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Marketing
Practice jersey ads could boost Colts
June 15, 2009
IBJ StaffLess than a month after National Football League officials announced teams can sell an ad on players' practice jerseys, Indianapolis
Colts officials are optimistic they can close a six-figure deal before training camp kicks off in Terre Haute Aug. 2.
MoreNewcomer Franklin University could create marketing mix-up for Franklin College
June 8, 2009
J.K. WallOhio-based Franklin University's move into the Indianapolis market sets up the potential for significant name confusion with
Franklin College, the liberal arts school 30 minutes south of Indianapolis.
MoreMarketing employees open own computer-generated motion graphics business
June 8, 2009
Chris O\'malleyThe three principals of The Basement Design and Motion left another firm to set their own course in the world of Web convergence
marketing.
MoreIndianapolis will be highlighted in US Airways Magazine
June 8, 2009
IBJ StaffIf you happen to fly US Airways this summer, take a minute to read the in-flight magazine while you wait for your coffee,
tea or milk. US Airways Magazine will feature a story in its August issue that touts Indianapolis.
MoreExperts doubt Indianapolis can lure huge conventions
June 1, 2009
Scott OlsonIndianapolis already hosts three of the top 200 conventions in the country. But additional meeting space coming online late
next year could help the city double the number.
MoreIrvington rolls out $1.2 million promotional campaign
June 1, 2009
Anthony SchoettleIn the midst of a $1.2 million campaign to upgrade streets, sidewalks and other neighborhood infrastructure, a coalition of
Irvington businesses and residents is launching a unique marketing campaign to tout the neighborhood's recent enhancements
and position it as an alternative to places such as Carmel, Zionsville, Geist and Noblesville.
MoreSynergy Marketing signs two out-of-state clients
May 18, 2009
Locally based Synergy Marketing Group Inc., which was founded in 2002, is making a name for itself with out-of-state companies
launching operations in central Indiana.
MoreBankrupt firm's creditors unlikely to rubber-stamp sale
May 18, 2009
Greg AndrewsNorwood Promotional Products Inc. suggests it's positioned to sail through bankruptcy, thanks to a pending-sales agreement.
But creditors, owed nearly $300 million, are expected to balk.
MoreRedefining community in virtual and political reality
April 27, 2009
Bruce HetrickLast week, I made a presentation about social media to several hundred people at a Carmel Chamber of Commerce luncheon. We
talked about Facebook and Twitter, YouTube and Flickr, LinkedIn, blogging and more. I didn't answer the "how-to"
question. I answered the "whether-to" question. With some important cautions, my answer was "yes."
MoreLocal marketing firm expands Dairy Queen coverage
April 20, 2009
Optimedia Indianapolis recently signed a deal to handle 11 new Dairy Queen media markets in addition to the 23 currently held.
MoreBrand Acceleration expands
April 6, 2009
Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and
Mid-Atlantic states.
MoreClarian ads win major award
April 6, 2009
Indianapolis ad firm The Heavyweights and its local client Clarian Health have won one of the ad industry's biggest awards
for one component of Clarian's "A Call to Change" campaign.
MoreIRL signs major new sponsors
April 6, 2009
In the last week of March, IRL officials put the finishing touches on four sponsorship deals.
MoreAthenaeum will launch awareness campaign
March 30, 2009
The Athenaeum is seeking better name recognition in the community, with the help of a grant from the Indianapolis Foundation.
MoreTennis tournament goes on advertising offensive
February 23, 2009
The Indianapolis Tennis Championships (formerly the RCA Championships) has for the first time hired an advertising agency
to boost ticket sales.
MoreCompendium casts eye on national blog market
February 23, 2009
Chris O'MalleyTwo-year-old tech startup Compendium Blogware has launched its first out-of-state sales force and said it signed on 70 new
customers in the fourth quarter.
MoreCompany banks on targeted texting
February 23, 2009
Whitney LeeSteven Dickerson realized the potential for mobile advertisements when he saw his daughter texting.
MoreIRL, Hot Wheels work on deal
January 26, 2009
Indy Racing League officials are finalizing a deal with Mattel's Hot Wheels to roll out a line of replica open-wheel cars
this spring.
MoreTourists rank Indianapolis as the second-most-popular Midwestern destination
December 15, 2008
Anthony SchoettleFueled by a $740,000 regional advertising campaign, local tourism spending went sky high even as the economy was in a free
fall.
MoreSteak n Shake seeks younger customers
November 17, 2008
Cory SchoutenSteak n Shake hopes to create buzz with its new marketing plan targeting youth.
MoreGreenwood's largest employer to launch $69M expansion
November 17, 2008
Endress + Hauser Inc., one of Greenwood's biggest employers, is planning a major expansion that will bring 234 jobs to Johnson
County.
MoreBloomington wins recognition for being gay-friendly
November 17, 2008
A national newsmagazine for the gay and lesbian community has named Bloomington as its top U.S. small-town vacation destination.
MoreHoliday promotional campaign helps Indianapolis venues boost their attendance
November 17, 2008
Scott OlsonThe 12 Free Days of Indy Christmas promotion runs through Dec. 24 and gives patrons of several city destinations the opportunity
to enjoy them without the cost.
MoreJennings County group hires PR firm
November 17, 2008
The Jennings County Economic Development Commission recently hired Indianapolis-based Brand Acceleration Inc. as its agency
of record to handle advertising, public relations and brand management.
MoreIndianapolis Airport opening good news for local PR, hospitality firms
November 10, 2008
Chris O'MalleyIn the last two months, the Indianapolis Airport Authority board has approved spending at least $850,000 toward grand-opening
parties for the new airport terminal and events in the form of contracts with caterers, event planners and public relations
firms.
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Who makes Tater Tots? They would be a good sponsor, because $3 Million for the alleged "Greatest Spectacle In Racing" is taters. Tiny, tiny taters. But at least they are making up something of the losses accumulated over the years in this dying sport. Buttock in seat is certainly not doing it, nor eyeball on TV, as evidenced by the lack of both.
We loved lakehouse and think the Arbor Village would be a great location. It is less than 2 miles from over 1000 rooftops in the 225,000 to over 1 million range. Many people could use the great fishers trail system to bike or walk there. Just an idea Scotty -- but maybe something closer to 3 Wiseman would good. The only microbrew in area is Ram (boring)
True, it's an ESPN production, but ESPN is just another name for ABC Sports, or what used to be ABC Sports since ABC Sports no longer exists as a name. ESPN=ABC Sports= ESPN. ESPN is, according to Forbes "the world's most valuable media property" worth $40 billion. Despite that, they fired 400 people this week.
The Prestige was a great flick.
Larry - even though the race is on ABC, ESPN does all of the work, so that is why ESPN is mentioned. Most sports on ABC are called something like "ESPN on ABC."