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Marketing
Cantaloupe unveils newest e-mail marketing product
January 30, 2010
IBJ StaffLocal technology firm's VideoHere system allows companies to embed videos in their marketing e-mails.
MoreCity's plan to raise money with sponsorships takes wing with KFC
January 9, 2010
Anthony SchoettleMayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals
this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
MoreIFD gets finger-lickin' good sponsorship deal
January 6, 2010
Anthony SchoettleKFC agreed to pay city for smoke detectors and fire extinguishers in exchange for using Indianapolis Fire Department to help
it launch new fiery grilled wings. Mayor Greg Ballard hopes the deal is the first of many such corporate sponsorships.
MoreLocation, personal touch drive tasting room growth
December 28, 2009
Andrea Muirragui DavisUpland Brewing Co. and Chateau Thomas Winery are broadening their use of tasting rooms, opening outlets far from their production
facilities in hopes of attracting new customers.
MoreDanica Patrick's NASCAR move could fuel MainGate growth
December 12, 2009
IBJ StaffMainGate holds an exclusive license to make and sell Patrick’s IRL-centric merchandise, and is
now in negotiations with New York-based IMG to get part of her NASCAR-related business.
MoreFishers-based Buckaroo Marketing grows with acquisition
December 12, 2009
IBJ StaffThe firm founded in 1999 recently announced it bought Indianapolis-based Zent Consulting. Financial terms
of the deal were not disclosed.
More$75M investment in ExactTarget may be Indianapolis record
December 5, 2009
Chris O'MalleyThe amount raised since October is in addition to the $69.9 million it received in May from three venture
firms on the coasts, in what was the third-largest venture deal in the nation during the second quarter,
according to the National Venture Capital Association.
MoreEntrepreneur parlays love of cars into successful media company
November 28, 2009
Anthony SchoetleDonnie Babb's Gauge Media Group started in his basement at tortoise speed but now churns out $2 million
in sales with a staff of nine full-time and 15 part-time employees.
MoreNew high-definition technology transforming television advertising in Indianapolis
November 14, 2009
Anthony SchoettleRed Digital Cinema Technology gives video producers the ability to shoot in high-definition quality without
the expense of film, and local advertisers are taking advantage.
MoreHorizon League wins acclaim for its Web-based sports network
November 7, 2009
Anthony SchoettleHorizon League Commissioner Jon LeCrone never envisioned himself getting into the television business. But that
changed in 2004 when he saw a Butler University women’s basketball game being aired on a laptop computer.
MorePickyList helps small businesses market themselves online
October 24, 2009
Gabrielle PoshadloStartup online marketing firm PickyList is bringing the Twitter/Craigslist concept local, and helping small businesses use
social networking and
online branding.
MoreMarketing firm Brandwidth helps clients with online branding
October 24, 2009
Brock BenefielFirm combines traditional marketing, Web technology to help companies build successful brands. Measurable results help companies
document effectiveness.
MoreReal estate marketer launches 4 Walls Etc. from home
September 26, 2009
Brock BenefielStartup real estate firm specializes in marketing, digital floor plans and site plans.
MoreU.S. Army extends sponsorship with Horizon League
September 12, 2009
IBJ StaffThe league that includes Butler University recently extended its sponsorship deal with the U.S. Army through the
2009-2010 academic year.
MoreExactTarget enters European market through acquisition
September 8, 2009
Indianapolis-based ExactTarget announced this morning that it has launched a new international division in London following
its acquisition of Keymail Marketing.
MoreMARKETING: Why Discount Tire gets my vote, again and again
August 29, 2009
Lorraine BallThere are plenty of “low-tech” companies exploring ways to build social media into their marketing strategies
with outstanding results.
MoreMillerWhite signs deal with Shelby County Development Corp.
August 24, 2009
IBJ StaffMillerWhite LLC, an Indianapolis-based marketing and communications firm, recently signed a deal to produce
a new logo, tag line and Web site for the Shelby County Development Corp., a Shelbyville-based economic development organization.
MoreICVA might take out loan to market city for conventions
August 24, 2009
Anthony SchoettleThe Indianapolis Convention & Visitors Association is so desperate for more marketing funding, the organization charged
with promoting the city as a convention and tourism destination is considering taking out a loan. While that
would be the last resort, ICVA CEO Don Welsh said it is one he will have to consider if the money can’t be raised through
local taxes.
MoreMarsh promotion cancellation sparks anger
August 3, 2009
Scott OlsonMarsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered
hundreds of followers of the grocer’s Facebook page.
MoreAllstate ends Brickyard 400 sponsorship
July 27, 2009
Anthony SchoettleAllstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis,
company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway
suffered a 20-percent attendance drop from last year’s event.
MoreFELDMANN: Don't seek attention, generate it
July 27, 2009
Derrick FeldmannIn case after case, we see businesses and not-for-profit organizations launching initiatives, holding
events and undertaking other activities for the sole purpose of “awareness raising.” And
in case after case, we see that the public failed to respond the way the organization expected.
MoreSupermarket shuffle at Conseco Fieldhouse
July 20, 2009
Anthony SchoettleMarketers and grocery store insiders say The Kroger Co.'s recently announced deal to partner with the Indiana Pacers and
Indiana Fever isn't just another sponsorship agreement.
MoreFranklin College sues like-named competitor over marketing push
July 6, 2009
J.K. WallFranklin College filed a lawsuit today alleging trademark infringement against Ohio-based Franklin
University, which will open a campus in Castleton this fall. The liberal arts college south of Indianapolis
said the newcomer's marketing blitz has been too close to Franklin College’s own branding.
MoreLocal ad firm does all-nighter for charities in need
July 6, 2009
IBJ StaffVision3, a local advertising and marketing firm, is offering free creative services to area not-for-profits Aug. 27. Application
deadline for Vision3's third annual CreateAthon is July 20.
MoreProduction company to donate PSA
June 22, 2009
IBJ StaffBennett Innovation is celebrating its 25th year by giving away $25,000 in services to a worthy not-for-profit.
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If a television station wants to improve viewership, get rid of the local blackout. I was born by the brickyard, and have attended 15 or more races. I have children now, I won't attend unless circumstances are perfect. As those with growing families know, they never are. I'm always impressed that upwards of 250,000 people attend the 500. However, as a growing, or, more apt, sprawling city, Indianapolis and its immediate suburbs count almost 2.2 million. Show the race live, let the venue get a kick-back on revenues, and open-wheel racing might have a fighting chance to be relevant again. Just in time for those tax-payer lights to make sense.
John Moore, I too have had the same issue recently. A property next to my house was on the Land Bank and I was interested in purchasing. When I tried to contact Reggie, I got back emails that had nothing to do with what I asked about. Actually my latest response from him was on this past Friday. I had asked about how to buy the property and if it was still available. His response to me was to contact the mayor's office to get the schedule of his appearances. (???) Hopefully the city is able to do something to fix what this guy has done, it would be nice if they would take the properties back and sell them properly so land owners like me and you mother would have a fair chance.
I too work in the industry, with over 25 years of experience and your political spin has probably nothing to do with any rebranding. "Let's dress it up" would have nothing to do with the government "telling us how and what to eat." Give it a political rest. And being a producer for a radio show doesn't mean you've been involved in advertising and branding for 30 years.
Ms. Morris did not understand the ways of the business world, otherwise, like the IMS, she could have petitioned the State Legislature for a handout of State Funds for her charity work. Ms. Morris should consider becoming a state lobbyist for Lemonade Stand Operators.
David Copperfield!