Media & Marketing

EYE ON THE PIE: Writers require clarity or risk calamityRestricted Content

May 15, 2006
Morton Marcus
Last night, I had a dream. I was standing on the ledge of a tall building. People down below were shouting, "Jump!" They were angry because they thought I misrepresented the various and diverse meal-delivery programs in Indiana in my column last week. One woman was yelling, "You're trying to take away my job!" "No," I tried to explain. I was just saying that such programs should be coordinated better and that no oversight agency exists to monitor not-for-profit agencies....
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NOTIONS Bruce Hetrick: Readers share insights on the elusive 'one thing'Restricted Content

May 15, 2006
In the movie "City Slickers," Billy Crystal plays a fellow in midlife crisis. He escapes to a guest ranch, where he meets Jack Palance as a wisdom-dishing cowboy. On horseback one day, Palance asks, "Do you know what the secret of life is?" "No, what?" Crystal asks. Palance holds up his gloved index finger and says, "This." Crystal says, "Your finger?" Palance says, "One thing. Just one thing. You stick to that and everything else don't mean #*@%." Crystal says,...
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RETURN ON TECHNOLOGY: Does your Web site need an SEO to boost it up?Restricted Content

May 15, 2006
Tim Altom
Every time I see the term "SEO," I cringe a little. It stands for "searchengine optimization," a supposed service offered by many "SEO companies." Such companies claim to be able to boost your Web site up the pages of major search engines so customers can find you. To a limited extent, they can help. Most Web sites are so poorly designed that they almost defy search engines to look through them, a process known in the trade as "crawling." The...
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CD-burning kiosks debut: Four years of work on the line for local media-technology companyRestricted Content

May 15, 2006
Jennifer Whitson
As the after-work rush of customers came into a south-side Karma music store on a recent Wednesday, some wandered up to a new kiosk and gave it a whirl. It was the public's first look at CD-burning technology, developed by local entrepreneurs, that allows customers to pick songs and immediately burn a CD mix before leaving the store. If consumers like the kiosks, backers hope to sell video games, movies and even concert tickets through the terminals, which could be...
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Merger talks near finish?: George optimistic about open-wheel reunion; sources say deal may be reached by May 26Restricted Content

May 8, 2006
Anthony Schoettle
Indy Racing League President Tony George said earlier this year "the stars, moons and planets" would need to align for his series to merge with open-wheel rival Champ Car in time for the 2007 season. According to motorsports sources, the alignment appears to be happening, and George told IBJ he is cautiously optimistic. George said in a May 3 interview that discussions with Champ Car principal Kevin Kalkhoven are ongoing, but that there are still a number of issues to...
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Goulding & Wood Inc.: Bigger is not always better Organ maker emphasizes quality over quantityRestricted Content

May 8, 2006
Susan Raccoli
Goulding set about learning every aspect of the business and when his father and partner Thomas Wood retired in 2003, he was ready to take over. He and longtime employee Brandon Woods bought the company. The transition was slow, though, because the founders had a backlog of clients still waiting for their instruments. The amicable changeover was a combination of the company being handed down and bought out, with capital taken out to reimburse the original owners, Mark Goulding said....
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Timing is everything in the fuel-savings game: INDOT to synchronize signals in more area brake zonesRestricted Content

May 8, 2006
Chris O\'malley
State transportation engineers, having just tweaked traffic-light timing to improve flow on U.S. 31 in Carmel, next plan to target three other busy corridors in the metro area. They include U.S. 31 on the south side, between Interstate 465 and County Road 750N, and the increasingly congested stretch of State Road 37 between State Road 238 and Cumberland Road in Noblesville. The improvements to be conducted over the next several months can't come fast enough for motorists weary of the...
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Reebok should fit into Adidas' global plan: Indianapolis facility finds an ally in NBA after 11-year apparel dealRestricted Content

May 8, 2006
Anthony Schoettle
Adidas-Salomon AG's $3.8 billion acquisition of Reebok International is having ripple effects from Boston to Beijing. Those waves are likely to wash right through Reebok's design and manufacturing plant on Indianapolis' east side, which employs nearly 1,000. Reebok's headquarters will remain in Canton, Mass., and Adidas will maintain its state-side headquarters in Portland, Ore., but officials for the German sporting goods giant have revealed little else about their plans for Reebok facilities. Adidas officials have said they project saving $212...
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BULLS & BEARS: Marsh, Suros deals a study in how to value businessesRestricted Content

May 8, 2006
Ken Skarbeck
Two recent Indianapolis business deals have provided local investors with excellent case studies in business valuation. What is truly instructive is that these acquisitions are polar opposites based on the valuation methods employed and in the future expectations the buyers have for these two businesses. They are the announced purchase of Marsh Supermarkets Inc. for $88 million by Florida-based Sun Capital Partners and the acquisition of Suros Surgical Systems for $240 million by Massachusetts-based Hologic Inc. In the Marsh acquisition,...
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NOTIONS: A primary primer on the need for simpler governmentRestricted Content

May 1, 2006
Bruce Hetrick
Do you know the name Kelly Bentley or Derek Redelman? Michael Brown or Michael Rinebold? How 'bout Barbara C o l e m a n - K n i g h t , Barry Campbell, Judie Williams, Karon Williams, Maureen Jayne, Milton Baltimore Jr. or Olgen Williams? Even if you've heard these names, do you know these people's backgrounds, what experience they bring to the table, what they preach and practice? Do you know who, if anyone, supports them financially...
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Jazz Fest loses pair of sponsors: This year's show will go on, but future events in dangerRestricted Content

May 1, 2006
Peter Schnitzler
Until late April, fund raising for the annual musical event was on track. But then a pair of major sponsors revealed they would no longer underwrite the festival. Now its future may be in doubt. "We really need to have the festival fully funded to sustain its business model," said Indy Jazz Fest Producer Helen Small, who also is president of the Indianapolis-based American Pianists Association. "In no way is it guaranteed that the festival will be here forever for...
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Land drove Marsh sale: Sun Capital has backup in real estate if grocery biz failsRestricted Content

May 1, 2006
Matthew Kish
When Marsh Supermarkets Inc. put itself on the block in November, the company's stock dove. When it cut future executive compensation $28 million a month later, the stock continued falling. When it terminated 25 executives and closed two groceries and six convenience stores, shares slipped yet again. Nothing, it seemed, could stop the downward spiral. Then a footnote appeared in the Fishersbased company's fiscal third-quarter financial report Feb. 21. It said an appraisal showed the company's real estate was worth...
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Emmis fights radio doubt: CEO Smulyan defends his struggling industry as stock price continues to slideRestricted Content

May 1, 2006
Anthony Schoettle
Emmis Communications Corp.'s stock has fallen 80 percent in six years. Revenue from its radio stations is falling short of Wall Street expectations. And its bid for Major League Baseball's Washington Nationals is running third in a three-horse race. But Emmis CEO Jeff Smulyan is as optimistic as he's been in months. "I'm upbeat because I think this industry is ready to turn the corner, and Emmis is turning the corner," Smulyan told Wall Street analysts after his company released...
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EYE ON THE PIE: Mysteries abound in IndianaRestricted Content

May 1, 2006
Morton Marcus
There is so much I do not understand about Indiana. After living here for 35 years, after visiting every county and traveling almost every mile of state highway, after making friends with thousands of Hoosiers, I am in the dark on so many issues. Here are three examples: Example 1: What do Mitch Daniels, Arnold Schwarzenegger of California, and Kathleen Blanco of Louisiana have in common? They are all governors who have massive approval deficits. According to Survey USA (and...
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Cleveland tech firm going west: Parker Hannifin falls short of employment promises, plans to leave Intech ParkRestricted Content

May 1, 2006
Tom Murphy
A Cleveland-based technology giant plans to move its Intech Park operation next month, leaving behind some attractive office space and a broken promise to create jobs. Parker Hannifin Corp. will consolidate its Indianapolis location into a California site, spokesman Jim Cartwright said. It should empty its 30,700-square-foot offices in the park's Intech 10 building by the end of June. The move will have no impact on Parker Hannifin's Tell City production facility, which employs about 100 people who make industrial...
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Foundry forges growth by displaying creativity: After struggling for clients, upstart ad firm hits strideRestricted Content

May 1, 2006
Anthony Schoettle
Mark LeClerc, Matt Ganser and Jeff Morris started Foundry advertising agency in October 2004, with a five-figure bank loan and the promise of a lucrative account from an international mailorder retailer. But when their Lands' End deal fell far short of expectations, the trio was forced into cold-call mode. Because of non-compete clauses with their former employers, Foundry suddenly found itself with no active clients. "One of the first lessons we learned is that not everything promised to you comes...
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RETURN ON TECHNOLOGY: Protecting company data not always worth the effortRestricted Content

May 1, 2006
Tim Altom
Like monkeys in cages, data seems to want to be free, and will connive ways to break out of restraints. Many times it takes advantage of human carelessness, as it did in Iraq recently. Two reporters were wandering through one of the Iraqi bazaars that have sprung up outside U.S. bases, and which feature items discarded by Americans, such as old boots and broken tools. The reporters saw a number of what the media has been calling "computer drives." These...
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Gamer cashes in on hobby: Arcade cabinets combine old titles, new technologyRestricted Content

April 24, 2006
Jessica Wolfe
Rick Barretto started filling his basement with arcade games soon after graduating from Indiana University. An avid gamer since his youth, he loved to play, but to get the games he wanted, he had to buy fullsized arcade cabinets-12 of them. His basement was only so big, and his wife's tolerance only so high. "My wife was saying, 'There's got to be a better way,'" said Barretto, 39. So he put his college computer-science classes to work and spent more...
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Ivy Tech to focus more on results, not just growth: Student success and broader ties with employers among goals of community college system's five-year planRestricted Content

April 24, 2006
Chris O\'malley
After growing its enrollment 75 percent the last decade, Ivy Tech Community College of Indiana is shifting its focus to student retention. A top administrator also wants to expand the number of training courses offered at businesses, as a way to supplement the system's $253 million annual budget. Some who've studied the state's educational system have recommended that Ivy Tech spend more to hire additional full-time faculty to strengthen its effectiveness. The school's five-year student retention plan calls for doubling...
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Real estate experts examine the market: Indianapolis in good shape overall, panelists say, but job growth, incentive issues, among concernsRestricted Content

April 24, 2006
On April 14, as part of its Power Breakfast Series, the Indianapolis Business Journal gathered a panel of commercial real estate and construction experts to discuss industry conditions in the local market. In a discussion moderated by IBJ Editor Tom Harton, panelists took on a wide range of issues, including tax incentives and the status of downtown's residential and retail markets. Power Breakfast guests were Mike Curless, executive vice president and principal with Lauth Property Group; Mike Wells, president of...
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FAMILY BUSINESS: Indiana Square damage offers lesson in disaster planningRestricted Content

April 24, 2006
Eric Manterfield
The incident drove home the importance of disaster planning. When the storm struck at 10 p.m. that Sunday, who was prepared for the emergency? Employees were told not to come in the next morning, but how would they do their jobs? What files could be retrieved? Would computer systems work on Monday and later that week? What would happen to incoming and outgoing telephone and e-mail messages? The questions and potential problems were endless. Each owner of a family business...
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SMALL BUSINESS PROFILE WTH: Firm mapping out its own success Owner shifts focus from old-school engineering to GISRestricted Content

April 24, 2006
Marc D.
SMALL BUSINESS PROFILE WTH Firm mapping out its own success Owner shifts focus from old-school engineering to GIS Rex Jones wants to show off his company's work, so the lights go down, a computer comes on and a map of Starke County appears on a screen. The map is a maze of green lines representing county and local roads, red for state/interstate highways, blue for water. Jones zooms in further, picking a random street in the rural county. Up pops...
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VOICES FROM THE INDUSTRY: As construction costs rise, older buildings gain appealRestricted Content

April 24, 2006
Brian Mann
Construction costs continue to rise in the wake of hurricanes, tornadoes, the war in Iraq, the building boom in China and general inflation. The trickle-down effect often lands at the feet of small business owners. According to the U.S. Bureau of Labor Statistics' Producer Price Index, prices for materials and construction components increased 0.3 percent in February, following a 1-percent hike in January and continuing a threeyear upswing. The average building cost index has increased about 45 percent since 1995,...
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CHRIS KATTERJOHN Commentary: Congress should resurrect immigration compromiseRestricted Content

April 17, 2006
As I left work April 10, I noticed a steady stream of cars pulling off Washington Street into the IBJ Corp. parking lot. The cars were full of Hispanics who had come downtown for the Big March. The sidewalks, too, held a steady flow of Hispanics heading east toward what turned out to be one of the largest public political rallies in city history. Most of the people I saw looked young-in their teens, 20s or 30s-and seemed to be...
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Star meetings unusual, not necessarily ethical breach: Political candidates invited to informational meetingRestricted Content

April 17, 2006
Anthony Schoettle
An Indianapolis Star program for political candidates that mixes information about advertising and news policies is raising eyebrows among some area politicos and media specialists. As part of their Campaign Connections program, Star officials hold cocktail receptions for Republican and Democratic candidates to discuss advertising possibilities and to explain news processes, including candidate endorsements on the editorial page. Star officials said the program dates back to the 2002 election. Star Editor Dennis Ryerson said it is made clear that buying...
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