Marketing

Compendium moving its business beyond blogging softwareRestricted Content

June 16, 2012
Chris O'Malley
Compendium Software says there’s money to be made in creating a place where marketing content can be centralized and repurposed and sent out via e-mail newsletters, social media channels and—of course—blogs.
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New ads reflect IMS' more-aggressive sponsorship mindsetRestricted Content

May 19, 2012
Anthony Schoettle
The Indianapolis Motor Speedway is selling advertising along the world-famous, 103-year-old race course for the first time ever, a break with tradition that promises to boost its financial firepower as racetracks nationwide are struggling.
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City aims to attract additional sponsorsRestricted Content

May 12, 2012
Kathleen McLaughlin
Third Street Partners, a marketing firm that hoped to land half a million dollars in corporate sponsorships for the city of Indianapolis, has received a four-year contract extension to bring home red meat.
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New Colts quarterback a 'marketer's dream'Restricted Content

May 5, 2012
Anthony Schoettle
Sports marketers call the genuineness and awe-shucks personality of new Indianapolis Colts quarterback Andrew luck a marketer's dream. The line is forming to forge both for-profit and not-for-profit partnerships with the No. 1 NFL draft pick.
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Skittles joins food brands that become part of tragedy

April 13, 2012
Associated Press
It could've been Starbursts, Twizzlers or Sour Patch Kids. But when Trayvon Martin was fatally shot, he happened to be carrying a bag of Skittles.
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Will Manning remain an Indianapolis icon? It's his call

March 8, 2012
Kathleen McLaughlin, J.K. Wall
While Manning will likely always be remembered as an Indianapolis Colt, his time as informal city representative is over, according to sports marketing experts. And it will be up to Manning whether he resumes the association after his retirement.
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LEADING QUESTIONS: Ad exec boils down rules for success

March 2, 2012
Mason King
LQ_Bryant_WatchVideoBruce Bryant founded Promotus Advertising with little experience as an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent and keeping a clear head.
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IndyCar Series unveils four commercial deals

February 14, 2012
Anthony Schoettle
Agreements with Firestone, Discover, Lids and Fuzzy’s Ultra Premium Vodka are indicators the open-wheel race series is gaining speed, sports marketers said.
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Marketer applies engineering skills to lead creative firmRestricted Content

February 11, 2012
Ann Finch
Kathy Cabello left a lucrative IT career to start Cabello Associates Inc., a marketing consultancy celebrating its 10th anniversary this year.
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Lucas Oil gets brand boost from Super Bowl venue

February 5, 2012
Anthony Schoettle
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
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ESPN pleased with Pan Am Plaza broadcast decision

February 3, 2012
Scott Olson
The sports network originally considered broadcasting from Monument Circle, but chose the plaza because the location has Lucas Oil Stadium as an ideal backdrop.
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Marketing firm plans downtown expansion, move

December 29, 2011
 IBJ Staff
Indianapolis-based marketing firm TrendyMinds plans to more than double its staff in the next two years, adding up to 20 jobs as it moves into a former labor union hall downtown.
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Fieldhouse gets Bankers Life name

December 22, 2011
Francesca Jarosz
It will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial for sticking with the $20 million naming-rights deal despite tough times.
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Zionsville-based Just Marketing signs deal with NissanRestricted Content

December 17, 2011
 IBJ Staff
Financial terms of the deal were not disclosed, but motorsports business experts estimated it’s probably worth $1 million to $5 million a year.
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Injury stalls Manning's lucrative marketing careerRestricted Content

November 5, 2011
Anthony Schoettle
Since Peyton Manning underwent neck surgery in early September, gone are almost all the television, print, billboard and myriad other commercials featuring the Indianapolis Colts quarterback.
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California startup says it will create 1,200 local jobs

October 25, 2011
Cory Schouten
A California startup company that hopes to manufacture trucks outfitted with giant video screens expects to hire 1,200 employees to staff a new 125,000-square-foot production facility near 86th Street and Georgetown Road.
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Marketing firm 5MetaCom focuses on clients with technical needsRestricted Content

October 22, 2011
Anthony Schoettle
Owner Chris Wirthwein insists the Carmel firm with growing billings serves Indiana companies within a two-hour drive.
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Marketing firm TrendyMinds moving to Market Street

October 19, 2011
The company has purchased a former labor union hall building and plans to invest $1 million to refurbish the property before moving in early next year.
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Groupon miscue menaces downtown restaurant

October 17, 2011
Chris O'Malley
Creation Cafe said Chicago online coupon company Groupon offered discounts it didn't agree to give. Groupon says it had a signed contract.
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IndyCar Series rolling dice in Las Vegas

October 12, 2011
Anthony Schoettle
IndyCar Series CEO Randy Bernard, who took over the race, expects up to 70,000 fans and a sell-out of 121 luxury suites for season-ending event.
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Marketing firm MB2 Advertising lands high-profile global accountRestricted Content

October 1, 2011
 IBJ Staff
The local firm will provide Georgia-based EyeLevel Interactive with a variety of media services.
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Miles Design to help market Heartland Film FestivalRestricted Content

September 24, 2011
 IBJ Staff
As Heartland’s branding agency, the agency will lead efforts to increase awareness of Heartland events, as well as its overall mission.
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Irsay blazing a trail through TwitterRestricted Content

September 17, 2011
Anthony Schoettle
The Indianapolis Colts' Jim Irsay is among only a handful of NFL owners tweeting and has three times as many followers as such high-profile owners as the Dallas Cowboys’ Jerry Jones. His offbeat tweets are seen as marketing genius by some. Others wonder if they ramble a bit too far out of bounds or undermine Irsay's staff.
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Shank honored for work on Japanese exhibitRestricted Content

August 13, 2011
 IBJ Staff
The firm worked with the Japan-America Society of Indiana on promotion of the “Bridges To Japan” exhibit at the 2010 Indiana State Fair.
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Crown Royal signs on as Brickyard 400 title sponsor

July 28, 2011
Anthony Schoettle
Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
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  1. Those of you yelling to deport them all should at least understand that the law allows minors (if not from a bordering country) to argue for asylum. If you don't like the law, you can petition Congress to change it. But you can't blindly scream that they all need to be deported now, unless you want your government to just decide which laws to follow and which to ignore.

  2. 52,000 children in a country with a population of nearly 300 million is decimal dust or a nano-amount of people that can be easily absorbed. In addition, the flow of children from central American countries is decreasing. BL - the country can easily absorb these children while at the same time trying to discourage more children from coming. There is tension between economic concerns and the values of Judeo-Christian believers. But, I cannot see how the economic argument can stand up against the values of the believers, which most people in this country espouse (but perhaps don't practice). The Governor, who is an alleged religious man and a family man, seems to favor the economic argument; I do not see how his position is tenable under the circumstances. Yes, this is a complicated situation made worse by politics but....these are helpless children without parents and many want to simply "ship" them back to who knows where. Where are our Hoosier hearts? I thought the term Hoosier was synonymous with hospitable.

  3. Illegal aliens. Not undocumented workers (too young anyway). I note that this article never uses the word illegal and calls them immigrants. Being married to a naturalized citizen, these people are criminals and need to be deported as soon as humanly possible. The border needs to be closed NOW.

  4. Send them back NOW.

  5. deport now

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