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Marketing
'Instant gratification moments' key to ChaCha's biz strategy
September 1, 2008
Peter SchnitzlerCarmel-based ChaCha Search Inc. has been winning accolades and enough teen fans to rival Hannah Montana. But none of that
makes it apparent how the company can make money giving free answers to random cell phone queries.
MoreLucas says please don't call stadium 'The Luke'
August 18, 2008
Anthony SchoettleOfficials for Lucas Oil Products Inc. are imploring fans and media not to refer to the team's new stadium as The Luke, a nickname that has cropped up on sports talk radio shows and been repeated in print and on TV. The nickname seems to be gaining momentum, and that doesn't sit well with Lucas brass already playing defense against New Jersey-based Lukoil Co. California based-Lucas Oil signed a 20-year, $121.5 million naming-rights deal for the Colts' new stadium.
Marketing veteran Ray Compton unveils Webcasting venture at State Fair
August 4, 2008
Anthony SchoettleLocal radio icons Big John Gillis and Jeff Pibeon will be broadcasting live this year from the Indiana State Fair. But you won't find their show on any radio station. Gillis and Pigeon have been hired by locally based Compton Strategies to create audio-only, Internet-based shows for area events, companies and entertainment venues.
Entrepreneur has high hopes for deck-chair markers
July 7, 2008
Jennifer WhitsonIn late May, Darrell Bowman launched Lounge Hats LLC, an Indianapolis-based company that makes fabric covers that fit over
beach or pool-side chaise lounges to make one thing clear: This seat is taken. Bowman withdrew $20,000 from personal savings
and added another $50,000 from an investor, his friend Mike Oswalt, to start the company. He runs Lounge Hats out of his garage,
hiring a Chinese company to sew the hats and contracting with a local printer to finish them off.
MoreOpen-wheel reunion creating more business opportunities
March 3, 2008
Anthony SchoettleIn the end, the catastrophic sponsorship shift from open-wheel racing to NASCAR became too much to ignore, driving the long-divided
sides of Champ Car and the Indy Racing League back into a unified series.
MoreGuerrilla advertising might seem wacky, but often gets results
January 28, 2008
Anthony SchoettleThe 24 area Liberty Tax Service outlets are known for their human mascots dressed up as the Statue of Liberty or Uncle Sam,
standing on street corners and waving in traffic. Liberty's approach is just one incarnation of one of the fastest-growing
trends in advertising: guerrilla marketing.
MorePlayers benched for new Pacers ads
October 8, 2007
Anthony SchoettleThe Indiana Pacers recently rolled out a marketing initiative that was in sharp contrast to last year's campaign, which prominently
featured players and proclaimed, "It's up to us." This year's new television, radio and print advertisements appear with not
a whisper from or mention of anyone actually wearing the blue and gold.
MoreFirst Indiana's new marketing plan features superhero mascot
June 25, 2007
Cory SchoutenFirst Indiana Corp.'s new marketing campaign features a superhero sporting an orange cape and a white jumpsuit with the First
Indiana logo. But First Indiana Man is just a means to introduce the real star of the bank's most aggressive marketing and
account-growth effort in a decade: a free checking account the bank hopes will generate 20,000 new accounts in the next year.
MoreMZD Urban division gains momentum
April 9, 2007
Anthony SchoettleAs head of MZD Urban, a division of one of the city's largest advertising agencies--MZD Advertising--Troy Julian Gipson is
ready to take the city into the future of multicultural marketing.
MoreRed Hat Society over-50 women pursued by marketers
March 12, 2007
Jennifer WhitsonMembers of the Red Hat Society get together monthly to celebrate life after 50, a demographic marketers often overlook. But
these women-and their spending habits-are attracting attention as the California-based club gains traction.
MoreColts seize Super moment for marketing
February 12, 2007
Anthony SchoettleWith a season-ticket waiting list of more than 13,000--and growing by the hour--the Indianapolis Colts marketing team can
settle into cruise control, right? Owner Jim Irsay thinks not.
MoreCarmel company helps clients determine next big thing
December 25, 2006
Justin HesserThe employees of production-innovation consultant Insight2 interview customers, but they also watch and videotape them using
various products. That footage then is dissected to see how consumers deal with problems they encounter. More times than not,
the result is a new product intended to satisfy needs consumers didn't even know they had.
MoreRCA ends 15-year run as sponsor of tennis tournament
November 20, 2006
Anthony SchoettleAfter a 15-year run--the longest on the ATP Tour's North American Circuit--Thomson Consumer Electronics' RCA brand is ending
its title sponsorship of Indianapolis' professional men's tennis tournament.
MoreColts plan to let sponsors decorate portions of stadium
September 4, 2006
Anthony SchoettleThe Indianapolis Colts are giving sponsors a chance to help design the interior of Lucas Oil Stadium. The newly announced
sponsorship packages, which parcel out naming and design rights for 12 parts of the stadium, are expected to generate up to
$10 million a year for the franchise.
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You guys have some "interesting" comments to say the least. I hope you will call in and share those opinions starting June 1. I'm looking forward to having you on the air.
For those who let this information strike a nerve, remember that this is still the America that allows the freedom to achieve dreams and goals. Should you really chastise those who are given a perk on a deal that is supported by the consumer (that is until they don't like the deal anymore due to envy) or should the dream of rewards for working be looked at a little closer? I say lets stick to the deal, go to work,earn our keep, shoot for dreams, change our jobs to have that dream or shut up about others achievements ..............while we are still afforded this liberty of America !
Three Magi
Cats out of the bag. The object of the game is to get acquired. That means the company has no idea how to grow beyond a certain point. Email is a 1990s technology. I have laughed at this company since day one. Such a small bit player. If it was anywhere but here, it wouldn't be newsworthy.
Esther, Indy has passed Chicago in the local government corruption arena. Don't downgrade us. We're No. 1 in the Midwest.