Media & Marketing

Fieldhouse gets Bankers Life name

December 22, 2011
Francesca Jarosz
It will be difficult to rebrand the arena where the Indiana Pacers play, but team officials praised sponsor CNO Financial for sticking with the $20 million naming-rights deal despite tough times.
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Preferred shareholders blocking Emmis’ repurchase plans

December 19, 2011
Scott Olson
The investors are concerned Emmis will gain voting rights to two-thirds of the preferred shares and that it would use that clout to get out of paying millions of dollars in dividends.
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The Fan winning sports-talk radio war by wide marginRestricted Content

December 17, 2011
Anthony Schoettle
Radio station WFNI-AM 1070 is challenging some FM music stations in the battle for male listeners.
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Dittoe Public Relations gets Atlas Van Lines contractRestricted Content

December 17, 2011
 IBJ Staff
The Evansville-based mover hired the local firm as its public relations agency of record.
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NFL's new TV deals are big score for ColtsRestricted Content

December 17, 2011
Anthony Schoettle
The NFL's new broadcast agreements with CBS, Fox and NBC will make the league by far the richest in terms of professional sports broadcast pacts. The Colts will get close to $218.8 million a year from the deals starting in 2014.
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Zionsville-based Just Marketing signs deal with NissanRestricted Content

December 17, 2011
 IBJ Staff
Financial terms of the deal were not disclosed, but motorsports business experts estimated it’s probably worth $1 million to $5 million a year.
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Giant Super Bowl ads set to adorn downtown buildings

December 7, 2011
Cory Schouten
Downtown building owners are looking to cash in on the upcoming Super Bowl by selling space for massive temporary advertisements.
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Satirical newspaper targets city for expansion

December 6, 2011
Indianapolis-based startup Allium Midwest Media LLC will begin distributing print editions of The Onion and its sister publication The A.V. Club around Indianapolis starting Feb. 2.
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KENNEDY: We need a recovery of real journalismRestricted Content

December 3, 2011
Sheila Suess Kennedy
A healthy Fourth Estate is critical to democratic self-government.
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ExactTarget has remade itself since last IPO bidRestricted Content

December 3, 2011
Greg Andrews
Things change so fast in the technology world that the prospectus ExactTarget Inc. filed four years ago when it first sought to go public reads today almost like something from the floppy-disk era.
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Star parent plans to add 108 jobs at local media units

November 29, 2011
Scott Olson
Gannett Co. said the jobs will be added in central Indiana as part of an expansion of its media-related groups. Meanwhile, the newspaper's union continues to negotiate a new contract with the company.
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Comcast brings home security system to IndianapolisRestricted Content

November 26, 2011
 IBJ Staff
It began offering the service last year in Houston.
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Emmis strikes $16M deal to buy back preferred stock

November 22, 2011
Greg Andrews
The transaction with New York-based Alden Global Capital, the largest holder of Emmis preferred stock, is expected to end more than a year of legal wrangling involving the two companies.
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Emmis sues ex-director, alleges he leaked information

November 19, 2011
 IBJ Staff
Indianapolis-based Emmis Communications Corp. sued a former board member Friday, claiming he leaked information that caused a major holder of preferred stock to drop plans to resell those shares back to the company.
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Trio of ad agency executives launches boutique firmRestricted Content

November 19, 2011
Anthony Schoettle
Three well-known advertising industry executives formed an agency this month that industry insiders think could make some noise in the local market.
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Experts discuss Super Bowl XLVI in Indianapolis

November 12, 2011
Anthony Schoettle
Figures who played key roles in attracting the big game and for making the event a success share their insights.
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Social media hot topic at TechPoint summitRestricted Content

November 12, 2011
Chris O'Malley
Zuckerberg's sister gives tips for exploiting Facebook as a marketing tool.
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Injury stalls Manning's lucrative marketing careerRestricted Content

November 5, 2011
Anthony Schoettle
Since Peyton Manning underwent neck surgery in early September, gone are almost all the television, print, billboard and myriad other commercials featuring the Indianapolis Colts quarterback.
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Indiana AG to testify against cell phone bill

November 2, 2011
Associated Press
The bill being considered in the U.S. House would allow telemarketers and debt collectors to start dialing residents' cell phones and, if approved, would override Indiana's "Do Not Call" law and lead to a flood of robocalls, Greg Zoeller said.
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Radio vets Cosby, Stuck among Clear Channel layoffs

October 27, 2011
Cory Schouten
Several local radio employees lost their jobs this week in a round of layoffs by San Antonio-based Clear Channel, the parent company of WRZX-FM 103.3, WFBQ-FM 94.7 and WNDE-AM 1260.
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California startup says it will create 1,200 local jobs

October 25, 2011
Cory Schouten
A California startup company that hopes to manufacture trucks outfitted with giant video screens expects to hire 1,200 employees to staff a new 125,000-square-foot production facility near 86th Street and Georgetown Road.
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Marketing firm 5MetaCom focuses on clients with technical needsRestricted Content

October 22, 2011
Anthony Schoettle
Owner Chris Wirthwein insists the Carmel firm with growing billings serves Indiana companies within a two-hour drive.
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Marketing firm TrendyMinds moving to Market Street

October 19, 2011
The company has purchased a former labor union hall building and plans to invest $1 million to refurbish the property before moving in early next year.
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Groupon miscue menaces downtown restaurant

October 17, 2011
Chris O'Malley
Creation Cafe said Chicago online coupon company Groupon offered discounts it didn't agree to give. Groupon says it had a signed contract.
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BMG aiming to dazzle convention-industry clients with holographicsRestricted Content

October 15, 2011
Chris O'Malley
Life-like images used to drum up business in a meeting sector that's suffering along with the economy.
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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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