Media & Marketing

Escape artist Bill Shirk can't escape the allure of broadcastingRestricted Content

April 27, 2013
Chris O'Malley
Escape artist Bill Shirk has retired his straitjacket, but remains active in radio broadcasting. His firm, Hoosier Broadcasting, in recent years bought a handful of radio stations on the Hawaiian islands and Shirk owns and is investing more money in a Boone County radio station.
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WTHR exec accused of discrimination lands new gig

April 24, 2013
Chris O'Malley
WTHR's John Cardenas, who was recently accused of sexual discrimination by his former executive assistant, has been named vice president of news for Dispatch Broadcast Group, the station's parent company.
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Young & Laramore launches all-digital campaign for Scotts

April 23, 2013
Chris O'Malley
The growing preference for online-based advertising, exemplified by Y&L's new campaign for the national lawn-care service, is helping sow the seeds of traditional media's decline.
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Stations switching weather lineups as Buchman nears return to air

April 20, 2013
Chris O'Malley
Local television stations are each preparing in their own way for the return to the air this fall of popular weathercaster Angela Buchman.
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NBC extends Notre Dame football contract through 2025

April 18, 2013
Associated Press
Notre Dame and NBC said the extension would begin in 2016 and run through the 2025 season. Financial terms were not announced. The current five-year contract is reportedly worth $15 million annually.
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Ad exec's buttom line: Just be relevantRestricted Content

April 13, 2013
Young & Laramore President Tom Denari challenged conventional thinking in a March 21 column in Advertising Age.
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Gun control ads enrich local TV stations

April 12, 2013
Chris O'Malley
Indianapolis television stations pocketed more than $332,000 in recent months by airing commercials from groups for and against Obama administration initiatives.
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Steak n Shake pays settlement to former ad agency

April 8, 2013
Jeff Newman
Steak n Shake, which last year lost a breach-of-contract lawsuit brought by its former advertising agency, has settled the case rather than let the court decide damages.
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WTHR's IRS investigation receives national honorRestricted Content

April 6, 2013
The station was honored for a six-month investigation into Internal Revenue Service mismanagement that resulted in fraudulent tax refunds for undocumented workers.
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Smartphone videos rewrite rules of customer researchRestricted Content

April 6, 2013
Chris O'Malley
Carmel-based Strategic Marketing & Research Inc. is among firms tapping the capabilities of video-enabled smartphones to gain insights into consumers’ thoughts and emotions. They’re doing this by having consumers use their phones to shoot a video diary of their product experiences.
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Indy publishing legend exits after 32 years

April 5, 2013
Chris O'Malley

Deborah Paul blazed a trail as editor in chief of Indianapolis Monthly, and later headed similar magazines across the country. She cleaned out her desk at Emmis Publishing this week. "It's a mistake to get off the stage too late," she said.

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Graphic designer advises marketers on nuances of reaching LatinosRestricted Content

March 30, 2013
Chris O'Malley
Advertiser Carlos Sosa has designed some very recognizable work—including logos for IndyGo and the Indianapolis Indians—but he is more focused these days on helping businesses more effectively market to the Indianapolis Latino community.
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ExactTarget lands on tech shopping list for buyout

March 30, 2013
Dan Human
ExactTarget Inc.’s strong position in digital marketing has made the Indianapolis company a tempting acquisition target for Salesforce.com and other tech-industry suitors, Wall Street analysts believe.
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WISH-TV receives trio of awards from APRestricted Content

March 30, 2013
Look for Channel 8 to trumpet its Outstanding News Operation, Best Newscast and Best Website awards from the Associated Press.
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WIBC's Wenck opts to drop mic for sales job at sister station

March 29, 2013
Chris O'Malley
The afternoon drive-time personality has left the studio but not the building, switching to a sales job with sports-talk station WFNI "The Fan."
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Q&A: 'Mad Dog' enjoying greener pastures with Indianapolis Colts

March 28, 2013
Chris O'Malley
Jimmy Matis wasn't sure what he would do when he lost his job after 24 years at Q95, but in this life, he says, "you just have to understand that you constantly have to learn."
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WTHR chief hit with discrimination lawsuit

March 23, 2013
Chris O'Malley
The former executive assistant to WTHR-TV Channel 13 President John Cardenas has filed an age- and sexual-discrimination lawsuit against the station and parent Dispatch Broadcasting Group.
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Book version of documentary on Indy radio debutsRestricted Content

March 23, 2013
The film and book chronicle the fierce competition among the top Indianapolis radio stations from the 1950s through the 1970s.
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Comcast gun-commercial ban hits Indiana gun stores

March 22, 2013
Associated Press
A decision by Comcast Corp. to ban commercials touting firearms and ammunition has left some Indiana gun store owners searching for new ways to advertise their products.
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New products, more reporters on the beat

March 22, 2013
Greg Andrews
While many news organizations across the country are cutting staff in response to challenging market conditions, IBJ is increasing the number of beat reporters on the streets breaking stories and providing indispensable information you can’t get anywhere else.
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Mass transit campaign floods market with $1 millionRestricted Content

March 16, 2013
Chris O'Malley
The campaign to expand public transit in the region has generated a busload of money for some media and marketing outlets, thanks to $1 million in federal grants to advertise the benefits of mass transit.
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New economic development chiefs plan branding blitzRestricted Content

March 9, 2013
Kathleen McLaughlin
The state of Indiana will have a new brand, under a campaign the Indiana Economic Development Corp. plans to launch this summer. The campaign is one of a few tweaks that Commerce Secretary Victor Smith and IEDC President Eric Doden are making to Indiana’s job-growth strategy.
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Indy gets first FM sports/talk stationRestricted Content

March 9, 2013
Emmis Communications bought a low-power station, boosted its signal and is using it to simulcast The Fan, a format found at AM 1070.
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Radio One to launch local Telemundo affiliate

March 8, 2013
Kathleen McLaughlin
Indianapolis will have a commercial Spanish-language television station again when Radio One Inc. launches a Telemundo affiliate March 11.
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IU journalism school fights for independence

March 2, 2013
Associated Press
Indiana University's century-old School of Journalism is fighting for its independence after the university's provost proposed merging the school with other communications departments.
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