Media & Marketing

Lottery manager ramping up advertising budget

October 31, 2012
Kathleen McLaughlin
The Hoosier Lottery’s new manager plans to launch a branding campaign in the spring as part of a business plan that calls for a significantly larger advertising budget. That could be good news for Indiana ad agencies.
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Local television stations reap election windfalls

October 24, 2012
Scott Olson
The hotly contested race for U.S. Senate between Joe Donnelly and Richard Mourdock, in addition to the governor's contest, has netted four local television stations millions in advertising dollars, according to FCC filings.
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Indiana Fever, Finish Line reach jersey sponsorship

October 19, 2012
 IBJ Staff
Indiana Fever players will wear a prominent Finish Line logo on the front of their uniforms as part of a major sponsorship deal with the Indianapolis-based athletic apparel retail chain, team officials announced Friday afternoon.
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Microsoft, Chase fuel ad shop's growth spurtRestricted Content

October 13, 2012
Anthony Schoettle
Thanks to blossoming relationships with corporate behemoths like Microsoft and JPMorgan Chase, local ad agency Bradley and Montgomery is making plans to double its 50-employee work force.
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ExactTarget buys interactive marketing firms for $116M

October 12, 2012
 IBJ Staff
The newly public tech company said it paid $95.5 million for Atlanta-based Pardot LLC and $21 million for Indianapolis-based iGoDigital.
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Emmis’ quarterly profit rises on sale of station

October 11, 2012
Much of Emmis' profit stemmed from the Aug. 23 sale of KXOS-FM in Los Angeles for $85.5 million, from which the company reported a gain from discontinued operations of $32.8 million.
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WFMS property fetches $625,000 bid in county tax sale

October 8, 2012
Scott Olson
Suburban New Orleans investment firm National Tax Asset Fund LLC placed the bid during the Marion County tax sale that ended Friday. WFMS parent Cumulus Media Inc. owns the property and owes more than $80,000 in back taxes.
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Emmis selling Internet marketing subsidiary

October 4, 2012
The Indianapolis-based media company said it has agreed to sell Emmis Interactive Inc. to Hailey, Idaho-based Marketron Broadcast Solutions.
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Dems, GOP launch on-air ad spree for Senate seat

October 1, 2012
Associated Press
Indiana has quickly become a major battleground in the race for control of the U.S. Senate, with national Republicans and Democrats forking over more cash this week to tea party favorite Richard Mourdock and Democrat Joe Donnelly.
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Hospital loyalty low among patients in central IndianaRestricted Content

September 29, 2012
Scott Olson
Regenstrief study finds many visit two different facilities within year’s time.
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Dems increase spending in tight Indiana Senate battle

September 24, 2012
Associated Press
Democrats eyeing a rare opportunity to pick up a U.S. Senate in a traditionally red state are buying television time in Indiana for the second consecutive week as they fight to maintain control of the chamber.
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Gregg's media consultant specializes in off-beat adsRestricted Content

September 22, 2012
Virginia-based strategist has been involved in high-profile races across the country.
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Longtime WRTV news anchor Trahan leaving station

September 18, 2012
Grace Trahan, who has anchored the Indianapolis TV station's weekday morning and noon newscasts for the past 14 years, said she was resigning to spend more time with her family.
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GOP spending $650K in tight Indiana Senate race

September 16, 2012
Associated Press
Senate Republicans will jump into Indiana's pitched Senate battle this week, responding to a Democratic ad-buy with one of their own as they seek control of the Senate in November.
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Indiana Sports Talk still growing after 18-plus yearsRestricted Content

September 15, 2012
Anthony Schoettle
Statewide syndicated radio show thrives despite doubters, host's heart attack.
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MillerWhite signs slew of new clients in last six monthsRestricted Content

September 15, 2012
Marketing firm lines up almost two dozen clients, most of them based in Indiana.
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Eli Lilly aims to ramp up social media presenceRestricted Content

September 8, 2012
J.K. Wall
The drugmaker recently drafted social media guidelines it hopes can help it expand its use of social media to more of its employees—without running afoul of regulators.
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'Knock on Wood' campaign boosts Farm Bureau brandRestricted Content

September 8, 2012
Chris O'Malley
The torrent of competitors' humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
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'80s anti-takeover law helped sow Emmis winRestricted Content

September 8, 2012
Greg Andrews
The Indiana Business Corporation Law—enacted to help Hoosier companies fight off a wave of attacks by corporate raiders—gives boards of directors unusually broad authority to exercise judgment as they see fit.
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Satirical newspaper peels back local distribution

September 7, 2012
Cory Schouten
No joke: The Onion has ceased distribution in Indianapolis after local advertisers apparently failed to warm to the newspaper's brand of satire.
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Case from 1970 revisited in dispute over NBA TV revenue

September 6, 2012
Associated Press
The NBA asked a Manhattan judge on Thursday to side with the league in a legal dispute that stems from a sweetheart deal enjoyed by the former owners of a defunct American Basketball Association team — and despised by current owners of four NBA franchises, including the Indiana Pacers.
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Emmis pays $2.8M in employee bonuses after station sale

September 6, 2012
When Emmis Communications Corp. sold a Los Angeles radio station for $85 million last month, it was good news for every employee at the Indianapolis-based media company.
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Emmis vote strips preferred shareholders of dividends

September 4, 2012
Scott Olson
The Tuesday vote by shareholders to wipe out $34 million in unpaid dividends to preferred shareholders follows a judge's Friday decision to deny a request by the preferred shareholders to prevent a vote on the proposal.
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WXIN adding an hour of news at 6Restricted Content

September 1, 2012
The Fox affiliate will go head to head with rivals at prime news hour as it continues to increase local programming.
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Judge gives Emmis OK to hold shareholder vote

August 31, 2012
Scott Olson
A federal judge on Friday gave Emmis Communications Corp. the green light to proceed with a shareholder vote that could wipe out $34 million in unpaid preferred shareholder dividends.
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