Marketing

IRL signs major new sponsorsRestricted Content

April 6, 2009
In the last week of March, IRL officials put the finishing touches on four sponsorship deals.
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Athenaeum will launch awareness campaignRestricted Content

March 30, 2009
The Athenaeum is seeking better name recognition in the community, with the help of a grant from the Indianapolis Foundation.
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Tennis tournament goes on advertising offensiveRestricted Content

February 23, 2009
The Indianapolis Tennis Championships (formerly the RCA Championships) has for the first time hired an advertising agency to boost ticket sales.
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Compendium casts eye on national blog marketRestricted Content

February 23, 2009
Chris O'Malley
Two-year-old tech startup Compendium Blogware has launched its first out-of-state sales force and said it signed on 70 new customers in the fourth quarter.
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Company banks on targeted textingRestricted Content

February 23, 2009
Whitney Lee
Steven Dickerson realized the potential for mobile advertisements when he saw his daughter texting.
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IRL, Hot Wheels work on dealRestricted Content

January 26, 2009
Indy Racing League officials are finalizing a deal with Mattel's Hot Wheels to roll out a line of replica open-wheel cars this spring.
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Tourists rank Indianapolis as the second-most-popular Midwestern destinationRestricted Content

December 15, 2008
Anthony Schoettle
Fueled by a $740,000 regional advertising campaign, local tourism spending went sky high even as the economy was in a free fall.
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Steak n Shake seeks younger customersRestricted Content

November 17, 2008
Cory Schouten
Steak n Shake hopes to create buzz with its new marketing plan targeting youth.
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Greenwood's largest employer to launch $69M expansionRestricted Content

November 17, 2008
Endress + Hauser Inc., one of Greenwood's biggest employers, is planning a major expansion that will bring 234 jobs to Johnson County.
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Bloomington wins recognition for being gay-friendlyRestricted Content

November 17, 2008
A national newsmagazine for the gay and lesbian community has named Bloomington as its top U.S. small-town vacation destination.
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Holiday promotional campaign helps Indianapolis venues boost their attendanceRestricted Content

November 17, 2008
Scott Olson
The 12 Free Days of Indy Christmas promotion runs through Dec. 24 and gives patrons of several city destinations the opportunity to enjoy them without the cost.
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Jennings County group hires PR firmRestricted Content

November 17, 2008
The Jennings County Economic Development Commission recently hired Indianapolis-based Brand Acceleration Inc. as its agency of record to handle advertising, public relations and brand management.
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Indianapolis Airport opening good news for local PR, hospitality firmsRestricted Content

November 10, 2008
Chris O'Malley
In the last two months, the Indianapolis Airport Authority board has approved spending at least $850,000 toward grand-opening parties for the new airport terminal and events in the form of contracts with caterers, event planners and public relations firms.
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'Instant gratification moments' key to ChaCha's biz strategy

September 1, 2008
Peter Schnitzler
Carmel-based ChaCha Search Inc. has been winning accolades and enough teen fans to rival Hannah Montana. But none of that makes it apparent how the company can make money giving free answers to random cell phone queries.
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Lucas says please don't call stadium 'The Luke'Restricted Content

August 18, 2008
Anthony Schoettle

Officials for Lucas Oil Products Inc. are imploring fans and media not to refer to the team's new stadium as The Luke, a nickname that has cropped up on sports talk radio shows and been repeated in print and on TV. The nickname seems to be gaining momentum, and that doesn't sit well with Lucas brass already playing defense against New Jersey-based Lukoil Co. California based-Lucas Oil signed a 20-year, $121.5 million naming-rights deal for the Colts' new stadium.


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Marketing veteran Ray Compton unveils Webcasting venture at State FairRestricted Content

August 4, 2008
Anthony Schoettle

Local radio icons Big John Gillis and Jeff Pibeon will be broadcasting live this year from the Indiana State Fair. But you won't find their show on any radio station. Gillis and Pigeon have been hired by locally based Compton Strategies to create audio-only, Internet-based shows for area events, companies and entertainment venues.

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Entrepreneur has high hopes for deck-chair markersRestricted Content

July 7, 2008
Jennifer Whitson
In late May, Darrell Bowman launched Lounge Hats LLC, an Indianapolis-based company that makes fabric covers that fit over beach or pool-side chaise lounges to make one thing clear: This seat is taken. Bowman withdrew $20,000 from personal savings and added another $50,000 from an investor, his friend Mike Oswalt, to start the company. He runs Lounge Hats out of his garage, hiring a Chinese company to sew the hats and contracting with a local printer to finish them off.
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Open-wheel reunion creating more business opportunitiesRestricted Content

March 3, 2008
Anthony Schoettle
In the end, the catastrophic sponsorship shift from open-wheel racing to NASCAR became too much to ignore, driving the long-divided sides of Champ Car and the Indy Racing League back into a unified series.
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Guerrilla advertising might seem wacky, but often gets resultsRestricted Content

January 28, 2008
Anthony Schoettle
The 24 area Liberty Tax Service outlets are known for their human mascots dressed up as the Statue of Liberty or Uncle Sam, standing on street corners and waving in traffic. Liberty's approach is just one incarnation of one of the fastest-growing trends in advertising: guerrilla marketing.
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Players benched for new Pacers adsRestricted Content

October 8, 2007
Anthony Schoettle
The Indiana Pacers recently rolled out a marketing initiative that was in sharp contrast to last year's campaign, which prominently featured players and proclaimed, "It's up to us." This year's new television, radio and print advertisements appear with not a whisper from or mention of anyone actually wearing the blue and gold.
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First Indiana's new marketing plan features superhero mascotRestricted Content

June 25, 2007
Cory Schouten
First Indiana Corp.'s new marketing campaign features a superhero sporting an orange cape and a white jumpsuit with the First Indiana logo. But First Indiana Man is just a means to introduce the real star of the bank's most aggressive marketing and account-growth effort in a decade: a free checking account the bank hopes will generate 20,000 new accounts in the next year.
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MZD Urban division gains momentumRestricted Content

April 9, 2007
Anthony Schoettle
As head of MZD Urban, a division of one of the city's largest advertising agencies--MZD Advertising--Troy Julian Gipson is ready to take the city into the future of multicultural marketing.
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Red Hat Society over-50 women pursued by marketersRestricted Content

March 12, 2007
Jennifer Whitson
Members of the Red Hat Society get together monthly to celebrate life after 50, a demographic marketers often overlook. But these women-and their spending habits-are attracting attention as the California-based club gains traction.
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Colts seize Super moment for marketingRestricted Content

February 12, 2007
Anthony Schoettle
With a season-ticket waiting list of more than 13,000--and growing by the hour--the Indianapolis Colts marketing team can settle into cruise control, right? Owner Jim Irsay thinks not.
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Carmel company helps clients determine next big thingRestricted Content

December 25, 2006
Justin Hesser
The employees of production-innovation consultant Insight2 interview customers, but they also watch and videotape them using various products. That footage then is dissected to see how consumers deal with problems they encounter. More times than not, the result is a new product intended to satisfy needs consumers didn't even know they had.
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  1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

  2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

  3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

  4. Exciting times in Carmel.

  5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1

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