Marketing

Hoosier Lottery hires ad agency for creative work

December 19, 2012
Anthony Schoettle
The Hoosier Lottery announced Wednesday it has hired Mortenson Safar Kim (formerly MeyerWallis) as its new creative advertising agency of record. Lottery officials have promised to increase marketing.
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Central Indiana city looks to relax business sign rules

November 9, 2012
Associated Press
Greenfield officials are proposing new measures to relax the city's strict sign standards in an effort to be more friendly to businesses.
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Startup answers call for better phone bankRestricted Content

October 20, 2012
Andrea Muirragui Davis
Noblesville-based VolunteerYourVoice is setting out to revolutionize phone banks with a Web app that allows advocacy groups to manage virtual campaigns, getting instant results from calls volunteers make through their home computers.
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ExactTarget buys interactive marketing firms for $116M

October 12, 2012
 IBJ Staff
The newly public tech company said it paid $95.5 million for Atlanta-based Pardot LLC and $21 million for Indianapolis-based iGoDigital.
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Resurgent Pacers see lift in ticket salesRestricted Content

October 6, 2012
Anthony Schoetle
The Indiana Pacers continued scoring long after last season ended in the second round of the NBA playoffs. The Pacers sales staff hit high-water marks during the off-season that the franchise hasn’t seen in five years. And with almost four weeks until the regular-season home opener Nov. 3, the Pacers are shooting for more.
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IndyCar execs say distractions mask progressRestricted Content

October 6, 2012
Anthony Schoettle
IndyCar Series officials insist the open-wheel circuit is on the right track despite a drop in its television ratings, tepid attendance and persistent rumors that it will be sold and its CEO will be fired.
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Hospital loyalty low among patients in central IndianaRestricted Content

September 29, 2012
Scott Olson
Regenstrief study finds many visit two different facilities within year’s time.
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WEB REVIEW: The clickable, trackable, lovable nature of e-mail marketing

September 29, 2012
Jim Cota
E-mail boasts so many traits that marketers need and want that it should be the No. 1 crush for all of them.
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Ivy Tech battles enrollment dip by promoting its lower tuition

September 22, 2012
J.K. Wall
This summer, Ivy Tech Community College rolled out a nearly $1 million marketing campaign that stressed the school's affordability versus other higher education options. The message appears to have hit home. What looked like an impending 15-percent reduction in fall enrollment ended up at just under 5 percent.
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Gregg's media consultant specializes in off-beat adsRestricted Content

September 22, 2012
Virginia-based strategist has been involved in high-profile races across the country.
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MillerWhite signs slew of new clients in last six monthsRestricted Content

September 15, 2012
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
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Eli Lilly aims to ramp up social media presenceRestricted Content

September 8, 2012
J.K. Wall
The drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its employees—without running afoul of regulators.
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Small firms using social media to tighten ties to customersRestricted Content

August 25, 2012
Andrea Muirragui Davis
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
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Carmel ad shop FatAtom prospers by defying normsRestricted Content

August 25, 2012
Anthony Schoettle
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
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Illinois lottery superintendent says Indiana taking flawed path

August 18, 2012
Kathleen McLaughlin
The Illinois Lottery is not a model Indiana should follow in seeking a private manager to boost revenue, according to Illinois’ own lottery chief. Hoosier Lottery officials say they’ve taken steps to avoid the problems Illinois had with its privatization contract, but several key elements of the process mirror Illinois'.
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Kellogg's rolls out IndyCar-branded cereal nationwideRestricted Content

August 18, 2012
Anthony Schoettle
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
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Indianapolis Symphony Orchestra signs three-year deal with HironsRestricted Content

August 18, 2012
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
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Indianapolis law firms ratchet up marketing to womenRestricted Content

August 11, 2012
It’s out with sporting events and in with fashion shows as firms try to make female clients feel more welcome.
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Chicago tourism push increases pressure on IndianapolisRestricted Content

August 4, 2012
Anthony Schoettle
Chicago tourism officials earlier this year unleashed a major advertising campaign that threatens to encroach on one of Indianapolis’ primary leisure travel segments. The Second City for the first time ever is marketing itself to other cities in the Midwest, such as St. Louis and Cincinnati, that are key targets for Indianapolis.
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'Creating a vision' is job one for IDI’s new presidentRestricted Content

August 4, 2012
Dan Human
Sherry Seiwert, former executive director of the Indiana Housing and Community Development Authority, begins Aug. 6 as president of Indianapolis Downtown Inc., the group that charges itself with developing, maintaining and promoting the heart of the city.
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Angie's List shares plunge after wider quarterly loss

July 26, 2012
 IBJ Staff
Angie's List Inc. saw revenue jump 74 percent in the second quarter, but the Indianapolis-based contractor-ratings service continued to see growing losses as the result of higher marketing expenses. The company's stock fell more than 10 percent Thursday.
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High-stakes convention coming to IndianapolisRestricted Content

July 21, 2012
Anthony Schoettle
Travel writers' annual meeting is a coup, but pressure is on to score a good impression
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Lottery could expand to grow state's take

July 21, 2012
Kathleen McLaughlin
The $791 million Hoosier Lottery threw open bidding July 11 for a 10-year contract on marketing, sales and distribution services. The lottery wants to be among the fastest-growing in the country, and it’s looking to the gambling industry to help it reach that goal.
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Google unveils biz photo service in Indianapolis

June 26, 2012
Scott Olson
The interactive virtual tour gives customers a glimpse of the layout and decor of a business without setting foot inside the location. For St. Elmo Steak House, where the service was introduced locally, it was an easy sell.
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Colts enlisting outside help to sell ticketsRestricted Content

June 16, 2012
Anthony Schoettle
Stung by a 2-14 season and the departure of star quarterback Peyton Manning, the Indianapolis Colts this month hired Get Real Sports Sales and six summer interns to help sell 3,000 season tickets that weren’t moving.
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  1. These liberals are out of control. They want to drive our economy into the ground and double and triple our electric bills. Sierra Club, stay out of Indy!

  2. These activist liberal judges have gotten out of control. Thankfully we have a sensible supreme court that overturns their absurd rulings!

  3. Maybe they shouldn't be throwing money at the IRL or whatever they call it now. Probably should save that money for actual operations.

  4. For you central Indiana folks that don't know what a good pizza is, Aurelio's will take care of that. There are some good pizza places in central Indiana but nothing like this!!!

  5. I am troubled with this whole string of comments as I am not sure anyone pointed out that many of the "high paying" positions have been eliminated identified by asterisks as of fiscal year 2012. That indicates to me that the hospitals are making responsible yet difficult decisions and eliminating heavy paying positions. To make this more problematic, we have created a society of "entitlement" where individuals believe they should receive free services at no cost to them. I have yet to get a house repair done at no cost nor have I taken my car that is out of warranty for repair for free repair expecting the government to pay for it even though it is the second largest investment one makes in their life besides purchasing a home. Yet, we continue to hear verbal and aggressive abuse from the consumer who expects free services and have to reward them as a result of HCAHPS surveys which we have no influence over as it is 3rd party required by CMS. Peel the onion and get to the root of the problem...you will find that society has created the problem and our current political landscape and not the people who were fortunate to lead healthcare in the right direction before becoming distorted. As a side note, I had a friend sit in an ED in Canada for nearly two days prior to being evaluated and then finally...3 months later got a CT of the head. You pay for what you get...

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