Media & Marketing

Morning anchor Anchondo joins list of local news departures

September 24, 2013
Chris O'Malley
WXIN-TV Channel 59 is losing a television anchor, while WRTV-TV Channel 6 is bringing more talent to town to beef up its morning news staff.
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Local marketing firm signs deal with John Force Racing

September 23, 2013
Anthony Schoettle
Zionsville-based Just Marketing International has been hired to find replacements for $7 million in annual sponsorship deals that are expiring following this season.
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Ed Wenck succeeding Jim Poyser as Nuvo ME

September 21, 2013
 IBJ Staff
Nuvo’s long-time managing editor, Jim Poyser, is heading for a new job and will be replaced by former WIBC-FM 93.1 radio personality and author Ed Wenck.
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Rupert turns Rod Serling in spooky anthology series

September 19, 2013
Chris O'Malley
Locally-based Adrenaline Motion Pictures LLC has high hopes for a new TV and Internet series it's producing, called “Rupert Boneham’s Frightmares: Seriously Scary Stories.”
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Luck throws weight behind Body Armor with equity stake

September 17, 2013
Bloomberg News
Indianapolis Colts quarterback Andrew Luck said he wanted to prove himself on the field in the National Football League before pursuing sponsorship opportunities off it.
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Four Hoosiers rate among 400 wealthiest in U.S.

September 16, 2013
 IBJ Staff
The widow of medical device industry pioneer Bill Cook again is the top Hoosier on the latest Forbes 400 list of the nation's wealthiest people, and this time has cracked the top 100.
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Spitler's animal show lands spot on WISHRestricted Content

September 14, 2013
The show airs on nine television stations in seven states, including WKYI-TV in Louisville and KNVA-TV in Austin, Texas.
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Gmail’s new 'Promotions' tab creates hurdle for email marketersRestricted Content

September 14, 2013
Dan Human
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
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Fox59 takes jab at Buchman's return in billboard ads

September 12, 2013
Chris O'Malley
WXIN-TV responds to the hype over Angela Buchman's arrival at WTHR-TV with a billboard ad touting the clout of its Angela Ganote.
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Purdue uncorks web series on Indiana wine industry

September 11, 2013
Associated Press
Series organizer Natalie van Hoose says "Indiana's wine industry may be small, but it's really quite remarkable."
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Drugstore slated for redeveloped Star property

September 9, 2013
Scott Olson
A drugstore, likely a CVS or Walgreens, is expected to anchor the ground-level retail space that will be part of the planned mixed-use redevelopment of the downtown Indianapolis Star headquarters property.
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New Indy Chamber chief Huber broadens group's agendaRestricted Content

September 7, 2013
Kathleen McLaughlin
Michael Huber is about to step out from behind the curtain. As CEO of the Indy Chamber, he’ll be the face of the metro area’s largest business membership organization, rather than the brains behind top city initiatives.
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Some ad execs unsure about Indiana's NYC campaign

September 4, 2013
Associated Press
The Indiana Economic Development Corp. began last month running 15-second advertisements twice an hour promoting the state on the CBS Super Screen in Times Square.
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TV stations bring more morning news to air

September 4, 2013
Chris O'Malley
WRTV-TV Channel 6 is leading the charge with morning shows on Saturdays and Sundays, while WISH-TV Channel 8 plans to start its weekday offerings even earlier.
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Tech group to trumpet city's digital marketing niche

September 3, 2013
Dan Human
The tech community is rallying around an initiative to brand Indianapolis as the "marketing technology capital of the world," trading on the success of such firms as ExactTarget and Angie's List.
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Small radio stations find success with intensely local strategyRestricted Content

August 31, 2013
Chris O'Malley
Small Indiana-based radio broadcasters are surviving, and in some cases thriving, despite tough times for radio and years of consolidation that put stations in larger cities into hands of national heavyweights.
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TrendyMinds building a video production facilityRestricted Content

August 31, 2013
Staff Report
The facility will include a 16-foot cyclorama—a curved wall that presents the illusion of an endless landscape.
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Indiana splashes economic message on Times Square

August 29, 2013
 The Statehouse File
The state has taken its economic development efforts to Times Square in New York City, where a couple of 15-second ads promoting Indiana are shown every hour on a 26-foot wide digital screen.
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WISH-TV canceling Ahern talk show after 2-year run

August 29, 2013
Chris O'Malley
"Mike Ahern: One on One," which featured in-depth interviews with Indiana newsmakers, will be replaced by "Access Hollywood."
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Hoosier documentary maker turns attention to Leonard

August 29, 2013
Associated Press
Award-winning filmmaker Ted Green, whose previous documentaries profiled John Wooden, Roger Brown and Indiana war veterans, found Bobby "Slick" Leonard has done basically everything there is to do in basketball.
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Local advertising firms wrangle new business

August 23, 2013
Chris O'Malley
Young & Laramore will introduce Ingersoll-Rand's spinoff, while Hirons extends its Indianapolis Zoo account and plans to expand its staff.
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Fox59 hires Seattle executive to fill GM position

August 22, 2013
Chris O'Malley
Paul Rennie, who will fill the top management spot at WXIN and WTTV, worked at WRTV-TV Channel 6 from 2001 to 2003.
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Colts' Luck playing catch-up as a pitchmanRestricted Content

August 17, 2013
Anthony Schoettle
While Indianapolis Colts quarterback Andrew Luck is exceeding off-the-chart expectations on the field heading into his second NFL season, some marketers think he’s underachieved as a corporate spokesman and product sponsor.
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Fastenal sponsorship deal draws NASCAR contractsRestricted Content

August 17, 2013
Anthony Schoettle
Vending machines aren’t the only reason the Fastenal brand is resonating.
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Constitutional referendum on marriage could yield media bonanzaRestricted Content

August 17, 2013
Chris O'Malley
Television and radio stations have grown fond of income from “issue ads” in recent years on everything from right-to-work legislation to immigration reform.
More
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