Media & Marketing

'Knock on Wood' campaign boosts Farm Bureau brandRestricted Content

September 8, 2012
Chris O'Malley
The torrent of competitors' humorous TV commercials forced Indiana Farm Bureau Insurance to roll out its own campaign. So far, its “Knock on Wood” shtick is said to have boosted brand awareness in urban markets by 12 percent, as measured by social media chatter.
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'80s anti-takeover law helped sow Emmis winRestricted Content

September 8, 2012
Greg Andrews
The Indiana Business Corporation Law—enacted to help Hoosier companies fight off a wave of attacks by corporate raiders—gives boards of directors unusually broad authority to exercise judgment as they see fit.
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Satirical newspaper peels back local distribution

September 7, 2012
Cory Schouten
No joke: The Onion has ceased distribution in Indianapolis after local advertisers apparently failed to warm to the newspaper's brand of satire.
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Case from 1970 revisited in dispute over NBA TV revenue

September 6, 2012
Associated Press
The NBA asked a Manhattan judge on Thursday to side with the league in a legal dispute that stems from a sweetheart deal enjoyed by the former owners of a defunct American Basketball Association team — and despised by current owners of four NBA franchises, including the Indiana Pacers.
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Emmis pays $2.8M in employee bonuses after station sale

September 6, 2012
When Emmis Communications Corp. sold a Los Angeles radio station for $85 million last month, it was good news for every employee at the Indianapolis-based media company.
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Emmis vote strips preferred shareholders of dividends

September 4, 2012
Scott Olson
The Tuesday vote by shareholders to wipe out $34 million in unpaid dividends to preferred shareholders follows a judge's Friday decision to deny a request by the preferred shareholders to prevent a vote on the proposal.
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WXIN adding an hour of news at 6Restricted Content

September 1, 2012
The Fox affiliate will go head to head with rivals at prime news hour as it continues to increase local programming.
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Judge gives Emmis OK to hold shareholder vote

August 31, 2012
Scott Olson
A federal judge on Friday gave Emmis Communications Corp. the green light to proceed with a shareholder vote that could wipe out $34 million in unpaid preferred shareholder dividends.
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Fishers company loses Marilyn Monroe court appeal

August 31, 2012
CMG Worldwide, an intellectual property licensing firm in Fishers, has lost a federal court appeal related to ownership of iconic images of Marilyn Monroe.
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WISH-TV fires news director, industry sources say

August 27, 2012
Scott Olson
Several industry sources say Patti McGettigan was escorted from the WISH-TV Channel 8 building Friday after a three-year run as the local CBS affiliate's news director. The station isn't commenting on what led to her abrupt departure.
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Small firms using social media to tighten ties to customersRestricted Content

August 25, 2012
Andrea Muirragui Davis
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
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Carmel ad shop FatAtom prospers by defying normsRestricted Content

August 25, 2012
Anthony Schoettle
In a time when many local, regional and national ad firms have been forced to downsize, FatAtom Marketing has seen its revenue increase from $180,000 in 2008 to a projected $1.25 million this year, CEO Todd Muffley said.
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Emmis completes sale of L.A. station for $85M

August 23, 2012
Mexico City-based Grupo Radio Centro bought Spanish station KXOS-FM 93.9 after leasing it from Emmis Communications Corp. for three years.
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Emmis buying two radio stations in Terre Haute

August 22, 2012
The Indianapolis-based company said Wednesday that it has agreed to purchase WSDM-FM 92.7 and WSDX-AM 1300 from Crossroads Investments LLC for an undisclosed amount. The acquisition is expected to close within 45 to 60 days.
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Illinois lottery superintendent says Indiana taking flawed path

August 18, 2012
Kathleen McLaughlin
The Illinois Lottery is not a model Indiana should follow in seeking a private manager to boost revenue, according to Illinois’ own lottery chief. Hoosier Lottery officials say they’ve taken steps to avoid the problems Illinois had with its privatization contract, but several key elements of the process mirror Illinois'.
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Kellogg's rolls out IndyCar-branded cereal nationwideRestricted Content

August 18, 2012
Anthony Schoettle
Direct-to-consumer marketing of star drivers could be just what the series needs to boost interest, TV ratings.
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Indianapolis Symphony Orchestra signs three-year deal with HironsRestricted Content

August 18, 2012
Local agency will work with ISO on overall brand strategy, including print and digital marketing.
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AT&T technicians file lawsuit over lunch policy

August 17, 2012
Chris O'Malley
Eleven AT&T technicians have filed a federal lawsuit seeking class-action status to collect unpaid wages and overtime, alleging the company compels them to work during unpaid lunch breaks. The suit seeks to represent 1,300 AT&T technicians in Indiana.
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Pacers plan upgrades to Bankers Life Fieldhouse

August 16, 2012
 IBJ Staff
Improvements to the home arena of the Indiana Pacers will include a new scoreboard and a renovation of the arena's television studios, said a source with knowledge of the planned changes.
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Emmis agrees to sell two magazines for $9M

August 16, 2012
The publications, Country Sampler and Smart Retailer, together generated $1 million in operating income during the 12-month period ended May 31, according to a public filing. The transaction is expected to close by Sept. 30.
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MainGate inks 3-year merchandise deal with Lucas Oil

August 14, 2012
MainGate has developed the LucasOilGear.com website to sell apparel and novelties, including T-shirts and outerwear featuring the Lucas Oil Stadium, Lucas Oil and Lucas Oil Racing Series brands.
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Ex-Star editor hopes to do communications consulting

August 13, 2012
J.K. Wall
Dennis Ryerson, who stepped down as editor June 1, said he was not pressured to leave after arrival of his successor, but acknowledged there was some "tension."
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MORRIS: Charging for online content makes sense

August 11, 2012
Greg Morris
A business model that provides mostly free digital content can’t continue in the long term.
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Indianapolis law firms ratchet up marketing to womenRestricted Content

August 11, 2012
It’s out with sporting events and in with fashion shows as firms try to make female clients feel more welcome.
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Meteorologist Buchman leaves WISH-TV, as expected

August 10, 2012
Scott Olson
Popular meteorologist Angela Buchman has left WISH-TV Channel 8 as expected and is likely to be off the air for a year until she joins competitor WTHR-TV Channel 13, according to several local broadcast television sources.
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