Marketing

Marketing firm MB2 Advertising lands high-profile global accountRestricted Content

October 1, 2011
 IBJ Staff
The local firm will provide Georgia-based EyeLevel Interactive with a variety of media services.
More

Miles Design to help market Heartland Film FestivalRestricted Content

September 24, 2011
 IBJ Staff
As Heartland’s branding agency, the agency will lead efforts to increase awareness of Heartland events, as well as its overall mission.
More

Irsay blazing a trail through TwitterRestricted Content

September 17, 2011
Anthony Schoettle
The Indianapolis Colts' Jim Irsay is among only a handful of NFL owners tweeting and has three times as many followers as such high-profile owners as the Dallas Cowboys’ Jerry Jones. His offbeat tweets are seen as marketing genius by some. Others wonder if they ramble a bit too far out of bounds or undermine Irsay's staff.
More

Shank honored for work on Japanese exhibitRestricted Content

August 13, 2011
 IBJ Staff
The firm worked with the Japan-America Society of Indiana on promotion of the “Bridges To Japan” exhibit at the 2010 Indiana State Fair.
More

Crown Royal signs on as Brickyard 400 title sponsor

July 28, 2011
Anthony Schoettle
Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
More

IU Health name change means business for tech firmsRestricted Content

July 23, 2011
Chris O'Malley
Clarian Health’s recent rebranding to Indiana University Health has been good business for at least three companies in Indianapolis’ so-called measured-marketing sector. Such firms help a company overhaul its website and make changes to the “tweetosphere” and other social media channels.
More

New Indianapolis tourism chief calls for bigger marketing budgetRestricted Content

July 23, 2011
Anthony Schoettle
In an interview with Indianapolis Business Journal reporter Anthony Schoettle, Leonard Hoops, the incoming CEO of the Indianapolis Convention & Visitors Association, says Indianapolis warrants its own brand.
More

Investor boosts Just Marketing's pursuit of F1 businessRestricted Content

July 16, 2011
Anthony Schoettle
Motorsports marketing guru Zak Brown believes selling about a fourth of his business to a London-based company will help fuel his phenomenal growth in the sponsorship business of Europe's Formula One racing.
More

Horizon League scores five-year deal with IMGRestricted Content

July 16, 2011
 IBJ Staff
IMG College, a division of New York-based IMG Worldwide, will be the locally based college sports league's exclusive multimedia partner.
More

Communications giant WPP buys stake in Just Marketing

July 11, 2011
Anthony Schoettle
One of the world’s largest communications firms has acquired a stake in Just Marketing International, a locally based motorsports marketing firm that has been valued at about $100 million.
More

Miles & Brinson nabs Crossroads Industrial accountRestricted Content

July 9, 2011
 IBJ Staff
The agency will handle marketing, public communications and media relations for the division of Easter Seals Crossroads.
More

Indianapolis ad firm helps Sun King Brewing launch appRestricted Content

June 11, 2011
 IBJ Staff
Brewery wants relevant platform for its social media outreach.
More

Teams scramble to please sponsors during race week

May 25, 2011
Kathleen McLaughlin
Andretti Autosport's purchase of an Indy 500 ride for bumped driver Ryan Hunter-Reay is an extreme example of the influence sponsors wield in the sport, but it's not unusual for motorsports teams to wheel and deal during race week.
More

IU Health name meets little resistance in Purdue countryRestricted Content

April 30, 2011
Marc D. Allan
Tippecanoe County residents may despise Indiana University sports teams, but they seem to have had no problem welcoming IU to their community to provide health care.
More

IndyCar Series makes deal with popular Facebook game

April 25, 2011
Anthony Schoettle
Indianapolis Motor Speedway landmarks and the cars of 13 open-wheel drivers are being featured in a game with 8 million nationwide players.
More

Six faces behind Indianapolis business Twitter handles

April 9, 2011
Gabrielle Poshadlo
Meet the people who tweet for Indianapolis Symphony Orchestra, AAA, Butler University and other local businesses.
More

Miller Brooks fattens client roster

April 9, 2011
 IBJ Staff
The Zionsville marketing agency recently signed deals with Michigan-based Masco Cabinetry, North Carolina-based BASF, Indianapolis-based Beckman Coulter and California-based HD Supply.
More

New York firm wins Steak n Shake ad account

March 29, 2011
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
More

LEADING QUESTIONS: Startup a study in quick growth

March 23, 2011
Mason King
LQ_Bohlsen_Watch_videoVicki Bohlsen explains how her solo PR firm with $25,000 in seed money grew to 14 employees with $780,000 in revenue in one year.
More

Local lawyer's connection to the greats runs deep

February 26, 2011
Scott Olson
What do Johnny Unitas, Vince Lombardi and Babe Ruth have in common? Indianapolis intellectual property attorney Jonathan Faber.
More

Local firm making noise with app for radio stations

February 24, 2011
Scott Olson
Boost Media & Entertainment's MyStationApp targets independent radio stations such as WTTS-FM 92.3 in Bloomington, which is having success with the product.
More

Indianapolis' 'well-designed' flag flies below radarRestricted Content

February 19, 2011
Gabrielle Poshadlo
The Indianapolis city flag turns 50 next year, but considering that urban design experts note the flag isn’t exactly plastered all over town, it’s probably a safe bet this is one golden birthday that won’t be much of a party.
More

Just Marketing International expands in Daytona, Charlotte

February 19, 2011
 IBJ Staff
The local motorsports marketing firm employs about 90 in its Zionsville office.
More

GAHL: Corporate travel will follow Super Bowl in IndianapolisRestricted Content

February 12, 2011
Chris Gahl
City has a strategy to pitch Indianapolis to honchos.
More

Marketing entrepreneur's career takes healthy turnRestricted Content

February 12, 2011
Gabrielle Poshadlo
A rejuvenating massage and facial were the inspiration for Jennifer Rubenstein to found Simply Well LLC, a marketing business that launched the Simply Well Book in September. The book features offers from 46 locally owned salons, organic markets, yoga studios and similar businesses.
More
Page  << 1 2 3 4 5 6 7 8 9 10 >> pager
Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
ADVERTISEMENT