Marketing

New Indianapolis tourism chief calls for bigger marketing budgetRestricted Content

July 23, 2011
Anthony Schoettle
In an interview with Indianapolis Business Journal reporter Anthony Schoettle, Leonard Hoops, the incoming CEO of the Indianapolis Convention & Visitors Association, says Indianapolis warrants its own brand.
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Investor boosts Just Marketing's pursuit of F1 businessRestricted Content

July 16, 2011
Anthony Schoettle
Motorsports marketing guru Zak Brown believes selling about a fourth of his business to a London-based company will help fuel his phenomenal growth in the sponsorship business of Europe's Formula One racing.
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Horizon League scores five-year deal with IMGRestricted Content

July 16, 2011
 IBJ Staff
IMG College, a division of New York-based IMG Worldwide, will be the locally based college sports league's exclusive multimedia partner.
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Communications giant WPP buys stake in Just Marketing

July 11, 2011
Anthony Schoettle
One of the world’s largest communications firms has acquired a stake in Just Marketing International, a locally based motorsports marketing firm that has been valued at about $100 million.
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Miles & Brinson nabs Crossroads Industrial accountRestricted Content

July 9, 2011
 IBJ Staff
The agency will handle marketing, public communications and media relations for the division of Easter Seals Crossroads.
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Indianapolis ad firm helps Sun King Brewing launch appRestricted Content

June 11, 2011
 IBJ Staff
Brewery wants relevant platform for its social media outreach.
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Teams scramble to please sponsors during race week

May 25, 2011
Kathleen McLaughlin
Andretti Autosport's purchase of an Indy 500 ride for bumped driver Ryan Hunter-Reay is an extreme example of the influence sponsors wield in the sport, but it's not unusual for motorsports teams to wheel and deal during race week.
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IU Health name meets little resistance in Purdue countryRestricted Content

April 30, 2011
Marc D. Allan
Tippecanoe County residents may despise Indiana University sports teams, but they seem to have had no problem welcoming IU to their community to provide health care.
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IndyCar Series makes deal with popular Facebook game

April 25, 2011
Anthony Schoettle
Indianapolis Motor Speedway landmarks and the cars of 13 open-wheel drivers are being featured in a game with 8 million nationwide players.
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Six faces behind Indianapolis business Twitter handles

April 9, 2011
Gabrielle Poshadlo
Meet the people who tweet for Indianapolis Symphony Orchestra, AAA, Butler University and other local businesses.
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Miller Brooks fattens client roster

April 9, 2011
 IBJ Staff
The Zionsville marketing agency recently signed deals with Michigan-based Masco Cabinetry, North Carolina-based BASF, Indianapolis-based Beckman Coulter and California-based HD Supply.
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New York firm wins Steak n Shake ad account

March 29, 2011
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
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LEADING QUESTIONS: Startup a study in quick growth

March 23, 2011
Mason King
LQ_Bohlsen_Watch_videoVicki Bohlsen explains how her solo PR firm with $25,000 in seed money grew to 14 employees with $780,000 in revenue in one year.
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Local lawyer's connection to the greats runs deep

February 26, 2011
Scott Olson
What do Johnny Unitas, Vince Lombardi and Babe Ruth have in common? Indianapolis intellectual property attorney Jonathan Faber.
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Local firm making noise with app for radio stations

February 24, 2011
Scott Olson
Boost Media & Entertainment's MyStationApp targets independent radio stations such as WTTS-FM 92.3 in Bloomington, which is having success with the product.
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Indianapolis' 'well-designed' flag flies below radarRestricted Content

February 19, 2011
Gabrielle Poshadlo
The Indianapolis city flag turns 50 next year, but considering that urban design experts note the flag isn’t exactly plastered all over town, it’s probably a safe bet this is one golden birthday that won’t be much of a party.
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Just Marketing International expands in Daytona, Charlotte

February 19, 2011
 IBJ Staff
The local motorsports marketing firm employs about 90 in its Zionsville office.
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GAHL: Corporate travel will follow Super Bowl in IndianapolisRestricted Content

February 12, 2011
Chris Gahl
City has a strategy to pitch Indianapolis to honchos.
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Marketing entrepreneur's career takes healthy turnRestricted Content

February 12, 2011
Gabrielle Poshadlo
A rejuvenating massage and facial were the inspiration for Jennifer Rubenstein to found Simply Well LLC, a marketing business that launched the Simply Well Book in September. The book features offers from 46 locally owned salons, organic markets, yoga studios and similar businesses.
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Candy Dynamics expands Nuclear Sludge recall

January 31, 2011
 IBJ Staff
Carmel-based Candy Dynamics has expanded a voluntary recall of its Toxic Waste brand Nuclear Sludge products because they may contain too much lead.
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Florida marketing firm suing IRL over Izod contract

January 31, 2011
Scott Olson
Florida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions of dollars in fees relating to its role in landing Izod as a title sponsor.
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Mini Thin marketer slapped with suitRestricted Content

January 29, 2011
Kathleen McLaughlin
A Carmel man whose Mini Thin dietary supplement was sold through convenience stores nationwide before the government banned its active ingredient now faces allegations of bankruptcy fraud.
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MainGate signs three-year pact with Churchill Downs

January 21, 2011
 IBJ Staff
For the Kentucky Derby, the Indianapolis-based retail and merchandising firm is providing licensed goods, handling official off-site retail locations and launching a new e-commerce website.
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Hoosier State Press Association revamps co-op advertisingRestricted Content

January 15, 2011
Kathleen McLaughlin
The press association hired a former marketing director for Columbus-based Home News Enterprises in late 2009 to spearhead the service.
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Jackson Group acquired by Houston company

January 3, 2011
Indianapolis-based The Jackson Group had 132 employees in mid-2010, ranking it the sixth-largest woman-owned business in the area, according to IBJ research.
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  1. I still don't understand how the FBI had any right whatsoever to investigate this elderly collector. Before the Antiquities Act it was completely legal to buy, trade or collect Native American artifacts. I used to see arrow heads, axes, bowls, corn grinders at antique shops and flea markets for sale and I bought them myself. But that was in the late 60's and early 70's. And I now know that people used to steal items from sites and sell them. I understand that is illegal. But we used to find arrow heads and even a corn grinder in our back yard when I was a child. And I still have those items today in my small collection.

  2. I lived in California and they had many of the things noted in the proposed suggestions from the "Blue Ribbon Panel". California is near financial collapse now. Let's not turn the great state of Indiana into a third world dump like California.

  3. The temporary closure of BR Avenue will get a lot of attention. But, one thing reported by the IndyStar really stands out to me, and is extraordinarily depressing: “Police also have agreed to crack down on noise violations, traffic violations and public intoxication.” In other words, the police have generously agreed to do their jobs (temporarily, at least), instead of just standing around waiting for someone to call 911. When is someone in this department going to get off their fat arse (looking at you, Chief), get their minds out of 1975-era policing and into 2014, and have his department engage in pro-active work instead of sitting around waiting for someone to be shot? Why in the hell does it take 7 people getting shot in one night in one of the city’s biggest tourist destinations, to convince the police (reluctantly, it would appear) that they actually need to do their f’n jobs? When is the Chief going to realize that there’s a huge, direct, proven correlation between enforcing the law (yes, all laws, especially those affecting quality of life) and preventing larger crimes from occurring? Is it racial BS? Is that what this extraordinary reluctance is all about? Is the department and the city terrified that if they do their jobs, they might offend someone? Whom, exactly? Will the victims of violence, murder, assault, rape, robbery, and theft be offended? Will the citizens who have to tolerate their deteriorating quality of life be offended? Will the businesses who see their customers flee be offended? Or, is it simple ignorance (maybe the Chief hasn’t heard about NYC’s success in fighting crime - it’s only the biggest g*&#am city in the country, after all)? Either way, Chief, if you don’t want to do your job, then step down. Let someone who actually wants the job take it.

  4. I thought Indiana had all the funding it needed for everything. That's why the state lottery and casino gambling were allowed, as the new tax revenue would take care of everything the state wanted to do.The recommendations sound like they came from California. Better think about that. What is the financial condition of that state?

  5. I was a fan of WIBC in the morning, Steve was the only WIBC host that I listened too, he gave the news with so much flare that I enjoyed listening to him on my way to work. Katz is no Steve. Sadly, I will not be listening to WIBC anymore.

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