving to Market Street
October 19, 2011
The company has purchased a former labor union hall building and plans to invest $1 million to refurbish the property before
moving in early next year.
MoreGroupon miscue menaces downtown restaurant
October 17, 2011
Chris O'MalleyCreation Cafe said Chicago online coupon company Groupon offered discounts it didn't agree to give. Groupon says it had
a signed contract.
MoreIndyCar Series rolling dice in Las Vegas
October 12, 2011
Anthony SchoettleIndyCar Series CEO Randy Bernard, who took over the race, expects up to 70,000 fans and a sell-out of 121 luxury suites for
season-ending event.
MoreMarketing firm MB2 Advertising lands high-profile global account
October 1, 2011
IBJ StaffThe local firm will provide Georgia-based EyeLevel Interactive with a variety of media services.
MoreMiles Design to help market Heartland Film Festival
September 24, 2011
IBJ StaffAs Heartland’s branding agency, the agency will lead efforts to increase awareness of Heartland events, as well as its
overall mission.
MoreIrsay blazing a trail through Twitter
September 17, 2011
Anthony SchoettleThe Indianapolis Colts' Jim Irsay is among only a handful of NFL owners tweeting and has three times as many followers as
such high-profile owners as the Dallas Cowboys’ Jerry Jones. His offbeat tweets are seen as marketing genius by some.
Others wonder if they ramble a bit too far out of bounds or undermine Irsay's staff.
MoreShank honored for work on Japanese exhibit
August 13, 2011
IBJ StaffThe firm worked with the Japan-America Society of Indiana on promotion of the “Bridges To Japan” exhibit at the
2010 Indiana State Fair.
MoreCrown Royal signs on as Brickyard 400 title sponsor
July 28, 2011
Anthony SchoettleSources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway
officials struggling to stop attendance declines at the NASCAR race.
MoreIU Health name change means business for tech firms
July 23, 2011
Chris O'MalleyClarian Health’s recent rebranding to Indiana University Health has been good business for at least three companies
in Indianapolis’ so-called measured-marketing sector. Such firms help a company overhaul its website and make changes
to the “tweetosphere” and other social media channels.
MoreNew Indianapolis tourism chief calls for bigger marketing budget
July 23, 2011
Anthony SchoettleIn an interview with Indianapolis Business Journal reporter Anthony Schoettle, Leonard Hoops, the incoming CEO of
the Indianapolis Convention & Visitors Association, says Indianapolis warrants its own brand.
MoreInvestor boosts Just Marketing's pursuit of F1 business
July 16, 2011
Anthony SchoettleMotorsports marketing guru Zak Brown believes selling about a fourth of his business to a London-based company will help fuel
his phenomenal growth in the sponsorship business of Europe's Formula One racing.
MoreHorizon League scores five-year deal with IMG
July 16, 2011
IBJ StaffIMG College, a division of New York-based IMG Worldwide, will be the locally based college sports league's exclusive multimedia
partner.
MoreCommunications giant WPP buys stake in Just Marketing
July 11, 2011
Anthony SchoettleOne of the world’s largest communications firms has acquired a stake in Just Marketing International, a locally based
motorsports marketing firm that has been valued at about $100 million.
MoreMiles & Brinson nabs Crossroads Industrial account
July 9, 2011
IBJ StaffThe agency will handle marketing, public communications and media relations for the division of Easter Seals Crossroads.
MoreIndianapolis ad firm helps Sun King Brewing launch app
June 11, 2011
IBJ StaffBrewery wants relevant platform for its social media outreach.
MoreTeams scramble to please sponsors during race week
May 25, 2011
Kathleen McLaughlinAndretti Autosport's purchase of an Indy 500 ride for bumped driver Ryan Hunter-Reay is an extreme example of the influence
sponsors wield in the sport, but it's not unusual for motorsports teams to wheel and deal during race week.
MoreIU Health name meets little resistance in Purdue country
April 30, 2011
Marc D. AllanTippecanoe County residents may despise Indiana University sports teams, but they seem to have had no problem welcoming IU
to their community to provide health care.
MoreIndyCar Series makes deal with popular Facebook game
April 25, 2011
Anthony SchoettleIndianapolis Motor Speedway landmarks and the cars of 13 open-wheel drivers are being featured in a game with 8 million nationwide
players.
MoreSix faces behind Indianapolis business Twitter handles
April 9, 2011
Gabrielle PoshadloMeet the people who tweet for Indianapolis Symphony Orchestra, AAA, Butler University and other local businesses.
MoreMiller Brooks fattens client roster
April 9, 2011
IBJ StaffThe Zionsville marketing agency recently signed deals with Michigan-based Masco Cabinetry, North Carolina-based BASF, Indianapolis-based
Beckman Coulter and California-based HD Supply.
MoreNew York firm wins Steak n Shake ad account
March 29, 2011
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million
advertising account, ending about two years of uncertainty surrounding its marketing efforts.
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It's also across the street from Fogo de Chao and Morton's....
Yep, the haters are trying to make good news bad. I guess it is hard to get people to believe the series is dying when they are gaining new sponsors.
David Copperfield! I remember watching his specials on TV when I was little.
Don't forget this is next to an MMA gym, a pawn shop, and some abandoned spaces.
Good project for Zionsville - A group who has owned the property for many years has waited and worked patiently to bring highest and best use development to a major corridor, and mix that in with the great downtown you have. Win Win. All the Best to Pittman Partners and Zionsville.