Marketing

Marketing entrepreneur's career takes healthy turnRestricted Content

February 12, 2011
Gabrielle Poshadlo
A rejuvenating massage and facial were the inspiration for Jennifer Rubenstein to found Simply Well LLC, a marketing business that launched the Simply Well Book in September. The book features offers from 46 locally owned salons, organic markets, yoga studios and similar businesses.
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Candy Dynamics expands Nuclear Sludge recall

January 31, 2011
 IBJ Staff
Carmel-based Candy Dynamics has expanded a voluntary recall of its Toxic Waste brand Nuclear Sludge products because they may contain too much lead.
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Florida marketing firm suing IRL over Izod contract

January 31, 2011
Scott Olson
Florida-based CV Sports Marketing Inc. alleges in a lawsuit that the IRL and Indianapolis Motor Speedway could owe millions of dollars in fees relating to its role in landing Izod as a title sponsor.
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Mini Thin marketer slapped with suitRestricted Content

January 29, 2011
Kathleen McLaughlin
A Carmel man whose Mini Thin dietary supplement was sold through convenience stores nationwide before the government banned its active ingredient now faces allegations of bankruptcy fraud.
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MainGate signs three-year pact with Churchill Downs

January 21, 2011
 IBJ Staff
For the Kentucky Derby, the Indianapolis-based retail and merchandising firm is providing licensed goods, handling official off-site retail locations and launching a new e-commerce website.
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Hoosier State Press Association revamps co-op advertisingRestricted Content

January 15, 2011
Kathleen McLaughlin
The press association hired a former marketing director for Columbus-based Home News Enterprises in late 2009 to spearhead the service.
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Jackson Group acquired by Houston company

January 3, 2011
Indianapolis-based The Jackson Group had 132 employees in mid-2010, ranking it the sixth-largest woman-owned business in the area, according to IBJ research.
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Ricker rebranding 17 Indianapolis convenience stores

December 21, 2010
Cory Schouten
Anderson-based Ricker Oil Co. is changing the name on the ampm shops, which it acquired in 2008 from a division of oil giant BP, to match the remainder of its 50 Indiana stores.
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Izod claims 350-percent return from IndyCar Series

December 4, 2010
Anthony Schoettle
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
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Penske signs Meijer to multiyear sponsorship dealRestricted Content

December 4, 2010
 IBJ Staff
The Meijer grocery store chain will join Penske as a sponsor of its three-car IndyCar Series program, beginning with the 2011 season.
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Raidious aims to feed online marketing beastRestricted Content

November 27, 2010
Chris O'Malley
Upstart firm helps its clients meet onerous content demands of social media, other online marketing channels.
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ExactTarget aims to deliver ads through new channels

November 6, 2010
Chris O'Malley
E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.
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Speedway bolsters staff as Indy 500 centennial nearsRestricted Content

November 6, 2010
Anthony Schoettle
IMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
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Marsh rolls out new name at certain stores

November 4, 2010
Francesca Jarosz
The name change could be part of a strategy to rebrand Hometown Markets and make them more appealing for an eventual sale.
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Group says billboard companies rejected anti-Lilly ad

November 3, 2010
Scott Olson
San Francisco-based Breast Cancer Action wanted its message, "Eli Lilly is making us sick. Tell them to stop," posted on local billboards. But numerous sign companies refused, the group said.
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Hendricks County launches tourism campaign

October 27, 2010
Andrea Muirragui Davis
Six months into a $750,000 plan to increase Hendricks County’s profile as a tourist destination, officials say group travel has doubled and hotel occupancy is up almost 3 percentage points—before an end-of-the-year push to get travelers to “Spend the Holidays in Hendricks County.”
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MainGate signs merchandising deal with U.S. Golf Association

October 23, 2010
 IBJ Staff
The local firm will operate the USGA's catalog and online merchandise programs.
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International Center of Indianapolis hires Hetrick to retool branding

October 23, 2010
 IBJ Staff
The communications firm will develop a branding campaign and work on the center's website.
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State files more complaints against vanity publisher

October 15, 2010
J.K. Wall
The Indiana Attorney General alleges David W. Caswell and New Century Publishing were paid more than $86,000 by 40 consumers for services never rendered.
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Frontier could seek marketing deal with major airline

October 11, 2010
Bloomberg News
Frontier Airlines may seek a marketing agreement with a major carrier as industry collaboration continues, said Bryan Bedford, chief executive of Indianapolis-based parent company Republic Airways Holdings Inc.
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Colts may look to sell souvenirs through vending machines

September 28, 2010
Anthony Schoettle
Locally based MainGate is testing the new NFL merchandise sales technique in Minnesota. Indianapolis could be next.
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Lilly discovers social media

September 22, 2010
J.K. Wall
Eli Lilly and Co. launched its own blog this month, dubbed LillyPad, to try to start discussions about public policy and corporate social responsibility. The Indianapolis-based drugmaker also launched an accompanying Twitter feed.
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Publicis snags three clients, expects strong 2010

August 14, 2010
 IBJ Staff
The Indianapolis agency has scored a string of new accounts, and company officials say revenue will be up this year.
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Despite success, Colts aren't letting up on marketingRestricted Content

August 7, 2010
Anthony Schoettle
Indianapolis Colts representatives have made a record 844 appearances in the last year across Indiana and into Kentucky with the team’s Make It Personal tour.
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Hetrick to handle marketing for veterinary association

July 31, 2010
 IBJ Staff
The Indiana Veterinary Medical Association hired the local agency to develop a new branding and identity campaign.
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