Marketing

Miles Design to help market Heartland Film FestivalRestricted Content

September 24, 2011
 IBJ Staff
As Heartland’s branding agency, the agency will lead efforts to increase awareness of Heartland events, as well as its overall mission.
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Irsay blazing a trail through TwitterRestricted Content

September 17, 2011
Anthony Schoettle
The Indianapolis Colts' Jim Irsay is among only a handful of NFL owners tweeting and has three times as many followers as such high-profile owners as the Dallas Cowboys’ Jerry Jones. His offbeat tweets are seen as marketing genius by some. Others wonder if they ramble a bit too far out of bounds or undermine Irsay's staff.
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Shank honored for work on Japanese exhibitRestricted Content

August 13, 2011
 IBJ Staff
The firm worked with the Japan-America Society of Indiana on promotion of the “Bridges To Japan” exhibit at the 2010 Indiana State Fair.
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Crown Royal signs on as Brickyard 400 title sponsor

July 28, 2011
Anthony Schoettle
Sources say the deal is worth about $15 million over five years—a much-needed boost for Indianapolis Motor Speedway officials struggling to stop attendance declines at the NASCAR race.
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IU Health name change means business for tech firmsRestricted Content

July 23, 2011
Chris O'Malley
Clarian Health’s recent rebranding to Indiana University Health has been good business for at least three companies in Indianapolis’ so-called measured-marketing sector. Such firms help a company overhaul its website and make changes to the “tweetosphere” and other social media channels.
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New Indianapolis tourism chief calls for bigger marketing budgetRestricted Content

July 23, 2011
Anthony Schoettle
In an interview with Indianapolis Business Journal reporter Anthony Schoettle, Leonard Hoops, the incoming CEO of the Indianapolis Convention & Visitors Association, says Indianapolis warrants its own brand.
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Investor boosts Just Marketing's pursuit of F1 businessRestricted Content

July 16, 2011
Anthony Schoettle
Motorsports marketing guru Zak Brown believes selling about a fourth of his business to a London-based company will help fuel his phenomenal growth in the sponsorship business of Europe's Formula One racing.
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Horizon League scores five-year deal with IMGRestricted Content

July 16, 2011
 IBJ Staff
IMG College, a division of New York-based IMG Worldwide, will be the locally based college sports league's exclusive multimedia partner.
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Communications giant WPP buys stake in Just Marketing

July 11, 2011
Anthony Schoettle
One of the world’s largest communications firms has acquired a stake in Just Marketing International, a locally based motorsports marketing firm that has been valued at about $100 million.
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Miles & Brinson nabs Crossroads Industrial accountRestricted Content

July 9, 2011
 IBJ Staff
The agency will handle marketing, public communications and media relations for the division of Easter Seals Crossroads.
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Indianapolis ad firm helps Sun King Brewing launch appRestricted Content

June 11, 2011
 IBJ Staff
Brewery wants relevant platform for its social media outreach.
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Teams scramble to please sponsors during race week

May 25, 2011
Kathleen McLaughlin
Andretti Autosport's purchase of an Indy 500 ride for bumped driver Ryan Hunter-Reay is an extreme example of the influence sponsors wield in the sport, but it's not unusual for motorsports teams to wheel and deal during race week.
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IU Health name meets little resistance in Purdue countryRestricted Content

April 30, 2011
Marc D. Allan
Tippecanoe County residents may despise Indiana University sports teams, but they seem to have had no problem welcoming IU to their community to provide health care.
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IndyCar Series makes deal with popular Facebook game

April 25, 2011
Anthony Schoettle
Indianapolis Motor Speedway landmarks and the cars of 13 open-wheel drivers are being featured in a game with 8 million nationwide players.
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Six faces behind Indianapolis business Twitter handles

April 9, 2011
Gabrielle Poshadlo
Meet the people who tweet for Indianapolis Symphony Orchestra, AAA, Butler University and other local businesses.
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Miller Brooks fattens client roster

April 9, 2011
 IBJ Staff
The Zionsville marketing agency recently signed deals with Michigan-based Masco Cabinetry, North Carolina-based BASF, Indianapolis-based Beckman Coulter and California-based HD Supply.
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New York firm wins Steak n Shake ad account

March 29, 2011
Indianapolis-based restaurant chain selects Kirshenbaum Bond Senecal & Partners as agency of record for its $18 million advertising account, ending about two years of uncertainty surrounding its marketing efforts.
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LEADING QUESTIONS: Startup a study in quick growth

March 23, 2011
Mason King
LQ_Bohlsen_Watch_videoVicki Bohlsen explains how her solo PR firm with $25,000 in seed money grew to 14 employees with $780,000 in revenue in one year.
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Local lawyer's connection to the greats runs deep

February 26, 2011
Scott Olson
What do Johnny Unitas, Vince Lombardi and Babe Ruth have in common? Indianapolis intellectual property attorney Jonathan Faber.
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Local firm making noise with app for radio stations

February 24, 2011
Scott Olson
Boost Media & Entertainment's MyStationApp targets independent radio stations such as WTTS-FM 92.3 in Bloomington, which is having success with the product.
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Indianapolis' 'well-designed' flag flies below radarRestricted Content

February 19, 2011
Gabrielle Poshadlo
The Indianapolis city flag turns 50 next year, but considering that urban design experts note the flag isn’t exactly plastered all over town, it’s probably a safe bet this is one golden birthday that won’t be much of a party.
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Just Marketing International expands in Daytona, Charlotte

February 19, 2011
 IBJ Staff
The local motorsports marketing firm employs about 90 in its Zionsville office.
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GAHL: Corporate travel will follow Super Bowl in IndianapolisRestricted Content

February 12, 2011
Chris Gahl
City has a strategy to pitch Indianapolis to honchos.
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Marketing entrepreneur's career takes healthy turnRestricted Content

February 12, 2011
Gabrielle Poshadlo
A rejuvenating massage and facial were the inspiration for Jennifer Rubenstein to found Simply Well LLC, a marketing business that launched the Simply Well Book in September. The book features offers from 46 locally owned salons, organic markets, yoga studios and similar businesses.
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Candy Dynamics expands Nuclear Sludge recall

January 31, 2011
 IBJ Staff
Carmel-based Candy Dynamics has expanded a voluntary recall of its Toxic Waste brand Nuclear Sludge products because they may contain too much lead.
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  1. How can any company that has the cash and other assets be allowed to simply foreclose and not pay the debt? Simon, pay the debt and sell the property yourself. Don't just stiff the bank with the loan and require them to find a buyer.

  2. If you only knew....

  3. The proposal is structured in such a way that a private company (who has competitors in the marketplace) has struck a deal to get "financing" through utility ratepayers via IPL. Competitors to BlueIndy are at disadvantage now. The story isn't "how green can we be" but how creative "financing" through captive ratepayers benefits a company whose proposal should sink or float in the competitive marketplace without customer funding. If it was a great idea there would be financing available. IBJ needs to be doing a story on the utility ratemaking piece of this (which is pretty complicated) but instead it suggests that folks are whining about paying for being green.

  4. The facts contained in your post make your position so much more credible than those based on sheer emotion. Thanks for enlightening us.

  5. Please consider a couple of economic realities: First, retail is more consolidated now than it was when malls like this were built. There used to be many department stores. Now, in essence, there is one--Macy's. Right off, you've eliminated the need for multiple anchor stores in malls. And in-line retailers have consolidated or folded or have stopped building new stores because so much of their business is now online. The Limited, for example, Next, malls are closing all over the country, even some of the former gems are now derelict.Times change. And finally, as the income level of any particular area declines, so do the retail offerings. Sad, but true.

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