Media & Marketing

Indianapolis responds to Katrina devastation:Restricted Content

September 5, 2005
Andrea Muirragui
Local philanthropic response to the epic disaster was almost immediate. Television and radio stations alike urged central Indiana audiences to make donations at dozens of collection sites, and the Salvation Army's Indiana Division broke out its red kettles to help. The corporate community also responded. Gifts made by IBJ's deadline include: Indianapolis-based Eli Lilly and Co. said it will contribute $1 million to the American Red Cross and match all contributions made by its U.S. employees. Lilly also will give...
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Ethanol fuel pumps may debut here by '06: Still no place for the masses to buy E85, despite interest in the alternative to gasolineRestricted Content

August 29, 2005
Chris O\'malley
Even though Indiana is one of the nation's biggest growers of corn-the key ingredient in cheaper-than-gasoline ethanol-not a single ethanol pump is available to the average motorist in the Indianapolis area. That twisted irony in a day of record gasoline prices may soon be no more, with a handful of central Indiana gas stations likely to start offering an ethanol alternative-known as E85-by yearend, according to proponents of the fuel. "I hope by Christmas to have a couple in the...
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Student teachers get taste of urban schools: Ball State lets future educators spend semester in IPSRestricted Content

August 29, 2005
Tracy Donhardtreporter
For many students majoring in education at Ball State University, thinking about teaching in an urban elementary school conjures up images of unruly students, apathetic parents and old, rundown buildings. These and other similarly negative perceptions are generally inaccurate, say BSU educators, but they are gathered in surveys conducted each year. So the BSU Urban Semester Program places students in an Indianapolis Public School for 16 weeks in the hope they acquire more positive-and accurate-images. "We find students have horrible...
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SPORTS: Life lessons revealed on a nine-hole golf courseRestricted Content

August 29, 2005
Bill Benner
I received the best golf lesson of my life recently, and it didn't cost a dime. My instructor didn't work on my grip, my stance or my posture at address. He didn't tell me to keep my head down, my left arm straight or to turn my hips toward the target. We didn't talk about fluffy, plugged or tight lies. We didn't talk about reading putts or reading divots. We didn't work on driving, long irons, short irons, wedge play...
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IU makes pigskin promotional push: New coach, aggressive advertising are part of multi-prong strategy to escape financial holeRestricted Content

August 29, 2005
Anthony Schoettle
The Indiana University Athletic Department is intent on reaping financial rewards from its football program for the first time in more than a decade with a marketing campaign built around its affable new coach, Terry Hoeppner. IU officials said they will spend nearly as much on marketing the school's football program this year as on Hoeppner's $250,000 base salary. Bolstering football attendance is a critical step toward stopping financial hemorrhaging in the school's Athletic Department, IU officials said. In 2004,...
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BEHIND THE NEWS: New Ritter's CEO patches up frayed franchisee relationsRestricted Content

August 29, 2005
Greg Andrews
If Ritter's Frozen Custard goes on to prosper, the behindthe-scenes retooling the Carmel-based chain received over the past year will make a revealing case study for MBA students. IBJ in September 2004 reported the Ritter family had reacquired control of RFC Franchising LLC and installed Bob Ritter, son of retired founder John Ritter, to replace Saul Lemke as CEO. Franchisees in the chain, which has 62 stores in eight states, were glad to see Lemke go. Their view: During his...
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ECONOMIC ANALYSIS: High energy prices make consumers act rationallyRestricted Content

August 29, 2005
Patrick Barkey
Have you seen the latest opinion polls on the Bush administration? At a time when the U.S. economy is growing faster than that of any other industrialized nation, when unemployment rates are down and consumer spending is up, less than half of us think the president is doing a good job handling the economy. There's plenty to find fault in our economic performance, of course. We still have a massive trade imbalance with the rest of the world. The federal...
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SPORTS: NCAA not shy about taking on hot-button issuesRestricted Content

August 22, 2005
Bill Benner
The Indianapolisbased NCAA can be-and usually is-accused of a lot of things. Sticking its big, bureaucratic head in the sand is not one of them, at least not any longer. Say what you will about the organization under the leadership of Myles Brand since he came on board as president 2-1/2 years ago, but he has seen to it that wishy-washy is a term best left at the Laundromat. Academic reform and accountability, student-athlete welfare, a streamlined legislative process, rules...
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GuyFest: Motorcycles, brewers, home theaters ... New event targets CEOs to steelworkersRestricted Content

August 22, 2005
Anthony Schoettle
It's not a new medical procedure, but a three-day event Compton calls "a magical place-home to both the steelworker and the CEO." Testostorama Men's Expo, planned for Nov. 11-13 at the Indiana State Fairgrounds, is being hyped to men of all ages and backgrounds "as payback for all those years she dragged you to the Flower and Patio show." "We cooked up this event and put a little edge to it," Compton said. Testostorama organizers expect more than 200 exhibitors-from...
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EYE ON THE PIE: Prison reform is off state's radarRestricted Content

August 22, 2005
Morton Marcus
What do the following cities have in common? Auburn, C r aw f o r d s v i l l e , Greenfield, Griffith, Huntington, Logansport, New Castle, Seymour and Shelbyville. Each has a smaller population than the number of people in Indiana prisons. The Indiana Department of Correction reports we have more than 19,600 adults in our prisons at an annual cost in excess of $21,500 per prisoner per year, for a total of $420 million. According to...
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EYE ON THE PIE: Let's turn our children into assetsRestricted Content

August 15, 2005
Morton Marcus
Could we reduce some of the major costs in our society if we had fewer children and more immigration from abroad? Think about it. Children, particularly those 15 to 19 years of age, are a major disruptive and expensive aspect of our nation. They establish behaviors that lead to lifelong misery for themselves and expenses for the rest of us. Teens get into all sorts of costly trouble. They lead police on dangerous chases because they will not obey the...
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TOM HARTON Commentary: Dragging parents back to classRestricted Content

August 15, 2005
The day he was hired in June, Indianapolis Public Schools Superintendent Eugene White broached a topic too often missing in the dialogue about public education. White said that parents are among those who will be held accountable for student achievement in Indianapolis Public Schools. The words "parents" and "accountable" might have shown up together on a school vocabulary test sometime in the last 100 years, but they don't often go together when those of us who aren't in the trenches...
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BEHIND THE NEWS: Obstacles facing Marsh cast questions over Atlas projectRestricted Content

August 15, 2005
Greg Andrews
Marsh Supermarkets Inc. ended rampant speculation when it announced last September that it was buying the former Atlas grocery site at 54th Street and College Avenue and would build an Arthur's Fresh Market there. Or did it? Nearly a year after Marsh officials unveiled their plans, the former Atlas building slated for demolition remains standing, surrounded by a chain-link security fence. "We were pretty sure construction would have started by now," said James Garrettson, president of the Meridian Kessler Neighborhood...
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Adidas sale could bring changes to former Reebok facility: German sports giant has a history of using overseas manufacturing sitesRestricted Content

August 15, 2005
Anthony Schoettle
Adidas' plan to buy Massachusettsbased Reebok International Inc. for $3.8 billion has put the future of Reebok's eastside manufacturing plant in doubt again. Though Reebok officials insist the immediate future is secure for the 600,000-square-foot operation off Post Road, industry experts say changes are on the way. Reebok took ownership of the facility in 2001 when it bought Indianapolis-based licensed apparel maker Logo Athletic out of bankruptcy court. Since then, Reebok has invested heavily and expanded local staff from 400...
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State bundles media buying: Firms here question whether small Fort Wayne-based agency can handle $10M contractRestricted Content

August 15, 2005
Anthony Schoettle
In a move that has rankled some central Indiana advertising agencies, Gov. Mitch Daniels' office this month awarded a $10 million-$12 million media buying contract encompassing all state agencies to Fort Wayne-based Asher Agency. Asher in turn promised to save the state $900,000 in the coming year. The contract, a one-year deal with a oneyear renewal option, calls for Asher to place television, radio, print and outdoor advertising for the Hoosier Lottery, Indiana State Fair, Indiana Criminal Justice Institute, Office...
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SPORTS: Tiller rescued Purdue but isn't immune to criticsRestricted Content

August 15, 2005
Bill Benner
This year the NCAA mandated that Division I-A football media guides be reduced to a uniform 212 pages. Keep in mind that these fonts of information intended for inkstained wretches had morphed into voluminous pitch-tools for recruits and brag books for boosters. The cutback didn't prevent Purdue's sports information office from devoting a copious 11 pages of copy in its 2005 guide to Joltin' Joe Tiller. Perhaps I (or you, dear reader) should read nothing more into that other than...
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Eli Lilly spawns start-up: Maaguzi plans rapid growth selling software to manage clinical research trialsRestricted Content

August 15, 2005
Tom Murphy
Eli Lilly and Co. has sold clinical-research software it created to a veteran Indianapolis entrepreneur who plans to market it globally, potentially growing his startup company into one of the area's largest technology firms. Joe Huffine, best known as co-founder of the technology consultancy Onex Inc., said his new firm, Maaguzi LLC, should benefit as the market for research software grows explosively. Maaguzi's software allows researchers and patients to record data electronically instead of on paper. The software is geared...
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State firms pioneers in boosting electric efficiency:Restricted Content

August 15, 2005
-Chris O\'malley
Indiana already has a number of firms working on technology aimed at boosting energy efficiency and capacity. Early this month, Indianapolis-based Trexco LLC said the U.S. Patent Office awarded it two dozen patents for a cooling system it has developed for large electrical transformers, such as those used at utility substations. The "transformer extender" is designed to stretch the capacity and lifespan of the transformers, which typically cost $2 million to $5 million and are the size of a Mack...
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New names shake up radio market ratings: Hank and Jack see gains; WFMS and WFBQ lose groundRestricted Content

August 8, 2005
Anthony Schoettle
Two radio newcomers known as Hank and Jack are two-stepping and fist-pumping their way up the local radio ratings ladder. Meanwhile, stalwarts WFMS-FM 95.5 and WFBQ-FM 94.7 have found their grips on the top rungs loosening. The first major reshuffling in local radio station ratings in nearly a decade is having wide-ranging effects on advertising demand and rates. The release of New York-based Arbitron Inc.'s spring rating book July 29 touched off a flurry of debate about who won and...
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ECONOMIC ANALYSIS: Growth of GDP better than might first appearRestricted Content

August 8, 2005
Patrick Barkey
What happens when the world's largest economy continues to grow at a faster rate than that of any other industrialized nation? The answer is, a tremendous amount of wealth is created. That's the real reason investment dollars and boatloads of consumer goods continue to land on our shores from abroad every day. Compared to the tepid growth in the rest of the other mature economies around the globe, we are still the best game to be found. That's a more...
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SPORTS: Before the first kickoff, all is well on IU gridironRestricted Content

August 8, 2005
Bill Benner
C H I C AG O - Almost a year ago in this space, I wrote about IU's then-new athletic director, Rick Greenspan, observing that his arrival coincided with the beginning of football season, which would allow him to be immediately confronted with the Athletic Department's most pressing and obvious problem. Under Gerry DiNardo, an uninspired choice to begin with, Hoosier football was continuing its mired-in-the-muck ways, hopelessly spinning its wheels. Horrible as a game coach and even worse in...
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Haverstick lands DWD's controversial IT contract: Original award to India-based Tata was election issueRestricted Content

August 8, 2005
Peter Schnitzler
Last year, it was the contract that helped turn the gubernatorial election. Now, it's a nice piece of business for Carmel-based Haverstick Government Solutions. When Indiana awarded a multimilliondollar project to an India-based information-technology developer, Gov. Joe Kernan, a Democrat, endured intense criticism. By November, Kernan had canceled the agreement with Bombay-based Tata Consultancy Services Ltd. He also introduced "Opportunity Indiana," an initiative for government-procurement reform. But the political damage had already been done. Republican Mitch Daniels triumphed at the...
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Co-owner gives golf course a woman's touch: Multiple tees and restrooms make the Purgatory Club in Noblesville one of the best in the country for femalesRestricted Content

August 8, 2005
Laura Kruty
Purgatory isn't just for women. Purgatory Golf Club in Noblesville, that is. True, you can buy pink hooded sweatshirts, pink-and-white golf shoes and scented candles in the Pro Shop. And one night a month is designated Ladies Night, where women can play a round of golf, enjoy food and wine and win prizes. But don't be fooled. Purgatory isn't some cookie-cutter golf course. When played from the back tees, it's one of the longest courses east of the Mississippi-nearly 7,800...
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ECONOMIC ANALYSIS: Hoosiers are wallflowers as housing party rocks onRestricted Content

August 1, 2005
Patrick Barkey
Have you heard about the wild party that's going on? It's not one of those parties with wine, women and song. It's all about buying and selling, and making lots of money. And, for some Americans, at least, it's being done from the comfort of their own homes. It's called the housing market, and in some corners of the country, it's a rowdy affair. In coastal California and Florida, the price of homes is going up so fast it is...
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TAWN PARENT Commentary: It takes a village to save a marriageRestricted Content

August 1, 2005
Divorce is a costly proposition-for families, for the courts, for business and for society. And it's especially costly in Indianapolis. We have more divorced residents than any other major Midwestern city, according to the U.S. Census Bureau. As a result, companies suffer. Nationally, divorce costs companies an estimated $11 billion a year, according to the Sherman Oaks, Calif.-based Grief Recovery Institute, an educational foundation. Employees going through a divorce typically are confronting emotional, financial and legal challenges. In surveys of...
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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?

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