Marketing

Real estate marketer launches 4 Walls Etc. from homeRestricted Content

September 26, 2009
Brock Benefiel
Startup real estate firm specializes in marketing, digital floor plans and site plans.
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U.S. Army extends sponsorship with Horizon League

September 12, 2009
 IBJ Staff
The league that includes Butler University recently extended its sponsorship deal with the U.S. Army through the 2009-2010 academic year.
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ExactTarget enters European market through acquisition

September 8, 2009
Indianapolis-based ExactTarget announced this morning that it has launched a new international division in London following its acquisition of Keymail Marketing.
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MARKETING: Why Discount Tire gets my vote, again and againRestricted Content

August 29, 2009
Lorraine Ball
There are plenty of “low-tech” companies exploring ways to build social media into their marketing strategies with outstanding results.
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MillerWhite signs deal with Shelby County Development Corp.

August 24, 2009
 IBJ Staff
MillerWhite LLC, an Indianapolis-based marketing and communications firm, recently signed a deal to produce a new logo, tag line and Web site for the Shelby County Development Corp., a Shelbyville-based economic development organization.
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ICVA might take out loan to market city for conventionsRestricted Content

August 24, 2009
Anthony Schoettle
The Indianapolis Convention & Visitors Association is so desperate for more marketing funding, the organization charged with promoting the city as a convention and tourism destination is considering taking out a loan. While that would be the last resort, ICVA CEO Don Welsh said it is one he will have to consider if the money can’t be raised through local taxes.
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Marsh promotion cancellation sparks anger

August 3, 2009
Scott Olson
Marsh Supermarkets’ decision to stop honoring a $10 online coupon just days after introducing the promotion has angered hundreds of followers of the grocer’s Facebook page.
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Allstate ends Brickyard 400 sponsorship

July 27, 2009
Anthony Schoettle
Allstate Corp. is ending its five-year run as the lead sponsor of the Allstate 400 at the Brickyard NASCAR race in Indianapolis, company officials said today. The announcement comes after this year’s race at Indianapolis Motor Speedway suffered a 20-percent attendance drop from last year’s event.
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FELDMANN: Don't seek attention, generate itRestricted Content

July 27, 2009
Derrick Feldmann
In case after case, we see businesses and not-for-profit organizations launching initiatives, holding events and undertaking other activities for the sole purpose of “awareness raising.” And in case after case, we see that the public failed to respond the way the organization expected.
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Supermarket shuffle at Conseco FieldhouseRestricted Content

July 20, 2009
Anthony Schoettle
Marketers and grocery store insiders say The Kroger Co.'s recently announced deal to partner with the Indiana Pacers and Indiana Fever isn't just another sponsorship agreement.
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Franklin College sues like-named competitor over marketing push

July 6, 2009
J.K. Wall
Franklin College filed a lawsuit today alleging trademark infringement against Ohio-based Franklin University, which will open a campus in Castleton this fall. The liberal arts college south of Indianapolis said the newcomer's marketing blitz has been too close to Franklin College’s own branding.

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Local ad firm does all-nighter for charities in needRestricted Content

July 6, 2009
 IBJ Staff
Vision3, a local advertising and marketing firm, is offering free creative services to area not-for-profits Aug. 27. Application deadline for Vision3's third annual CreateAthon is July 20.
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Production company to donate PSARestricted Content

June 22, 2009
 IBJ Staff
Bennett Innovation is celebrating its 25th year by giving away $25,000 in services to a worthy not-for-profit.
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Practice jersey ads could boost ColtsRestricted Content

June 15, 2009
 IBJ Staff
Less than a month after National Football League officials announced teams can sell an ad on players' practice jerseys, Indianapolis Colts officials are optimistic they can close a six-figure deal before training camp kicks off in Terre Haute Aug. 2.
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Newcomer Franklin University could create marketing mix-up for Franklin CollegeRestricted Content

June 8, 2009
J.K. Wall
Ohio-based Franklin University's move into the Indianapolis market sets up the potential for significant name confusion with Franklin College, the liberal arts school 30 minutes south of Indianapolis.
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Marketing employees open own computer-generated motion graphics businessRestricted Content

June 8, 2009
Chris O\'malley
The three principals of The Basement Design and Motion left another firm to set their own course in the world of Web convergence marketing.
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Indianapolis will be highlighted in US Airways MagazineRestricted Content

June 8, 2009
 IBJ Staff
If you happen to fly US Airways this summer, take a minute to read the in-flight magazine while you wait for your coffee, tea or milk. US Airways Magazine will feature a story in its August issue that touts Indianapolis.
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Experts doubt Indianapolis can lure huge conventionsRestricted Content

June 1, 2009
Scott Olson
Indianapolis already hosts three of the top 200 conventions in the country. But additional meeting space coming online late next year could help the city double the number.
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Irvington rolls out $1.2 million promotional campaignRestricted Content

June 1, 2009
Anthony Schoettle
In the midst of a $1.2 million campaign to upgrade streets, sidewalks and other neighborhood infrastructure, a coalition of Irvington businesses and residents is launching a unique marketing campaign to tout the neighborhood's recent enhancements and position it as an alternative to places such as Carmel, Zionsville, Geist and Noblesville.
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Synergy Marketing signs two out-of-state clientsRestricted Content

May 18, 2009
Locally based Synergy Marketing Group Inc., which was founded in 2002, is making a name for itself with out-of-state companies launching operations in central Indiana.
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Bankrupt firm's creditors unlikely to rubber-stamp saleRestricted Content

May 18, 2009
Greg Andrews
Norwood Promotional Products Inc. suggests it's positioned to sail through bankruptcy, thanks to a pending-sales agreement. But creditors, owed nearly $300 million, are expected to balk.
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Redefining community in virtual and political realityRestricted Content

April 27, 2009
Bruce Hetrick
Last week, I made a presentation about social media to several hundred people at a Carmel Chamber of Commerce luncheon. We talked about Facebook and Twitter, YouTube and Flickr, LinkedIn, blogging and more. I didn't answer the "how-to" question. I answered the "whether-to" question. With some important cautions, my answer was "yes."
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Local marketing firm expands Dairy Queen coverageRestricted Content

April 20, 2009
Optimedia Indianapolis recently signed a deal to handle 11 new Dairy Queen media markets in addition to the 23 currently held.
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Brand Acceleration expandsRestricted Content

April 6, 2009
Indianapolis-based Brand Acceleration Inc. has announced an expansion of its service area to include the South-Atlantic and Mid-Atlantic states.
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Clarian ads win major awardRestricted Content

April 6, 2009
Indianapolis ad firm The Heavyweights and its local client Clarian Health have won one of the ad industry's biggest awards for one component of Clarian's "A Call to Change" campaign.
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  1. A Tilted Kilt at a water park themed hotel? Who planned that one? I guess the Dad's need something to do while the kids are on the water slides.

  2. Don't come down on the fair for offering drinks. This is a craft and certainly one that belongs in agriculture due to ingredients. And for those worrying about how much you can drink. I'm sure it's more to do with liability than anything else. They don't want people suing for being over served. If you want a buzz, do a little pre-drinking before you go.

  3. I don't drink but go into this "controlled area" so my friend can drink. They have their 3 drink limit and then I give my friend my 3 drink limit. How is the fair going to control this very likely situation????

  4. I feel the conditions of the alcohol sales are a bit heavy handed, but you need to realize this is the first year in quite some time that beer & wine will be sold at the fair. They're starting off slowly to get a gauge on how it will perform this year - I would assume if everything goes fine that they relax some of the limits in the next year or couple of years. That said, I think requiring the consumption of alcohol to only occur in the beer tent is a bit much. That is going to be an awkward situation for those with minors - "Honey, I'm getting a beer... Ok, sure go ahead... Alright see you in just a min- half an hour."

  5. This might be an effort on the part of the State Fair Board to manage the risk until they get a better feel for it. However, the blanket notion that alcohol should not be served at "family oriented" events is perhaps an oversimplification. and not too realistic. For 15 years, I was a volunteer at the Indianapolis Air Show, which was as family oriented an event as it gets. We sold beer donated by Monarch Beverage Company and served by licensed and trained employees of United Package Liquors who were unpaid volunteers. And where did that money go? To central Indiana children's charities, including Riley Hospital for Children! It's all about managing the risk.

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