Marketing

MZD wins account to market new diesel fuel product

May 15, 2010
 IBJ Staff
The Indianapolis agency will start by producing Prime Lube's materials for the upcoming Atlantic Regional Energy Expo trade show.
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Coles Marketing lands account for gardening firmRestricted Content

May 1, 2010
The locally based firm will serve as the ad agency for SteadyGro, which aims to optimize soilless plant growth.
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Butler loses title game, but wins massive publicity

April 6, 2010
Anthony Schoettle
Butler received so many visits to its main Web site, school officials had to beef up the computer system. School President Bobby Fong is commissioning a study to gauge the value of the publicity earned through the Bulldogs' run to the Final Four.
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New Indy Hub Web site markets city to young professionals

March 27, 2010
 IBJ Staff
The site, created by TrendyMinds, is aimed at out-of-town job candidates, who might be unaware of the city’s cultural and entertainment offerings.
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Local beverage entrepreneur retrenches with new venture

March 25, 2010
Scott Olson
J. Smoke Wallin launches Pelican Brands LLP to help booze companies market and distribute their products after his attempts to acquire underperforming brands fizzled due to the credit crunch.
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Old National name to adorn Murat for three years

March 16, 2010
Kathleen McLaughlin
The century-old Murat Centre will be named the Old National Centre for the next three years. Event promoter Live Nation on Tuesday put the new name in royal blue lettering above the marquee of the entertainment venue downtown.
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Old National Bank puts name on Murat Centre

March 15, 2010
Kathleen McLaughlin
The voice-mail system at the Murat already greets callers with this message: You have reached the Old National Center, a Live Nation venue.
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Indians ready to score with Comcast, Brighthouse TV dealRestricted Content

March 6, 2010
Anthony Schoettle
A full season of televised games will give franchise a platform to promote attendance at Victory Field.
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Local motorsports marketing firm eyeing Asia

March 3, 2010
Just Marketing International in Zionsville plans to establish a presence in either Singapore or Hong Kong this year, to bolster its global presence.
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Norwood moving to Florida; Indianapolis losing 99 jobs

February 24, 2010
Scott Olson
Norwood Promotional Products is departing Indianapolis for Clearwater, Fla., as part of a larger consolidation undertaken by the company's parent, Bic Graphic USA.
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ExactTarget reports record annual results

February 9, 2010
Anthony Schoettle
Locally based e-mail marketing firm opens London office, adds big-name clients and secures $145 million in venture capital.
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Businesses walk fine line when supporting Colts

February 5, 2010
Scott Olson
As Super Bowl approaches, companies unaffiliated with the Colts avoid becoming victims of the NFL's strict trademark-enforcement policies by supporting the team in generic fashion.
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CBS sells out Super Bowl advertising slots

February 2, 2010
Bloomberg News
More than a dozen first-timers will kick off ad campaigns with spots purchased during the Super Bowl on Sunday, making up for holes left by Priceline.com and Toyota.
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Cantaloupe unveils newest e-mail marketing product

January 30, 2010
 IBJ Staff
Local technology firm's VideoHere system allows companies to embed videos in their marketing e-mails.
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City's plan to raise money with sponsorships takes wing with KFCRestricted Content

January 9, 2010
Anthony Schoettle
Mayor Greg Ballard this month rolled out the first of what he hopes will be 10 to 15 city sponsorship and advertising deals this year, with the aim of saving taxpayers hundreds of thousands of dollars annually.
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IFD gets finger-lickin' good sponsorship deal

January 6, 2010
Anthony Schoettle
KFC agreed to pay city for smoke detectors and fire extinguishers in exchange for using Indianapolis Fire Department to help it launch new fiery grilled wings. Mayor Greg Ballard hopes the deal is the first of many such corporate sponsorships.
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Location, personal touch drive tasting room growth

December 28, 2009
Andrea Muirragui Davis
Upland Brewing Co. and Chateau Thomas Winery are broadening their use of tasting rooms, opening outlets far from their production facilities in hopes of attracting new customers.
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Danica Patrick's NASCAR move could fuel MainGate growth

December 12, 2009
 IBJ Staff
MainGate holds an exclusive license to make and sell Patrick’s IRL-centric merchandise, and is now in negotiations with New York-based IMG to get part of her NASCAR-related business.
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Fishers-based Buckaroo Marketing grows with acquisition

December 12, 2009
 IBJ Staff
The firm founded in 1999 recently announced it bought Indianapolis-based Zent Consulting. Financial terms of the deal were not disclosed.
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$75M investment in ExactTarget may be Indianapolis recordRestricted Content

December 5, 2009
Chris O'Malley
The amount raised since October is in addition to the $69.9 million it received in May from three venture firms on the coasts, in what was the third-largest venture deal in the nation during the second quarter, according to the National Venture Capital Association.
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Entrepreneur parlays love of cars into successful media companyRestricted Content

November 28, 2009
Anthony Schoetle
Donnie Babb's Gauge Media Group started in his basement at tortoise speed but now churns out $2 million in sales with a staff of nine full-time and 15 part-time employees.
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New high-definition technology transforming television advertising in IndianapolisRestricted Content

November 14, 2009
Anthony Schoettle
Red Digital Cinema Technology gives video producers the ability to shoot in high-definition quality without the expense of film, and local advertisers are taking advantage.
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Horizon League wins acclaim for its Web-based sports networkRestricted Content

November 7, 2009
Anthony Schoettle
Horizon League Commissioner Jon LeCrone never envisioned himself getting into the television business. But that changed in 2004 when he saw a Butler University women’s basketball game being aired on a laptop computer.
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PickyList helps small businesses market themselves onlineRestricted Content

October 24, 2009
Gabrielle Poshadlo
Startup online marketing firm PickyList is bringing the Twitter/Craigslist concept local, and helping small businesses use social networking and online branding.
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Marketing firm Brandwidth helps clients with online brandingRestricted Content

October 24, 2009
Brock Benefiel
Firm combines traditional marketing, Web technology to help companies build successful brands. Measurable results help companies document effectiveness.
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  1. I keep wondering why I keep hearing about this problem of corporations leaving America, and I never hear a reasonable proposal to lower corporate tax rates and raise personal rates on income from capital gains and dividends, especially for high earners. It is just too simple of a solution for Congress to embrace?

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  3. is a disaster. SR37 already needs to be built to interstate standards between 465 and SR144. Southport Road is a mess each morning and evening.

  4. Bass Pro Shops would be good for the mall as well as a Giant Eagle Market District or a Jungle Jim's International Market Place grocery store like the one near Cincinnati Ohio.A Disney quest indoor theme park would be good.An Academy outdoor store would be good too.Indoor Circus shows and magic shows would be good as well. A casino with sports bar would be good.A Disney theater inside that shows movies and Broadway shows would work.Nashville Tennessee concert shops with indoor neon lights would be good.How about a theater that shows travel shows and theme parks. A train store would be good.How about a giant toy store with high tech video games.

  5. This development is in addition to Allpoints Midwest 5, Aitrtek, a recent FedEx and more in Plainfield. Greenwood and Brownsburg also have similar projects.

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