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Marketing
LEADING QUESTIONS: Startup a study in quick growth
March 23, 2011
Mason King
Vicki Bohlsen explains how her solo PR firm with $25,000 in seed money grew to 14 employees with $780,000 in revenue
in one year.
Local lawyer's connection to the greats runs deep
February 26, 2011
Scott OlsonWhat do Johnny Unitas, Vince Lombardi and Babe Ruth have in common? Indianapolis intellectual property attorney Jonathan Faber.
MoreLocal firm making noise with app for radio stations
February 24, 2011
Scott OlsonBoost Media & Entertainment's MyStationApp targets independent radio stations such as WTTS-FM 92.3 in Bloomington, which is
having success with the product.
MoreIndianapolis' 'well-designed' flag flies below radar
February 19, 2011
Gabrielle PoshadloThe Indianapolis city flag turns 50 next year, but considering that urban design experts note the flag isn’t exactly
plastered all over town, it’s probably a safe bet this is one golden birthday that won’t be much of a party.
MoreJust Marketing International expands in Daytona, Charlotte
February 19, 2011
IBJ StaffThe local motorsports marketing firm employs about 90 in its Zionsville office.
MoreGAHL: Corporate travel will follow Super Bowl in Indianapolis
February 12, 2011
Chris GahlCity has a strategy to pitch Indianapolis to honchos.
MoreMarketing entrepreneur's career takes healthy turn
February 12, 2011
Gabrielle PoshadloA rejuvenating massage and facial were the inspiration for Jennifer Rubenstein to found Simply Well LLC, a marketing business
that launched the Simply Well Book in September. The book features offers from 46 locally owned salons, organic markets, yoga
studios and similar businesses.
MoreCandy Dynamics expands Nuclear Sludge recall
January 31, 2011
IBJ StaffCarmel-based Candy Dynamics has expanded a voluntary recall of its Toxic Waste brand Nuclear Sludge products because they
may contain too much lead.
MoreFlorida marketing firm suing IRL over Izod contract
January 31, 2011
Scott OlsonFlorida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions
of dollars in fees relating to its role in landing Izod as a title sponsor.
MoreMini Thin marketer slapped with suit
January 29, 2011
Kathleen McLaughlinA Carmel man whose Mini Thin dietary supplement was sold through convenience stores nationwide before the government banned
its active ingredient now faces allegations of bankruptcy fraud.
MoreMainGate signs three-year pact with Churchill Downs
January 21, 2011
IBJ StaffFor the Kentucky Derby, the Indianapolis-based retail and merchandising firm is providing licensed goods, handling official
off-site retail locations and launching a new e-commerce website.
MoreHoosier State Press Association revamps co-op advertising
January 15, 2011
Kathleen McLaughlinThe press association hired a former marketing director for Columbus-based Home News Enterprises in late 2009 to spearhead
the service.
MoreJackson Group acquired by Houston company
January 3, 2011
Indianapolis-based The Jackson Group had 132 employees in mid-2010, ranking it the sixth-largest woman-owned business in the
area, according to IBJ research.
MoreRicker rebranding 17 Indianapolis convenience stores
December 21, 2010
Cory SchoutenAnderson-based Ricker Oil Co. is changing the name on the ampm shops, which it acquired in 2008 from a division of oil giant
BP, to match the remainder of its 50 Indiana stores.
MoreIzod claims 350-percent return from IndyCar Series
December 4, 2010
Anthony SchoettleIzod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among
25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
MorePenske signs Meijer to multiyear sponsorship deal
December 4, 2010
IBJ StaffThe Meijer grocery store chain will join Penske as a sponsor of its three-car IndyCar Series program, beginning with the 2011
season.
MoreRaidious aims to feed online marketing beast
November 27, 2010
Chris O'MalleyUpstart firm helps its clients meet onerous content demands of social media, other online marketing channels.
MoreExactTarget aims to deliver ads through new channels
November 6, 2010
Chris O'MalleyE-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s
announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices,
Facebook and Twitter.
MoreSpeedway bolsters staff as Indy 500 centennial nears
November 6, 2010
Anthony SchoettleIMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
MoreMarsh rolls out new name at certain stores
November 4, 2010
Francesca JaroszThe name change could be part of a strategy to rebrand Hometown Markets and make them more appealing for an eventual sale.
MoreGroup says billboard companies rejected anti-Lilly ad
November 3, 2010
Scott OlsonSan Francisco-based Breast Cancer Action wanted its message, "Eli Lilly is making us sick. Tell them to stop," posted on local
billboards. But numerous sign companies refused, the group said.
MoreHendricks County launches tourism campaign
October 27, 2010
Andrea Muirragui DavisSix months into a $750,000 plan to increase Hendricks County’s profile as a tourist destination, officials say group
travel has doubled and hotel occupancy is up almost 3 percentage points—before an end-of-the-year push to get travelers
to “Spend the Holidays in Hendricks County.”
MoreMainGate signs merchandising deal with U.S. Golf Association
October 23, 2010
IBJ StaffThe local firm will operate the USGA's catalog and online merchandise programs.
MoreInternational Center of Indianapolis hires Hetrick to retool branding
October 23, 2010
IBJ StaffThe communications firm will develop a branding campaign and work on the center's website.
MoreState files more complaints against vanity publisher
October 15, 2010
J.K. WallThe Indiana Attorney General alleges David W. Caswell and New Century Publishing were paid more than $86,000 by 40 consumers
for services never rendered.
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I'm sure there are others, but his name automatically came to my mind
Houdini
magician on the court
STEVE MARTIN - funny magic
It has to be Houdini!