Marketing

New high-definition technology transforming television advertising in IndianapolisRestricted Content

November 14, 2009
Anthony Schoettle
Red Digital Cinema Technology gives video producers the ability to shoot in high-definition quality without the expense of film, and local advertisers are taking advantage.
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Horizon League wins acclaim for its Web-based sports networkRestricted Content

November 7, 2009
Anthony Schoettle
Horizon League Commissioner Jon LeCrone never envisioned himself getting into the television business. But that changed in 2004 when he saw a Butler University women’s basketball game being aired on a laptop computer.
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PickyList helps small businesses market themselves onlineRestricted Content

October 24, 2009
Gabrielle Poshadlo
Startup online marketing firm PickyList is bringing the Twitter/Craigslist concept local, and helping small businesses use social networking and online branding.
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Marketing firm Brandwidth helps clients with online brandingRestricted Content

October 24, 2009
Brock Benefiel
Firm combines traditional marketing, Web technology to help companies build successful brands. Measurable results help companies document effectiveness.
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Real estate marketer launches 4 Walls Etc. from homeRestricted Content

September 26, 2009
Brock Benefiel
Startup real estate firm specializes in marketing, digital floor plans and site plans.
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U.S. Army extends sponsorship with Horizon League

September 12, 2009
 IBJ Staff
The league that includes Butler University recently extended its sponsorship deal with the U.S. Army through the 2009-2010 academic year.
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ExactTarget enters European market through acquisition

September 8, 2009
Indianapolis-based ExactTarget announced this morning that it has launched a new international division in London following its acquisition of Keymail Marketing.
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MARKETING: Why Discount Tire gets my vote, again and againRestricted Content

August 29, 2009
Lorraine Ball
There are plenty of “low-tech” companies exploring ways to build social media into their marketing strategies with outstanding results.
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MillerWhite signs deal with Shelby County Development Corp.

August 24, 2009
 IBJ Staff
MillerWhite LLC, an Indianapolis-based marketing and communications firm, recently signed a deal to produce a new logo, tag line and Web site for the Shelby County Development Corp., a Shelbyville-based economic development organization.
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ICVA might take out loan to market city for conventionsRestricted Content

August 24, 2009
Anthony Schoettle
The Indianapolis Convention & Visitors Association is so desperate for more marketing funding, the organization charged with promoting the city as a convention and tourism destination is considering taking out a loan. While that would be the last resort, ICVA CEO Don Welsh said it is one he will have to consider if the money can’t be raised through local taxes.
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Marsh promotion cancellation sparks anger

August 3, 2009
Scott Olson
Marsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered hundreds of followers of the grocer’s Facebook page.
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Allstate ends Brickyard 400 sponsorship

July 27, 2009
Anthony Schoettle
Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis, company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway suffered a 20-percent attendance drop from last year’s event.
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FELDMANN: Don't seek attention, generate itRestricted Content

July 27, 2009
Derrick Feldmann
In case after case, we see businesses and not-for-profit organizations launching initiatives, holding events and undertaking other activities for the sole purpose of “awareness raising.” And in case after case, we see that the public failed to respond the way the organization expected.
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Supermarket shuffle at Conseco FieldhouseRestricted Content

July 20, 2009
Anthony Schoettle
Marketers and grocery store insiders say The Kroger Co.'s recently announced deal to partner with the Indiana Pacers and Indiana Fever isn't just another sponsorship agreement.
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Franklin College sues like-named competitor over marketing push

July 6, 2009
J.K. Wall
Franklin College filed a lawsuit today alleging trademark infringement against Ohio-based Franklin University, which will open a campus in Castleton this fall. The liberal arts college south of Indianapolis said the newcomer's marketing blitz has been too close to Franklin College’s own branding.

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Local ad firm does all-nighter for charities in needRestricted Content

July 6, 2009
 IBJ Staff
Vision3, a local advertising and marketing firm, is offering free creative services to area not-for-profits Aug. 27. Application deadline for Vision3's third annual CreateAthon is July 20.
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Production company to donate PSARestricted Content

June 22, 2009
 IBJ Staff
Bennett Innovation is celebrating its 25th year by giving away $25,000 in services to a worthy not-for-profit.
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Practice jersey ads could boost ColtsRestricted Content

June 15, 2009
 IBJ Staff
Less than a month after National Football League officials announced teams can sell an ad on players' practice jerseys, Indianapolis Colts officials are optimistic they can close a six-figure deal before training camp kicks off in Terre Haute Aug. 2.
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Newcomer Franklin University could create marketing mix-up for Franklin CollegeRestricted Content

June 8, 2009
J.K. Wall
Ohio-based Franklin University's move into the Indianapolis market sets up the potential for significant name confusion with Franklin College, the liberal arts school 30 minutes south of Indianapolis.
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Marketing employees open own computer-generated motion graphics businessRestricted Content

June 8, 2009
Chris O\'malley
The three principals of The Basement Design and Motion left another firm to set their own course in the world of Web convergence marketing.
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Indianapolis will be highlighted in US Airways MagazineRestricted Content

June 8, 2009
 IBJ Staff
If you happen to fly US Airways this summer, take a minute to read the in-flight magazine while you wait for your coffee, tea or milk. US Airways Magazine will feature a story in its August issue that touts Indianapolis.
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Experts doubt Indianapolis can lure huge conventionsRestricted Content

June 1, 2009
Scott Olson
Indianapolis already hosts three of the top 200 conventions in the country. But additional meeting space coming online late next year could help the city double the number.
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Irvington rolls out $1.2 million promotional campaignRestricted Content

June 1, 2009
Anthony Schoettle
In the midst of a $1.2 million campaign to upgrade streets, sidewalks and other neighborhood infrastructure, a coalition of Irvington businesses and residents is launching a unique marketing campaign to tout the neighborhood's recent enhancements and position it as an alternative to places such as Carmel, Zionsville, Geist and Noblesville.
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Synergy Marketing signs two out-of-state clientsRestricted Content

May 18, 2009
Locally based Synergy Marketing Group Inc., which was founded in 2002, is making a name for itself with out-of-state companies launching operations in central Indiana.
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Bankrupt firm's creditors unlikely to rubber-stamp saleRestricted Content

May 18, 2009
Greg Andrews
Norwood Promotional Products Inc. suggests it's positioned to sail through bankruptcy, thanks to a pending-sales agreement. But creditors, owed nearly $300 million, are expected to balk.
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  1. Socialized medicine works great for white people in Scandanavia. It works well in Costa Rica for a population that is partly white and partly mestizo. I don't really see Obamacare as something aimed against whites. I think that is a Republican canard designed to elicit support from white people for republican candidates who don't care about them any more than democrats care about the non-whites they pander to with their phony maneuvers. But what is different between Costa Rica nd the Scandanavian nations on one hand and the US on the other? SIZE. Maybe the US is just too damn big. Maybe it just needs to be divided into smaller self governing pieces like when the old Holy Roman Empire was dismantled. Maybe we are always trying the same set of solutions for different kinds of people as if we were all the same. Oh-- I know-- that is liberal dogma, that we are all the same. Which is the most idiotic American notion going right back to the propaganda of 1776. All men are different and their differences are myriad and that which is different is not equal. The state which pretends men are all the same is going to force men to be the same. That is what America does here, that is what we do in our stupid overseas wars, that is how we destroy true diversity and true difference, and we are all as different groups of folks, feeling the pains of how capitalism is grinding us down into equally insignificant proletarian microconsumers with no other identity whether we like it or not. And the Marxists had this much right about the War of Independence: it was fundamentally a war of capitalist against feudal systems. America has been about big money since day one and whatever gets in the way is crushed. Health care is just another market and Obamacare, to the extent that it Rationalizes and makes more uniform a market which should actually be really different in nature and delivery from place to place-- well that will serve the interests of the biggest capitalist stakeholders in health care which is not Walmart for Gosh Sakes it is the INSURANCE INDUSTRY. CUI BONO Obamacare? The insurance industry. So republicans drop the delusion pro capitalist scales from your eyes this has almost nothing to do with race or "socialism" it has to do mostly with what the INSURANCE INDUSTRY wants to have happen in order to make their lives and profits easier.

  2. Read the article - the reason they can't justify staying is they have too many medicare/medicaid patients and the re-imbursements for transporting these patient is so low.

  3. I would not vote for Bayh if he did run. I also wouldn't vote for Pence. My guess is that Bayh does not have the stomach to oppose persons on the far left or far right. Also, outside of capitalizing on his time as U. S. Senator (and his wife's time as a board member to several companies) I don't know if he is willing to fight for anything. If people who claim to be in the middle walk away from fights with the right and left wing, what are we left with? Extremes. It's probably best for Bayh if he does not have the stomach for the fight but the result is no middle ground.

  4. JK - I meant that the results don't ring true. I also questioned the 10-year-old study because so much in the "health care system" has changed since the study was made. Moreover, it was hard to get to any overall conclusion or observation with the article. But....don't be defensive given my comments; I still think you do the best job of any journalist in the area shedding light and insight on important health care issues.

  5. Probably a good idea he doesn't run. I for one do not want someone who lives in VIRGINIA to be the governor. He gave it some thought, but he likes Virginia too much. What a name I cannot say on this site! The way these people think and operate amuses me.

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