Media & Marketing

Super Bowl just misses major-market TV-rating record

February 6, 2012
Bloomberg News
The New York Giants’ 21-17 win over the New England Patriots in Sunday night’s Super Bowl narrowly missed drawing the highest major-market television rating in National Football League history.
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NBC spot focuses on city's Super Bowl legacy

February 5, 2012
 IBJ Staff
Indianapolis’ shining moment in the Super Bowl spotlight came about four hours before kickoff, when NBC televised a short feature on 2012 host city.
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Lucas Oil gets brand boost from Super Bowl venue

February 5, 2012
Anthony Schoettle
Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.
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UIndy capitalizing on Super Bowl attention

February 3, 2012
Scott Olson
The New York Giants are practicing at the private university on the south side of the city, giving it the type of attention that money can't buy.
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ESPN pleased with Pan Am Plaza broadcast decision

February 3, 2012
Scott Olson
The sports network originally considered broadcasting from Monument Circle, but chose the plaza because the location has Lucas Oil Stadium as an ideal backdrop.
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TV stations prepare to unleash Super Bowl blitz

January 28, 2012
Cory Schouten
Local TV news operations have built temporary studios downtown, budgeted thousands for overtime, assigned special Super Bowl beats to field reporters, and will broadcast hours of extra news coverage between now and Feb. 6, the day after Super Bowl XLVI.
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Naming-rights deal to benefit city's snow-removal efforts

January 24, 2012
The agreement calls for longtime salt supplier Cargill Inc. to give Indianapolis 125 tons of salt and five pickup trucks equipped with snow plows and salt spreaders.
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Indianapolis-area mergers and acquisitions in 2011Restricted Content

January 21, 2012
A number of acquisitions last year disclosed no sale price. In the Indianapolis area, those deals ranged from MacAllister Machinery's purchase of a Caterpillar dealership in Michigan to Herff Jones' acquisition of a Memphis, Tenn.-headquartered maker of cheerleading uniforms.
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Financial maneuvers give Emmis new lease on lifeRestricted Content

January 21, 2012
Greg Andrews
The company has made tremendous progress in recent weeks addressing problems that have scared off investors and pushed the price of its common stock below $1.
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Axiom signs ad deal with Community Health NetworkRestricted Content

January 21, 2012
 IBJ Staff
The new agency owned by ad industry veterans is full service with an emphasis on branding.
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WRTV names new anchor teams for evening newscasts

January 20, 2012
Jenna Kooi, a former anchor for Fox59 previously known as Jenna Maloney, will co-anchor the 7 p.m. and 11 p.m. newscasts for WRTV, and Erika Flye has been promoted to co-anchor the 5 p.m. and 6 p.m. newscasts.
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Indiana House panel backs fines on access violators

January 17, 2012
Associated Press
A bill that would allow fines of up to $500 against government officials found to have blatantly violated the state's open meetings or open record laws has been endorsed 11-0 by an Indiana House committee.
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Indians sign deal to air all 72 home games on TVRestricted Content

January 14, 2012
 IBJ Staff
Deal with WRTV-Channel 6 will provide most extensive coverage in franchise history.
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Emmis posts big profit, but revenue shrinks

January 12, 2012
Scott Olson
The media company's $110.9 million quarterly profit was largely due to the sale of three radio stations and the repurchase of preferred stock. Revenue fell 11 percent.
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Emmis mum on sudden exit of Indianapolis Monthly editor

January 11, 2012
Greg Andrews
The Indianapolis communications company confirmed it is seeking a replacement for David Zivan, who had led the magazine for six years.
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Former Star columnist’s lawsuit set for trial

January 6, 2012
Susan Guyett sued The Indianapolis Star in April 2010, alleging that her age led to her dismissal in December 2008.
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Indy tourism officials launch Super Bowl ad campaign

January 5, 2012
Anthony Schoettle
The Indianapolis Convention & Visitors Association has launched a 25-day, $100,000 ad campaign to lure visitors to the city in the days leading up to the Super Bowl. The campaign targets the Chicago, Cincinnati and Louisville markets.
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City to host NFL awards event on eve of Super Bowl

January 3, 2012
Associated Press
The NFL will announce its annual league awards, including Most Valuable Player, in a two-hour prime-time special, "NFL Honors," to air on NBC on Super Bowl eve, Feb. 4.
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NBC sold out of advertising spots for Super Bowl

January 3, 2012
Associated Press
NBC has sold all the commercial airtime for the Feb. 5 game in Indianapolis and even has a waiting list of advertisers. The average cost for a 30-second spot this year was $3.5 million.
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WISH says reporter firing not due to downsizing

January 3, 2012
Anthony Schoettle
Local CBS affiliate WISH-TV has fired award-winning field reporter Brad Edwards, but General Manager Jeff White said the station will soon hire a replacement, plus two additional reporters to grow its staff.
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USA Track & Field athletes want more freedom to lure sponsorsRestricted Content

December 31, 2011
Kathleen McLaughlin
USA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their own sponsors, if it weren’t for the governing body’s rules.
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Marketing firm plans downtown expansion, move

December 29, 2011
 IBJ Staff
Indianapolis-based marketing firm TrendyMinds plans to more than double its staff in the next two years, adding up to 20 jobs as it moves into a former labor union hall downtown.
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Fieldhouse gets Bankers Life name

December 22, 2011
Francesca Jarosz
It will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial for sticking with the $20 million naming-rights deal despite tough times.
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Preferred shareholders blocking Emmis’ repurchase plans

December 19, 2011
Scott Olson
The investors are concerned Emmis will gain voting rights to two-thirds of the preferred shares and that it would use that clout to get out of paying millions of dollars in dividends.
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The Fan winning sports-talk radio war by wide marginRestricted Content

December 17, 2011
Anthony Schoettle
Radio station WFNI-AM 1070 is challenging some FM music stations in the battle for male listeners.
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  1. Can your dog sign a marriage license or personally state that he wishes to join you in a legal union? If not then no, you cannot marry him. When you teach him to read, write, and speak a discernible language, then maybe you'll have a reasonable argument. Thanks for playing!

  2. Look no further than Mike Rowe, the former host of dirty jobs, who was also a classically trained singer.

  3. Current law states income taxes are paid to the county of residence not county of income source. The most likely scenario would be some alteration of the income tax distribution formula so money earned in Marion co. would go to Marion Co by residents of other counties would partially be distributed to Marion co. as opposed to now where the entirety is held by the resident's county.

  4. This is more same-old, same-old from a new generation of non-progressive 'progressives and fear mongers. One only needs to look at the economic havoc being experienced in California to understand the effect of drought on economies and people's lives. The same mindset in California turned a blind eye to the growth of population and water needs in California, defeating proposal after proposal to build reservoirs, improve water storage and delivery infrastructure...and the price now being paid for putting the demands of a raucous minority ahead of the needs of many. Some people never, never learn..

  5. I wonder if I can marry him too? Considering we are both males, wouldn't that be a same sex marriage as well? If they don't honor it, I'll scream discrimination just like all these people have....

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