Media & Marketing

HHGregg ditches ad campaign, returns to former agency

July 9, 2014
Scott Olson
The Indianapolis-based retailer is going back to Zimmerman Advertising a year after parting ways with the firm and just two months after unveiling a "brand transformation."
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Profit dips for Emmis despite boost from new stations

July 9, 2014
 IBJ Staff
The needle on radio revenue spiked in the first quarter for the Indianapolis broadcasting and publishing firm, but profit sank.
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Book publisher plans 313 distribution jobs in Indiana

July 2, 2014
 IBJ Staff
Penguin Random House LLC, the world's largest consumer book publisher, plans to consolidate much of its U.S. distribution operations in Crawfordsville, the company announced Wednesday morning.
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Fox59 announces newsgathering deal with Indianapolis Star

June 23, 2014
 IBJ Staff
The Star will team with Fox59 and its sister station WTTV-TV Channel 4 for coverage of "select breaking news, sports, weather, election and investigative stories," the media outlets said in a prepared statement.
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Businesses, Kokomo reach compromise on billboards

June 22, 2014
Associated Press
The city of Kokomo is reaching settlements with billboard owners allowing some of the 15 signs destroyed by a November tornado to go back up.
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WIBC taking big risk by weaving news with opinionsRestricted Content

June 21, 2014
Anthony Schoettle
The decision earlier this month by WIBC-FM 93.1 to part ways with longtime newsman and host Steve Simpson has many radio listeners and advertisers wondering if straight-up news radio is dead.
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INDIANA 100: Mainstreet tops fastest-growing companies listRestricted Content

June 21, 2014
Nursing home developer Mainstreet is the fastest-growing private company in the Indianapolis area.
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Emmis acquires majority stake in software firm

June 16, 2014
 IBJ Staff
Emmis Communications Corp. said Monday that it acquired a controlling interest in Indianapolis-based pricing software firm Digonex Technologies Inc. in a deal worth about $5 million.
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Simpson out as WIBC morning host, conservative Katz in wings

June 13, 2014
Anthony Schoettle
Steve Simpson was informed Friday that his contract would not be renewed by Indianapolis-based Emmis Communications Corp., which owns WIBC. Newsman Simpson will be replaced by conservative talk show host Tony Katz.
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Radio personality Vaughn files suit against WTLC parent

June 10, 2014
Mason King
Kelly Vaughn alleges in a federal discrimination lawsuit that Radio One showed preferential treatment to male co-worker Amos Brown by firing her but retaining him after they worked on an outside project.
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NCAA reaches $20M settlement of video game claims

June 9, 2014
Associated Press
The agreement was announced hours before the NCAA went to federal court in California to defend itself against a class-action lawsuit from former players over use of their images in broadcasts and video games.
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North Central grad returns to anchor WTHR weekend news

June 6, 2014
 IBJ Staff
Naomi Pescovitz will helm the Saturday and Sunday editions of "News Sunrise," beginning July 9.
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Author John Green sees earnings boost as movie debut nears

May 31, 2014
Lou Harry
Indianapolis author John Green has sold more than 10.7 million copies of his novel "The Fault in Our Stars," suggesting royalty earnings of more than $6 million, before the movie deal and merchandise sales.
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IndyCar's TV ratings gaining momentumRestricted Content

May 24, 2014
Anthony Schoettle
TV ratings for the IndyCar Series zoomed 44 percent this year for the races leading up to the Indianapolis 500, compared to the same period a year ago, buoyed in part by a strong showing for the new Grand Prix of Indianapolis. But overall viewership remains anemic—less than one-fourth the audience for most NASCAR races.
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Lawyers fret over enforcement of advertising rules

May 21, 2014
Indiana Lawyer Staff, Dave Stafford
Indiana attorneys stay up at night worrying that their ads will run afoul of state rules that they consider unclear and unevenly enforced. But there's a solution in the works.
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AT&T aims for TV's future with $48.5B DirecTV deal

May 19, 2014
Associated Press
With 5.7 million U-verse TV customers and 20.3 million DirecTV customers in the U.S., the combined AT&T-DirecTV would become the second-largest pay TV operator behind a combined Comcast-Time Warner Cable.
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Lilly's latest sales strategy: the soft sell

May 17, 2014
J.K. Wall
Eli Lilly and Co. thinks it has a secret weapon to return to growth. No, it’s not a new blockbuster drug—although Lilly will most likely have several new products hit the market this year and next. Rather, it’s an unorthodox, softer approach put into play by its U.S. sales force.
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Angie’s List namesake extends company brand with nationwide how-to segments

May 17, 2014
Chris O'Malley
Chief Marketing Officer Angie Hicks-Bowman spends an hour and a half each month recording consumer-advice segments hat are downloaded by more than 100 television stations around the country and incorporated into their own consumer news segments.
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Sponsor logos creep into local TV newscasts

May 16, 2014
Chris O'Malley
The increasingly common move to help generate more revenue further lowers the traditional barrier between news and advertisers. Marketing experts say the value for sponsors is questionable.
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Comcast spinoff names Insight co-founder Willner as CEO

May 15, 2014
Bloomberg News
Comcast is planning to spin off operations that serve about 2.5 million customers in Indiana, Alabama, Michigan and other states after completing the purchase of Time Warner Cable.
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Small biz program to tackle lack of Web savvy

May 13, 2014
Dan Human
The program Fight for Small will teach Indiana business owners how to wield social networks, customer review websites and the rest of the Internet to their advantage.
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USA Track & Field clears big hurdle with NBC dealRestricted Content

May 10, 2014
Anthony Schoettle
USA Track & Field is on the cusp of signing a multiyear deal with NBC, fulfilling its longtime wish of pulling all its programming onto one network while strengthening its finances.
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Chief of staffing company becomes Angie’s chairmanRestricted Content

May 10, 2014
John Chuang, co-founder and CEO of Boston-based Aquent LLC, fills the role of retiring Angie’s List director Keith J. Krach of California, who is CEO of DocuSign.
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Baker's Edge founders to test 'Shark Tank' waters

May 8, 2014
Andrea Muirragui Davis
Carmel residents Matt and Emily Griffin can expect to see a big burst in sales of their innovative brownie pan after they appear in front of celebrity entrepreneurs on ABC-TV's hit show later this month.
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Command center being built at WRTV will run 19 stations

May 3, 2014
Chris O'Malley
Media giant E.W. Scripps is building a multimillion-dollar master control facility at its WRTV-TV Channel 6 that will control all 19 of Scripps’ U.S. television stations. The control hub will bring about 10 additional jobs to WRTV’s 1330 N. Meridian St. campus.
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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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