Marketing

LEADING QUESTIONS: Racing promotions require big drive

July 21, 2010
Mason King
ZakBrown_WatchVideoMotorsports marketer Zak Brown, once a driver, feeds his competitive fire in the board room, and believes big egos are good for business.
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MillerWhite Marketing nabs Indiana State job

July 3, 2010
 IBJ Staff
The firm was selected over another Indiana firm, a Texas firm and two Washington, D.C., firms to redesign the university's magazine.
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MainGate seals deal with Tennessee Titans

June 26, 2010
 IBJ Staff
ndianapolis-based MainGate Inc. signed a four-year deal with the Tennessee Titans to handle online and retail merchandising services for the National Football League franchise.
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Children's Museum, Eiteljorg refresh images

June 26, 2010
 IBJ Staff
The Children’s Museum of Indianapolis launched a new logo and rebranding initiative this summer. And the Eiteljorg Museum of American Indians and Western Art wants to polish its image.
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Just Marketing International nabs Formula One deal in India

June 12, 2010
 IBJ Staff
India-based JPSK Sports Private Ltd. hired JMI to provide strategic consulting for the venue that will host the inaugural Formula One Indian Grand Prix in 2011.
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Simon Youth Foundation hires Hetrick to handle national branding, marketing

June 12, 2010
 IBJ Staff
Simon Youth Foundation, a local not-for-profit, helps at-risk high school students across the country by partnering with local school systems.
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MZD wins account to market new diesel fuel product

May 15, 2010
 IBJ Staff
The Indianapolis agency will start by producing Prime Lube's materials for the upcoming Atlantic Regional Energy Expo trade show.
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Coles Marketing lands account for gardening firmRestricted Content

May 1, 2010
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
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Butler loses title game, but wins massive publicity

April 6, 2010
Anthony Schoettle
Butler received so many visits to its main Web site, school officials had to beef up the computer system. School President Bobby Fong is commissioning a study to gauge the value of the publicity earned through the Bulldogs' run to the Final Four.
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New Indy Hub Web site markets city to young professionals

March 27, 2010
 IBJ Staff
The site, created by TrendyMinds, is aimed at out-of-town job candidates, who might be unaware of the city’s cultural and entertainment offerings.
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Local beverage entrepreneur retrenches with new venture

March 25, 2010
Scott Olson
J. Smoke Wallin launches Pelican Brands LLP to help booze companies market and distribute their products after his attempts to acquire underperforming brands fizzled due to the credit crunch.
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Old National name to adorn Murat for three years

March 16, 2010
Kathleen McLaughlin
The century-old Murat Centre will be named the Old National Centre for the next three years. Event promoter Live Nation on Tuesday put the new name in royal blue lettering above the marquee of the entertainment venue downtown.
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Old National Bank puts name on Murat Centre

March 15, 2010
Kathleen McLaughlin
The voice-mail system at the Murat already greets callers with this message: You have reached the Old National Center, a Live Nation venue.
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Indians ready to score with Comcast, Brighthouse TV dealRestricted Content

March 6, 2010
Anthony Schoettle
A full season of televised games will give franchise a platform to promote attendance at Victory Field.
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Local motorsports marketing firm eyeing Asia

March 3, 2010
Just Marketing International in Zionsville plans to establish a presence in either Singapore or Hong Kong this year, to bolster its global presence.
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Norwood moving to Florida; Indianapolis losing 99 jobs

February 24, 2010
Scott Olson
Norwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken by the company's parent, Bic Graphic USA.
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ExactTarget reports record annual results

February 9, 2010
Anthony Schoettle
Locally based e-mail marketing firm opens London office, adds big-name clients and secures $145 million in venture capital.
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Businesses walk fine line when supporting Colts

February 5, 2010
Scott Olson
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL's strict trademark-enforcement policies by supporting the team in generic fashion.
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CBS sells out Super Bowl advertising slots

February 2, 2010
Bloomberg News
More than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up for holes left by Priceline.com and Toyota.
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Cantaloupe unveils newest e-mail marketing product

January 30, 2010
 IBJ Staff
Local technology firm's VideoHere system allows companies to embed videos in their marketing e-mails.
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City's plan to raise money with sponsorships takes wing with KFCRestricted Content

January 9, 2010
Anthony Schoettle
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
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IFD gets finger-lickin' good sponsorship deal

January 6, 2010
Anthony Schoettle
KFC agreed to pay city for smoke detectors and fire extinguishers in exchange for using Indianapolis Fire Department to help it launch new fiery grilled wings. Mayor Greg Ballard hopes the deal is the first of many such corporate sponsorships.
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Location, personal touch drive tasting room growth

December 28, 2009
Andrea Muirragui Davis
Upland Brewing Co. and Chateau Thomas Winery are broadening their use of tasting rooms, opening outlets far from their production facilities in hopes of attracting new customers.
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Danica Patrick's NASCAR move could fuel MainGate growth

December 12, 2009
 IBJ Staff
MainGate holds an exclusive license to make and sell Patrick’s IRL-centric merchandise, and is now in negotiations with New York-based IMG to get part of her NASCAR-related business.
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Fishers-based Buckaroo Marketing grows with acquisition

December 12, 2009
 IBJ Staff
The firm founded in 1999 recently announced it bought Indianapolis-based Zent Consulting. Financial terms of the deal were not disclosed.
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