Media & Marketing

Jackson Group acquired by Houston company

January 3, 2011
Indianapolis-based The Jackson Group had 132 employees in mid-2010, ranking it the sixth-largest woman-owned business in the area, according to IBJ research.
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Emmis pitching in on breach-of-contract lawsuit

December 29, 2010
 IBJ Staff
Emmis Communications Corp. will contribute $200,000 toward legal fees in a lawsuit that company founder Jeff Smulyan's JS Acquisition LLC filed over its failed effort to take the Indianapolis-based media company private.
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Indianapolis Star gets new publisher

December 22, 2010
Cory Schouten
An Arizona newspaper executive is set to take over as publisher of The Indianapolis Star, replacing Michael Kane.
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Caldwell VanRiper names new president, predicts stronger 2011Restricted Content

December 18, 2010
Anthony Schoettle
Former Finish Line executive Kevin Flynn is now a partner and will handle the agency's day-to-day operations, taking over from Paula MacVittie.
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Online 'daily deals' coupons transform local advertisingRestricted Content

December 11, 2010
Cory Schouten
A big-dollar offer from Google for Groupon—the undisputed king of a U.S. daily deal industry already worth $2.5 billion a year—has emboldened an armada of coupon competitors looking to grab a piece of the fast-growing market.
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One Click buys, rejuvenates retail websites using online marketing savvyRestricted Content

December 11, 2010
Chris O'Malley
Greenwood company buys sites on the cheap and turns them into profit centers.
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Printer suing Indianapolis Woman publisher for $271K

December 10, 2010
Scott Olson
Mignone Communications claims Weiss Communications, which publishes Indianapolis Woman, owes it $271,196 for printing costs dating to November 2007.
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Izod claims 350-percent return from IndyCar Series

December 4, 2010
Anthony Schoettle
Izod officials said that in 2010, Izod brand awareness increased 10 percentage points, brand familiarity rose 16 percent among 25- to 35-year-old men, and digital impressions increased 20 percent over 2009.
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Penske signs Meijer to multiyear sponsorship dealRestricted Content

December 4, 2010
 IBJ Staff
The Meijer grocery store chain will join Penske as a sponsor of its three-car IndyCar Series program, beginning with the 2011 season.
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WTHR winner during November sweeps period

December 3, 2010
Scott Olson
Channel 13 received a huge ratings boost at 11 p.m., enabling it to surpass WISH-TV Channel 8 as the most-watched newscast during that time. WTHR's newscast retained its lead in several other time slots, although audience numbers dipped, enabling competitors to close the gap.
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WRTV names new general manager

November 30, 2010
 IBJ Staff
Larry Blackerby, a 30-year television veteran, has been picked to replace long-time WRTV-TV General Manager Donald Lundy, parent company McGraw-Hill Broadcasting announced Tuesday.
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Digital textbook startup moving to Indiana

November 29, 2010
J.K. Wall
Encompass Media LLC, run by Indianapolis native Scott Watanabe, projects rapid growth for digital textbooks.
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Production firm turns out TV shows without leaving state

November 27, 2010
Sam Brattain
Indiana-based MMY Productions, an independent production company that specializes in reality TV, is working on a new show that chronicles action at Terre Haute's Crossroads Raceway.
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Ad Age: Steak n Shake seeking new agency

November 23, 2010
 IBJ Staff
Two years and at least two advertising agencies after ending a long-term advertising deal, Steak n Shake is reviewing pitches from agencies interested in its business, according to a report from industry publication Advertising Age.
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Promotus Advertising wins state tobacco cessation account

November 20, 2010
 IBJ Staff
The Indiana Tobacco Prevention and Cessation account is worth $1.6 million to the minority owned agency.
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WTHR's status as TV news leader starting to erode

November 13, 2010
Anthony Schoettle
Ad buyers are watching the November sweeps period to see if the NBC affiliate bounces back from recent periods when it lost ground in the ratings.
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Emmis faces NASDAQ delisting danger again

November 7, 2010
 IBJ Staff
Emmis Communications Corp. spent much of last year in danger of being delisted from the NASDAQ stock exchange. Now, it's back in the same precarious position.
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ExactTarget aims to deliver ads through new channels

November 6, 2010
Chris O'Malley
E-mail is merely one component of e-mail marketer ExactTarget’s explosive growth of late, which included last month’s announcement of 500 new jobs by 2015. ExactTarget’s software-as-a-service platform has expanded to include mobile devices, Facebook and Twitter.
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Speedway bolsters staff as Indy 500 centennial nearsRestricted Content

November 6, 2010
Anthony Schoettle
IMS hires former Goldsmith aid Doug Boles to drum up interest, ticket sales in tough environment for motor racing.
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TV ratings for Pacers on the upswing

November 5, 2010
Anthony Schoettle
A revamped roster, new satellite TV agreement, and an overall boost of interest in the NBA is credited for more viewership of the local NBA team.
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Group says billboard companies rejected anti-Lilly ad

November 3, 2010
Scott Olson
San Francisco-based Breast Cancer Action wanted its message, "Eli Lilly is making us sick. Tell them to stop," posted on local billboards. But numerous sign companies refused, the group said.
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Local Fox affiliate fattens up on news

October 30, 2010
Marc D. Allan
Since 2004, WXIN-TV Channel 59 in 2004 has gone from airing 18-1/2 hours of live local news a week to 54-1/2 hours. And if everything goes as planned, by the end of 2012 it will add a 6-7 p.m. newscast weekdays, bringing the total to an astonishing 59-1/2 hours.
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Hendricks County launches tourism campaign

October 27, 2010
Andrea Muirragui Davis
Six months into a $750,000 plan to increase Hendricks County’s profile as a tourist destination, officials say group travel has doubled and hotel occupancy is up almost 3 percentage points—before an end-of-the-year push to get travelers to “Spend the Holidays in Hendricks County.”
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MainGate signs merchandising deal with U.S. Golf Association

October 23, 2010
 IBJ Staff
The local firm will operate the USGA's catalog and online merchandise programs.
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International Center of Indianapolis hires Hetrick to retool branding

October 23, 2010
 IBJ Staff
The communications firm will develop a branding campaign and work on the center's website.
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