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Marketing
Frontier could seek marketing deal with major airline
October 11, 2010
Bloomberg NewsFrontier Airlines may seek a marketing agreement with a major carrier as industry collaboration continues, said Bryan Bedford,
chief executive of Indianapolis-based parent company Republic Airways Holdings Inc.
MoreColts may look to sell souvenirs through vending machines
September 28, 2010
Anthony SchoettleLocally based MainGate is testing the new NFL merchandise sales technique in Minnesota. Indianapolis could be next.
MoreLilly discovers social media
September 22, 2010
J.K. WallEli Lilly and Co. launched its own blog this month, dubbed LillyPad, to try to start discussions about public policy and corporate
social responsibility. The Indianapolis-based drugmaker also launched an accompanying Twitter feed.
MorePublicis snags three clients, expects strong 2010
August 14, 2010
IBJ StaffThe Indianapolis agency has scored a string of new accounts, and company officials say revenue will be up this year.
MoreDespite success, Colts aren't letting up on marketing
August 7, 2010
Anthony SchoettleIndianapolis Colts representatives have made a record
844 appearances in the last year across Indiana and into Kentucky with the team’s Make It Personal tour.
MoreHetrick to handle marketing for veterinary association
July 31, 2010
IBJ StaffThe Indiana Veterinary Medical Association hired the local agency to develop a new branding and identity campaign.
MoreLEADING QUESTIONS: Racing promotions require big drive
July 21, 2010
Mason King
Motorsports marketer Zak Brown, once a driver, feeds his competitive fire in the board room, and believes big egos are
good for business.
MillerWhite Marketing nabs Indiana State job
July 3, 2010
IBJ StaffThe firm was selected over another Indiana firm, a Texas firm and two Washington, D.C., firms to redesign the university's
magazine.
MoreMainGate seals deal with Tennessee Titans
June 26, 2010
IBJ Staffndianapolis-based MainGate Inc. signed a four-year deal with the Tennessee Titans to handle online and retail merchandising
services for the National Football League franchise.
MoreChildren's Museum, Eiteljorg refresh images
June 26, 2010
IBJ StaffThe Children’s Museum of Indianapolis launched a new logo and rebranding initiative this summer. And the Eiteljorg Museum
of American Indians and Western Art wants to polish its image.
MoreJust Marketing International nabs Formula One deal in India
June 12, 2010
IBJ StaffIndia-based JPSK Sports Private Ltd. hired JMI to provide strategic consulting for the venue that will host the inaugural
Formula One Indian Grand Prix in 2011.
MoreSimon Youth Foundation hires Hetrick to handle national branding, marketing
June 12, 2010
IBJ StaffSimon Youth Foundation, a local not-for-profit, helps at-risk high school students across the country by partnering with local
school systems.
MoreMZD wins account to market new diesel fuel product
May 15, 2010
IBJ StaffThe Indianapolis agency will start by producing Prime Lube's materials for the upcoming Atlantic Regional Energy Expo trade
show.
MoreColes Marketing lands account for gardening firm
May 1, 2010
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
MoreButler loses title game, but wins massive publicity
April 6, 2010
Anthony SchoettleButler received so many visits to its main Web site, school officials had to beef up the computer system. School President
Bobby Fong is commissioning a study to gauge the value of the publicity earned through the Bulldogs' run to the Final
Four.
MoreNew Indy Hub Web site markets city to young professionals
March 27, 2010
IBJ StaffThe site, created by TrendyMinds, is aimed at out-of-town job candidates, who might be unaware of the city’s cultural
and entertainment offerings.
MoreLocal beverage entrepreneur retrenches with new venture
March 25, 2010
Scott OlsonJ. Smoke Wallin launches Pelican Brands LLP to help booze companies market and distribute their products after his attempts
to acquire underperforming brands fizzled due to the credit crunch.
MoreOld National name to adorn Murat for three years
March 16, 2010
Kathleen McLaughlinThe century-old Murat Centre will be named the Old National Centre for the next three years. Event promoter Live Nation on
Tuesday put the new name in royal blue lettering above the marquee of the entertainment venue downtown.
MoreOld National Bank puts name on Murat Centre
March 15, 2010
Kathleen McLaughlinThe voice-mail system at the Murat already greets callers with this message: You have reached the Old National Center, a Live
Nation venue.
MoreIndians ready to score with Comcast, Brighthouse TV deal
March 6, 2010
Anthony SchoettleA full season of televised games will give franchise a platform to promote attendance at Victory Field.
MoreLocal motorsports marketing firm eyeing Asia
March 3, 2010
Just Marketing International in Zionsville plans to establish a presence in either Singapore or Hong Kong this year, to bolster
its global presence.
MoreNorwood moving to Florida; Indianapolis losing 99 jobs
February 24, 2010
Scott OlsonNorwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken
by the company's parent, Bic Graphic USA.
MoreExactTarget reports record annual results
February 9, 2010
Anthony SchoettleLocally based e-mail marketing firm opens London office, adds big-name clients and secures $145 million in venture capital.
MoreBusinesses walk fine line when supporting Colts
February 5, 2010
Scott OlsonAs Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL's strict trademark-enforcement
policies by supporting the team in generic fashion.
MoreCBS sells out Super Bowl advertising slots
February 2, 2010
Bloomberg NewsMore than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up
for holes left by Priceline.com and Toyota.
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liek the rest of America
These quaint,obsessed musings by the stalkers are certainly entertaining, but I'm trying to figure out what, if anything, all the yelping below has to do with Zak Brown.
It's evident that Moffett was pushing the right buttons and corporate America is now trying to squash him. He just wanted to withdraw the free pilot services provided to the company by the pilots to try and put some pressure on a company that has not been interested in negotiating a contract in over 5 years. The company does not provide a contract because not having one has saved them a bundle of money. Shame on any Republic pilots not standing behind their union leader just because things are getting tough, can you not see such strategic moves by the company as putting the last union president in a corporate position and into THEIR pocket. Do you really believe the last union president is so appalled at the attempts by Moffett, do you not remember his oppositions to the company? We stood behind him. It has been proven over and over again for thousands of years without fail, a man cannot serve two masters. Anyone that believes people vote contrary to their paycheck and livelihood deserve to be taken advantage of, the recent statements by the former union president are laughable as he denounces the current union president from his new corporate position. Have you ever seen a drafted sports player score points for his previous team, it cannot be done, he is not on the pilots side anymore, he gets his money a different way now than you and I do, and he should not be allowed to remain on the seniority list. A drafted player brings strength, credibility, tactical knowledge, and a strategic advantage to his NEW team, he would not be drafted or paid were it otherwise. We are all forced to choose only one side to play for and support, not doing so has many references in life such as insider trading and shaving points, all illegal for good reason. This basic fact is why corporate moguls, scientist, and engineers all sign non-discloser agreements and non-compete clauses, as protection in case they are lured into switching sides as our former union president has done. No NFL coach ever drafted a player so that both teams could benefit and better understand each other, they are recruited to win the game against that former team, period. Likewise the company does not recruit the former union president by accident or mutual understanding, its strategy. Don't confuse playing the game with good sportsman-like conduct in support of common business and prosperity goals, with the requirement to only play for one side. Good men we all love and favor fall subject to this manipulation, often without their knowledge, and it is not a betrayal of their friendship to oppose them when they switch sides. If we did not love and trust them, they would not have been chosen and lured to the other side in the first place. The deception by the drafted player is not made at a conscious level, it's just human nature and it's all about money and power which corrupts our ability to be objective and loyal to two masters. This is why our court system created the defense attorney, and why our military created counter intelligence. Its strategy and its propaganda, and it works, and that's why the "powers to be" manipulate the chess pieces by sometimes changing their colors. Some players know they are being manipulated when their color is changed, but it brings them more money and power so they do not care. The rest have good intentions but do not even realize they are being manipulated. This tactic is also known by another name, Divide and Conquer. In battle sending an imperfect message with an imperfect team is obviously not ideal, but it's still being sent by YOUR team, your union leader, a leader that has common goals and common rewards with you, they are the best, because we have elected them to do a job for us. If you are not backing Moffett but believing the spin by those that have recently switched sides, you are taking food out of your own mouth. Showing unity and backing an imperfect situation still results in taking just as much ground, it's about unity and bargaining power. It's not necessary to wait around for that perfect attack because it will never come, the company will spin and attempt to destroy anyone that gets in their way. Ultimately it's not about any specific attack anyway, ASAP or whatever it makes no difference, it is and always has been only about power. If this company cared about safety it would not build pairings with 8 hour overnights, come on, are you that naive? Besides, do you really think Hoffa cares, no, he got a call from corporate America and was squeezed into denouncing Moffett. If he didn't they would spin the safety card against him and the Teamsters National with implication for truckers, future contracts, insurance rates etc...saying something like the Teamsters use safety as a bargaining chip, blah blah blah... Do you really think any pilot is going to do something unsafe for the contract, absolutely not, the only ones threatening safety here is the company with reduced rest, fatigue, and poverty. Do you not find it odd that Hoffa and the Teamsters are opposing a Teamster president publicly? Would the Teamsters National not normally support and work with one of their own? Why did they not sit down and help him strategize, correct any mistakes, and charge ahead? Would the Teamsters National not normally support and leverage a contract for all those pilots that have been paying Teamster dues, isn't that why we have all been paying Teamster dues in the first place? I sure haven't been paying dues so that the Teamsters National could come along and write this kind of an article undercutting our union leader and our unity. Whose side is the Teamsters National really on, it's obviously not the Republic pilots side.
No matter what Moffatt does the company is going to spin it like he is the terrorist and brainwash people like you into believing it, wake up, back your players that are trying to change things for you and your livelihood. Where has Hoffa been for the last 6 years, except collecting our dues. Seriously, do you really think an FO going for upgrade, signed off by a checkairman ready for the upgrade, who then fails, is not even capable of returning as a First Officer.
whoa!