Media & Marketing

Fox affiliate gets serious about news: WXIN-TV considers expanding 10 p.m. newscast to an hour, adding early-evening editionRestricted Content

January 23, 2006
Anthony Schoettle
Say Fox Television and you're more likely to think of Bart Simpson and "American Idol" than traffic updates, weather bulletins or breaking news. But WXIN-TV Channel 59 General Manager Jerry Martin wants viewers to know the Indianapolis Fox affiliate has a serious side. Martin said big changes are coming, including possibly expanding WXIN's 10 p.m. news from 30 minutes to an hour. And the national Fox network might add an evening news show, which likely would lead to a local...
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Appliance biz heads north: Clark to open Castleton store, compete with H.H. Gregg Fine Lines for high-end customersRestricted Content

January 23, 2006
Matthew Kish
The high-end appliance retailer Clark Appliance Showcase will open a store practically in the back yard of its closest competitor in early March. Does the move signal a turf battle between two local retailers that cater to homeowners willing to pay luxury car prices for a kitchen? Not really. The local market for products such as $10,000 Viking ranges is growing so fast that executives at Clark and H.H. Gregg think there's room for both on the northeast side. "It's...
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Landing ad revenue: Airport charged up over sponsorship of electrical outletsRestricted Content

January 23, 2006
Chris O\'malley
Advertisements for mutual funds, watches and kolaches. Now as you wait at the gate for your flight, you'll even see ads on electrical outlets. The Indianapolis Airport Authority on Jan. 20 was expected to approve a $65,000 marketing partnership with Chase in what is the latest and certainly the most electrifying of all advertising schemes at Indianapolis International Airport. These are desperate times for marketers. Too many ads are getting lost in the shuffle. And barraged consumers have figured out...
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SPORTS: Century-old NCAA ready to flaunt its new imageRestricted Content

January 16, 2006
Bill Benner
A centennial celebration only comes around, what, every hundred years or so? Given that, the NCAA hopes to do right by its 100th anniversary, and to maximize the opportunity it brings. "This is the catalyst," says Dennis Cryder, the association's senior vice president for branding and communications. "The foundation has been put in place. Now we want to use the centennial to put our student-athletes out front, and represent the best of the whole process of putting sports and academics...
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IRSAY'S ODYSSEY: Owner learned from life in NFL to build winning team

January 16, 2006
Anthony Schoettle
The Indianapolis Colts' evolution from perennial patsy to Super Bowl favorite is a body of work with a seldom-told—and often misunderstood—history. It's easy to see the hues all-pros Peyton Manning, Marvin Harrison and Edgerrin James painted on this masterpiece season. President Bill Polian and Coach Tony Dungy certainly colored the landscape. And Offensive Coordinator Tom Moore added his creativity. But theirs aren't the only signatures on this canvas.
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TAWN PARENT Commentary: Can't get no (job) satisfaction?Restricted Content

January 16, 2006
-Dylan Thomas What would it take for you to love your job? For my friend Portia Graves, it's taking a major career change. After 14 years as an insurance adjuster, she has enrolled in nursing school at age 40. She liked her job at first, but eventually the luster wore off. "I saw this huge increase in what I would call greed. It was really starting to get to me," she said. And as the industry became more afraid of...
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NOTIONS: Throwing out the book on 'remedial' educationRestricted Content

January 9, 2006
Bruce Hetrick
On the first day of school, eighth-grade history teacher George Barnes took aim at tradition. With all the arm strength of the former Butler University football player he is, Barnes heaved a history text across his classroom. The book flew past his students' stunned faces and crashed against the wall. Barnes asked the shocked teens: "If you were recording for history what you just witnessed, what would you say?" "Some," said Barnes, "said, 'That Mr. Barnes, he's a crazy man....
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STATEHOUSE DISPATCH: Passing 'Major Moves' initiative will mean major workRestricted Content

January 9, 2006
Ed Feigenbaum
While most Hoosiers are focused on just how legislators are going to be able to cut residential property taxes again this year, the real battle to watch will be the one over what Republican Gov. Mitch Daniels refers to as the jobs program of a generation or more-his "Major Moves" roads initiative. What he wants boils down to this: finding a funding source for road building and repair that will not rely upon taxes. He made it clear shortly after...
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State's plans for Larue Carter remain uncertain: New hosptal ideas are still under considerationRestricted Content

January 9, 2006
Tom Murphy
A year after the administration of then-Gov. Joe Kernan proposed building a new Larue D. Carter Memorial Hospital, the future of Indianapolis' lone state-owned psychiatric hospital remains murky. The Indiana State Office Building Commission bought an 18-acre site near the IUPUI campus in December 2004, during the waning days of the Kernan administration. State officials talked then about spending as much as $55 million to build a Larue Carter that would replace the existing hospital, which is part of an...
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Cash-strapped county mulls part-time cops: Merger lets combined department add more reservesRestricted Content

January 9, 2006
Peter Schnitzler
Marion County Sheriff Frank Anderson has long clamored for help fighting crime in the suburbs. Thanks to the police merger, he'll soon get it-from volunteers. The City-County Council ordinance authorizing a merger between Anderson's Marion County Sheriff's Department and the Indianapolis Police Department allows for a massive, 239-percent increase in the use of unpaid reserve police. Anderson, a Democrat, will have leeway to use up to 657 reserves in addition to the combined department's 1,642 full-time cops. That's 463 more...
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Super Bowl no longer 'right moment': Lilly shifts Cialis ads, will focus on programs aimed toward adultsRestricted Content

January 9, 2006
Tom Murphy
As the Indianapolis Colts gear up for a run to next month's Super Bowl, Eli Lilly and Co. already has decided to watch from the sidelines after two straight appearances during the big game. In a marketing strategy shift, the Indianapolis drugmaker will forgo TV commercials for its erectile dysfunction drug Cialis during the Super Bowl and the Winter Olympics, which begin Feb. 10. Cialis competitors Viagra and Levitra may join it on the bench, as the pharmaceutical industry trends...
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ABDUL-HAKIM SHABAZZ Commentary: A news event that hit close to homeRestricted Content

January 2, 2006
I've been writing professionally for nearly 20 years and this is the hardest column I've ever had to write. Originally I planned an end-ofthe-year piece with some snappy one-liners and tongue-incheek observations about local and state issues. Thursday, Dec. 22 at 9:45 a.m. that changed. I was in the Capitol on my way to one of Gov. Mitch Daniels' weekly media sessions when my cell phone rang. It was a phone call from my producer telling me that 18-year-old James...
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BULLS & BEARS: Start the new year with quotes on investingRestricted Content

January 2, 2006
Ken Skarbeck
Once again, I have selected a few quotes on the topic of business and investing to start the new year: "There is nothing like higher prices to attract more buyers. In department stores you mark merchandise down to move it. On Wall Street you mark it up." -Michael Metz, Oppenheimer & Co. Inc. stock analyst "Speculative bubbles frequently occur during periods of financial innovation and deregulation ... lax regulation is another common feature ... there is a tendency for business...
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New governor brings business mentality to state government:Restricted Content

December 26, 2005
-Peter Schnitzler
As he took office in January, Gov. Mitch Daniels' first order of business was just that: Apply a business mind-set to state government. That meant efforts to improve the efficiency and cooperation of state agen- Envisioned by Republicans as a publicprivate partnership, IEDC swallowed and replaced more than half a dozen boards and agencies such as the Indiana Depart cies. It also meant key changes to economic development. The creation of the Indiana Economic Development Corp. was one of his...
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BULLS & BEARS: Beware mutual fund pitch touting eye-popping returnsRestricted Content

December 19, 2005
Ken Skarbeck
Remember those mutual fund performance advertisements splashed across publications in huge, bold print? During the peak of market euphoria, some of the touted returns were unbelievable, and, it turned out, unsustainable. Those were the salad days, as mutual fund managers achieved rock star status as they were paraded before the cameras of CNBC. In early 2000, the Munder Internet Fund (formerly called the Munder NetNet Fund and an investor favorite during the "new era") could run giant print ads claiming...
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Library cash crisis looming: Officials mull deep cuts, branch closings to balance booksRestricted Content

December 12, 2005
Peter Schnitzler
After long delays, the city's Central Library expansion should finally be finished by 2008. But to heat the building and keep its lights on, the Indianapolis-Marion County Public Library may have to shutter half a dozen of its 22 branches. IMCPL officials say the system faces dire financial woes. They project a $1 million shortfall in next year's $36 million budget, and even bigger problems after that. By 2008, IMCPL expects to be short $6.3 million a year, or about...
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Republic Airways buffeted by U.S. Airways pilot turbulence: Locally based carrier gets favorable ruling in one dispute, but remains mired in separate $1.2B lawsuitRestricted Content

December 12, 2005
Chris O\'malley
Republic Airways Holdings Inc. has landed a break from an arbitrator who ruled the Indianapolis regional airline is obligated to hire no more than half the 300 pilots employed by US Airways' MidAtlantic regional airline, which Republic is acquiring. Regional carrier Republic can avoid higher personnel costs by not having to hire as many U.S. Airways pilots with seniority. The amount of the savings was not immediately available. But Republic remains a defendant in a complicated, $1.2 billion lawsuit that...
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ECONOMIC ANALYSIS: Economy is doing great, but what about next year?Restricted Content

December 12, 2005
Patrick Barkey
Here's a question the visually oriented news media face all the time-what does a strong economy look like? Belching smokestacks and humming assembly lines are the clichés of yesteryear, now that we've entered an era when knowledge and services account for more output than do physical goods. But somehow the picture of an office worker tapping on a keyboard or a group of executives huddled around a conference table doesn't quite convey the vitality and power of the world's largest...
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Star's weekly battles Nuvo for young readers: As Intake turns 2, independent tabloid fights onRestricted Content

December 12, 2005
Anthony Schoettle
Tracking the readership of a free newspaper is like trying to bottle a vapor. What's not difficult to determine is advertisers' desire to target young consumers. "Advertisers increasingly want that young, upwardly mobile audience," said newspaper analyst John Morton. "And they'll pay to be a part of a product that can deliver it." Central Indiana's two biggest newspapers aimed at readers with a strong interest in the city's night life and only a fleeting concern about long-term savings plans have...
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SPORTS: The season that should have silenced BCS bashersRestricted Content

December 12, 2005
Bill Benner
On a recent Sunday morning, the talking head on ESPN introduced NCAA Division I-AA football playoff highlights by saying, "And now let's go to the action from where they actually decide the championship on the field." Ah, how tiresome. How unfresh. How unoriginal. Just another shot taken at the Bowl Championship Series, another regurgitation of the media mantra aimed at the decision-makers in Division I who refuse to enact a championship playoff. So, this year, we must settle for the...
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NOTIONS Bruce Hetrick: Here's how to avoid a difficult taxing situationRestricted Content

December 5, 2005
Bruce Hetrick is on vacation this week. In his absence, this column, which appeared on Dec. 10, 2001, is being reprinted. If I were a betting man (and what entrepreneur isn't?), I'd bet that you bought something from an out-of-state firm for yourself or your company this year. I'd bet that you logged onto the Internet and purchased new books, computers or pantyhose. I'd bet that you shopped via catalog for your niece or nephew, and shipped that tutu or...
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Clarian nabs UAC building: Hospital network wins bid for former corporate headquartersRestricted Content

December 5, 2005
Tom Murphy
Clarian Health Partners is polishing a deal to buy the former Union Acceptance Corp. headquarters on North Shadeland Avenue, a move that plants a large footprint for the burgeoning hospital network squarely in a competitor's east-side back yard. Clarian made the winning bid for the 126,000-square-foot building at a Nov. 15 auction, but the sale had not closed as of Nov. 30, said Bob Getts of Colliers Turley Martin Tucker, which ran the auction. He referred all questions to Clarian....
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Water treaty on tap: Mediated agreement calls for Carmel to pay Indy $36.2MRestricted Content

December 5, 2005
Chris O\'malley
Carmel and its big-city neighbor to the south have a truce in hand to end a 3-1/2-year war over what Carmel will pay to buy Indianapolis-owned water distribution lines serving 6,000 customers in the Hamilton County community. The proposed purchase price: $36.2 million, according to documents recently filed with state regulators. Carmel officials say the deal eventually should improve water pressure and lower fire insurance rates, and make it easier to plan for growth. It also would give affected residents...
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Health discount cards spark call for regulation: State insurance group leads registration pushRestricted Content

December 5, 2005
Tom Murphy
Some health care discount programs that can leave patients stranded with large medical bills have put Indiana insurers in the strange position of asking for more government regulation. The Indiana Association of Health Underwriters plans to lobby in the upcoming legislative session for a bill that requires companies offering health care discounts to register with the state. That would allow regulators to investigate complaints and pursue regulatory action if troubles arise with the discounts, said Shawn Gibbons, a board member...
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Under pressure?: Largest outside shareholder could be pushing Marsh to find buyerRestricted Content

December 5, 2005
Matthew Kish
Marsh Supermarkets Inc.'s decision to seek a buyer might not have been made within the company's Indianapolis headquarters. It might have come from 115 miles away in Cincinnati. That's home base for the c o m p a ny 's largest outside shareholder, A m e r i c a n Financial Group Inc., an insurer controlled by the family of billionaire tycoon Carl Lindner. A source knowledgeable about the discussions said AFG, a Marsh shareholder for more than two...
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