Media & Marketing

Pacers land IEDC as court sponsorRestricted Content

October 12, 2013
Anthony Schoettle
The Indiana Pacers have brokered a deal with an unusual sponsor—the Indiana Economic Development Corp.—to become the first of 30 National Basketball Association teams to sell courtside ads emblazoned on the hardwood.
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Ratings surge after Buchman arrives at WTHR

October 12, 2013
Chris O'Malley
The debut of popular meteorologist Angela Buchman at WTHR-TV Channel 13 last month coincides with its newscast ratings' soaring like a cumulonimbus cloud on a hot afternoon.
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ExactTarget lauded for Facebook softwareRestricted Content

October 12, 2013
The Indianapolis-based digital marketer developed a program called Active Audiences, which lets companies better tailor advertisements to individual customers as they scroll around the social network.
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WISH-TV anchor Knox to retire after 33 years

October 10, 2013
 IBJ Staff
Debby Knox, who has anchored the news at WISH-TV Channel 8 since 1980, plans to retire this fall, the station announced Thursday. Her last scheduled newscast is Nov. 26.
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CIK Enterprises changes name, plans more growth

October 10, 2013
Dan Human
The Indianapolis-based marketing technology firm now calls itself Perq LLC after consolidating its three companies into one.
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Emmis dials up improving sales, but profit slows

October 10, 2013
Chris O'Malley
The Indianapolis media firm's radio and publishing divisions saw healthy increases in revenue in its latest quarter. The company also posted a profit, although much less than in the same period last year.
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Edible Indy adds food-media queen Tallman to the mix

October 9, 2013
Chris O'Malley
The new owners of Edible Indy magazine have tapped as managing editor a rising foodie star in radio, TV, blogging and webcasting.
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Car dealers curtail advertising boastsRestricted Content

October 5, 2013
Chris O'Malley
Efforts by trade groups such as the Automobile Dealers Association of Indiana—and, more formidably, a recent crackdown by the Federal Trade Commission—have discouraged the use of potentially misleading ads.
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Local ad agency losing Simon work, cutting employees

October 4, 2013
Chris O'Malley
Publicis Indianapolis, one of the top-billing agencies in the city, will lose about eight employees. President Tom Hirschauer will step down to become a consultant.
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Wiley cuts at least 70 Indy employees in restructuring

September 30, 2013
Kathleen McLaughlin
John Wiley & Sons Inc., publisher of the "For Dummies" series, has sent dozens of local jobs to foreign markets as it tries to save $80 million company-wide.
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Morning anchor Anchondo joins list of local news departures

September 24, 2013
Chris O'Malley
WXIN-TV Channel 59 is losing a television anchor, while WRTV-TV Channel 6 is bringing more talent to town to beef up its morning news staff.
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Local marketing firm signs deal with John Force Racing

September 23, 2013
Anthony Schoettle
Zionsville-based Just Marketing International has been hired to find replacements for $7 million in annual sponsorship deals that are expiring following this season.
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Ed Wenck succeeding Jim Poyser as Nuvo ME

September 21, 2013
 IBJ Staff
Nuvo’s long-time managing editor, Jim Poyser, is heading for a new job and will be replaced by former WIBC-FM 93.1 radio personality and author Ed Wenck.
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Rupert turns Rod Serling in spooky anthology series

September 19, 2013
Chris O'Malley
Locally-based Adrenaline Motion Pictures LLC has high hopes for a new TV and Internet series it's producing, called “Rupert Boneham’s Frightmares: Seriously Scary Stories.”
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Luck throws weight behind Body Armor with equity stake

September 17, 2013
Bloomberg News
Indianapolis Colts quarterback Andrew Luck said he wanted to prove himself on the field in the National Football League before pursuing sponsorship opportunities off it.
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Four Hoosiers rate among 400 wealthiest in U.S.

September 16, 2013
 IBJ Staff
The widow of medical device industry pioneer Bill Cook again is the top Hoosier on the latest Forbes 400 list of the nation's wealthiest people, and this time has cracked the top 100.
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Spitler's animal show lands spot on WISHRestricted Content

September 14, 2013
The show airs on nine television stations in seven states, including WKYI-TV in Louisville and KNVA-TV in Austin, Texas.
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Gmail’s new 'Promotions' tab creates hurdle for email marketersRestricted Content

September 14, 2013
Dan Human
The change led to an immediate drop in email open rates, from about 13 percent to 12.5 percent, according to MailChimp, an Atlanta-based email marketer, which analyzed 1.5 billion emails it sent around the time Gmail changed.
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Fox59 takes jab at Buchman's return in billboard ads

September 12, 2013
Chris O'Malley
WXIN-TV responds to the hype over Angela Buchman's arrival at WTHR-TV with a billboard ad touting the clout of its Angela Ganote.
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Purdue uncorks web series on Indiana wine industry

September 11, 2013
Associated Press
Series organizer Natalie van Hoose says "Indiana's wine industry may be small, but it's really quite remarkable."
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Drugstore slated for redeveloped Star property

September 9, 2013
Scott Olson
A drugstore, likely a CVS or Walgreens, is expected to anchor the ground-level retail space that will be part of the planned mixed-use redevelopment of the downtown Indianapolis Star headquarters property.
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New Indy Chamber chief Huber broadens group's agendaRestricted Content

September 7, 2013
Kathleen McLaughlin
Michael Huber is about to step out from behind the curtain. As CEO of the Indy Chamber, he’ll be the face of the metro area’s largest business membership organization, rather than the brains behind top city initiatives.
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Some ad execs unsure about Indiana's NYC campaign

September 4, 2013
Associated Press
The Indiana Economic Development Corp. began last month running 15-second advertisements twice an hour promoting the state on the CBS Super Screen in Times Square.
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TV stations bring more morning news to air

September 4, 2013
Chris O'Malley
WRTV-TV Channel 6 is leading the charge with morning shows on Saturdays and Sundays, while WISH-TV Channel 8 plans to start its weekday offerings even earlier.
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Tech group to trumpet city's digital marketing niche

September 3, 2013
Dan Human
The tech community is rallying around an initiative to brand Indianapolis as the "marketing technology capital of the world," trading on the success of such firms as ExactTarget and Angie's List.
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  1. I never thought I'd see the day when a Republican Mayor would lead the charge in attempting to raise every tax we have to pay. Now it's income taxes and property taxes that Ballard wants to increase. And to pay for a pre-K program? Many studies have shown that pre-K offer no long-term educational benefits whatsoever. And Ballard is pitching it as a way of fighting crime? Who is he kidding? It's about government provided day care. It's a shame that we elected a Republican who has turned out to be a huge big spending, big taxing, big borrowing liberal Democrat.

  2. Why do we blame the unions? They did not create the 11 different school districts that are the root of the problem.

  3. I was just watching an AOW race from cleveland in 1997...in addition to the 65K for the race, there were more people in boats watching that race from the lake than were IndyCar fans watching the 2014 IndyCar season finale in the Fontana grandstands. Just sayin...That's some resurgence modern IndyCar has going. Almost profitable, nobody in the grandstands and TV ratings dropping 61% at some tracks in the series. Business model..."CRAZY" as said by a NASCAR track general manager. Yup, this thing is purring like a cat! Sponsors...send them your cash, pronto!!! LOL, not a chance.

  4. I'm sure Indiana is paradise for the wealthy and affluent, but what about the rest of us? Over the last 40 years, conservatives and the business elite have run this country (and state)into the ground. The pendulum will swing back as more moderate voters get tired of Reaganomics and regressive social policies. Add to that the wave of minority voters coming up in the next 10 to 15 years and things will get better. unfortunately we have to suffer through 10 more years of gerrymandered districts and dispropionate representation.

  5. Funny thing....rich people telling poor people how bad the other rich people are wanting to cut benefits/school etc and that they should vote for those rich people that just did it. Just saying..............

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